European medical device company ViCentra has appointed Reman McDonagh, PhD, as its new Vice President of Global Marketing, marking a key move as the company scales commercialization for its Kaleido insulin patch pump system. McDonagh’s hiring comes at a pivotal stage for ViCentra, as it strengthens its European presence and prepares for the next-generation Kaleido system launch in both the EU and the U.S.

The move coincides with ViCentra’s recent $98 million Series D financing extension, providing the financial backing to support ambitious growth plans.

A Proven Diabetes and MedTech Marketing Leader

McDonagh brings over 20 years of experience in diabetes and medical device commercialization, covering the full spectrum from early-stage innovation to large-scale international expansion. Her career includes senior leadership roles at Roche, Medtronic, Cellnovo, and Insulet, with deep experience in brand strategy, go-to-market planning, market development, and high-profile product launches across both mature and emerging markets.

Most recently, she spearheaded Insulet’s Omnipod DASH launch across 12 European countries and contributed to the European strategy for Omnipod 5. Her appointment signals ViCentra’s intent to combine operational rigor with marketing sophistication as it expands its footprint.

“Reman joins ViCentra at a pivotal stage as we transition from strong early traction to disciplined, scalable growth,” said Tom Arnold, CEO of ViCentra. “She brings a rare combination of deep diabetes expertise, end-to-end marketing leadership, and operational rigor, as we strengthen our presence in key European markets and prepare for U.S. market entry.”

Driving Global Marketing Strategy for Kaleido

In her new role, McDonagh will oversee ViCentra’s global marketing strategy, including:

• Strengthening Kaleido’s value proposition

• Accelerating demand generation in priority European markets

• Ensuring cross-functional readiness for upcoming product launches

“Kaleido is a truly differentiated insulin delivery system, and ViCentra has built meaningful momentum through a clear focus on the user experience,” said McDonagh. “I’m excited to join the team as we scale in key markets and prepare for the next generation of Kaleido, bringing greater choice, flexibility, and freedom to more people living with diabetes.”

Bolstering a World-Class Commercial Team

McDonagh’s hiring follows a series of senior commercial leadership additions at ViCentra, reflecting the company’s commitment to building a high-performing, global marketing organization capable of executing its long-term growth strategy. With a PhD in Chemistry and leadership experience managing business units exceeding $400 million in annual revenue, McDonagh brings both technical expertise and commercial acumen.

As ViCentra looks ahead to the EU and U.S. launches of its next-generation Kaleido system, the company is betting that combining innovation with strong marketing leadership will position it as a major player in insulin delivery solutions.

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As AI increasingly powers product discovery and recommendations, the people who generate the content behind those answers—journalists, reviewers, and creators—are often left out of the value chain. impact.com aims to change that with Geodesix, a new data marketplace that provides AI systems with licensed commerce content and ensures creators are fairly compensated.

Developed through Impact Labs, impact.com’s innovation and venture arm, Geodesix addresses a structural imbalance in the AI economy. Large language models often rely on the work of publishers and creators to answer consumer questions, yet those original content producers typically see little or no revenue when their work informs AI outputs.

Industry data underscores the urgency. AI-generated answer features can reduce user clicks on publisher links by nearly 50%, and some publishers report search referral losses exceeding 30% as AI engines deliver answers directly, bypassing the original site entirely. Geodesix offers a transparent solution: a licensed content layer that gives publishers and creators a stake in the AI economy.

How Geodesix Works

Hanan Maayan, head of Impact Labs and general manager of Geodesix, explained the marketplace’s approach: “AI is built on content, but the people who create that content haven’t had a fair way to participate in the value it generates. Geodesix creates a simple, transparent way for AI companies to access high-quality publisher content, and for publishers to finally get paid when their work is used.”

Geodesix provides AI systems with approved access to trusted commerce content, including:

• Product reviews and buying guides

• Listicles and tutorials

• Comparisons and recommendation content

When an AI-generated answer draws from that content, Geodesix identifies the contributing sources and distributes revenue to publishers via a share-value model. The system ensures both compliance and transparency, giving AI developers a reliable content layer while rewarding the creators whose work fuels the recommendations.

