HUCKLE 2.0 gathers more than 300 opt-in data points from 260 million Americans to build precise personas and deliver ultra effective marketing 

Futurety, LLC, in collaboration with WynHouse, announces a significant update to its consumer identity platform, HUCKLE. This update revolutionizes how businesses leverage first-party data to create highly targeted campaigns across leading platforms like Facebook, Instagram, and Mailchimp. By transforming customer data into powerful personas and insights, HUCKLE empowers businesses to drive engagement, conversions, and ROI like never before.

1. Empowering Businesses with First-Party Data:
   - HUCKLE enables businesses to unlock the value of their first-party data, transforming it into powerful customer personas within minutes. This empowers businesses to create hyper-personalized campaigns that resonate deeply with their ideal audiences, driving engagement and conversions.

2. Enhanced Customer Insights and Personalization:
   - With over 300 data points, including demographics, media usage, occupation, and interests, HUCKLE provides businesses with comprehensive customer insights. The updated version introduces new data points and categories, allowing businesses to personalize campaigns further and understand what motivates their customers.

3. Future-Proofed Marketing Strategies:
   - HUCKLE future-proofs marketing strategies by eliminating reliance on third-party cookies, ensuring compliance with evolving privacy regulations. This approach builds consumer trust and safeguards against disruptions in the online advertising industry, maximizing marketing spend and achieving higher conversion rates.

4. Increased ROI and Data Security:
   - The HUCKLE Update promises businesses increased ROI through highly targeted campaigns, maximizing marketing spend and achieving higher conversion rates. Additionally, HUCKLE prioritizes data security, ensuring customer data is anonymized and leverages US census data for unparalleled accuracy.

The enhanced features of HUCKLE's consumer identity platform represent a paradigm shift in how businesses leverage first-party data for targeted marketing campaigns. With its comprehensive customer insights, future-proofed strategies, and commitment to data security, HUCKLE empowers businesses to optimize their marketing efforts efficiently and effectively. Join the HUCKLE community today and unlock the full potential of your first-party data.

With over 300 million places in its database from more than 200 countries and territories, dataplor is poised to further expand its position as the leader in providing international location data to the world’s leading enterprises

dataplor, the leading provider of global location intelligence, secures a $10.6 million Series A funding round led by Spark Capital, along with Quest Venture Partners, Acronym Venture Capital, and other prominent investors. This investment will fuel dataplor's expansion efforts to enhance its comprehensive database of global Point of Interest (POI) data, empowering companies across industries to make informed strategic decisions.

1. Expanding Global Coverage and Database:
   - dataplor's Series A funding aims to accelerate the expansion of its global coverage, encompassing over 300 million locations across 200 countries and territories.
   - The company's comprehensive database provides accurate and dynamically updated POI data, supporting strategic decisions for companies in technology, mapping, search, logistics, CPG, telecom, real estate, and finance industries.

2. Innovative Technology and Approach:
   - dataplor employs a proprietary approach that merges artificial intelligence, machine learning, large language models (LLMs), and a purpose-built technology platform.
   - This combination enables dataplor to gather accurate, deduplicated, and verified location data while ensuring regular updates to stay current and relevant.

3. Validation and Market Traction:
   - Spark Capital's investment underscores dataplor's market-leading product and vision, validating its mission to unlock the true potential of POI data.
   - dataplor has experienced significant traction, winning numerous Fortune 500 customers and achieving an average revenue growth of 2.5x year-over-year since 2020.

4. Commitment to Privacy and Compliance:
   - dataplor prioritizes privacy by gathering information through direct contact with businesses or publicly available data, avoiding the use of personally identifiable information (PII).
   - This ethical approach ensures compliance with regulations and legal standards, safeguarding customers from any regulatory or legal repercussions.

