Lumen Technologies has announced a significant addition to its board of directors with the appointment of Chris Capossela, effective immediately. With an extensive background at Microsoft and deep knowledge of the tech industry, Capossela's expertise is expected to bolster Lumen’s position as a trusted network for AI-driven enterprise solutions.

• Chris Capossela’s Industry Experience

  • Brings over 30 years of experience from Microsoft.
  • Recently held the role of Executive Vice President and Chief Marketing Officer.
  • Oversaw marketing across Microsoft's consumer and commercial sectors, including product marketing, business planning, digital direct sales, and retail partnerships.

• Lumen’s Vision for AI and Digital Transformation

  • Capossela joins as Lumen aims to strengthen its position as the premier network for AI.
  • Kate Johnson, Lumen’s President and CEO, emphasizes Capossela’s role in understanding customer needs in the digital economy.
  • His insights will shape Lumen's market approach and brand presence.

• Capossela’s Perspective on AI and Lumen’s Position

  • Recognizes the pivotal role of AI in driving business strategies for large enterprises.
  • Notes that businesses considering networking solutions increasingly view Lumen as a key player.
  • Sees Lumen’s infrastructure as critical to supporting enterprise-level AI initiatives.

• Background and Board Expansion

  • Capossela holds a B.A. in Economics from Harvard University.
  • Currently serves on corporate and non-profit boards.
  • His appointment increases Lumen’s board from 11 to 12 members.

• About Lumen Technologies

  • Lumen’s mission is to unlock the potential of digital transformation by connecting people, data, and applications efficiently and securely.
  • Provides a range of services, including metro connectivity, data transport, edge cloud, security, and digital platform capabilities.
  • Positions itself as a reliable network partner for businesses navigating the digital and AI-driven economy.

The addition of Chris Capossela to Lumen’s board underscores the company’s strategic commitment to strengthening its position in the AI networking industry. His background in technology and customer engagement will play a key role in guiding Lumen's growth and innovation.

Cordial, a top enterprise marketing platform known for its data-driven email, SMS, and app messaging, has appointed Jay Li as its new Chief Financial Officer. With extensive experience in tech finance, Li will play a pivotal role in scaling Cordial’s financial and operational strategies to support its ongoing growth and innovative marketing solutions.

• Jay Li’s Financial Expertise

  • Joins Cordial with a background in strategic financial management in tech companies.
  • Previously served as CFO at Recharge, a subscription service for e-commerce merchants.
  • Also held a role as VP of Finance at Acorns, contributing to scaling operations and refining financial strategy.

• Cordial’s Vision and Growth Trajectory

  • CEO Jeremy Swift emphasizes Li’s alignment with Cordial’s innovative approach to marketing technology.
  • Cordial has experienced rapid customer acquisition, adding renowned brands like L.L.Bean, REVOLVE, and PacSun.
  • Li’s strategic insight is expected to drive Cordial’s evolution and enhance its industry impact.

• Transformative AI and Multi-Channel Capabilities

  • Cordial stands out for its advanced AI-driven multi-channel messaging, positioning it as a leader in modern marketing.
  • Li expressed enthusiasm for Cordial’s data management and multi-channel capabilities, which set it apart in the martech landscape.

• Leadership and Cultural Recognition

  • Joins other recent executive appointments, including Amy Jerusalmi as Chief Customer Officer and Matt Elders as EVP of Revenue.
  • Cordial has earned top rankings from Comparably for employee happiness, leadership quality, and diversity, underscoring its positive work culture.

• Commitment to Transforming the Marketing Cloud

  • Cordial aims to disrupt the traditional marketing cloud market, leveraging innovation to meet the evolving needs of modern brands.
  • The company is dedicated to creating forward-thinking solutions that empower brands to engage their audiences effectively.

Jay Li’s appointment as CFO signals Cordial’s commitment to strategic financial growth and technological innovation. With Li’s expertise, Cordial is poised to continue its journey of transforming the future of marketing, helping brands thrive in a competitive and fast-evolving landscape.

Infiniscape Incorporated, known for its innovative digital solutions, has introduced a new Social Media Audit Tool designed to empower brands and influencers by enhancing their content strategy. Leveraging advanced data science and artificial intelligence, this tool provides deep insights into social media performance, helping users refine their digital presence and improve engagement.