Independent Yet Integrated

Although incubated within impact.com, Geodesix operates independently with its own platform and team. This structure allows the marketplace to move quickly, work with a broad range of AI companies, brands, and publishers, and contribute to impact.com’s long-term growth in commerce partnerships.

Currently, Geodesix is available to select customers, with early applications focused on AI-powered shopping assistants and product recommendation tools. Looking ahead, the company plans to expand into additional verticals, including travel, finance, and B2B software, where AI-driven recommendations increasingly influence buying decisions.

Why It Matters

Geodesix is part of a broader industry conversation about AI ethics, creator compensation, and sustainable content ecosystems. As large language models become dominant channels for discovery, publishers face declining referral traffic and mounting pressure to find alternative monetization strategies. Geodesix establishes a model where creators’ contributions are recognized and rewarded, helping preserve content quality while supporting the AI economy.

In short, the platform represents a convergence of commerce, AI, and creator economy best practices: content drives AI answers, AI drives commerce, and creators finally share in the value they generate.

For brands, publishers, and AI companies alike, Geodesix signals a potential blueprint for responsible, economically fair AI content integration.

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Global digital marketing leader Incubeta has unveiled two new agentic AI tools—Creative Performance Index (CPI) and OutperformBI—designed to help brands move beyond static dashboards and subjective decision-making. The goal: give marketers clearer insight into what actually drives performance across channels and campaigns.

“Marketing teams don’t lack data, they lack clarity,” said Max Flajsner, Global Director of Data and AI at Incubeta. “With CPI and OutperformBI, we use agentic AI to move beyond dashboards and deliver faster, more accurate insight into what’s actually driving performance and incremental impact.”

The launch comes at a time when generative AI is accelerating content production and consumer attention is increasingly fragmented. Marketing leaders are under growing pressure to prove ROI and prioritize spend effectively, making tools that diagnose performance drivers critical.

Creative Performance Index (CPI): Measuring Creative Impact

CPI uses AI to analyze creative assets at a granular level—looking at branding placement, calls to action, imagery, music, and emotional cues—and maps those elements to live performance data from advertising platforms. By continuously monitoring which creative components correlate with success, CPI helps brands:

• Reduce guesswork and creative fatigue

• Optimize testing and development roadmaps

• Connect creative quality directly to revenue outcomes

The platform integrates with major ad platforms to ingest creative assets and performance metrics, and its data can feed advanced measurement approaches such as marketing mix modeling and causal impact analysis.

Beta tests have already shown striking results. One brand saw a +102% click-through rate and a 37% reduction in cost per lead, while another achieved +87% conversion rate and a 38% increase in return on ad spend (ROAS).

OutperformBI: From Reporting to Root Cause Analysis

While CPI focuses on creative, OutperformBI provides a broader view of marketing performance. It connects multiple data streams—including marketing mix models, customer data platforms, product feeds, experimentation plans, promotional calendars, and external signals like search trends and weather—to help marketers diagnose why campaigns perform the way they do.

The platform uses a natural-language interface and AI-driven workflows to automate analysis, letting users move from answering “what happened” to understanding why outcomes occurred. This capability supports smarter media planning, budget allocation, executive reporting, and demand analysis.

“CPI and OutperformBI were built to address client requests for faster, better insights across larger, more complex data sets,” said Alex Langshur, CEO Americas at Incubeta. “Our roadmap is built from the ground up, shaped by the real challenges our clients ask us to solve daily, ultimately driving business growth.”

Why This Matters

Incubeta’s new tools reflect a growing trend in marketing: agentic AI that not only surfaces insights but diagnoses them across multiple data dimensions. As brands face increasingly fragmented channels and massive volumes of content, tools like CPI and OutperformBI promise to shift decision-making from intuition and spreadsheets to data-driven strategy and measurable business impact.

For marketers, this could mean faster optimization cycles, higher ROI, and more confident allocation of budgets, all while connecting creative performance directly to revenue.

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Performance TV is no longer an experiment—it’s now a top destination for advertising dollars. According to tvScientific’s 2026 State of Performance TV Report, the channel has captured 24% of total media spend, tying with social as the most effective advertising channel and surpassing traditional search and volatile digital platforms.

