City Hive, the all-in-one commerce and marketing platform for the three-tier alcohol industry, has announced a major milestone: over $1 billion in annual B2B payments processed through its platform, just 526 days after launching its payment system. The achievement highlights a fundamental shift in how wholesalers, distributors, and retailers transact, reconcile, and report payments in a highly regulated market.

Unlike traditional payment solutions, City Hive’s system is embedded directly within its platform, giving administrators granular data access where every dollar is tied to a license, invoice, and compliance record — automatically reconciled in real time.

“Surpassing $1 billion in annual B2B payments isn’t just a number,” said Roi Kliper, CEO of City Hive. “It validates that the wholesale alcohol industry was ready for infrastructure built to work with its regulatory framework, not around it. Payments should always have been embedded, compliant, and tied to every license and invoice.”

Built for the U.S. Three-Tier System

City Hive’s platform serves as a comprehensive wholesale solution designed specifically for the U.S. three-tier alcohol system, operating seamlessly across traditional wholesale networks and the 17 control states. The system prioritizes data integrity, brand sovereignty, and compliance, offering flexibility to function either as an integrated connection to an existing ERP or as a full ERP itself.

Looking ahead to 2026, the platform will introduce a local AI chat feature for distributors, enabling instant operational support for stores. This initiative is part of City Hive’s broader Data Driven Commerce strategy, leveraging over 12 billion tracked transactions across suppliers, wholesalers, and retailers.

Unlike marketplace-style platforms that aggregate multiple retailers under a shared storefront, City Hive is a true white-label solution: every storefront, transaction, and data record remains tied to the licensed operator, preserving brand identity.

$1 Billion in Smart Volume

The milestone reflects transactions across 54,000+ active merchants in 44 states, with each payment carrying structured data on product, license, invoice, and counterparty. For wholesale administrators and compliance officers, this embedded architecture reduces overhead, minimizes reconciliation exceptions, and creates a defensible, auditable record at the SKU and license level — something external batch ACH processing cannot match.

“The question was never whether the wholesale industry needed to modernize,” said Roi Kliper. “It was whether anyone would build the right foundation to do it on. Embedded payments, real-time reconciliation, and full compliance data at the SKU level — that’s the foundation. Everything else builds on top of it.”

City Hive plans to showcase its platform at the National Alcohol Beverage Control Association (NABCA) Annual Conference in May 2026, demonstrating how embedded payments, ERP integrations, and full compliance visibility are helping operators modernize digital infrastructure without sacrificing brand control or regulatory compliance.

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Comscore (NASDAQ: SCOR) and Yahoo DSP have teamed up to bring linear TV intelligence into Connected TV (CTV) advertising for political campaigns with the launch of Proximic Political Audiences. This first-to-market collaboration aims to help agencies and campaigns improve voter targeting and cross-screen coordination ahead of the 2026 House, Senate, and Gubernatorial races.

The partnership enables leading political activation partners — including MiQ’s political division — to operationalize Proximic Political Audiences at scale across premium CTV inventory. By aligning CTV targeting with verified linear TV exposure, campaigns can maximize incremental reach and ensure ad dollars drive measurable impact across screens.

“Political campaigns can’t afford to treat linear and streaming as separate worlds,” said Rachel Gantz, Managing Director, Proximic by Comscore. “By bringing linear exposure data into streaming, Proximic and Yahoo are helping advertisers connect the dots across screens, turning fragmented impressions into coordinated, more effective voter reach.”

CTV has emerged as a critical touchpoint for political campaigns, but fragmented media strategies have historically limited efficiency. This collaboration leverages Comscore’s local market measurement, Proximic’s activation capabilities, and Yahoo DSP’s scaled platform to provide advertisers with an actionable, cross-platform view of voter exposure.

“Today’s voters are seeing messages everywhere, but connecting those touchpoints is what drives real impact,” said Danny Dikovsky, Head of Independent Agency Sales, Yahoo DSP. “Comscore’s depth in local TV measurement paired with Yahoo ConnectID gives campaigns unmatched precision and efficiency in streaming political advertising.”

MiQ highlights the practical benefits for campaigns: “CTV is a critical part of a holistic media strategy,” said Jesse Contario, Regional VP, Southeast and Political, MiQ. “Supported by Proximic and Yahoo, we help clients optimize CTV performance and understand true voter impact.”