• Advanced Data Analysis

  • Built on proprietary data science algorithms, the tool offers a thorough analysis of your social media presence.
  • Identifies key trends and patterns in content performance, helping users understand what drives engagement.

• AI-Assisted Recommendations

  • Uses AI to eliminate the guesswork in content strategy.
  • Provides personalized post suggestions based on audience behavior and engagement metrics, ensuring relevance and impact.

• Content Theme Analysis

  • Helps users pinpoint top-performing themes and content types.
  • Provides insights into trending topics and evergreen content to fine-tune content planning.

• Hashtag Optimization

  • Analyzes hashtag usage to suggest high-impact, relevant hashtags.
  • Guides users to optimize their reach by highlighting the most popular terms related to their posts.

Expert Insights: "As social media continues to evolve, businesses need tools to stay ahead," said Caitlin O’Connor, Program Manager at Infiniscape Incorporated. "Our Social Media Audit Tool equips users with the data-driven intelligence they need to make strategic decisions and boost engagement."

Ideal for Marketers and Influencers: Infiniscape's Social Media Audit Tool is ideal for both emerging influencers seeking to grow their audience and experienced marketers looking to refine their approach. It combines innovation with usability, making it a valuable resource in the fast-paced world of social media.

Infiniscape’s latest tool underscores its dedication to innovation and excellence. By providing in-depth insights and practical recommendations, the Social Media Audit Tool empowers users to maximize their digital impact and stay competitive in today’s social media landscape.

Haiper, a leader in AI-driven visual content creation, has unveiled Haiper 2.0, a powerful update to its AI model designed to produce ultra-realistic videos and images with remarkable speed and quality. With over 4.5 million users since its stealth launch, Haiper is now setting a new industry standard with enhanced tools and features, including innovative Video Templates.

• Advanced Model Architecture

  • Haiper 2.0 leverages a unique blend of transformer-based models and diffusion techniques.
  • Enhances content quality, realism, and accelerates the creation process to meet high standards.

• Unmatched Video Quality and Resolution

  • Offers higher quality outputs with 4K resolution on the horizon.
  • Introduces improved temporal coherence, resulting in smoother and lifelike video movements.

• New Video Templates for Creative Use Cases

  • Pre-built templates for popular and trending content, from product marketing animations to viral video styles.
  • Users can animate images into engaging videos with ease, reducing the need for extensive prompt inputs.

• Enhanced User Experience and Flexibility

  • Templates support a variety of use cases, including logo animations, faceswaps, and viral dance trends.
  • Allows users to further customize videos with prompts to match specific creative visions.

CEO Insight: Dr. Yishu Miao, co-founder and CEO of Haiper, remarked, "Haiper 2.0 is a significant leap forward for AI-driven content creation. We've integrated feedback to optimize for speed, realism, and temporal consistency. With Video Templates, creators of all levels can easily explore new use cases and unleash their creativity."

Ideal for Hobbyists and Enterprises Alike: Whether for enthusiasts or enterprise clients, Haiper 2.0 and its Templates offer a versatile toolset for a variety of visual projects. The platform simplifies complex tasks, allowing users to produce polished, high-quality videos that captivate audiences and enhance digital presence.

Haiper 2.0 marks a transformative step in AI content creation, combining speed, realism, and innovation to empower users across industries. With the added convenience of Video Templates, Haiper is revolutionizing the way brands, creators, and marketers generate impactful, visual stories.

Queryloom, a data-driven social network, has announced an exciting extension of its partnership with Zluck Solutions, a top software development company from India. This extended collaboration will drive the development of Queryloom's AI-powered tools, boost analytics capabilities, and expand real-time social features to reshape user engagement on the platform.

• Enhanced AI Tools for a Smarter User Experience

  • Zluck Solutions will support the development of Queryloom’s advanced AI tools, including real-time fact-checking, content summarization, and equal-weight comment analysis.
  • Key enhancements to Queryloom’s AI model, CAMI, will provide deeper insights, making interactions on the platform more transparent and engaging.

• Boosted Data and Analytics Capabilities

  • The partnership will focus on upgrading Queryloom's data capabilities, essential to its mission of fostering a socially conscious, information-rich environment.
  • Improved analytics will enable users to access more relevant, impactful content while driving more meaningful engagement.

