Veritone, Inc., a leader in human-centered enterprise AI solutions, proudly announces that its AI-powered media access and analytics platform, Veritone Discovery, has been awarded the 2025 Future’s Best of Show Award by TV Tech at the 2025 NAB Show.

This prestigious recognition highlights Veritone Discovery for its innovation, robust features, and its real-world application in the broadcast and media industry. The Best of Show Awards were evaluated by a panel of expert engineers and industry veterans, acknowledging the products that demonstrate significant value and potential in the industry.

Revolutionizing Media Access and Analytics

Veritone Discovery is transforming the way broadcasters and media organizations search, analyze, and monetize their content in near real-time. Unlike traditional methods, Discovery leverages AI to turn scattered, unstructured media assets like archives, broadcasts, and live streams into searchable, discoverable data. This transformation is pivotal in helping broadcasters unlock the true value of their content.

Features and Benefits:

• AI-Powered Search: Quickly find spoken words, faces, logos, objects, and more with just a few clicks.

• Natural Language Search: Use intuitive, natural language queries to find key moments without complex search terms, thanks to the new Search Assistant feature.

• Real-Time Sponsorship Tracking: Automatically track sponsorships, mentions, endorsements, and billboards, including unlogged mentions, in real-time.

• Compliance and Proof of Delivery: Speed up airchecks by easily searching for ad compliance and proof of delivery checks.

• Sponsor Intelligence: The platform’s Sponsor Intelligence tool helps broadcasters track both paid and earned mentions, distinguishing between ad placements and organic brand coverage.

Sean King on the Recognition

Sean King, Chief Revenue Officer at Veritone, expressed his honor in receiving this recognition from TV Tech. “We’re honored to receive this recognition, especially at a time when AI is redefining how media professionals interact with their content,” King said. He further emphasized the transformation brought by Veritone Discovery: “Discovery empowers broadcasters to work smarter by unlocking the true value of their media. Audio and video content isn’t just media—it’s data.”

Veritone Discovery’s ability to repurpose, share, and monetize previously inaccessible content, along with its ability to organize media into structured, actionable data, positions it as a powerful tool for broadcasters looking to gain deeper insights and maximize their content’s potential.

Veritone’s Commitment to AI Innovation

Veritone Discovery is built on Veritone’s aiWARE™ operating system, a robust platform that integrates multiple AI applications to empower users to make more informed decisions. Veritone’s commitment to AI innovation is central to transforming industries such as broadcasting, where vast amounts of content are generated but often remain unoptimized.

By utilizing natural language search and AI-driven insights, Discovery allows broadcasters to extract the most relevant content faster and more accurately than traditional methods. Whether it’s for compliance checks, sponsorship tracking, or audience insights, Veritone Discovery is changing the landscape of media management.

The 2025 Future’s Best of Show Award marks a significant achievement for Veritone Discovery, underscoring its role in redefining how broadcasting and media organizations interact with their content. By leveraging AI, machine learning, and natural language processing, Veritone is pioneering new solutions that allow broadcasters to search, analyze, and monetize their media in ways that were once impossible.

Veritone’s Discovery platform empowers broadcasters to unlock the true value of their content, enabling them to make smarter decisions and deliver more personalized, engaging experiences to their audiences. With this award, Veritone continues to cement its position as an industry leader in AI-powered media solutions.

As digital transformation reshapes buyer behavior, traditional sales tactics like cold calling and hard-sell advertising are losing relevance. Instead, content marketing has emerged as a powerful strategy, prioritizing value, trust, and long-term audience engagement. This shift is helping brands connect meaningfully with their audiences while driving sustainable business growth.

1. The Shift in Buyer Behavior

• Modern consumers are more informed and autonomous in their purchase decisions.

• Outbound methods (e.g., cold calls, generic pitches) are increasingly ineffective.

• Content marketing aligns with user intent, offering educational and helpful resources.

• Content formats like blogs, videos, and guides assist in self-paced decision-making.

2. Trust and Authority as Core Assets

• Consistent, informative content builds trust and brand authority.

• High-quality content fosters credibility and influences buyer decisions.

• Content marketing encourages conversation, not interruption.

• Long-form assets like articles or videos drive engagement over time.

3. Cost Efficiency and Long-Term ROI

• Traditional sales need continuous investment (ads, cold outreach).

• Content requires upfront effort but delivers lasting results.

• SEO-optimized content attracts organic traffic with minimal upkeep.

• Data from content interactions help refine future strategies.

4. Adapting to Multi-Channel Experiences

• The buyer journey spans multiple devices, platforms, and timeframes.

• Content marketing supports touchpoints across the entire journey.

