TRUSTbuilder connects research, loyalty, and response data to deepen constituent relationships, build brand trust and drive fundraising success.

Moore, a leading constituent experience management (CXM) company announces the launch of TRUSTbuilder by Moore, an end-to-end brand stewardship and marketing service for purpose-driven organizations. Through data and actionable insights, TRUSTbuilder brings fundraisers and brand builders together to collaboratively build brands donors trust while driving transformative organizational growth.

With the launch of TRUSTbuilder, Moore provides clients with a scientifically validated assessment of the trust their constituents place in their brand. With this data intelligence, Moore then designs and delivers omnichannel surround sound marketing strategies to increase trust with these audiences and individuals. The result is effective messaging to build trust, brand, and fundraising success.

Purpose-driven organizations must continually cultivate trust with new audiences to fulfill their mission objectives in an ever-evolving landscape. Moore leverages TRUSTbuilder research intelligence and SimioCloud's AI-based modeling to develop profiles of new persuadable audiences. Deploying targeted marketing strategies, Moore aids clients in cultivating trust with new volunteers, donors, program users, advocates, members, voters, alumni, and beyond, fueling the organizations' long-term growth objectives.

"Trust is human nature and paramount to securing lasting relationships and fundraising success," remarked Laura Hunt, chief communications officer for Moore. "With TRUSTbuilder, our clients gain powerful intelligence to continually build trusted brands people want to support."

Utilizing advanced research methodologies and tailored marketing solutions, TRUSTbuilder guides an organization's messaging and marketing investment to build trust among varied stakeholders with confidence, paving the path for enduring success and meaningful change.

"TRUSTbuilder is another example of how Moore continues to innovate with data as the connective tissue to drive success for our clients," said Gretchen Littlefield, chief executive officer of Moore. "Trust is a vital component of fundraising and with TRUSTbuilder we have developed a data-driven model that unites fundraising and brand teams with a common approach to success."

New Blis research shows that 29% of Americans are unaware of consenting to be anonymously identified when sharing their email or phone number to access a website

Blis, the integrated ad planning, buying and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, 38% of consumers who are aware of it still find it invasive.

Publishers and platforms that use emails or phone numbers as advertising signals, such as The TradeDesk's Unified ID, may face consumer backlash. More pragmatically for advertisers, these solutions don't do what marketers are hoping for. A previous Blis study revealed that half of mobile audiences and almost half of desktop audiences are already unreachable across the open internet. And now, according to the new findings, advertisers choosing to use Unified ID solutions in the hope of regaining access to that missing portion of the audience may actually be still missing them or, even more concerningly, continuing to make consumers feel that advertising is invasive.

The study also shows that a significant part of consumers still need help understanding the value exchange of advertising. Almost a third (28%) of consumers either don't understand or are unsure why advertising is crucial to keeping the Internet free. However, 84% of media agencies assume the opposite, showing a disconnect between what media planners think consumers know and what they genuinely do.

The research shows that while Google began phasing out support for third-party cookies in Chrome, over half (61%) of marketers and media planners haven't yet tested the Chrome Privacy Sandbox. Of the 39% of respondents that have tested it, 56% work in media agencies, and 44% are brand marketers. As the latest IAB Tech Lab report pointed out, Privacy Sandbox presents numerous problems, such as supporting certain use cases such as lookalike modeling, frequency capping, and interoperability.

"As we've been saying for years, finding cookieless solutions that truly allow advertisers to reach their audiences accurately is not an easy task", said Aaron McKee, CTO at Blis. "However, most of the solutions out there just partially support advertisers in reaching the audience, which is already unreachable since third-party cookies started to be removed from the open internet. The crucial point to remember is that brands must find a good balance between their chosen solutions to ensure consumers don't feel uncomfortable with ads. After all, their privacy concerns are exactly what brought the industry to where we are."

Blis commissioned an independent study from Sapio Research among a representative group of 2000 consumers and 200 media agencies and brands across the US. 

Revolutionizing E-commerce Advertising in Asia with Localized Solutions and Expert Collaborations

Quartile, the world's largest retail media optimization platform, announces its strategic expansion into Asian markets, underscored by the globalization of its portal and key partnerships with regional resellers.

Quartile's portal, renowned for its AI-driven campaign management tools, is now accessible in Japanese and Mandarin Chinese, in addition to English. This enhancement allows users to seamlessly switch between languages, with plans to extend translation to reporting features by Spring 2024. This initiative is part of Quartile's broader commitment to international market expansion.