The report signals a major industry shift as marketers face rising pressure to capture attention, control costs, and demonstrate outcomes. Performance TV combines the reach of linear television with the accountability and measurable return-on-ad-spend (ROAS) marketers demand in a data-driven environment.

“Performance TV delivers the scale of television with the precision, transparency, accountability, and fully measurable ROAS marketers need to drive real business outcomes,” said Jason Fairchild, CEO and Co-Founder of tvScientific. “Marketers are no longer testing TV at the margins—they are putting it at the center of their media strategies.”

Key Findings From the 2026 Report

• 24% of total media budgets are now allocated to Performance TV, making it the top investment channel.

• Effectiveness matches social, significantly outpacing search advertising.

• Budgets are shifting away from YouTube, Meta, and TikTok.

• AI accelerates targeting, creative optimization, and experimentation, turning TV into an always-on testing platform.

• The channel delivers full-funnel value, driving both immediate sales and brand lift.

• Transparency expectations rise, with more than half of marketers citing clear measurement as critical.

• Adoption is broad: 77% of small and midsize businesses are running Performance TV campaigns.

These trends build on momentum from tvScientific’s 2025 report, which documented a 41% average increase in Performance TV budgets and early indications of marketers reallocating spend from social and search. This year, that trajectory has accelerated, establishing Performance TV as a leading channel for modern marketers.

From Awareness to Accountable Growth

Performance TV is evolving from a traditional awareness channel into a high-accountability platform powered by identity, automation, and measurable attribution. Marketers can now connect campaigns directly to results, supporting smarter budget allocation, creative optimization, and performance reporting.

“Performance TV is now foundational to modern marketing strategies,” Fairchild said. “It delivers the accountability marketers have always wanted from television with the scale and impact they still need.”

The 2026 State of Performance TV Report examines channel effectiveness, budget shifts, AI adoption, transparency expectations, and how this emerging channel is reshaping growth strategies across industries.

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ServiceNow is taking flight with Panasonic Avionics. The enterprise AI platform provider has expanded its relationship with the global in-flight engagement leader, bringing CRM, AI-assisted workflows, billing, and marketing automation under a single platform to support more than 300 airlines worldwide.

The expansion replaces siloed legacy systems and unifies Panasonic Avionics’ sales, service, marketing, and billing operations, giving the company real-time visibility and AI-driven insights across IT, customer service, engineering, and HR.

The Challenge: Legacy Systems Limited Visibility

For decades, Panasonic Avionics has been at the forefront of in-flight innovation, offering high-speed internet, seatback and personal-device entertainment, on-demand TV, and interactive maps. But as its global operations grew, so did the complexity of its systems. Legacy CRM and billing solutions were siloed, limiting real-time visibility across thousands of aircraft and hundreds of airline customers.

To keep pace with operational scale and rising customer expectations, Panasonic needed a single, unified platform capable of delivering efficiency, speed, and actionable insights.

The Solution: ServiceNow AI Connects Sales, Service, and Billing

ServiceNow’s suite of solutions addresses Panasonic’s needs end-to-end:

• ServiceNow CRM & Now Assist: AI-powered workflows deliver proactive case resolution, self-service automation, and faster service response for airline customers.

• Sales and Order Management with Logik.ai CPQ: Streamlines opportunity-to-order processes, accelerating deal configuration and order fulfillment.

• Aria Billing Cloud & Tenon Marketing Automation: Extends lead-to-cash capabilities and integrates pricing, billing, and marketing for a real-time, holistic view of customers.

By unifying operations on the ServiceNow AI Platform, Panasonic Avionics can anticipate issues, guide decisions in real time, and automate work across multiple departments—turning insights into action.

Building on a Proven Partnership

The expanded deployment builds on a relationship dating back to 2019, when Panasonic Avionics adopted ServiceNow Customer Service Management to improve self-service, productivity, and issue resolution. The addition of CRM and Now Assist transforms ServiceNow into a central enterprise platform, supporting IT, HR, engineering, and customer operations, with plans for additional AI-driven capabilities in the future.

