Now accredited for impression and click metrics across desktop, mobile web, and mobile in-app environments 

Criteo, the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered impression and click advertising metrics across desktop, mobile web, and mobile in-app environments for Onsite Sponsored Products and Onsite Display Ads on its enterprise retail media platforms, Commerce Max and Commerce Yield. As part of this accreditation, Criteo was evaluated against MRC's guidelines for detecting and filtering General Invalid Traffic (GIVT), which provides enhanced assurance that marketers can trust the commerce outcomes driven on the Criteo platform.

"We commend Criteo for earning MRC accreditation, an important milestone that speaks to Criteo's commitment to transparency and industry leadership," said George W. Ivie, Executive Director and CEO of the MRC. "Retailers, brands and agencies can now have the confidence this MRC-accredited measurement solution provides in helping them navigate the booming retail media space."

This recognition by the MRC validates that Criteo's impression and click metrics are valid and reliable – providing advertisers with added transparency. Accreditation by the MRC also included a review of Criteo's GIVT detection for both Onsite Sponsored Products and Onsite Display Ads, which enables advertisers and agencies to flag certain invalid sources.

For years, Criteo has been building a commerce media strategy for advertisers to connect with consumers throughout their shopping journey. Retail Media is one of the fastest-growing sectors in advertising and is expected to represent over $150 billion in global ad spend by 2026, according to GroupM. 

"This accreditation is a significant step forward in the maturation of retail media, and Criteo couldn't be prouder of this accomplishment," said Brian Gleason, Chief Revenue Officer at Criteo. "An industry-grade seal of approval reinforces our ability to deliver the highest quality, most accurate measurement for our clients to advance their retail media strategies."

To earn MRC accreditation, an independent CPA firm engaged by the MRC completed a comprehensive audit of Criteo's systems and processes, which was then reviewed by an audit committee comprised of MRC member representatives, to ensure Criteo's platform meets the MRC rigorous standards. The MRC's recognition is a significant achievement that underscores Criteo's reliable and advanced measurement capabilities.

• Misra will lead a global R&D team including product and engineering at Sprinklr

• As a former Founder, CTO, and most recently Vice President of Experience Cloud Engineering at Adobe, Misra brings proven leadership in technology, AI, and the customer experience industry to Sprinklr

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Amitabh Misra as Chief Technology Officer (CTO), effective April 1, 2024. Misra will lead all R&D teams across the globe including product and engineering at Sprinklr. He joins the Executive Leadership Team to share his passion for innovative technology to help the company grow and scale. He will report directly to Sprinklr Founder and CEO Ragy Thomas. 

Misra brings over 25 years of experience in building large-scale platforms for companies of various sizes, most recently, serving as Vice President of Engineering at Adobe. There he led a global R&D organization for Adobe’s Experience Cloud Platform including engineers, product leaders, and AI/ML researchers across India, Europe, and the US. Before joining Adobe, Misra was the Founder and CEO of GOFro.com and CTO, chief architect, and head of engineering at Snapdeal.com. He holds an MBA degree from the University of California at Berkeley and a BTech degree from IIT Kanpur.

“For more than fourteen years, Sprinklr has been advancing our AI-powered Unified-CXM platform vision — a vision we believe can revolutionize front office operations for some of the world’s most influential brands,” said Sprinklr Founder and CEO, Ragy Thomas. “Sprinklr’s CTO is crucial for our customers, partners, employees, and overall business success. Amitabh has the qualities to lead us in this next phase. He is an exceptional leader with invaluable industry expertise, extensive experience in scaling businesses, and a deep understanding of AI technology. His insight into our industry, customers’ needs, and the evolving landscape of enterprise solutions is unmatched. I am thrilled to welcome him to the team and look forward to our partnership in driving growth for Sprinklr.”

“As a technology enthusiast, I am passionate about building large-scale technology platforms, powered by the latest in AI research, that are uniquely capable of delivering exceptional value for customers,” said Misra. “It is a very exciting time to join Sprinklr to contribute to advancing the Unified-CXM platform vision and leverage Sprinklr’s cutting-edge AI to support brands who are exceptional at delighting their customers. I am eager to join this amazing team of technology experts, build innovative solutions for our customers, help scale the company, and accelerate new opportunities in the industry.”

Misra’s appointment comes at a time when the company’s clients are on the digital edge of an exciting future for Unified-CXM. His vision and expertise will help shape the next evolution of Sprinklr and customer experience.

Company aims to gain market share by expanding headcount in sales and engineering

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a significant reinvestment of profits to bolster its engineering and sales teams. This strategic move aims to propel the company’s growth trajectory by enhancing technological innovation, strengthening client relationships, and expanding market reach.