• Formats include blogs, newsletters, podcasts, FAQs, and case studies.

• Businesses can guide users softly across platforms without pushy tactics.

5. Measurable Performance and Data Insights

• Every content piece offers measurable data (clicks, bounce rate, conversions).

• These insights allow continuous improvement and targeted messaging.

• Unlike traditional methods, content marketing adapts to real-time feedback.

• Data transparency leads to more precise and effective campaigns.

6. Sustainable Marketing in a Skeptical Market

• Audiences are wary of aggressive selling but open to valuable content.

• Educational, problem-solving content builds authentic connections.

• Shifting from persuasion to participation fosters loyalty.

• Content positions brands as trusted advisors rather than mere sellers.

The decline of traditional sales tactics signals a broader transformation in how brands connect with their audiences. Content marketing—rooted in trust, relevance, and adaptability—offers a scalable, measurable, and sustainable way to engage today’s informed consumers. As digital behavior continues to evolve, companies that prioritize content over cold calls will not just survive but thrive.

As rising tariffs and volatile political dynamics reshape global trade, businesses are under pressure to find new avenues for growth. Traditional markets are no longer guaranteed, prompting a rapid shift toward diversification. Improve Marketing, a leading UK-based digital marketing and SEO agency, is enabling businesses to thrive in this uncertain climate through its robust International SEO services.

1. The Impact of Trade Disruption on Business Strategy

• Tariff increases and political tensions are destabilizing established trade routes.

• Companies are reevaluating supply chains, operational models, and growth strategies.

• There’s an urgent need to establish visibility in alternative geographic markets.

2. SEO as a Gateway to Untapped Markets

• SEO helps brands adapt quickly to changing global conditions by enhancing online visibility.

• Improve Marketing specializes in positioning businesses in both UK and international markets.

• The agency empowers brands to attract customers beyond their traditional borders.

3. Sector-Specific SEO Solutions for Diverse Industries

• Proven success across manufacturing, ecommerce, travel, food & beverage, and professional services.

• Customized strategies cater to the unique needs and dynamics of each sector.

• Focus on lead generation, brand visibility, and long-term revenue growth.

4. Demand for International SEO on the Rise

• Global volatility has led to a sharp uptick in demand for cross-border marketing support.

• Companies are looking to pivot quickly toward regions with growth potential.

• Improve Marketing provides end-to-end services for entering new international markets.

5. Beyond Translation: A Tailored Approach to Global SEO

• Services include multilingual keyword research to match regional search behavior.

• Country-specific content strategies ensure local relevance and engagement.

• Technical SEO is optimized for local search engines and user expectations.

6. Strategic Support and Free SEO Consultations

• Improve Marketing offers free SEO consultations for companies affected by trade disruptions.

• These sessions uncover market opportunities and outline sustainable growth strategies.

• Brands receive a practical, data-driven roadmap for international expansion.

In a time of global trade turbulence, businesses that adapt quickly stand to gain the most. Improve Marketing’s International SEO services offer more than just visibility—they provide a competitive edge in unfamiliar markets. By understanding the nuances of global search behavior and tailoring strategies for each region, the agency helps brands not only weather disruption but also unlock new growth opportunities with confidence.

In a world where every missed call could mean lost revenue or a dissatisfied customer, businesses need smarter ways to stay connected. Aircall, a trusted communications platform used by over 20,000 businesses, has introduced AI Voice Agent an intelligent, always-on virtual assistant that ensures no call goes unanswered. Designed to handle common queries and capture important information, this new solution brings enterprise-level efficiency without the cost and complexity of traditional AI systems.

1. The Importance of Always-On Communication

• In today's competitive market, missed calls can translate into lost business.

• Customers expect immediate responses, even outside of regular business hours.

• AI Voice Agent helps maintain responsiveness around the clock.

2. What is Aircall’s AI Voice Agent?

• A smart virtual assistant that automatically answers inbound calls.

• Equipped to manage FAQs and standard customer inquiries.

• Captures real-time caller contact details for seamless follow-up.

3. Streamlined Customer Experience, Zero Hassle

• Improves customer satisfaction by reducing response delays.

• Ensures continuity in customer service even when live agents are unavailable.

• Delivers enterprise-grade AI capabilities without high investment costs.

4. Designed for Growing Businesses

• Built to support over 20,000 existing Aircall users—and scaling.

• Ideal for small to mid-sized businesses seeking efficient support solutions.

• No need for complex infrastructure or technical integration.

5. Compliance Note

• The original version of this announcement, in its source language, is the legally binding reference.

• Translations are provided for convenience but should not be considered authoritative.