• Expansion of Real-Time Communication Features

  • Plans include adding new real-time messaging and file-sharing features to enhance user interaction.
  • The collaboration will explore innovative social applications, further enriching how users connect and communicate on Queryloom.

Executive Perspectives: Diego Franchini, Queryloom’s Co-Founder and Chief Marketing Officer, emphasized the impact of Zluck’s contributions, stating, “Zluck Solutions has been instrumental in redefining our platform’s approach to data and user engagement. We are thrilled to continue this journey of developing transformative AI tools together.”

Maulik Vora, CEO of Zluck Solutions, added, “Our collaboration with Queryloom exemplifies our dedication to creating groundbreaking social media technology. Together, we are pushing the limits of data-driven social interaction, empowering users with smarter, more interactive experiences.”

A Vision for the Future: Queryloom and Zluck Solutions are committed to advancing future-ready technology for a seamless and transformative social media experience. This partnership extension will allow both companies to keep innovating, delivering AI-powered features that enhance user connection, sharing, and engagement on Queryloom’s platform.

The partnership between Queryloom and Zluck Solutions continues to fuel advancements in AI-driven social media, setting a new standard for interactive, insightful, and socially conscious user experiences. With this collaboration, Queryloom is poised to deliver an evolved social platform that meets the dynamic needs of modern users.

Sinch is transforming global communications with its Customer Communications Cloud and is now unveiling its Elastic SIP Trunking solution. Available via the Sinch Customer Dashboard, this solution provides businesses with a scalable, reliable, and cost-efficient approach to voice communications, backed by Sinch’s trusted infrastructure that powers 160 billion numbers and delivers 300 billion minutes annually.

• Effortless Scalability

  • Businesses can scale up or down based on demand without over-provisioning, making it suitable for both small and large enterprises.

• Comprehensive Voice Services

  • Supports local, long-distance, and international calls through a single platform, simplifying communications management.

• High Reliability

  • Built-in redundancy ensures consistent call quality, even during network issues, making it a robust choice for critical business communications.

• Cost-Effective Pay-As-You-Go Model

  • With flexible billing, businesses pay only for what they use, optimizing spending and avoiding unnecessary costs.

Seamless Management with the Sinch Customer Dashboard: The Sinch Customer Dashboard allows businesses to manage all their communications needs, from Elastic SIP Trunking to messaging, video, and verification services, without complex integrations or the need for extensive technical knowledge. Through the dashboard, users can easily adjust SIP trunk capacity, monitor call usage, and add services as their needs grow.

Enhanced Customization and Developer Tools: For businesses looking to build customized solutions, Sinch provides REST APIs that offer flexibility for managing services and tailoring features to unique requirements. The dashboard’s intuitive design includes real-time monitoring, troubleshooting tools, and security features such as end-to-end encryption and STIR/SHAKEN compliance.

Case Study: LiveVox
LiveVox, a customer engagement platform, successfully enhanced its call routing for SMS callbacks with Sinch's Elastic SIP Trunking. "Sinch has empowered us to manage both SMS and voice seamlessly," said Oscar Orozco, Senior Voice Engineer at LiveVox, adding that clients appreciate the improved experience and flexibility Sinch's solution brings.

Executive Insights: “Today’s businesses need a communication infrastructure that’s as flexible as it is reliable,” said Sean O'Neal, Chief Product Officer at Sinch. “With our Elastic SIP Trunking and extensive Voice portfolio, companies can handle high call volumes, expand globally, and manage costs effectively.”

Sinch’s Elastic SIP Trunking solution is a powerful tool for businesses seeking flexible, scalable, and cost-effective communication. With a pay-as-you-go model and user-friendly management through the Customer Dashboard, Sinch empowers organizations to optimize their voice communication strategy, enabling seamless growth and efficient spending.

Moloco, a leader in operational machine learning (ML) and performance advertising, recently released findings from its study Beyond Borders: Mobile Gaming Insights for Global. This study highlights a missed opportunity for mobile gaming app marketers to drive significant growth through user acquisition (UA) outside traditionally targeted countries. By diversifying ad spend globally, marketers could tap into high-value users and achieve better outcomes in new markets.

• Concentration in Key Markets

  • Currently, 71% of mobile gaming ad spend is concentrated in just 10 countries, with nearly 40% focused on the U.S. alone, followed by 6% in the U.K., 5% in Germany, and 4% in Japan. This narrow focus indicates potential for growth in under-targeted regions.