PubMatic recently reported record revenue of $267 million in 2023, continuing the company’s long track record of strong profitability, high margins, zero debt, and significant free cash flow. This differentiated financial profile sets the foundation for continued investment in the business to accelerate revenue growth and drive increased customer and shareholder value.

With a commitment to delivering cutting-edge solutions and superior customer experience, PubMatic recognizes the pivotal role that the company’s employees play in achieving innovation and success in the dynamic digital advertising landscape. The company plans to onboard over 150 incremental employees over the course of 2024, a 16% increase year-over-year, bringing the total company headcount to approximately 1,100 by the end of the year.

The reinvestment plan includes a substantial increase in hiring across engineering and sales divisions, with a focus on the highest impact areas of the business, including:

• Activate and Supply Path Optimization: expanding buyer-focused sales and customer success teams by 50% in 2024 to increase penetration with agency holding companies, independent agencies and brands;
• Connect and Post-Cookie Solutions: growing the team building addressability solutions such as Connect, Identity Hub, and Privacy Sandbox solutions, to ensure clients’ businesses are safeguarded against ongoing signal loss;
• Emerging Revenue Streams: hiring additional sales and customer success team members focused on solutions such as our enterprise grade OpenWrap software and our commerce media solution, Convert; and
• Performance Advertising: increasing the number of product managers and machine learning engineers focused on building and scaling ROI and outcomes-based advertising solutions that rival the walled gardens.

“Sustained innovation has been core to our DNA since our inception,” explained Rajeev Goel, co-founder and CEO of PubMatic. “Last year we released two of our biggest products in our history, with Activate and Convert. With this strategic reinvestment of our robust profits into sales and engineering, I look forward to capitalizing on the opportunities in front of us and continuing to innovate to build technology that helps our customers thrive in the dynamic world of digital advertising.”

The impact of the expanded engineering organization will be further amplified by the company’s ongoing efficiency investments. The company anticipates a 15-20% increase in engineering productivity in 2024 driven by the use of generative AI at multiple points in the software development and release process.

Additionally, the bolstered sales force will strengthen PubMatic’s market presence by forging new partnerships, nurturing existing relationships, and driving revenue growth through strategic initiatives. The investment reaffirms PubMatic’s commitment to providing unparalleled support to its customers around the world and will include headcount growth across all global regions.

As the digital advertising landscape continues to evolve, PubMatic remains at the forefront of innovation, delivering comprehensive solutions that empower publishers, advertisers, data owners, and commerce media companies to control their digital media strategies and maximize their revenue potential.

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced the appointment of Laura Zwahlen as its Chief Revenue Officer.

As Chief Revenue Officer, Laura will spearhead revenue strategies for both the AdRoll and RollWorks business units, bringing with her a wealth of experience garnered from leadership roles at CoderPad, Pantheon Platform and LiveRamp. With over two decades of experience developing and executing winning sales strategies, Laura is poised to drive growth and excellence within NextRoll’s revenue teams.

“Laura’s proven track record as a top-producing sales leader aligns seamlessly with NextRoll’s ongoing SaaS transformation efforts,” said Roli Saxena, chief executive officer of NextRoll. “Her extensive expertise in the marketing technology industry, coupled with her knack for identifying market opportunities to drive revenue growth and maximize profitability, will be instrumental in propelling our company forward and enhancing our software platforms to drive performance.”

Laura Zwahlen’s appointment also underscores NextRoll’s commitment to diversity and inclusion. With Laura joining the executive team, NextRoll proudly boasts a leadership team that is now 67% women.

“I am honored to join NextRoll, a company that not only values diversity and inclusion but actively supports women in leadership roles,” said Laura Zwahlen, chief revenue officer of NextRoll. “I am proud to contribute to NextRoll’s mission and look forward to working together to drive success and empower ambitious marketers worldwide.”

Domo releases App Studio to all customers, allowing actionable insights and personalized user experiences, and powering business automation with Workflows

Today Domo announced at Domopalooza: the AI + Data Conference that App Studio, Domo’s low-code app builder, is now generally available. The company also announced that it has bolstered its low-code automation engine Workflows, streamlining and extending automation with third-party actions. 

“App Studio has been one of our most engaging and one of the most highly subscribed beta offerings and unlocking new functionalities in the tool today will give customers entirely new ways to make data-driven decisions that maximize business impact,” said Ben Schein, SVP of product at Domo. “The GA release of App Studio and updates to Workflows make it easier than ever for our customers to enhance their data solutions and enable anyone in a business to build intelligent, innovative and automated business apps with ease.”