Aircall’s AI Voice Agent represents a leap forward in customer communications—offering businesses a powerful, reliable, and cost-effective way to never miss a call. By automating routine interactions and capturing key details, it enables businesses to deliver responsive, personalized service—anytime, anywhere.

Welcome to Innovid’s Feature Beat your monthly look into the product enhancements that make advertising smarter, faster, and more impactful. Following last month’s creative optimization updates, Innovid now introduces powerful tools focused on helping brands amplify their CTV (Connected TV) impact. These new features simplify how brands turn creative vision into scalable, results-driven CTV campaigns—across any screen or format.

1. Bring Social Ads to the Biggest Screen

• Instantly convert high-performing social videos into premium, TV-ready ads.

• Compatible with any platform, aspect ratio, or video length.

• A leading beverage brand saw 5.9x higher engagement using this feature.

• Available via the social-to-CTV format library—ready in just a few clicks.

2. Create Dynamic CTV Ads Without Extra Production

• Updates to CTV Composer allow for quick, flexible creative builds.

• Seamlessly export interactive and dynamic video ads across SDK-enabled and VAST inventory.

• Achieve broader reach and faster campaign launches with consistent creative quality.

• Reduced production workload without sacrificing engagement.

3. Scale Shoppable Campaigns with Smarter QR Codes

• Use Innovid’s automatic QR code generator to create unique, trackable codes for every creative version.

• Turn CTV into a high-performing ecommerce channel without manual setup.

• Enhanced consumer experience and better data collection for campaign optimization.

4. A Unified Strategy for Impact Across Screens

• Combine social media performance with CTV scalability.

• Leverage new formats to increase viewer interaction and drive measurable outcomes.

• Designed to support both direct-to-consumer brands and global advertisers with large inventories.

Innovid’s latest enhancements put speed, scale, and simplicity at the core of campaign execution. From transforming social content into compelling TV ads to generating scalable shoppable experiences, these tools empower advertisers to maximize performance across every screen. With user-friendly features and measurable results, Innovid continues to lead the charge in modern, effective CTV advertising.

Customer loyalty in 2025 is not what it used to be. According to a joint research report by Bloomreach and EMARKETER, loyalty today is rooted in emotional connection, trust, and personalized experiences—not price cuts or point-based rewards. The report surveyed over 150 global marketers to better understand the evolving strategies shaping retention in today’s competitive digital economy.

Trends Shaping Customer Loyalty Today

1. Emotional Bonds Drive Loyalty

• Loyalty stems from emotional resonance, not just incentives.

• Amanda Cole, CMO of Bloomreach, emphasizes the power of personalized experiences and post-purchase engagement in creating brand advocates.

• Brands must shift from simply "having loyalty programs" to building loyal communities.

2. Relationships Go Beyond the Sale

• 32% of marketers say accessible customer support is vital for retention.

• 22% value free delivery as a major loyalty factor.

• Post-sale services are now crucial parts of the customer experience journey.

3. Trust is a Non-Negotiable

• 88% say lack of trust is a dealbreaker for consumers.

• Trust is built by:

  • Transparent communication

  • Secure and respectful data usage

  • Engaging customers on preferred and relevant platforms

4. Economic Conditions Influence Brand Switching

• 68.8% of marketers observe increased loyalty when consumers are economically stable.

• 49% note consumers switch to lower-cost brands when under financial pressure.

• The solution? Demonstrating real value and relevance, not just competitive pricing.

5. Personalization is the Loyalty Engine

• 75.3% of marketers rely on personalized marketing to retain customers.

• Tactics include:

  • Personalized product recommendations

  • Targeted email campaigns

  • Dynamic website content

• The more relevant the experience, the deeper the connection.

Loyalty isn’t bought—it’s built. As Bloomreach’s report shows, today’s customers demand brands that "get them" on an emotional level. With personalization, trust, and post-sale engagement, marketers can move beyond outdated loyalty strategies and instead create lasting brand relationships that evolve with their customers.

Brands that invest in emotional intelligence today are set to lead tomorrow.

Conviva, the real-time performance analytics leader, has been recognized with the 2025 Google Cloud Business Applications Partner of the Year Award for the Media & Entertainment category. The award spotlights Conviva’s innovation and measurable impact across the Google Cloud ecosystem, empowering digital-first businesses and streaming platforms to deliver seamless, high-performance customer experiences that drive engagement, subscriptions, and revenue.

“Conviva has created outsized value for customers through the delivery of innovative solutions,” said Kevin Ichhpurani, President, Global Partner Ecosystem, Google Cloud. “We are proud to recognize their impact over the past year.”

