DISQO gives advertisers deterministic, silo-free measurement of linear TV, CTV/OTT, digital, and social media, at scale

Brand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data, strengthening DISQO’s Brand Lift and Outcomes Lift products that let advertisers measure the cross-media and full-funnel impact of ad campaigns. With DISQO, clients can connect brand metrics like awareness, favorability, and purchase intent to performance outcomes like search, site visits, and shopping – across their whole multimedia campaign.

“Brands often spend more than 90% of their ad budgets on TV and digital, including social media, but have been forced to measure effectiveness in silos. Now, they have an objective way to measure each channel with granularity, and also the synergies between them,” said Armen Adjemian, CEO & Co-Founder, DISQO. “To demonstrate a return on ad spend, advertisers need to measure the brand and performance contributions from every channel, and more importantly, how they all work together to drive growth.”

Inscape is a leading provider of nationally representative, currency-grade smart TV data with more than 23 million opted-in devices. Inscape’s second-by-second ACR technology delivers the speed required for actionability. DISQO can now match members of its opted-in audience to Inscape’s data set to understand who has been exposed to TV advertising (on linear and CTV/OTT) and then accurately measure brand and performance outcomes for advertising campaigns comprehensively - across TV, digital, and social media.

“With device-level viewing data across all inputs, including linear, streaming, and over-the-air (OTA), Inscape has become the go-to source for accurate TV audience intelligence,” said Ken Norcross, Vice President, Data Licensing and Strategy, VIZIO/Inscape. “We share DISQO’s belief that when advertisers lean into scaleable, comprehensive datasets, they can make more informed decisions and effectively execute their business goals.”

To further strengthen its TV measurement, DISQO has also joined forces with EDO, the TV outcomes company. EDO’s proprietary, high-precision CreativeCatalog and extensive BrandTaxonomy solutions enable DISQO to connect and synthesize Inscape’s data. Matching of TV ad exposure to outcomes hinges on having a comprehensive data infrastructure. EDO's data is an essential component to meet this objective.

DISQO’s Lift products are the fastest-growing ad measurement solutions in the market due to its consented, identity-based solutions that don’t rely on cookies. This enables DISQO’s clients to deterministically measure their whole media plans, including digital (desktop, mobile web, app), OTT/CTV, linear TV, radio, print, and OOH.

Highly accomplished sales leader brings extensive track record of driving rapid growth for complex global businesses and delivering transformative results for enterprise organizations

Fullstory today announced that it has named Jason Wolf as president. A seasoned technology executive, Wolf has previously served as Chief Revenue Officer (CRO) at Ping Identity and SAP Intelligent Spend Management. In his new role at Fullstory, he will lead the strategic growth and expansion strategy as technology leaders increasingly turn to behavioral data to create better products and experiences that win loyal customers for life. 

“This is an extraordinary moment for Fullstory as enterprise teams rush to use data and AI to create new experiences that empathize with, motivate, and relate to customers like never before,” said Scott Voigt, CEO of Fullstory. “Jason is a fantastic executive who has repeatedly proven that he can inspire and lead large sales teams to drive top-line growth. His enterprise expertise and customer-centricity will help us capitalize on the larger market opportunity and ensure the success of every Fullstory customer.”

As Fullstory president, Wolf will lead sales, customer success, customer support, professional services, partnerships, and revenue operations.

"Fullstory is addressing the enduring business problem of how to delight and win customers for life," said Wolf. “In the race to capture the hearts and minds of customers, Fullstory provides enterprises with the transformative behavioral data and insights required to build exceptional products and digital experiences. I look forward to working alongside Fullstory’s amazing team, partners, and customers to exceed the expectations people hold for the brands they engage with regularly.”

Wolf brings more than twenty years of experience to support Fullstory’s ongoing global growth in behavioral data, digital experience, and enterprise customer success. Prior to joining Fullstory, Wolf served as Ping Identity’s CRO where he led an international team that cemented the company’s position in intelligent identity solutions that make digital experiences both secure and seamless for all users.