Quartile's foray into Japan is marked by an exclusive partnership with Legoliss Co., Ltd., a subsidiary of Mitsui. This collaboration brings Quartile's advanced technology to Japanese agencies, brands, and sellers, leveraging Legoliss's deep market knowledge and connections. The synergy between Quartile's AI optimization and Legoliss's local expertise is poised to redefine e-commerce advertising in Japan.

In China, Quartile has teamed up with LTMATE Technology Co., Ltd., a comprehensive cross-border operations service provider. LTMATE's extensive network and expertise in building overseas brands are instrumental in introducing Quartile's solutions to the Chinese market, facilitating brand growth and cross-border e-commerce success.

Expanding its footprint in India, Quartile collaborates with Escape Velocity Digital Pvt. Ltd., a digital media technology services company with a strong presence in the Indian market. This partnership leverages Escape Velocity's experience in media technology and Quartile's innovative solutions to enhance media decision-making and advertising outcomes for Indian customers.

"Our expansion into Asian markets is a significant milestone in Quartile's journey," said Daniel Knijnik, Founder and CEO, Quartile. "We believe that the future of e-commerce advertising lies in understanding and catering to local needs. By partnering with esteemed resellers like Legoliss, LTMATE, and Escape Velocity, we're not just entering new markets, we're revolutionizing the way brands connect with retail channels across Asia and beyond."

Quartile's expansion into Asia, coupled with its portal globalization, marks a new era of e-commerce advertising in the region. By embracing local languages and forging strategic partnerships, Quartile is set to empower brands and sellers with unparalleled insights and optimization capabilities.

Report from leading independent research firm covers the use of digital customer interaction solutions for orchestration, AI, and asynchronous communication 

LivePerson, the enterprise leader in digital customer conversations, has been named among Notable Vendors in Forrester's new report, "The Digital Customer Interaction Solutions Landscape, Q1 2024."

The new report provides an overview of how contact center and digital business leaders "can use digital customer interaction solutions to orchestrate customer interactions across digital channels, leverage AI to automate conversations and enhance agent workflows, and introduce solutions built for asynchronous communication at scale."

This marks the seventh time that LivePerson has been recognized in Forrester's research in the last 12 months, following acknowledgements in:

• "The State Of Conversational Commerce In US Retail 2024," for which LivePerson was interviewed to help analyze how retailers help customers shop through conversational interfaces.
• "Reimagine B2B Events With AI" (February 2024), which mentioned how AI assistants from vendors including LivePerson can help marketers with an enhanced level of event attendee assistance.
• "The Conversation Automation Solutions For B2B Landscape, Q4 2023," which named LivePerson among Notable Vendors.
• "The Conversational AI for Customer Service Landscape, Q4 2023," which named LivePerson among Notable Vendors.
• "How Generative AI Will Transform CRM" (September 2023), which mentioned how LivePerson's generative AI capabilities improved response times for a top 10 US credit union.
• "The Conversation Intelligence for Customer Service Landscape, Q2 2023," which named LivePerson among Notable Vendors.

"LivePerson has a longstanding track record of helping the world's top enterprises successfully bridge the gap between traditional synchronous call centers and the fully digitized, AI-empowered customer care experiences of the future," said Ravi Chittari, Chief Innovation Officer at LivePerson. "We're proud to have earned recognition across recent Forrester reports covering everything from conversational intelligence to generative and conversational AI, customer service, and digital interactions."

A pioneer of LogRhythm’s Asia Pacific operations, Joanne Wong’s Appointment Reinforces LogRhythm’s Commitment to Employee Advancement through Strategic Internal Promotions

LogRhythm, the company helping security teams stop breaches by turning disconnected data and signals into trustworthy insights, today announced the appointment of Joanne Wong as Interim Chief Marketing Officer. 

Wong brings a wealth of experience to her new role, proven over 9 years of driving successful marketing initiatives at LogRhythm. She will lead all aspects of LogRhythm’s global brand and marketing strategy, with a key focus on partnering with sales to grow pipelines, elevate brand visibility, and empower customer satisfaction. Wong will join the executive leadership team and report directly to Christopher O’Malley, President and CEO of LogRhythm.

