BirdseyePost has launched groundbreaking features in its autonomous marketing platform, enabling businesses across North America to execute targeted direct mail campaigns with unprecedented speed and precision.

At the heart of this innovation is Penny©, an AI-powered marketing agent that automates the entire direct mail process—from crafting campaigns to printing and delivery—with minimal human intervention.

Penny©: The Future of AI-Driven Direct Mail

Fully Autonomous Campaign Execution – Penny analyzes a business’s value proposition, customer base, and objectives to generate highly targeted campaigns.
AI-Powered Personalization – Leverages machine learning to recommend products based on consumer preferences, inventory availability, and purchasing behavior.
Seamless Cross-Channel Integration – Syncs direct mail with digital marketing platforms like Meta, Google, and TikTok.
Massive Scalability – Supports millions of mail pieces per month through an advanced tech-enabled printing network in the U.S. and Canada.

Matt Bogoroch, CEO of BirdseyePost:
"With Penny, we’ve built an AI-powered marketing agent that does in minutes what used to take weeks—crafting, printing, and deploying impactful direct mail and digital campaigns with zero complexity."

Breakthrough Features in BirdseyePost’s AI-Powered Platform

SnapCapture™ – Intelligent QR Code Tracking
 Embeds QR codes in mailers to track engagement, measure ROI, and sync data across marketing platforms.
 Captures real-time insights to bridge offline and online marketing, enhancing omnichannel strategy.

SmartMaps™ – Hyper-Personalized Store Locators
 Automatically generates custom store locator maps tailored to the recipient’s location.
 Helps retailers drive in-store traffic by pinpointing the closest store locations.

SmartMailers™ – Automated, Trigger-Based Direct Mail
 Seamlessly integrates with eCommerce and CRM platforms to send real-time, personalized mail based on customer behavior.
 Ensures the right offer reaches the right customer at the right time—without manual list-building.

Adam Bogoroch, COO of BirdseyePost:
"BirdseyePost has successfully bridged the gap between offline and online marketing, making large-scale omnichannel campaigns simple, efficient, and cost-effective."

With AI-driven automation, personalized engagement, and real-time tracking, BirdseyePost is reshaping direct mail marketing for businesses of all sizes.

Experience the power of AI-driven direct mail with BirdseyePost and Penny© today.

PostcardMania, a $119.1M marketing technology leader, has partnered with HighLevel to develop PCM Nurture, a CRM designed for small- and medium-sized businesses (SMBs).

PCM Nurture streamlines email, SMS, direct mail, and lead management into a single unified platform, helping SMBs close more leads with PostcardMania’s proven marketing automation strategies.

Austin Garner, VP of Revenue at HighLevel:
"It’s exciting to see a company with PostcardMania’s SMB marketing expertise bring such a value-packed solution to the market."

Features of PCM Nurture

Multi-Channel Marketing Automation – Automate email, direct mail, SMS, and follow-ups to drive conversions.
Drag-and-Drop Marketing Templates – Access custom-built, results-driven campaign templates powered by PostcardMania’s expertise.
Triggered Direct Mail Integration – PCM Integrations allows automated postcard campaigns based on lead activity.
AI-Powered CRM for SMBs – A simple, intuitive platform with built-in marketing workflows.
Personalized Onboarding & Support – Includes a free one-hour onboarding session to help businesses get started.

Joy Gendusa, Founder & CEO of PostcardMania:
"56% of our clients weren’t using a CRM, which shocked me. PCM Nurture eliminates complexity and helps SMBs scale effortlessly."

The Power of Triggered Direct Mail in PCM Nurture

How It Works:
Lead enters system → Automatically receives a welcome postcard.
Cold lead re-engagement → A follow-up postcard is sent.
Lapsed customer → A personalized mailer encourages repeat business.

Direct Mail ROI:
 84% of marketers say direct mail has the highest ROI in their marketing mix.
 Campaigns using direct mail see a 12% higher ROI than digital-only strategies.

Joy Gendusa:
"Partnering with HighLevel was a no-brainer. PCM Nurture’s automation and ease of use will revolutionize SMB marketing."

PostcardMania’s Growth & Vision

Record-Breaking Growth:
2024 Revenue: $119M (239% growth since 2020).
Fully organic expansion – No outside funding, driven by direct mail’s resurgence.