Before that, Wolf spent more than 15 years at SAP, where he held several international executive positions, culminating in his role as CRO of SAP with oversight of the Spend Management and Network line of business. His prior positions include Senior Vice President and General Manager of SAP Ariba for the Asia Pacific Japan region, Global Head of Strategic Growth Initiatives for SAP Ariba, and tenured sales leadership roles around the world. Wolf also worked for Pfizer Pharmaceuticals and was a long-time consultant for Ernst and Young.

Managed Services, Event Support, Scalable Workflow, and Powerful Tools Enable Expansion and Monetization of Content

Edgio, the platform of choice for speed, security, and simplicity at the edge, today announced that leading airport television network, ReachTV, has selected the company as their media streaming platform. Given that more than 50 percent of ReachTV’s programming comes from live events, they sought a partner that not only had expansive reach and technological expertise, but also had robust live event support to seamlessly deliver its diverse content. Edgio’s Uplynk platform and managed services provide ReachTV the ability to efficiently manage their live and on-demand streaming, while enhancing revenue through integrated, automated tools and a robust service offering. 

With over 2,500 screens in 90+ airports across North America, ReachTV has redefined travel media by delivering a compelling mix of live sports, original content and collaborations with top-tier networks and production partners worldwide. Choosing Edgio enabled ReachTV to move quickly in acquiring crucial broadcast and NFL feeds with high broadcast quality and reliability.

Key Highlights and Benefits

• By leveraging its consummate live events experience and vast industry connections, Edgio quickly helped ReachTV implement industry-standard workflows to bring their licensed content to their network.
• Edgio worked with ReachTV to develop a successful operating model that transformed Digital Out of Home (DOOH) into a Connected TV (CTV) experience, enabling ReachTV to navigate the unique content restrictions often present in airports and hotels with Uplynk’s manifest manipulation technology, SmartPlay, to always be “on air” while providing a crucial content control mechanism.
• The combination of Uplynk’s server-side ad insertion (SSAI) capabilities in SmartPlay, combined with the easy integration of various ad partners, provides ReachTV the flexibility to monetize content effectively.
• Edgio's Live Event Operations team meshes with ReachTV operations and content partners to ensure live streams are delivered without disruption, while Edgio’s Video Expert Services team creatively evolves managed infrastructure for ReachTV to find efficiencies and explore new business models, including streaming to connected devices and syndicating channels into prestigious hotels such as MGM, Marriott, and Windham.

“Partnering with Edgio has allowed us to focus on our core business with the assurance that our technical integrations and content delivery are in capable hands,” said Lynnwood Bibbens, CEO & Founder of ReachTV. “Beyond the outstanding team support and collaboration, we also benefit from powerful components of Edgio’s Uplynk, including server-side ad insertion, which gives us the ability to better monetize our content.”

The Addition of COMM Creates More Digital Marketing, ABX, Branding, and Creative Depth to the Growth-Focused Marketing Services Platform

RTC Partners, a growth-focused private equity firm, today announced an investment in COMM, formerly CommCreative, a Boston-based marketing agency that specializes in digital marketing strategy, demand generation, account-based marketing, and marketing technology solutions. COMM joins four prior RTC investments - fama PR, Intelisent, MarketBridge, and Quarry – which together partner with leading brands to accelerate growth across a spectrum of client marketing and sales initiatives. 

Founded in 1994 and led today by partners Ashley DePaolo, Joanna Bittle, Janet Sifakis, and Alex Nosevich, COMM combines strategy, data, and storytelling to help brands connect and interact with their audiences. The 50-person team provides a range of in-demand marketing services, including branding, creative, media strategy and buying, digital, lead generation, web development, and social media to B2B, B2B2C, and B2C clients. The agency possesses deep experience in high-growth and high-value business categories such as cybersecurity, SaaS, HealthTech, financial services, manufacturing tech, and retail. Key clients include Bose Automotive, Raymarine, Wilmington Trust, Guidehouse, PTC, and RSA Conference. COMM also partners with various adtech providers including 6sense and Influ2.