With the support of Spark Capital and other investors, dataplor is poised to expand its global location intelligence platform, providing accurate and actionable data to businesses worldwide. By leveraging innovative technologies and maintaining a commitment to privacy and compliance, dataplor continues to drive growth and deliver value to its customers across various industries. Join dataplor in unlocking the potential of location intelligence for strategic decision-making and business success.

The annual infographic analyzes hundreds of millions of opt-out requests from 2023 with a focus on timing, geographic location, and device

OPTIZMO Technologies announces the release of its 2023 Email Opt-Out Infographic, offering valuable insights into email opt-out behaviors observed over the past year. As email marketing continues to evolve, understanding recipient behaviors and preferences is crucial for marketers to enhance campaign effectiveness. The infographic explores trends in timing, geographical distribution, inbox providers, and device usage, providing actionable insights for optimizing email campaigns.

Highlighted Insights from the 2023 Infographic:

1. Increase in International Opt-Out Activity:
   - 2023 witnessed a surge in international email opt-out activity, with Europe emerging as a significant driver of opt-out requests.

2. Yahoo! Overtakes Gmail in Opt-Out Activity:
   - Yahoo! reclaimed its position as the leading email inbox provider for opt-out activity, surpassing Gmail.

3. Monday Emerges as Most Active Day for Opt-Outs:
   - Monday reclaimed its status as the most active day for email opt-outs, indicating high recipient engagement early in the week.

4. Peak Hours for Opt-Out Behavior:
   - The hours between 9 am to 11 am Central Time were identified as the most active period for opt-out behavior, aligning with past trends.

5. Mobile Devices Drive Opt-Out Activity:
   - Mobile devices remained the primary driver of opt-out activity in 2023, rebounding after a dip during the pandemic.

Implications for Marketers:
The infographic underscores the importance of redefining negative marketing signals and leveraging them to optimize email campaigns. By understanding recipient behaviors and preferences, marketers can tailor their strategies to improve engagement and reduce opt-out rates. Access to these insights empowers marketers to refine their approach and enhance the effectiveness of their email marketing efforts.

The release of OPTIZMO's 2023 Email Opt-Out Infographic provides marketers with valuable insights into email opt-out behaviors and trends observed throughout the year. By leveraging these insights, marketers can refine their email marketing strategies to drive better engagement and mitigate opt-out rates. Access the full infographic on the OPTIZMO website to gain actionable insights for optimizing your email campaigns and enhancing overall performance.

The Nordic TV and streaming provider will leverage the platform's direct data access to power experiences for one million customers

1. Strategic Leap Towards the Future:
   - Allente selects MessageGears to transform its customer engagement strategy. The platform offers unparalleled security, ensuring customer data remains within Allente's secure data warehouse while enabling dynamic engagement.

2. Empowering Dynamic Customer Engagement:
   - With access to comprehensive customer insights in real-time, Allente can personalize campaigns with precision and connect deeply with its audience. The seamless integration with existing data warehouses simplifies data analysis and campaign execution.

3. Key Benefits for Allente:
   - Automation, personalization, and channel optimization capabilities will enhance operational efficiency and campaign consistency. MessageGears' direct-data access eliminates the need to copy or move data, increasing security and compliance.

4. Native Multi-Channel Engagement:
   - MessageGears' native support for cross-channel engagement enables Allente to deliver consistent messaging and experiences across various channels, including email, SMS, mobile push, in-app, web push, and more.

5. Commitment to Innovation:
   - Allente's partnership with MessageGears reflects its commitment to innovation in customer engagement. By leveraging real-time data-driven insights, Allente aims to create intuitive customer journeys that scale with its growth.

The collaboration between Allente and MessageGears marks a significant step towards revolutionizing cross-channel customer engagement in the Nordic region. With a focus on personalization, security, and operational efficiency, Allente aims to deliver exceptional experiences to its one million customers. As both companies continue to innovate, they are poised to shape the future of customer engagement in the digital era.

1. Streaming TV Plus: Setting the Industry Standard
   - Delivers ads on large and small screens with a remarkable competition rate of over 90%.
   - Offers cross-device attribution, 24/7 pacing and reporting, and advanced audience targeting capabilities to optimize campaigns for maximum impact and ROI.