Mission:
PostcardMania is dedicated to helping independent businesses thrive by providing proven, high-ROI marketing solutions that drive revenue, create jobs, and strengthen local economies.

PCM Nurture is now available for all current and future PostcardMania clients at an exclusive discounted rate, with premium upgrades for advanced marketing needs.

The Modern Data Company, a leader in data product innovation, has announced a strategic partnership with Acies Global, a consulting firm specializing in complex data challenges.

Together, they aim to eliminate data silos, enabling enterprises in retail, IoT, and manufacturing to transform fragmented data into business-ready data products—accelerating AI adoption and data-driven decision-making.

Saurabh Gupta, Head of Strategy, Revenue & Growth, The Modern Data Company:
"Data should be a business enabler, not a barrier. By structuring it into reusable data products, enterprises can unlock AI-powered transformation at scale."

Benefits of the Partnership

AI-Ready Data Products – Streamline complex enterprise data into actionable insights.
DataOS Integration – Unifies fragmented data landscapes, reducing time to market.
Eliminating Data Silos – Improves cross-platform compatibility for seamless access.
Faster, Reliable Data Activation – Speeds up decision-making and AI deployment.
Custom AI & API Solutions – Enables enterprises to build AI-powered apps with ease.

Mukund Raghunath, CEO & Founder, Acies Global:
"Enterprises struggle with siloed data across disparate systems. With DataOS, we can shorten the time to insights, helping businesses act faster on urgent needs."

How Enterprises Benefit from DataOS & Acies Consulting

Retail: Improve customer insights & personalize engagement with AI-powered analytics.
IoT: Optimize real-time data processing for smarter device interactions.
Manufacturing: Enhance supply chain efficiency & predictive maintenance.

Why This Matters:
Enterprises spend millions on data but struggle with fragmentation & accessibility.
74% of businesses cite data complexity as a major bottleneck in AI adoption.
DataOS accelerates AI-driven transformation by converting raw data into business-ready assets.

Bhava Kompala, Head of Partnerships, The Modern Data Company:
"By working with Acies, we are equipping businesses with the technology & strategy to turn data into a true competitive advantage."

This global alliance between The Modern Data Company & Acies Global ensures businesses can:
Activate AI-ready data faster
Overcome data fragmentation challenges
Scale innovation with simplified data operations

Merlot Marketing, Inc. (Merlot) is set to make a dynamic return to Design and Construction Week 2024 (DCW) in Las Vegas, from February 25-27, representing Empava, Cultured Stone, Dutch Quality Stone, Eldorado Stone, and Kindred Outdoors & Surrounds.

For 24 years, Merlot has been a driving force behind brand strategy, PR, social media, and creative design at DCW—the largest annual gathering of residential and commercial construction and design professionals.

Debi Hammond, Founder & CEO of Merlot Marketing:
"Every year, DCW unveils groundbreaking innovations, and 2024 will be no exception. We can’t wait to see what surprises Las Vegas has in store!"

Merlot Marketing’s Featured Brands at DCW 2024

EMPAVA (Booth W2335) – Best of KBIS & DesignBites Finalist
Hot/Cold Plunge Indoor Tub – The industry’s first to reach 113°F for hot soaks and 37.4°F for cold plunges.
Hard Hat Media Tour Feature – Exclusive product showcase & live mermaid experience.

Cultured Stone (Booth C3819) – Showcasing Award-Winning Profiles
Tenley Brick – Premium stone & brick veneers in four nature-inspired colorways.

Dutch Quality Stone (Booth C3819) – Debut of Handformed Brick™
Handformed Brick™ – A tumbled profile with robust textures & modern craftsmanship.

Eldorado Stone (Booth C3819) – New Colorways Unveiled
Ranchers Ridge – A blend of cream, sand, rust, and gray hues.
Nordic Peak – Inspired by Scandinavian landscapes with soft chalky whites & grays.

Kindred Outdoors + Surrounds (Booth C3819) – Outdoor Luxury Redefined
Premium Fire Bowls – Crafted from glass-fiber reinforced concrete for a hand-finished limestone aesthetic.
Outdoor Kitchens – Stylish, functional custom cabinetry for any outdoor space.