Powering Performance Analytics at Scale

Conviva’s analytics platform connects customer experience metrics with technical performance data in real time, providing:

• AI-powered insights and automations
• In-session analytics for immediate action
• Precise root-cause detection
• Continuous experience optimization

These capabilities enable product and engineering teams across industries to monitor digital services, proactively resolve experience issues, and ensure smooth end-user experiences—all while optimizing for business outcomes.

Real-Time Impact: A Record-Breaking Use Case

In 2024, a major U.S.-based professional sports league relied on Conviva during a critical postseason playoff game:

• Processed over 3.6 billion events per minute
• Detected and addressed playback failures, rebuffering, and paywall issues
• Enabled real-time resolution for uninterrupted viewing

This proactive monitoring helped the event achieve historic streaming records, with over 23 million concurrent viewers, making it the league’s most-streamed event ever.

Driving Customer Success Across Industries

Conviva supports leading media, entertainment, e-commerce, banking, travel, and hospitality brands with tools to thrive in the attention economy and digital-first world. By offering actionable, trustworthy analytics and automation, Conviva helps brands:

• Enhance customer satisfaction
• Reduce churn and downtime
• Align digital performance with business KPIs

“This award affirms our mission to deliver trusted, real-time analytics that proactively drive growth,” said Keith Zubchevich, CEO of Conviva. “From streaming to banking, our clients count on us to keep digital experiences optimized before customers are even aware of issues.”

Available via Google Cloud Marketplace

The Conviva platform is now accessible through the Google Cloud Marketplace, offering:

• Seamless integrations with BigQuery, Cloud Storage, Vertex AI, and more
• Scalable deployment for global analytics and optimization
• Unified access to performance data across digital products and streaming services

Conviva’s recognition as Google Cloud’s 2025 Partner of the Year for Media & Entertainment reinforces its role as a trusted performance analytics partner. With real-time, AI-driven insights, and deep integration into Google Cloud’s ecosystem, Conviva is enabling the next generation of digital experiences—resilient, high-performing, and tailored for business impact.

The creator economy is booming, and so is the demand for authentic, ongoing interaction between creators and their audiences. In response, Streann Media, a leader in next-gen video and engagement tech, has launched Inside-AI Agent—an AI-powered assistant that enables personalized, 24/7 text-based conversations between creators and their fans.

This innovation addresses a major pain point: creators miss 60–80% of DMs and comments. Inside-AI steps in to ensure no fan message is ignored, giving creators a powerful tool to build loyalty, increase watch time, and scale engagement—without burning out.

Benefits of Inside-AI Agent

1. One-on-One Fan Conversations—Anytime, Anywhere

Inside-AI enables creators to:

• Chat with fans via personalized, real-time text-based conversations

• Stay connected with followers 24/7, regardless of time zones

• Ensure every fan interaction is acknowledged and valued

This is especially important in a digital world where 83% of followers want more than just content—they want connection (Kajabi Creator Economy Survey).

2. Smart, Mood-Based Content Recommendations

Inside-AI doesn’t just respond—it understands.

• The assistant offers content suggestions tailored to a fan’s mood and intent

• AI learns from interactions to fine-tune recommendations, keeping fans engaged with content they care about

This intelligent content delivery means more meaningful engagement and longer session durations across platforms.

3. Scalable Intimacy Without Creator Burnout

Creators often struggle to scale their personal interactions without compromising authenticity.

• Inside-AI provides scalable intimacy by mimicking natural conversations

• It offers creators a sustainable way to stay present—without being online all the time

This helps build stronger communities while safeguarding creators’ mental and emotional well-being.

4. Tangible Growth in Engagement and Loyalty

• According to Salesforce, fans are 4x more likely to convert after receiving a personal response

• Inside-AI empowers creators to capture this opportunity with real-time engagement that feels human

• The result? Higher watch times, deeper fan loyalty, and increased monetization potential

Why Inside-AI Is a Game-Changer for the Creator Economy

The modern audience, especially Gen Z (70%), values authenticity above all else. Inside-AI provides an intelligent, always-on assistant that delivers just that—authentic, emotionally resonant interactions that fuel loyalty and community.

Whether you're a YouTuber, podcaster, TikTok influencer, or educator, Inside-AI helps you scale your influence while staying true to your brand voice.

As audience expectations evolve, so must the way creators engage. Streann Media’s Inside-AI Agent is more than a chatbot—it’s a co-pilot for creators who want to deepen relationships, boost fan loyalty, and grow sustainably.

Now available to a select group of creators, Inside-AI is paving the way for intelligent, scalable, and human-centered fan engagement—one text at a time.