Proximic Political Audiences are available for both PAC and candidate campaigns, measured at the local market level, enabling precise targeting, accountability, and optimized spend.

As political advertising ramps up for 2026, this partnership represents a pivotal shift in cross-platform campaign strategy, merging traditional linear TV data with streaming insights to deliver smarter, more measurable CTV campaigns.

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Launch Labs, a rapidly growing marketing technology and data solutions provider specializing in identity resolution, audience activation, and marketing attribution, has been acquired by Banyan Software, a buy-and-hold-for-life acquirer of mission-critical software businesses.

The acquisition comes after Launch Labs posted 614% three-year revenue growth and ranked in the top 14% of the 2025 Inc. 5000 list, claiming the #2 spot in the Durham–Chapel Hill region. The move provides Launch Labs with strategic resources, capital support, and long-term stability while allowing it to continue operating independently under its existing leadership team.

A Platform Built for Measurable Marketing Impact

“From day one, we have focused on building solutions that deliver measurable impact, helping organizations activate and measure growth with confidence,” said Garrett Roach, Founder and CEO of Launch Labs. “Partnering with Banyan gives us the support to accelerate product innovation and expand our impact while staying true to our mission and culture.”

Launch Labs provides first-party data solutions that help digital marketing agencies, media companies, and automotive enterprises better understand audiences, engage with them more effectively, and measure marketing performance with precision. By combining advanced identity resolution, actionable data intelligence, audience activation, and attribution, Launch Labs has established itself as a trusted partner for performance-driven growth.

“Launch Labs has built a platform that translates complex audience data into clear, measurable action,” said Tristan Jordan, Operating Partner at Banyan Software. “Garrett and his team have the technical foundation and ambition to shape that future, and we’re proud to support them for the long term.”

Vertical Focus and Independent Operation

The company will continue to operate from Chapel Hill, North Carolina, with its leadership team intact, ensuring continuity for employees, partners, and customers. The acquisition reinforces Banyan’s strategy of investing in high-performing vertical software businesses while strengthening Launch Labs’ position as a trusted partner for agencies, media companies, and automotive clients.

With Banyan’s backing, Launch Labs is positioned to accelerate innovation in identity resolution and audience activation, helping organizations identify high-intent audiences, optimize engagement, and measure marketing performance across multiple channels.

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UpKeep, the mobile-first Asset Operations Management platform, has introduced UpKeep Studio, a no-code app platform that allows maintenance and operations teams to build, install, and run custom applications directly inside their CMMS. The goal: eliminate spreadsheets, standalone tools, and fragile integrations that still dominate maintenance workflows.

“Maintenance is a $700 billion industry, and most of it still runs on spreadsheets,” said Ryan Chan, CEO and founder of UpKeep. “Studio changes that. Teams can describe what they need in plain language and have a working app in minutes, built on their real data and embedded right where they already work.”

Three Paths to Custom Apps

UpKeep Studio meets teams at every level of technical expertise:

1. App Marketplace – Browse a curated catalog of ready-to-use apps for common maintenance workflows. Apps require no configuration and run on UpKeep infrastructure with SOC 2 compliant security.

2. AI App Builder – A chat-based interface where users describe the app in plain language and Studio builds it. Apps have full read/write access to the UpKeep API, ensuring they work with real data.

3. Studio Concierge – For complex operations, organizations can work directly with a Forward Deployed Engineer to build tailored apps, unlock custom data types, and replace standalone tools.

“For decades, maintenance teams have been told to adapt their workflows to fit software,” said Nachiket Shiralkar, UpKeep CTO. “Studio flips that. We’re putting the power of AI directly in the hands of the technicians, reliability engineers, and plant managers who live this work every day.”

30+ Apps Available at Launch

UpKeep Studio launches with a variety of apps designed for real maintenance scenarios:

• Asset Replacement Prioritization – Determines which assets to repair or replace based on maintenance costs

• Safety Hazard Tracker – Monitors and escalates safety risks before they become serious incidents

• Inspection Failure Follow-Up Manager – Tracks failed inspection items across work orders

• Impact Dashboard – Role-based KPI dashboards showing backlog, completion rates, and more

• IFTA Compliance Reporter – Prepares fleet compliance reports for mileage, fuel, and MPG

Studio Partner Program

UpKeep is also opening the Studio Partner Program, inviting software vendors, system integrators, and consultants to build and distribute apps to its user base of over 400,000 maintenance professionals in 60+ countries. Partners gain access to the App Builder, full API, and marketplace distribution, while UpKeep manages hosting, security, and delivery.