• Regional Focus by U.S. Marketers

  • U.S.-based gaming app marketers direct 60% of UA spending toward North America (U.S., Canada, and Mexico). When combined with spend in Europe, this percentage rises to 82%, suggesting missed opportunities in regions like Asia Pacific and beyond.

• China's Diversified Strategy

  • Chinese mobile gaming marketers lead the way in diversifying global ad spend. With only 36% of their budget directed at North America, they prioritize markets in Europe, Asia Pacific, and other global regions, achieving broader audience reach.

• High-Value Users Across Borders

  • High-value users—defined as the top 10% of payers in each market—consistently drive 70-85% of in-app purchase revenue across markets and genres. This consistency suggests that expanding UA strategies to new markets could unlock high-value users elsewhere.

• Global Opportunities in Paid User Acquisition

  • While paid user acquisition is prominent in top countries like the U.S., Japan, and South Korea, countries such as Brazil, Greece, Iceland, Netherlands, UAE, and South Africa also show potential. By targeting these less competitive regions, marketers could efficiently reach high-value users.

Expert Insight: Tom Shadbolt, Senior Insights Manager at Moloco, noted the opportunity for marketers to think beyond conventional markets. “The hyperconcentration of ad spend in a few countries creates a huge opportunity to uncover high-value users in new global markets through targeted user acquisition,” he said. Sarah Yamanouchi, Head of Growth Marketing at Rec Room, echoed this sentiment, emphasizing the efficiency and growth potential in markets beyond the usual focus.

Methodology: Moloco data scientists analyzed outcomes from over 4,000 mobile gaming apps, considering both paid and organic user acquisition data across 195 countries. The data, covering September 2023 to September 2024, included in-app purchase (IAP) revenue metrics from over $3 billion in D7* revenue and detailed insights from data.ai, a Sensor Tower company, to provide a holistic view of global paid user acquisition.

Moloco’s research highlights a significant opportunity for mobile gaming app marketers to achieve growth by exploring less saturated global markets. By expanding beyond traditional regions and focusing on high-value users across borders, marketers can enhance their UA strategies and capitalize on untapped revenue potential in emerging regions.

Viant Technology Inc. has announced an expanded integration with Comscore, adding a new layer of precision to its fully autonomous media buying platform, ViantAI. This enhancement will enable ViantAI to leverage Comscore’s audience reach and site ranking data, alongside Viant’s proprietary foundation, to optimize media plans with greater efficiency and insight.

• AI-Driven Media Planning

  • ViantAI, a first-of-its-kind autonomous media buying platform, integrates Comscore’s trusted audience data to offer data-driven recommendations and AI-powered planning capabilities in real time.

• Enhanced Audience Insights

  • Comscore’s site ranking and audience reach data help strengthen ViantAI’s recommendations, providing advertisers with the credibility of third-party data to inform their media strategy. This allows ViantAI users to make decisions backed by reliable audience reach metrics.

• Increased Planning Efficiency

  • By combining Comscore insights with Viant’s existing data infrastructure, ViantAI can quickly generate media plans that deliver more effective and targeted advertising strategies, helping brands streamline their planning process.

Insights from Leadership: Tim Vanderhook, CEO of Viant Technology, shared that ViantAI is revolutionizing the application of AI-as-a-Service for advertisers. "With Comscore data training ViantAI, we’re enhancing our platform’s AI recommendations with reliable audience metrics, allowing clients to create optimized media plans quickly and confidently,” Vanderhook said.

Steve Bagdasarian, Chief Commercial Officer at Comscore, echoed this excitement: “Integrating our leading audience data into ViantAI provides advertisers with essential insights for digital reach and rankings, now easily accessible within the ViantAI platform.”

Commitment to Transparency and Efficiency: This integration is a testament to Viant’s ongoing commitment to equipping advertisers with transparent, reliable AI-driven tools. ViantAI’s enriched capabilities demonstrate the company’s dedication to innovation and its clients’ success, making media planning both efficient and impactful.

Viant’s partnership with Comscore further strengthens ViantAI’s role in modern media buying, empowering advertisers with trustworthy data and optimizing their media planning processes. As Viant continues to advance its AI-driven solutions, advertisers gain a competitive edge with precise, data-informed insights that maximize campaign effectiveness.