With over 20 new features and capabilities available today, customers will now be able to utilize App Studio beyond traditional dashboards to create new personalized experiences that drive business results. Several key features announced on stage today include:

• Expanded/New Theme Engine: Now, each user has more control over the look and feel of both the interface elements and the data visualizations in their app to create branded and personalized solutions. Every element, component and visualization is meticulously aligned with diverse themes, ensuring users achieve consistency across all app pages effortlessly. No design expertise required— intuitive tools enable users to create stunning, branded solutions that captivate and resonate with their audience
• Tailored Navigation: With just a few clicks, app creators can craft a bespoke navigational experience. By seamlessly integrating content from multiple dashboards, utilizing both no-code and pro-code components, consumers can effortlessly navigate between various sections, facilitating the exploration of critical business insights at every turn
• Native Mobile Experience: Domo is at the forefront of crafting unparalleled mobile experiences, and App Studio sets a new standard for native mobile apps. With App Studio, customers have a seamless native experience right from the start, eliminating the need for any coding. The native navigation is tailored for any platforms, icons and customizable theme colors, all effortlessly integrated for an immersive user journey.
• Domo Everywhere - Embed: With App Studio's advanced custom navigation, theme engine and versatile app components, users can seamlessly craft personalized SaaS experiences for their clients. With Domo Everywhere, users can effortlessly embed apps into company portals or external websites for their vendors and clients in just a few clicks, extending reach and delivering unparalleled value.

“Every month I send my clients an email on the latest and greatest in data and my last email was a simple title - Domo App Studio is coming and it’s awesome,” said John Le, owner of Dashboard Dudes. “App Studio is really such a huge game changer and time saver if you need to adjust a lot of cards all at once. For every client I’ve shown, they’ve absolutely been blown away. In fact, I made a course on it just because of all the demand.”

Domo Workflows is a low-code automation tool that enables users to quickly build streamlined, data-driven processes that scale. Whether users call external systems or use Domo services, users can build and automate an entire end-to-end process in a Workflow. The new Workflow features announced today at Domopalooza include:

• Third-party Integrations: Available through Code Engine, Domo’s native runtime environment that can execute JavaScript or Python code, users can create their own functions, reusable blocks of code or use Domo’s pre-built services
• Design Canvas: Now users can tailor their Workflows with different shapes to represent a variety of activities, making it easy to streamline and understand tasks
• Queues and Manual Tasks: Manual and AI functionalities, such as human in the loop logic, enables users to automate functions in Forms, Task Manager and Queues. Users can access and view Queues (actions that organize manual tasks into different buckets of work and control who can access them) from mobile device and complete tasks. The App is now available for download directly through iOS or Android devices

“In our view, Domo is a modern, cloud-native and mobile-first data, analytics and BI, and AI platform that delivers much more than just reports and dashboards,” said Doug Henschen, VP & Principal Analyst, Constellation Research. “The end-to-end nature of the platform, its all-features-included pricing approach, and the recent addition of App Studio and Workflows to Domo’s embedding options put an emphasis solving business problems and driving action with data, analytics and AI.”

AU10TIX, a global technology leader in identity verification and management, today announced the expansion of its Digital ID solution, which enables businesses to rapidly, accurately and securely verify IDs of all types, including physical, digital, eID, verifiable credentials, and more. 

AU10TIX's fully automated Digital ID solution serves as a verification hub for business owners, enabling faster and more accurate identity verification. It enhances completion rates, improves the customer experience, and drives revenue growth. The solution ensures thorough verification of all digital IDs by validating the cryptographic signature and cross-checks the personal identifiable information (PII) displayed on the user's ID against government databases from countries like Brazil and India. The system further eliminates the risk of false authentications through added services such as face and data comparison.

"Our Digital ID solution empowers businesses to embrace the global shift to digital identity with confidence," said Dan Yerushalmi, CEO of AU10TIX. "It combines unparalleled accuracy and global reach with robust security measures to streamline onboarding and minimize fraud risk, all while addressing the diverse array of global ID formats."

Key features of AU10TIX's Digital ID suite include:

• Global Coverage: Ability to validate digital signatures, ensuring accessibility and reliability worldwide.
• Digital ID Verification Hub: Enables the user to manage all verification processes in one platform, creating customizable workflows and rules for streamlined operations.
• Automated Verification Processes: Streamlines the onboarding process with advanced automation, reducing manual efforts and improving efficiency.
• Data Discrepancy Analysis: Enables users to analyze data discrepancies to identify potentially fraudulent activities and enhance security measures.
• Continuous Regulatory Compliance Assurance: Helps businesses stay ahead of evolving regulations.
• Scalable Infrastructure: Accommodates businesses of all sizes and industries, from startups to enterprises.

Inbenta, a complete customer experience platform powered by AI, today unveiled three enhancements to its award-winning Digital Instructor product (formerly Horizn Digital Demos). The enhancements are aimed at making Inbenta's interactive how-to tutorials more engaging and easier to share.