Availability and Pricing

UpKeep Studio is available now:

• App Marketplace – Included on Premium plans and above

• AI App Builder – Available on Professional plans and above

• Studio Concierge – Paid add-on starting at $3,000/month

By embedding custom apps directly into the CMMS, UpKeep Studio aims to transform maintenance operations, giving teams the flexibility to automate, track, and optimize workflows without relying on external tools or coding expertise.

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Qualified is seeing rapid adoption as organizations accelerate their move to full-funnel agentic marketing using Piper, the #1 AI SDR Agent. In an era where buyers expect instant, always-on engagement, companies are moving beyond traditional marketing automation, embracing platforms that can autonomously manage pipeline and revenue outcomes.

In the last year, Qualified saw a 145% increase in new customers on their Agentic Marketing Platform, which powers Piper the AI SDR Agent. New clients include Dun & Bradstreet, Epson, and Sprout Social, while existing customers like Blackbaud and LogicMonitor expanded usage, underscoring strong demand for AI-driven B2B pipeline automation.

Agentic Marketing is Transforming the Inbound Funnel

The traditional marketing funnel is straining under too many leads, too little follow-up, and too many missed opportunities. Agentic marketing addresses this by allowing one intelligent agent — Piper — to autonomously engage, qualify, and advance buyers at every stage of the funnel. From website visits to email nurture sequences to conversions, Piper replaces legacy marketing automation platforms reliant on manual rules and prescriptive workflows.

“After adopting Piper the AI SDR Agent, we’ve increased meetings booked by 68% and conversations by 118%,” said Troy O’Bryan, Senior VP, Global Growth Marketing, Blackbaud. “Piper works around the clock engaging potential buyers, enabling our team to focus on higher-value human-to-human conversations.”

Consistent Innovation Drives Adoption

Qualified continues to innovate with PiperX, which introduces multi-stage autonomy, multi-agent infrastructure, and multi-modal interactions. Buyers can engage via text, voice, or video, while Piper determines the next best action at every step. The platform unifies workflows, eliminates disjointed tools, and accelerates pipeline velocity — a key differentiator for organizations adopting agentic marketing at scale.

“Qualified is committed to the next generation of agentic capabilities, enabling teams to expand outreach, reduce friction, and convert buyers faster than ever,” said Maura Rivera, CMO of Qualified.

Leading the Agentic Marketing Movement

As AI SDR agents take center stage in modern go-to-market strategies, Piper has become the foundational platform for full-funnel agentic marketing. Companies aren’t merely experimenting with AI — they’re rebuilding GTM motions around autonomous agents, with Qualified at the forefront of this shift.

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Hiring has never existed in a vacuum. But in 2026, recruiting teams are increasingly finding that decisions made in Washington are rippling directly into their hiring funnels.

At UNLEASH America 2026, Andrew Flowers, chief economist at Appcast, will present a data-heavy session titled “Policy Shocks & Talent Markets: How Washington’s Moves Are Shaping Recruiting.” The talk, scheduled for March 18 in Las Vegas, aims to unpack how evolving U.S. policies—from immigration changes to tariffs—are quietly rewriting the playbook for talent acquisition teams.

For HR leaders and recruitment marketers navigating stubborn labor shortages and rising hiring costs, the session promises a clear takeaway: macro policy decisions are now a frontline recruiting variable.

When Policy Becomes a Recruiting Problem

Corporate hiring strategies typically hinge on labor demand, local talent supply, and company budgets. But according to Flowers’ research, the policy environment is increasingly shaping those fundamentals.

Drawing on proprietary research from Recruitonomics, an insights hub powered by Appcast, Flowers will analyze how recent federal policy changes are tightening the labor supply while pushing recruiting costs upward.

Immigration policy is a prime example. As regulatory adjustments affect visa availability and cross-border talent mobility, the candidate pool in several industries—especially hospitality, logistics, and healthcare support roles—can shrink. Fewer available workers translate into higher wage pressure and intensified competition for talent.

