Boostr, the leading provider of advertising management platforms, unveils BoostrIQ, a revolutionary suite of AI-powered solutions aimed at addressing the media industry's most challenging issues. BoostrIQ promises to streamline processes, boost productivity, and maximize revenue for publishers and media companies.

1. Contact Enrichment:

   • Effortlessly gathers and maintains contact information from email signatures.
   • Reduces time spent on data entry and ensures key details are updated and shared across the organization's CRM.

2. Future Outlook:

   • Scheduled for release in Q3 2024, BoostrIQ represents the future of intelligent media management.
   • Continues Boostr's commitment to developing AI-powered tools to empower media professionals.

Boostr University and Certification Program:

1. Enhanced Education and Training:

   • Launch of Boostr University and a Certification program tailored for Boostr users.
   • Certification enhances users' understanding of Boostr and maximizes organizational investment.

2. Marketability and Accreditation:

   • Certified admins gain marketability through accreditation from the industry's leading advertising management provider.
   • Upcoming certifications include Boostr Analytics, Boostr Ad Ops, and Boostr Sales.

Quotes from Boostr Executives:

1. David Christopher-Morris, Head of Product at Boostr:

   • Highlights BoostrIQ as a game-changer for the industry, eliminating manual processes and boosting productivity.

2. Katie Schuele, Co-founder and CCO of Boostr:

   • Expresses excitement for offering education and training to users, enhancing their expertise in Boostr's solutions.

Embrace the future of advertising management with BoostrIQ, the AI-powered suite of solutions set to transform media operations. Join Boostr University's Certification program to unlock deeper expertise and maximize your organization's potential with Boostr's innovative offerings

Komo Tech joins forces with Fanatics Events to redefine fan engagement at Fanatics Fest NYC, unleashing innovative interactive experiences and immersive technologies to celebrate sports fandom like never before.

1. Fanatics Fest NYC:

   • Date: August 16 – 18, 2024
   • Venue: New York City's Javits Center
   • A multi-day event celebrating sports fandom with interactive features, merchandise, product drops, podcasts, and more.
   • Komo Tech's next-gen customer engagement platform will amplify the fan experience at every stage of the journey.

2. Partnership Benefits:

   • Elevating live event experiences through immersive games, instant wins, competitions, polls, and more.
   • Providing valuable first and zero-party data to Fanatics Events for enhanced personalization in real-time.

3. Quote from Joel Steel, CEO of Komo Tech:

   • Expresses excitement about partnering with Fanatics to elevate sports fandom to new heights at Fanatics Fest NYC.
   • Highlights Komo Tech's ability to deliver personalized experiences that resonate with fans across digital and physical realms.

4. Platform Features:

   • Real-time personalization at key touchpoints, fostering deeper connections with fans.
   • Immersive gamified experiences that allow fans to prove their fandom, compete, and immerse themselves in their passion for sports.

5. Future Outlook:

   • Anticipates success based on previous engagement numbers and increased partner and sponsor value through the platform.
   • Komo Tech's Fanatics event hub seamlessly integrated into the Fanatics Fest events native app, ensuring accessibility and convenience for attendees.

Prepare for an unparalleled celebration of sports fandom at Fanatics Fest NYC, powered by Komo Tech's innovative Customer Engagement Platform. With immersive experiences and real-time personalization, fans will embark on a journey like never before, solidifying their connection to their favorite sports, athletes, and brands.

SheerID, a leading provider of identity verification solutions for commerce, has announced its attainment of ISO/IEC 27701:2019 certification from the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC). This certification validates SheerID's commitment to privacy management and signifies its compliance with global best practices for safeguarding Personally Identifiable Information (PII).

1. Enhanced Privacy Information Management System (PIMS):

   • SheerID's Privacy Information Management System (PIMS) has effectively augmented its existing Information Security Management System (ISMS) to meet the requirements of ISO/IEC 27701:2019. This certification demonstrates SheerID's dedication to implementing, maintaining, and continuously improving privacy-related processes and controls.

2. Compliance and Assurance:

   • The certification affirms SheerID's adherence to the framework for PII Controllers and PII Processors, ensuring the management of privacy controls and mitigating risks concerning individuals' privacy rights. Through a rigorous review process by A-LIGN, an ANAB-accredited certification body, SheerID has demonstrated compliance with applicable privacy requirements, providing assurances to customers and stakeholders.

3. Scope of Certification:

   • The certification encompasses all organizational functions involved in the development, maintenance, and operations of SheerID's Identity Marketing platform, verification services, and systems. This comprehensive coverage underscores SheerID's commitment to privacy and data protection across its operations.