Why DCW 2024 Matters

DCW 2024 Highlights:
1M+ square feet of exhibitor space
117,000+ attendees expected
2,400+ exhibitors featuring the latest trends

Exclusive Events Featuring Merlot’s Brands:
Hard Hat Media Tour – Behind-the-scenes look at the top construction innovations.
Best of KBIS – Celebrating cutting-edge kitchen & bath designs.
DesignBites – Fast-paced product showcases & live demonstrations.

Merlot Marketing’s Trendspotting: “Haute at Home” Video Series

Merlot continues its signature “Haute at Home” series, capturing must-see innovations at DCW 2024.

Get ready for an insider’s look at the latest in home, design, and construction trends!

Merlot Marketing’s expertise in brand strategy & design is shaping the future of home innovation. As DCW 2024 unfolds, their showcase of premium brands will set new industry standards.

Kepler has announced the launch of Kip Personas™, an advanced persona-driven audience planning tool built on the Kepler Intelligence Platform™ (Kip). This cutting-edge solution enables brands to move beyond generic media plans by seamlessly integrating data-driven audience insights with Kepler Creative—accelerating custom audience development by up to 95% faster than traditional methods.

A New Era of Precision in Audience Planning

Kip Personas is designed to replace guesswork with AI-powered, data-driven audience insights. The tool begins by identifying a brand’s key marketing objectives—whether it's awareness, engagement, or conversions—and then builds highly detailed audience personas based on behavioral and psychographic data rather than just demographics.

These personas integrate directly into Kepler Creative workflows, helping brands craft messaging, visuals, and multi-channel content strategies tailored to each audience segment.

Real-Time Optimization for Maximum Impact

What sets Kip Personas apart is its ability to continuously optimize creative execution. As audience behaviors evolve, the tool refines its insights in real-time, ensuring brands consistently deliver the right message at the right moment. Furthermore, seamless integration with Kip Audiences™ allows businesses to instantly activate these personas across major media platforms—eliminating inefficiencies and enhancing precision in audience targeting.

"Kip Personas flips the script on the creative process because we’re doing more than targeting audiences—we're building campaigns around real people," said Noah Kershaw, Head of Product for Kip at Kepler. "Our AI-powered platform cuts audience development time by 95% while delivering creative that actually resonates. It's proof you don't have to choose between speed and scale in personalization."

Data-Driven Creative That Drives Business Growth

Unlike traditional audience planning methods based on assumptions, Kip Personas leverages:

• First-party data
• TransUnion/Neustar datasets
• Third-party intelligence from sources like YouGov and GWI

This robust data foundation enables brands to create highly accurate and actionable personas, shaping creative storytelling, design, and content strategies that deliver real business results.

With Kip Personas, Kepler is redefining audience planning and creative execution, empowering brands to engage consumers with personalized, data-driven experiences at an unprecedented speed and scale.

Esri, the global leader in location intelligence, has launched Content Store for ArcGIS, a revolutionary web app designed to streamline the purchase and integration of commercial satellite imagery. Developed in collaboration with SkyWatch, this solution enables organizations to access high-resolution imagery from Maxar and other providers—all within the ArcGIS platform.

Benefits of Content Store for ArcGIS:
Seamless Imagery Procurement – Buy and integrate commercial imagery directly within ArcGIS.
Expanded Access to Providers – Access premium imagery from Maxar and other partners.
Enhanced Workflow Efficiency – Eliminate manual data imports and provider management.

Richard Cooke, Corporate Director, Esri:
"Our users needed an easier way to integrate commercial imagery into their workflows. Content Store for ArcGIS delivers a seamless, on-demand experience that enhances decision-making across industries."

How Content Store for ArcGIS Works

Unified Access – No more juggling multiple provider portals; users purchase imagery directly within ArcGIS.
Existing Credentials – Enterprise users log in with their ArcGIS accounts for a frictionless experience.
Ongoing Expansion – Esri & SkyWatch will continually add providers, ensuring users get the best available data.

James Slifierz, Co-Founder & CEO, SkyWatch:
"This partnership makes high-resolution geospatial data more accessible than ever. We’re excited to support Esri users in enhancing their spatial analyses with diverse imagery options."

Why This Matters: The Growing Demand for Commercial Imagery

Public satellite data sources like Landsat and Sentinel are essential, but industries increasingly require:
Higher Resolution – To analyze land, urban growth, and risk factors with precision.
More Frequent Updates – To track environmental changes, asset conditions, and infrastructure projects.
Simplified Procurement – To avoid contracting delays & manual data integration.