“The COMM team and its deep capabilities and industry expertise are tremendous additions and accelerants to our vision of integrating growth strategy together with leading in-market programs, informed by marketing science and technology, to drive growth for our clients,” said John Shomaker, an Operating Partner with RTC Partners and CEO of the marketing services platform.

“The entire COMM team is energized by the boundless opportunities this partnership presents for both our valued clients and dedicated team members,” said Ashley DePaolo, President of COMM. “We are thrilled to join forces with these four best-in-category agencies to build a marketing and sales organization where collective expertise, innovation and passion converge to deliver unparalleled value.”

The combined platform currently comprises more than 260 professionals across six locations in the United States and Canada and partners with more than 150 clients worldwide, including many of the most respected market leaders across the technology, financial services, and healthcare industries. Ashley DePaolo, Partner and President, and Joanna Bittle, Partner and Strategy Leader, will remain in their current roles and join the platform’s senior leadership team.

SAP SE today announced transformative data innovations that will help customers harness the full power of their data to drive deeper insights, faster growth and more efficiency in the era of AI. New capabilities in the SAP Datasphere solution, including new generative-AI features, transform enterprise planning through simplified data landscapes and more-intuitive data interaction.

"Capturing data to make better decisions is an enterprise technology imperative that's become increasingly critical as AI – which relies on quality data – revolutionizes every aspect of business," said Juergen Mueller, SAP Chief Technology Officer and member of the Executive Board. "Our newest SAP Datasphere innovations, as well as an expanded partnership with Collibra, represents a quantum leap in our ability to help customers drive intelligent business transformations through data."

At the heart of these announcements is the business data fabric, an architecture that helps ensure data is not just an asset but also the core underpinning of strategic initiatives. The innovations and partnership announced today equip organizations to deliver meaningful data to data consumers – with business context and logic intact.

"We have decided to leverage SAP Datasphere for a modern business data fabric architecture in conjunction with our SAP S/4HANA landscape. It allows us to effectively establish a modern data analytics platform that enables a business self service capability on the basis of trusted data and data models," said Achim Welter, Senior Director ERP, Digital & IT Strategy, Hershey's.

Today's SAP Datasphere innovations help customers achieve a unified data view that simplifies their data landscapes while retaining context and logic – enabling them to adapt faster to market changes and make more-efficient decisions. From new copilot and vector database capabilities that help ensure business context remains constant in generative AI outputs to a new knowledge graph that helps uncover insights and patterns in complex data, SAP's data innovations help ensure customers have the full power of their data at their fingertips.

Today's key innovations include:

Generative-AI Copilot and AI Governance

SAP's generative-AI assistant, the Joule copilot, is now coming to the SAP Analytics Cloud solution to automate the creation and development of reports, dashboards, plans and more. This automation is enabled by the SAP HANA Cloud vector engine capabilities, which combine the power of large language models with the relevant data of your organization – helping ensure business context is a constant for generative-AI outputs.

Incorporating generative AI across the business isn't possible without trusted and governed data. To provide organizations with a solution to govern the policies, processes and practices of AI, SAP is announcing an expansion of our partnership with Collibra to integrate Collibra's AI Governance with SAP data assets. This can help provide transparency and accountability for organizations and help ensure regulatory, compliance and privacy policies are met.

Discover Hidden Insights and Patterns with Knowledge Graph

With the new SAP Datasphere knowledge graph, organizations can discover hidden insights and patterns across their applications and systems. This enables both technical and business users to deeply understand the relationships between data, metadata and business processes, as well as boost the effectiveness of machine learning and large language models.