Insights from Executives:

• Greg Damon, Data Protection Officer of SheerID, emphasizes the company's dedication to safeguarding privacy and ensuring the highest standards of data protection for customers. He highlights the importance of continuous improvement facilitated by ISO standards in streamlining compliance efforts and fostering trust in the digital realm.
• Jake Weatherly, CEO of SheerID, underscores the company's proactive approach to addressing threats to client information's availability, integrity, confidentiality, and privacy. The certification reaffirms SheerID's commitment to information security at every level of its organization.

SheerID's attainment of ISO/IEC 27701:2019 certification underscores its dedication to privacy management and adherence to global standards for data protection. This certification enhances SheerID's credibility as a trusted partner in the digital landscape, providing customers with assurance regarding privacy compliance and data security.

Postalytics, the leading direct mail automation platform, has unveiled a groundbreaking integration with Klaviyo, a rapidly expanding marketing automation platform. This integration represents a significant advancement in Postalytics' mission to simplify and enhance direct mail marketing for businesses, offering seamless integration, speed, and insightful analytics.

1. Empowering Marketers with Customer Data:

   • The integration allows marketers and agencies to harness the power of Klaviyo customer data to drive personalized direct mail campaigns alongside existing email and SMS initiatives. By leveraging Klaviyo Flows, Lists, Segments, Profiles, and Contacts, businesses can deliver direct mail precisely when it's most relevant to their audience.

2. Automated Direct Mail Triggers:

   • Marketers can trigger personalized postcards, letters, and self-mailers directly from Klaviyo Flows based on specific customer actions, such as abandoned carts or milestone achievements. This automation streamlines the direct mail process, ensuring timely and relevant communications with customers.

3. Seamless List Management:

   • Importing Klaviyo lists and segments into Postalytics for Smart Send campaigns becomes effortless, enabling precise targeting and ensuring that direct mail reaches the right audience at the right time. This seamless list management capability enhances campaign efficiency and effectiveness.

4. Real-Time Campaign Tracking:

   • Leveraging Postalytics' USPS Intelligent Mail Barcode feature and response tracking, marketers can monitor delivery and response data in real-time directly within Klaviyo. This functionality enables automated follow-up campaigns based on mail interactions, optimizing campaign performance and driving higher engagement and ROI.

Additional Highlights:

• The Klaviyo integration complements Postalytics' existing integrations with popular CRM and marketing automation tools, providing businesses with a comprehensive solution for multi-channel marketing campaigns.
• Postalytics remains committed to continuous improvement, with plans to introduce new mailer formats, integrations, and features in the future, further enhancing the direct mail marketing experience for businesses.

Quotes:

• Dennis Kelly, CEO of Postalytics, emphasizes the focus on addressing the key challenges of legacy direct mail and highlights the transformative impact of the integration with Klaviyo on driving customer engagement and ROI.
• The integration of Postalytics and Klaviyo is poised to revolutionize direct mail marketing by combining the power of personalized direct mail with the efficiency and insights of modern marketing automation platforms.

The integration of Postalytics with Klaviyo represents a significant advancement in the realm of direct mail marketing, empowering businesses to deliver personalized and timely communications to their audience while maximizing efficiency and ROI. With automated triggers, seamless list management, and real-time tracking capabilities, marketers can elevate their direct mail campaigns to new heights of success.

Nectar Services Corp. introduces its Digital Experience Platform and CX Assurance tools on Genesys AppFoundry™, a premier marketplace offering innovative solutions for elevating customer and employee experiences.

1. Empowering Customer and Agent Satisfaction:

   • Seamless integration with Genesys Cloud™ platform for proactive issue resolution and real-time insights.
   • Enhancing customer and agent satisfaction, reducing churn, and enabling partners to monetize expertise.

2. Key Features of Nectar's Solutions:

   • End-to-end visibility of customer journeys across multi-vendor communications technologies.
   • Performance testing to ensure exceptional customer experiences, even under stress.
   • Streamlined migration to the cloud with quality assurance measures.
   • Contact center monitoring with proactive alerts for performance optimization.

3. Strategic Partnership with Genesys:

   • Nectar's long-standing support for Genesys customers, now available through AppFoundry.
   • Aligned R&D commitment to simplify cloud migration and enhance customer and agent experiences.
   • Collaboration with Genesys to drive strategic initiatives for ongoing innovation.

Nectar Services Corp. brings its expertise in digital experience and CX assurance to Genesys AppFoundry™, offering businesses comprehensive solutions for optimizing customer experiences. With seamless integration and proactive performance monitoring, Nectar empowers organizations to deliver exceptional customer service and drive growth in the digital era.

Alorica Inc., a global leader in customer experience (CX) solutions, has announced the opening of its latest contact center in Ciudad del Este, Paraguay. This expansion aims to support Alorica's continued double-digit growth in the region and leverage the untapped potential of Paraguay's market for CX providers. With a focus on geo-diversification and tapping into the Brazilian Portuguese-speaking talent pool, Alorica aims to enhance its service offerings while contributing to the local economy and creating job opportunities.