Paul Granito, General Manager & SVP, Maxar:
"We’re proud to enhance ArcGIS with Maxar’s latest high-resolution imagery, empowering users with seamless access to critical data."

Industries That Benefit from Content Store for ArcGIS

Urban Planning & Infrastructure – Optimize land use, zoning, and construction monitoring.
Sustainable Development & Land Management – Track environmental changes and conservation efforts.
Asset Risk & Disaster Management – Enhance decision-making for insurance, logistics, and emergency response.

Content Store for ArcGIS eliminates the friction of acquiring and integrating commercial satellite imagery. By combining Esri’s GIS expertise, SkyWatch’s data access technology, and Maxar’s high-resolution imagery, this innovation empowers enterprises to make better, data-driven decisions faster.

Nielsen, the global leader in audience measurement, data, and analytics, has appointed Jessica Holscott as its Chief Financial Officer (CFO), effective immediately. Reporting to CEO Karthik Rao, she will oversee Nielsen's global finance organization, driving the company’s financial strategy during a pivotal time of innovation and growth.

Karthik Rao, CEO, Nielsen:
"Jessica is a world-class financial leader with the strategic vision and expertise to support Nielsen’s continued innovation in TV measurement, streaming data, and ad tech solutions."

Jessica Holscott’s Role & Responsibilities

As CFO, Jessica Holscott will lead:
Financial Planning & Analysis – Optimizing Nielsen’s financial strategy.
Tax & Controllership – Ensuring regulatory and compliance excellence.
Treasury & Internal Audit – Strengthening financial governance.

With over 20 years of financial leadership, Jessica brings deep expertise in media, entertainment, and technology finance, positioning Nielsen for its next growth phase.

Jessica Holscott’s Career Highlights

Spotter (Most Recent Role) – CFO, leading financial strategy for a creator-focused company.
WarnerMedia & HBO – CFO & EVP, driving financial decisions across Warner Bros., HBO, and Turner Networks.
Investor Relations Roles – Led investor relations at Time Warner & Aptiv (Delphi).
General Electric – Advanced through finance leadership, including Chief of Staff to the Vice Chairman & CFO.

Jessica Holscott, CFO, Nielsen:
"I'm honored to join Nielsen at such a transformational time. As the leader in audience measurement, Nielsen continues to raise the bar in innovation, and I look forward to driving its financial strategy forward."

Nielsen’s Continued Innovation in 2024

Big Data + Panel Accreditation – Recognized for groundbreaking measurement solutions.
OOH Expansion – Enhancing out-of-home audience measurement.
Streaming Innovations – First-party live streaming solution accredited in November 2024.
Industry-Trusted Metrics – Powering TV ratings, Nielsen Streaming Top 10, and The Gauge.

With Jessica Holscott at the financial helm, Nielsen is poised to scale its innovation and ad tech expansion, further solidifying its industry leadership in audience measurement.

SalesboxAI, a leader in AI-driven B2B marketing and sales solutions, has introduced SalesboxAI Agents, an advanced AI-powered solution designed to de-anonymize website traffic, identify entire buying groups, and engage them with personalized outreach.

Alex Roy, Founder & CEO, SalesboxAI:
"B2B buying is complex—engaging a single web visitor isn’t enough. SalesboxAI Agents ensure companies can reach and nurture the entire buying group, accelerating pipeline growth."

Capabilities of SalesboxAI Agents

Identify Web Visitors – AI-powered de-anonymization reveals high-intent prospects.
Discover Buying Groups – Identifies key stakeholders within target accounts.
Activate & Engage – Personalized AI-driven conversations via email and chat.
Score & Prioritize – AI-driven opportunity scoring for smarter sales decisions.

Paul Simko, SVP of Sales, SalesboxAI:
"Our AI Agents handle the heavy lifting—prospect discovery, engagement, and nurturing—so marketing and sales teams can focus on high-value interactions."

The Impact on B2B Sales & Marketing

Higher Conversions – Engaging the full buying group increases deal success.
Shorter Sales Cycles – AI-driven automation speeds up engagement.
Maximized Revenue Growth – More qualified prospects, faster.

SalesboxAI Agents bridge the gap between anonymous web visitors and fully engaged buying groups, transforming B2B lead generation into revenue-driving opportunities.