Digital Instructors are interactive simulations of a digital product, service, or task, demonstrating features and guiding customers with step-by-step visual instructions. Digital Instructor can be used by any company that provides services or facilitates transactions online or through a mobile app. The tool lets companies create a library of helpful how-to content, providing direct support to customers and employees.

Inbenta's Digital Instructor can be leveraged in a variety of use cases, including:

• Self-serve customer-direct: Provide customers with Digital Instructors to help them navigate your products or services without having to call support.
  
  
• Assisted-serve for on-call and on-site support: Arm contact center agents and frontline staff with Digital Instructors to help them more easily walk customers through their product and service challenges.
  
  
• Frontline employee training and onboarding: Apply Digital Instructors to educate and train employees on how your products and services work.
  
  
• SaaS: A no-code software solution to build your own Digital Instructors for customer support or employee training.

Companies using Digital Instructor can foster greater adoption of digital products and payments; reduce handle time and increase one call resolutions; aid in the launch of new products and features; and better engage older consumers who are less familiar with newer online features.

The three enhancements released today create an even more powerful tool for improving the digital customer experience and supporting employee training and onboarding. Enhancements include:

1. VOICE: Customers can now enable step-by-step voice instructions on every Digital Instructor. This feature improves clarity and accessibility, letting you give customers more context and direction. The AI-generated voice is fully customizable for a lifelike customer experience.
   
   
2. AUTOPLAY: Customers can now choose to autoplay each Digital Instructor, turning every step-by-step guide into streaming instructional content. This gives customers the flexibility to consume each Digital Instructor at a set pace, either on their main display or in the background, similar to video streaming.
   
   
3. DOWNLOAD: Customers can now download PDF versions of each Digital Instructor to store, share and reference offline. These PDF files reproduce every step of the demonstration, along with the related help copy and any contextual pop-ups.

"These upgrades are an exciting new addition to our best-in-class Digital Instructor product," says Melissa Solis, CEO at Inbenta. "These step-by-step visual guides are a proven way to communicate your digital capabilities and accelerate digital adoption across the board. The addition of Voice, Autoplay and Download makes our Digital Instructor tool even more intuitive and effective."

Industry-first solution from Constant Contact leverages Telgorithm API to help solopreneurs reach new customers, drive more sales and grow 

Telgorithm, a cutting-edge messaging API provider, today announced a groundbreaking partnership with Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally. By leveraging Telgorithm's unique SMS API, Constant Contact is now the first omnichannel digital marketing platform to offer SMS marketing to sole proprietorships. This collaboration addresses a significant gap in the marketing mix for solopreneur businesses.

There are over 300 million smartphone users in the United States, and SMS marketing allows small businesses to directly engage with those consumers to increase sales and build loyalty by leveraging the immediacy and personalization of SMS communication. However, because most sole proprietorships do not have a federal Employer Identification Number (EIN) or tax ID, they are typically unable to leverage SMS for marketing. This is a significant obstacle preventing solopreneurs from expanding their reach and deepening their relationships with customers.

Telgorithm's proprietary 10-digit long code (10DLC) messaging technology solves this challenge by allowing sole proprietorships to send compliant bulk SMS messages without a federal EIN or tax ID. When combined with Constant Contact's powerful digital marketing platform, entrepreneurs who use Constant Contact can begin sending SMS campaigns to increase customer engagement, boost sales and grow. Constant Contact is currently the only omnichannel digital marketing platform to support SMS marketing for sole proprietorships.

"Our partnership with Telgorithm is a reflection of our commitment to helping all small businesses become better marketers, regardless of their size," said Russ Morton, Chief Product Officer at Constant Contact. "Consumers increasingly want to communicate with businesses via text, so we've collaborated with Telgorithm to develop an industry-first solution that enables sole proprietorships to tap into that channel to drive customer engagement, promote their products or services and grow their customer base. I am excited about what this means for Constant Contact's solopreneur customers, and we are grateful for Telgorithm's partnership."

In addition to these benefits, Telgorithm's messaging API also helps ensure that sole proprietorships remain compliant with carrier restrictions on message volumes for better deliverability. As the only SMS API provider to offer Smart Queueing, Telgorithm enables an industry-leading 99 percent deliverability rate and automatically prevents businesses from exceeding carrier message limits. This enables businesses to feel confident that text messages will reliably be delivered to their intended destination every time.

"Telgorithm prides itself on being a messaging API provider on the cutting edge of business text messaging," said Aaron Alter, CEO of Telgorithm. "We've built unique, patent-pending SMS API technology that software providers cannot get anywhere else in the industry, and it's enabled us to partner with companies like Constant Contact to achieve highly tailored outcomes. By solving for the biggest challenges in business texting, like crucial rate limit management, Constant Contact can offer its sole proprietorship customers seamless text conversations with near guaranteed deliverability."