“When you're supporting hundreds of airlines and thousands of aircraft, reliability and speed are mission-critical,” said Paul Fipps, President of Global Customer Operations at ServiceNow. “By unifying sales, service, and billing on the ServiceNow AI Platform, Panasonic Avionics can move beyond visibility to action.”

Kevin Abbott, Head of Global IT at Panasonic Avionics, added: “Extending our relationship with ServiceNow allows us to elevate how we support our airline customers today, while building a flexible, scalable foundation that can evolve with the future of in-flight engagement.”

Why It Matters

The deployment highlights a broader trend in enterprise tech: AI platforms replacing legacy silos to drive efficiency, transparency, and measurable business outcomes. For global operators like Panasonic Avionics, a single, AI-powered platform reduces complexity, accelerates revenue cycles, and strengthens customer experiences—critical in an industry where speed, reliability, and real-time insights are essential.

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Onapsis, the global leader in SAP cybersecurity and compliance, has strengthened its go-to-market leadership team with three key executive appointments: Mark Francetic as Global Head of Partners & Alliances, John LoVerme as Head of North America Sales, and Nadine Rahman as Head of International Go-To-Market.

The hires come amid growing enterprise demand for proactive SAP security, fueled by an unprecedented wave of SAP zero-day vulnerabilities and heightened risk exposure across manufacturing and other critical industries in 2025.

“After a year that fundamentally reshaped how organizations view the risk of enterprise applications, it’s clear that SAP security is no longer optional—it’s foundational,” said Mariano Nuñez, CEO and co-founder of Onapsis. “With Mark, John, and Nadine joining our team, we’re doubling down on global execution, partner-led scale, and helping more customers protect the systems that run their businesses.”

Accelerating Partner-Led Growth

Mark Francetic, as Global Head of Partners & Alliances, will oversee Onapsis’ global partner strategy, including SAP, global system integrators (GSIs), value-added resellers, and strategic technology partners. He brings 25+ years of experience building alliances across cloud, identity, and cybersecurity markets.

Mark previously served as SVP of Global Alliances at Saviynt, where he led the company’s GSI strategy and drove large partner-influenced deals with Accenture, Deloitte, and PwC. Earlier, he guided global alliances at ForgeRock during its path to IPO. At Onapsis, Mark will accelerate partner-led growth and joint go-to-market execution, positioning Onapsis as a preferred partner for securing digital transformations.

Expanding Regional and International Sales

John LoVerme, Head of North America Sales, brings deep experience scaling security software businesses. He began his career at Rapid7, leading enterprise sales through an IPO, and spent over a decade at Prevalent, guiding the company’s global sales and its successful acquisition by Mitratech in 2024. John will focus on new logo acquisition and partner-driven revenue growth in North America.

Nadine Rahman, Head of International Go-To-Market, will lead global field sales, go-to-market strategy, and ecosystem development. With 20+ years of international leadership experience across over 30 countries—including CXO roles in industrial automation, SAP, and the SAP ecosystem—Nadine brings a foundation as an SAP project consultant and ABAP developer. She will focus on scaling international revenue, expanding customer acquisition, and driving adoption of the Onapsis Platform.

“Together, we will leverage our rich partner ecosystem to accelerate growth and deliver unparalleled value to our customers,” said Paul “PK” Kleinschnitz, Chief Revenue Officer at Onapsis.

Momentum in SAP Security and Ecosystem Partnerships

These executive additions align with Onapsis’ continued investment in strategic ecosystem integrations, including collaborations with CrowdStrike and Microsoft, enhancing its ability to detect, respond to, and recover from advanced SAP-focused cyber threats.

As enterprises grapple with increasing SAP vulnerabilities and regulatory scrutiny, Onapsis is positioning itself as the go-to platform for proactive security, compliance, and risk management, supported by a strengthened global leadership team and partner-driven growth strategy.

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Collective OS officially launched today, introducing an AI-driven platform designed to help marketing agencies and consulting firms source trusted partners, fill service gaps, and capture new revenue opportunities.

As client expectations shift toward full-service solutions, small and mid-sized agencies face pressure to do more with fewer resources. Collective OS addresses this challenge by making inter-agency collaboration scalable, seamless, and efficient, enabling firms to grow without increasing headcount or overhead costs.