2. Streaming TV Premium: Exclusive Access to Premium Subscriber Content
   - Grants advertisers sole access to premium subscriber content on large and small screens.
   - Ensures ads are shown only on channels that viewers must pay to watch, with a completion rate averaging over 90%.
   - Provides robust features, including cross-device attribution, 24/7 pacing and reporting, and audience targeting capabilities, to enhance brand awareness and drive conversions.

3. Commitment to Innovation and Excellence
   - AdCellerant's Addressable Streaming TV product complements Streaming TV Plus and Streaming TV Premium.
   - Offers unparalleled brand awareness-building capabilities, micro-targeting precision, and foot traffic attribution.
   - Demonstrates AdCellerant's dedication to innovation and excellence in digital advertising, empowering advertisers to connect meaningfully with their target audience and achieve greater engagement, brand awareness, and ROI.

AdCellerant's launch of Streaming TV Plus and Streaming TV Premium marks a significant advancement in Streaming TV advertising. With these revolutionary products, advertisers gain unprecedented access to high-quality, targeted advertising opportunities, setting a new standard for effectiveness and engagement in the digital advertising landscape. AdCellerant's commitment to innovation ensures that advertisers can navigate industry changes and achieve exceptional results in an evolving digital advertising landscape.

Unveiled on stage at Web Summit in Rio, Smart Background transforms product images into professional shots in one click

1. Revolutionary AI-Powered Photography Studio:
   - Smart Background goes beyond mere background replacement, acting as an AI-powered photography studio.
   - Understands the subject, suggests custom backgrounds, and adds realistic drop shadows and contextually-aware elements.
   - Transforms simple product shots into stunning campaign imagery suitable for popular seller platforms like Etsy, Depop, TikTok, Instagram, and Amazon.

2. Seamless Integration and Versatility:
   - Seamlessly integrates with Picsart's comprehensive creative suite, offering users a complete marketing studio in their pocket.
   - Users can combine Smart Background with Picsart's robust template and asset library to create dynamic animated and video content for various platforms, including Instagram, TikTok, email, and more.
   - Provides accessibility and convenience for emerging creators, prosumers, solopreneurs, online sellers, and marketers.

3. Empowering Content Creation and Marketing:
   - Reflects Picsart's commitment to providing cutting-edge tools for digital creators, enabling them to succeed in ad campaigns, social media, and e-commerce endeavors.
   - Empowers users to achieve photoshoot-quality results directly from their smartphones, revolutionizing content creation and marketing capabilities.

With the introduction of Smart Background, Picsart continues to push the boundaries of digital content creation, offering users unparalleled tools to elevate their product photography and marketing efforts. By leveraging AI technology and seamless integration within Picsart's creative suite, users can effortlessly create professional-quality imagery and dynamic content for diverse platforms, revolutionizing the way they engage with their audience and promote their businesses. Smart Background exemplifies Picsart's dedication to innovation and empowerment in the digital content landscape, providing users with the resources they need to thrive in today's competitive market.

Spiro Unveils Initiatives, Commitments for a Greener Future in the Event Industry

1. Visionary Leadership for Sustainability:
   - Spiro's Global President, Jeff Stelmach, emphasizes the agency's vision to lead by example and empower the events industry towards sustainable transformation.
   - Sustainability is deeply ingrained in Spiro's ethos, extending beyond mere buzzwords to actionable initiatives that echo long-term environmental impact.

2. Commitment to Net-Zero Emissions:
   - Guided by its dedicated Green Team, Spiro aims to achieve net-zero emissions by 2050, aligning with the NetZero Carbon Pledge.
   - Additionally, the agency targets a 50% reduction in greenhouse gas emissions by 2030, in line with the Paris Agreement.