1. Strategic Expansion in Paraguay:

   • The inauguration of the new contact center signifies Alorica's commitment to expanding its presence in Latin America and the Caribbean. Ciudad del Este, known for its untapped market potential, serves as an ideal location for Alorica to tap into the Brazilian Portuguese-speaking talent pool and offer tech-enhanced CX solutions to a wider clientele.

2. Creation of Local Job Opportunities:

   • The opening of the new site creates hundreds of career opportunities for highly skilled local talent, contributing to Paraguay's robust economy. Alorica's investment in the country is not only aimed at business growth but also at fostering professional development and empowerment within the local workforce.

3. Recognition as Employer of Choice:

   • With operations in nine countries across the region and a workforce of nearly 20,000 employees, Alorica has established itself as a key player in the industry and a recognized employer of choice. The company's Great Place to Work® certification in five Latin American countries reflects its commitment to employee satisfaction and engagement.

4. Commitment to Global Best Practices:

   • Jose Ramirez, Alorica’s President of Latin America and the Caribbean, emphasizes the company's confidence in providing digital solutions and customized services at scale. The new office in Paraguay reaffirms Alorica's commitment to empowering the local workforce and delivering outstanding performance for customers worldwide.

Alorica's expansion into Paraguay represents a strategic move to capitalize on the region's growing demand for CX solutions while contributing to local economic development and job creation. With its focus on leveraging local talent and providing exceptional customer experiences, Alorica continues to strengthen its position as a trusted partner in the global CX industry.

Ed Hallen, the CPO and Co-Founder of Klaviyo and Lee Mayer, the CEO and Co-Founder of Havenly joined the board in Q2 of 2024.

Leading content creation platform soona made a significant announcement today, introducing Ed Hallen and Lee Mayer as the newest additions to its Board of Directors. This move marks soona's strategic expansion and commitment to enhancing its offerings in the realm of e-commerce content creation.

1. Introduction of New Board Members:

   • Ed Hallen, co-founder of Klaviyo, a renowned figure in the e-commerce technology landscape.
   • Lee Mayer, co-founder of Havenly, brings expertise in consumer-focused interior design and home goods commerce.

2. Significance of the Appointments:

   • Acknowledgment of Ed and Lee's vast experience and expertise in commerce.
   • Expectations of leveraging their insights to fuel soona's growth trajectory.

3. Ed Hallen's Impact:

   • Highlight Klaviyo's success story, positioning it as a crucial tool for e-commerce businesses.
   • Emphasize the potential synergies between Klaviyo's platform and soona's content creation services.

4. Lee Mayer's Influence:

   • Describe Havenly's evolution into a comprehensive home goods brand, showcasing Lee's entrepreneurial prowess.
   • Discuss the strategic implications of Lee's involvement in soona's board, especially in expanding its offerings within the e-commerce content landscape.

The addition of Ed Hallen and Lee Mayer to soona's Board of Directors signals a promising chapter in the company's journey. Their wealth of experience and strategic insights are poised to propel soona to new heights in revolutionizing e-commerce content creation.

Gupshup, the leading Conversation Cloud platform, made a significant announcement today with the appointment of Salim Ali as its Chief Marketing Officer (CMO). Based in Silicon Valley, Salim brings a wealth of experience spanning close to three decades, poised to drive full-stack marketing strategies across Gupshup's global footprint.

1. Salim Ali's Background and Expertise:

   • Salim boasts extensive experience in marketing, having led large and globally dispersed teams in both enterprise and startup environments.
   • His previous role as Chief Marketing Officer at WordPress VIP showcased his prowess in amplifying brand voice, product marketing, and demand generation.

2. Strategic Responsibilities at Gupshup:

   • Salim's mandate at Gupshup includes crafting a compelling brand narrative, scaling global demand generation efforts, and enhancing customer marketing initiatives.
   • Key focus areas encompass industry marketing, value messaging, ROI-based storytelling, and marketing operations for global coverage and accelerated growth.

3. CEO and Co-founder's Perspective:

   • Beerud Sheth, CEO, and Co-founder of Gupshup, expresses confidence in Salim's ability to drive impactful growth, aligning with the company's culture and vision.

4. Salim's Vision for Gupshup:

   • Salim expresses enthusiasm for joining Gupshup during its global growth phase, emphasizing the increasing demand for direct, contextual, and immediate conversation capabilities in marketing, sales, and customer service.
   • Highlighting Gupshup's vast clientele of 45,000+ brands, Salim underscores the inevitable shift towards scalable 1:1 conversations as the future of engagement.

Salim Ali's appointment as Chief Marketing Officer heralds an exciting chapter for Gupshup, as the company embarks on a journey of global expansion and innovation in conversational marketing. With Salim's leadership and strategic vision, Gupshup is poised to elevate its market presence and drive transformative growth initiatives.