“Joanne’s strategic mindset and proven ability to deliver growth at scale will be critical assets to a revitalized LogRhythm,” said Christopher O'Malley, President and CEO at LogRhythm. “As we continue to innovate, Joanne will play an integral role in leading the future of LogRhythm’s brand and connecting us with our customers in meaningful ways that drive accelerated growth for our security solutions.”

“I am both thrilled and proud to step up as the Chief Marketing Officer. LogRhythm is a company with both a strong legacy and great potential in the SIEM market, as well as a great culture where every professional can thrive. It is an honor to lead the charge in shaping our brand’s story globally, and I look forward to working with our talented teams across the world in our pursuit of making security easy for our customers,” said Joanne Wong, Interim Chief Marketing Officer at LogRhythm.

As one of the pioneers who started LogRhythm’s operations in Asia Pacific via its regional headquarters in Singapore, Wong most recently served as Vice President of International Markets, Asia Pacific and Japan (APJ) and Europe, Middle East and Africa (EMEA) regions. A lawyer by training, Wong built much of her career in the technology sector, with over 25 years in the industry.

Beyond her role, Wong is a keen advocate for gender equality and diversity in the technology sector. She was a pioneering member of LogRhythm’s Global Diversity Council, where she led initiatives that ensure workplace inclusivity and diversity within the company. Her contributions and achievements earned her recognition as the finalist for the Women in Security ASEAN Region Awards and the Channel Asia Women in ICT Awards under the Achievement Category in 2023.

Wong’s appointment not only strengthens LogRhythm’s executive team but also underscores the company’s commitment to fostering a workplace culture where individuals from diverse backgrounds are valued and given equal opportunities to thrive. As LogRhythm celebrates International Women’s Day, the company remains committed to fostering an environment that values and harnesses the unique perspectives and contributions of all its employees.

Collaboration Brings Enhanced Inventory Access and Advanced Targeting Capabilities to Mid-Market Advertisers

Today, Digilant, the digital media partner of choice for mid-market advertisers, announced its collaboration with Microsoft, adding its DSP, Invest, and its deal curation platform, Curate, to its tech stack. This approach offers Digilant’s clients greater access to premium advertising inventory and advanced audience targeting solutions.

"Our clients are a diverse group of advertisers that need to maximize their buying power to stay competitive and have an opportunity to become the next big thing. By working with Microsoft, Digilant reiterates its commitment to enabling advertisers with access to technology and media in a cookieless world," said Raquel Rosenthal, CEO at Digilant. "We are thrilled to harness Microsoft Invest and Microsoft Curate’s capabilities to meet the dynamic needs of our clients and stay ahead in the ever-evolving digital advertising landscape.”

Microsoft’s premium inventory and first-party data make it a preferred choice to deliver seamless and highly relevant omnichannel experiences in a cookieless world. Digilant’s clients will have access to Microsoft’s robust portfolio of owned and operated publications and platforms—MSN, Microsoft Start, Microsoft 365, Outlook, Microsoft Casual Games, Xbox, and LinkedIn—and more than 1500 premium publishers. Moreover, Microsoft’s exclusive access to connected TV inventory on Netflix will enable Digilant to reach audiences on one of the world's most popular entertainment services.

Sarah Harms, Senior Director of Sales at Microsoft, commented on the collaboration: "We are pleased to unite with Digilant, bringing together our distinct strengths to support small and mid-market agencies. This collaboration is all about empowering diverse organizations with access to the world's largest and most premium advertising marketplace."

Former Gong CCO and Blackbaud VP of Global Customer Success brings 25 years of expertise to SOCi team, driving vision for digital marketing excellence 

SOCi Inc., the leading CoMarketing Cloud for multi-location enterprises, today announced Ben Brownlee as Chief Customer Officer. Brownlee's appointment comes at a pivotal time for SOCi as it continues to bolster its leadership team and build momentum in the market as a leader in digital marketing and customer success.

Brownlee brings 25 years of experience in working in post-sale functions, with a heavy focus on revenue-generating support and services, account expansion, and customer retention disciplines. He previously served as the Chief Customer Officer at Gong, overseeing the customer journey from point of sale, including monetization of services, renewal, and expansion accountabilities. Prior to Gong, Ben worked nearly two decades at Blackbaud—holding various leadership roles, including Vice President of Global Customer Success—as they scaled from a private $100M company to a $1B+ ARR publicly-traded global organization. 