3. Alignment with Global Sustainability Goals:
   - Spiro sets science-based milestones aligned with the UN Sustainable Development Goals and the Science-Based Targets initiative.
   - By establishing targeted KPIs and a comprehensive measurement framework, Spiro empowers clients to articulate their sustainability narratives effectively.

4. Certifications and Recognitions:
   - Spiro is one of the first collectives within the events industry certified to the ISO 20121 standard, demonstrating its commitment to sustainability.
   - The agency holds certifications including ISO 45001 and ISO 14001, along with recognitions such as the ESSA Safety & Sustainability Platinum Award and EcoVadis Shareable Sustainability Bronze Rating.

5. Industry Collaboration and Advocacy:
   - Spiro actively participates in industry forums, including the Institute of Environmental Management and Assessment (IEMA) and ESSA's Sustainability Committee.
   - With over 70 Sustainable & Safety affiliates, Spiro fosters collaboration and advocacy for sustainable practices within the events sector.

6. Planting Seeds for a Greener Future:
   - Paul Ormbsy, Spiro's Global Head of Health, Safety, and Sustainability, emphasizes the agency's commitment to environmental stewardship.
   - Spiro endeavors to innovate and engage while safeguarding the environment for future generations, ensuring a greener and more sustainable future.

Spiro's groundbreaking sustainability initiative sets a new standard for the events industry, reflecting its unwavering commitment to environmental responsibility and leadership. Through complimentary sustainability reporting, net-zero emissions targets, and active industry collaboration, Spiro is driving meaningful change and inspiring others to prioritize sustainability in their operations. As a visionary leader, Spiro is not only creating memorable events and experiences but also planting the seeds for a greener future, ensuring a sustainable legacy for generations to come.

Meltwater, a global leader in social, media, and consumer intelligence, announces the appointment of Chris Hackney as Chief Product Officer. With over 25 years of experience in technology and a track record of driving innovation for B2B SaaS companies, Hackney brings a wealth of expertise to lead Meltwater's product organization and strategic direction.

1. Strategic Leadership and Innovation:
   - In his new role, Chris Hackney will lead Meltwater's product organization, directing the strategic expansion and operation of the company's product portfolio.
   - With a focus on customer needs, Hackney will drive innovation and growth, leveraging his experience in developing and executing product strategies for B2B SaaS companies.

2. Proven Track Record of Success:
   - Hackney's career includes leadership roles in pioneering companies at the forefront of emerging technologies, such as Virtue, an early social SaaS pioneer acquired by Oracle.
   - He has also led product management teams at companies like Trendkite and Mercury Healthcare, driving growth and innovation in PR/Communications and healthcare CRM.

3. Commitment to Responsible AI and Innovation:
   - Hackney's most recent venture, AI Guardian, focused on AI governance and compliance, highlights his commitment to responsible innovation and addressing the complexities of emerging technologies.
   - At Meltwater, he will lead the execution of a product vision aligned with the company's core objectives, including industry-leading innovation and customer-centric product design.

4. Customer-Centric Approach:
   - Hackney emphasizes the importance of deeply understanding and delivering on the customer experience to drive innovation.
   - He aims to work closely with Meltwater's teams to engage with customers, learn from them, and ensure that products continue to set benchmarks for excellence and impact in the industry.

5. CEO's Perspective:
   - John Box, CEO of Meltwater, expresses excitement about Hackney joining the team, citing his proven track record in driving growth through product innovation and delivering exceptional solutions for customers.
   - Hackney's appointment reflects Meltwater's commitment to elevating its media, social, and consumer intelligence solutions to create more value for customers.

Chris Hackney's appointment as Chief Product Officer underscores Meltwater's dedication to driving innovation and customer-centric growth. With his extensive experience and proven track record, Hackney is poised to lead Meltwater's product organization towards delivering cutting-edge solutions that meet the evolving needs of customers worldwide. His commitment to responsible innovation and customer engagement aligns with Meltwater's core values, positioning the company for continued success and leadership in the industry.