Unified and Advanced Planning and Analytics

The new SAP Datasphere integration with SAP Analytics Cloud offers a single data management system and advanced analytics to power cross-organizational planning. Planners can leverage a single flexible model to break down silos between planning using one tool for data preparation, modeling and planning.

Additionally, business users can use the new compass capability in SAP Analytics Cloud to realize better outcomes in planning and analytics through data-driven simulation. It enables organizations to run complex simulations using a chat interface to evaluate predictive outcomes and continually adjust controllable variables to find the optimal plan.

This supports customers to transform their planning by unifying financial, operational, supply chain and workforce planning with native connection to SAP applications and third-party data.

Email marketing leader announces new Link Monitoring in Email Guardian solution 

Litmus, a leader in email marketing, announces the launch of Link Monitoring in Litmus Email Guardian, the only solution that proactively monitors emails for unexpected changes and now, broken links. As email volume rises, this new feature detects potential issues before they negatively impact subscriber experiences. With 86% of customers abandoning a trusted brand after just two poor experiences, broken links are more than just an inconvenience. Link Monitoring is essential for marketers to create consistent, high-quality email interactions that build trust, boost loyalty, and drive revenue.

Email Guardian's Link Monitoring continually checks link functionality in monitored emails, proactively alerting marketers when broken or slow-loading links are detected. Marketers can view their link journey, including the time it takes any redirects to load, and preview the link destination page all without leaving their email. Ultimately, Link Monitoring empowers marketers to protect their reputation before and after they hit send.

This new feature is the latest addition to Litmus' Email Guardian monitoring solution, helping brands ensure successful engagement and positive subscriber experiences while reducing the chances of poor engagement and a drop in clickthrough rates, which can lead to lost subscribers and deliverability issues. Always-on email monitoring is essential for marketing success, as every error can frustrate audiences, causing them to unsubscribe and brands to lose revenue. With 25-35% of revenue on the line, brands cannot afford to neglect effective email monitoring.

"With email volume tripling over the past three years alone, manual link testing is an insurmountable task for marketers," says Erik Nierenberg, CEO of Litmus. "Litmus Email Guardian's Link Monitoring empowers marketers to send emails with confidence, safeguarding their brand's reputation, orchestrating seamless customer journeys and maximizing email revenue. In today's digital landscape, emails transcend mere messages; they're a reflection of your brand identity and customer commitment. Maximizing the effectiveness of every send has become a necessity for any successful email marketing program."

Only Litmus Email Guardian enables marketers to:

• Automatically monitor links in enrolled emails 24/7 without any manual work.
• Proactively receive alerts when broken or slow-loading links are detected.
• Resolve critical issues pre-send, ensuring seamless subscriber experiences.

Industry veteran brings extensive SaaS expertise to drive development across Precisely product portfolio, including Data Integrity Suite

Precisely, the global leader in data integrity, today announced it has promoted Christopher Hall to Chief Product Officer. In his new role, Christopher will oversee product strategies and roadmaps for the entire Precisely product portfolio, including the continued innovation and delivery of the Data Integrity Suite. 

“Chris brings to Precisely a unique skillset that includes strong operational excellence and expertise to successfully drive our product direction and development. He has the SaaS background and market experience that’s essential to lead our product organization as we continue to innovate and scale our Data Integrity Suite and the rest of our product portfolio,” said Eric Yau, Chief Operating Officer at Precisely. “We’ve been on a transformational product journey and Chris is key to ensuring optimal product alignment and execution, accelerating our growth in the data integrity market.”

With more than 20 years of senior leadership experience, Christopher most recently served as SVP, Product and Operations at Precisely where he led the vision, strategy, and execution for the Engage portfolio. He was responsible for the businesses’ product engineering, user experience, product management, professional services, presales, customer support, and customer success. Christopher joined Precisely through the company’s acquisition of Pitney Bowes. He has also held management positions at Red Ventures, Imagitas, Sharecare, Eventful, The Active Network, AOL, and served as an Acquisition Officer for the United States Air Force.