“In a world where agencies are leaner, distributed, and increasingly independent, collaborations are the next evolution for growth,” said Jason Flack, CEO and co-founder of Collective OS. “The era of the isolated agency is over. We built Collective OS to replace cold outreach with warm opportunity and turn partnerships into a repeatable growth engine.”

AI-Powered Collaboration for Agencies

Collective OS uses advanced algorithms to analyze each firm’s structure, services, skills, past work, and growth goals, connecting them with complementary partners. The platform helps agencies act more full-service, discover new opportunities, and streamline collaboration.

Key features include:

• Detailed member profiles and partnership goal definitions

• Algorithm-driven partner matching for complementary capabilities

• Tools to explore, connect, co-develop proposals, manage contracts, and process payments

• A vetted, application-based membership model to ensure trust and quality

“The market is shifting,” Flack added. “Clients want boutique agility with global capabilities. Collective OS bridges that gap—operationalizing trust so independent firms can compete with the largest holding companies without merging.”

From Beta to Revenue Generation

Following its public beta, Collective OS secured $2.5 million in funding from investors including Early Light Capital, Team Ignite Ventures, and The Band. During the beta, the platform onboarded nearly 1,000 agencies and facilitated more than $5 million in deals between partners.

“Partnerships have long been treated as a buzzword rather than a strategy,” said Freddie Laker, Co-founder and Chief Growth Officer. “We don’t just make introductions. We remove friction from growth, helping agencies activate opportunities and generate predictable revenue. Collective OS turns trust into a scalable asset.”

Collective OS is now available for creative, marketing, and advertising agencies, as well as consulting firms looking to modernize how they find and leverage business partnerships. More information is available at joincollectiveos.com.

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The Drupal Association today unveiled Drupal CMS 2.0, marking a major evolution in the 25-year-old open-source platform. Once developer-first, Drupal now empowers marketers and content teams to build enterprise-grade websites visually, dramatically speeding time-to-launch while maintaining the platform’s open-source flexibility.

At the heart of the release is Drupal Canvas, a drag-and-drop visual page builder that combines power with simplicity. Marketing teams can now launch fully branded, professional sites in days—not weeks—while developers retain full control over scalability, governance, and performance. Complete site installs can be achieved in under three minutes using pre-built templates and optional AI tools.

“There has been a perception that ‘Drupal is hard,’ and CMS 2.0 debunks that notion,” said Dries Buytaert, Drupal founder and project lead. “Marketers and site builders can now create professional, on-brand sites without relying on developers or being locked into platforms that don’t adapt. CMS 2.0 puts enterprise-quality publishing tools directly in their hands.”

Key Features of Drupal CMS 2.0

• Visual-First Building: Drag-and-drop components, live preview, and integrated content management make site building intuitive—no Drupal expertise required.

• Pre-Built Site Templates: Complete starting points for specific use cases, including themes, content, layouts, and design systems. Initial installs are ready in under three minutes, with additional templates planned.

• Optional AI Tools: AI-assisted page creation from text prompts, admin chatbot guidance, and AI-generated alt text for accessibility—all with governance and human oversight.

• One-Click Integrations: Simplified automation for Mailchimp, Google Analytics, Google Tag Manager, and AI—no technical setup required.

• Drupal Core 11.3 Foundation: Delivers the largest performance improvements in a decade, scaling from startups to enterprise-level traffic.

Designed for mid-size and enterprise organizations, digital agencies, and developers, Drupal CMS 2.0 blends ease of use with robust capabilities, ensuring teams with limited technical resources can still deliver innovative digital experiences.

“This release represents a major step forward for the Drupal community,” said Tim Doyle, CEO of the Drupal Association. “CMS 2.0 makes Drupal more accessible and flexible, giving marketers the tools to manage sites with the robustness enterprises expect, all while remaining true to our open-source roots.”

By combining visual building, AI, templates, and one-click integrations on a stable Drupal Core foundation, Drupal CMS 2.0 aims to democratize enterprise web publishing, making the platform as approachable for marketing teams as it has historically been for developers.

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