"Ben's appointment to SOCi's award-winning success team underscores our commitment to invest in our customers' success, and to deliver an exceptional experience that matches the power of the CoMarketing Cloud platform," said Afif Khoury, CEO of SOCi. "With Ben's expertise and strategic guidance, we will build upon the outsized value we provide to our clients while driving tangible results, solidifying SOCi's position as a trailblazer in digital marketing automation."

In his role at SOCi, Brownlee will help build a strong connective tissue between product development, marketing efforts, and customer engagement. This approach is aimed at helping customers navigate their journey with SOCi in a clear and timely manner to ensure they get the most out of the company's platform and services, while also keeping them informed about what's coming next.

"I was immediately drawn to SOCi's unparalleled CoMarketing Cloud, exceptional team, and forward-thinking product strategy. The company's commitment to simplifying tech stacks and its innovative approach to customer success truly sets it apart in the industry," said Brownlee. "The knowledge our team holds is just as powerful as our platform. Marry that with the immense amount of data and insights we carry, and we're in a perfect position to drive key results for our customers and build on the growth the company is experiencing."

In the last seven months, SOCi has driven momentum in the digital marketing automation market and has assembled a leadership team of experts from tech giants across the industry. These include Ed Calnan, Co-founder of Seismic Software, as President and Chief Revenue Officer; Falk Gottlob, who held leadership positions at Microsoft, Salesforce, and Adobe, as Chief Product Officer; Adam Rochkind from Salesforce as VP of Customer Success; and Jennifer Gause from Upland Software as SVP of Revenue Operations.

Brownlee's appointment also follows SOCi's recent accolades from G2's Annual Software Awards, which include the company's #5 ranking for Best Marketing and Digital Advertising Products and top 10 ranking for Highest Satisfaction Products based on customer satisfaction ratings.

Vítek joins the leading video commerce platform as EVP, AI and Data to spearhead the development of enhanced user experiences

CommentSold, the leading video commerce platform, has announced the appointment of industry veteran Filip Vítek to the role of EVP, AI and Data. With Vítek at the helm, CommentSold will integrate advanced AI solutions into its full-stack video commerce ecosystem, developing features that enable retailers to quickly create new visuals based on existing content, augment their live sales and shorten the go-to-market time for new products. 

At CommentSold, Vítek will be responsible for driving strategic initiatives around AI and data analytics, leading the application of advanced AI tools to accelerate and optimize content creation, business marketing and management of retail operations. Simultaneously, Vítek and his teams will develop features that enhance the video content experience for users. He will also oversee the development of new data initiatives at CommentSold, which will aim to unlock new revenue potential for the company and promote financial agility.

"I am truly excited to join CommentSold, a company at the forefront of revolutionizing e-commerce through innovation in video commerce and retail management technology. CommentSold's commitment to fueling business growth with transformative solutions aligns perfectly with my passion for implementing artificial intelligence to drive tangible business impact,” said Vitek. “Together, we will unlock tremendous opportunities, shape the future of online retail and redefine what's possible in this dynamic industry.”

Vítek is a seasoned data leader with over 15 years of experience at retail and SaaS companies. Before joining CommentSold, Vítek served as ​​Senior Vice President, Data & Analytics at Europe’s leading online beauty retailer flaconi, where he led the company’s first-ever AI implementations in its e-commerce infrastructure. Prior to Flaconi, Vítek served as Director, Data Science & Marketing Analytics at remote connectivity software company TeamViewer. There, he built a team of highly skilled data scientists in analyzing the platform’s 2.8 billion-strong user base to extract compelling customer behavior insights, resulting in a significant boost in user monetization and satisfaction.

“Artificial intelligence is becoming a must-have feature for e-commerce solutions, and as CommentSold seeks to transform the future of online commerce, the ability to offer top-line AI solutions to our customers will prove vital to achieving that goal” said Gautam Goswami, CEO of CommentSold. “Filip’s vast expertise in AI will be an incredible asset as we create solutions that elevate the customer experience, streamline operations, and set new industry standards."

Vítek’s appointment marks yet another milestone in CommentSold’s growth as a video commerce pioneer. In 2023, the company announced its acquisition of Popshoplive, a community-driven live video marketplace, to bolster its e-commerce infrastructure for solopreneurs and content creators. The company also launched a strategic partnership with TikTok in preparation for the U.S. launch of TikTok Shop, which is expected to reach 33 million buyers this year. With its bold new investment in AI development, CommentSold is doubling down on its commitment to serving its customers with the latest and most powerful technology.