“With initiatives such as GenAI and advanced analytics at top of mind for organizations, it is absolutely critical to have confidence in the underlying data,” said Hall. “I’m proud of our extensive track record providing customers with accurate, consistent, and contextual data for driving successful and trustworthy outcomes. I look forward to working closely with our world-class product team and accelerating our innovative software, data, and data strategy offerings to market.”

The Precisely Data Integrity Suite brings market-leading capabilities as SaaS services that seamlessly work together to address all aspects of data integrity. It continuously expands to address new and innovative use cases through a flexible set of services that integrate, improve, govern, and add context to data whether it lives on-prem, in the cloud, or in hybrid environments.

Precisely will showcase its unique combination of software, data, and strategic services, including the Data Integrity Suite, at booth #1634 during the Gartner® Data & Analytics Summit in Orlando, Florida from March 11-13, 2024.

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Former Chief Digital Trust Officer and CISO of Takeda and GlaxoSmithKline to Further Veza’s Mission to Secure Access to Data Everywhere

Veza, the Identity Security company, today announced the appointment of Mike Towers as Chief Security & Trust Officer. In this role, Towers will spearhead Veza’s cybersecurity and data protection strategy, lead Veza’s Advisory Board, evolve Veza’s product and platform capabilities, and showcase to customers the unique value of Veza’s industry-leading Access Control Platform. 

As a career security executive and recognized expert in digital transformation and trust, Towers’ arrival marks a significant addition to Veza’s senior leadership team. His previous tenure as Chief Digital Trust Officer at Takeda, coupled with his time as Chief Information Security Officer (CISO) at Allergan plc and GlaxoSmithKline (GSK), has equipped Towers with the hands-on experience to advance trusted digital and data platforms, and ultimately transform how leading organizations secure and manage access in today’s interconnected world.

“With Veza, we are taking on cybersecurity’s toughest challenge - helping organizations understand who can take what action on what data,” said Tarun Thakur, Co-Founder & CEO, Veza. “To be successful in our mission, we look for leaders and people who innately believe in our mission to help secure access to data everywhere. Today, we added one of the world’s most respected cybersecurity leaders to our leadership team. Mike’s vast experience helping organizations navigate digital trust, global information security and risk management will enable us to drive meaningful change for our customers.”

The addition of Towers comes during an important inflection point in cybersecurity. As businesses rely more on technology, they face exponential complexity of securing access to data across multiple cloud platforms, SaaS applications, and data systems. Identity is the new perimeter, and this has led to increasing demand for Veza’s Authorization Graph, which allows customers to visualize and control who can take action on data, no matter where the data resides.

“Through my 25 years working with organizations to drive technology and security initiatives, it has been a recurring challenge to navigate the complexities of least privilege,” said Towers. “Veza’s innovative authorization graph technology reveals the true picture of access, powering a modern approach to access governance for all identities, human and non-human. I am excited to join this visionary team tackling one of cybersecurity's most pressing issues.”

The appointment of Towers comes on the heels of significant momentum for Veza. Earlier this year, the company integrated its Access Control Platform with Google Drive so customers can secure access to enterprise files, surpassing the milestone of 200 integrations with mission-critical enterprise systems. Veza also recently announced an integration with CrowdStrike to combat identity-related breaches, and launched groundbreaking new features for non-human identity management, privileged access monitoring, SaaS access security, next-gen IGA, and data system access. The company has onboarded numerous high-profile customers across all key verticals, such as financial, healthcare, legal and law firms, and big tech, as security leaders everywhere are increasingly recognizing the need for next-gen identity security.

“Veza’s momentum has validated the need for a fresh approach in identity security,” said Karim Faris, General Partner at GV (Google Ventures). “I am happy to have Mike join Veza on their mission because they share a passion for revolutionary approaches to cybersecurity challenges.”