At the same time, broader economic measures—from tariffs to tax policy shifts—can cascade into the hiring ecosystem by raising operational costs for employers. The result: companies simultaneously trying to control spending while paying more to attract applicants.

That tension is already showing up in recruiting metrics.

Recruiting Is Slower and More Expensive—Even Without a Recession

One of the session’s core arguments is that recruiting friction is rising even in a relatively stable economic environment.

Historically, hiring slowdowns often accompany recessions. But Flowers’ analysis suggests that today’s recruiting challenges stem from structural shifts rather than cyclical downturns.

Appcast’s labor market research indicates that cost-per-applicant trends are climbing across many sectors, driven by factors such as wage inflation, macroeconomic uncertainty, and evolving digital recruiting channels.

For talent acquisition teams, that means a tougher equation: spend more to attract candidates while navigating longer hiring timelines.

In practical terms, recruiters are finding that roles take longer to fill, job ads require broader distribution across platforms, and candidate acquisition costs continue to creep upward.

The Data Behind the Trend

Flowers leads a research team at Appcast that analyzes labor-market dynamics through large-scale recruiting data. Through Recruitonomics, the group publishes reports aimed at helping business leaders understand the shifting economic forces shaping hiring.

With nearly 15 years of experience in economic research and more than 50 published reports, Flowers has become a go-to voice on labor market trends. His commentary frequently appears in outlets such as The New York Times, The Wall Street Journal, CNBC, NPR, and Business Insider.

At UNLEASH America, he’ll use that research to highlight the policy signals recruiters should monitor closely.

Among the key forces shaping hiring markets today:

• Immigration policy shifts that tighten labor supply in certain sectors

• Inflation and tariffs increasing employer operating costs

• Macroeconomic uncertainty affecting hiring budgets and forecasting

• Structural shifts in digital recruiting and sourcing strategies

Taken together, these factors are creating a recruiting environment that is both more complex and more expensive to navigate.

What Talent Teams Can Actually Do About It

While the policy landscape is outside the control of most employers, Flowers argues that recruiting leaders can still adapt their strategies.

One takeaway from the session will focus on improving wage benchmarking. In volatile labor markets, static compensation models quickly become outdated. More frequent benchmarking helps companies stay competitive while avoiding unnecessary salary inflation.

Another area of focus: optimizing job ad distribution. With recruiting costs climbing, talent acquisition teams must become more deliberate about where and how they promote roles to generate qualified applicants.

Flowers will also highlight the importance of refining application processes. Small changes—such as reducing friction in application forms or improving candidate experience—can significantly improve conversion rates and lower acquisition costs.

In short, data-driven recruiting isn’t just a buzzword anymore. It’s becoming a survival strategy.

Why This Matters for the Future of HR Tech

The broader takeaway from the session is that recruiting is evolving into a discipline increasingly shaped by macroeconomic signals.

For HR tech platforms and recruitment marketing vendors, that shift opens the door to deeper analytics tools that link policy developments to hiring outcomes. Expect more dashboards, predictive modeling, and economic insights embedded directly into recruiting platforms.

That trend mirrors what happened in marketing technology over the past decade, where analytics and attribution tools became central to campaign strategy.

Recruiting may be heading down a similar path—one where economic intelligence is as essential as applicant tracking systems.

Event Details

Flowers’ session will take place during UNLEASH America 2026 at Caesars Forum in Las Vegas.

Session: Policy Shocks & Talent Markets: How Washington’s Moves Are Shaping Recruiting
Speaker: Andrew Flowers, Chief Economist, Appcast
Date: Wednesday, March 18
Time: 11:00–11:25 a.m. PDT
Location: Stage 4, Room 106, Caesars Forum, Las Vegas

For HR leaders trying to make sense of today’s unpredictable hiring environment, the session offers a timely reminder: the future of recruiting may depend as much on policy analysis as it does on talent sourcing.

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Behind every viral post, trending campaign, and brand response in the comment section is a professional juggling far more than most companies realize.

A new global report from Metricool suggests the social media workforce is approaching a breaking point. The company’s first-ever Social Media Well-being Report paints a stark picture of the modern social media job: expanding responsibilities, limited structural support, and a rising mental health toll.

Based on responses from nearly 1,000 professionals—including social media managers, content creators, agency staff, freelancers, consultants, and business owners—the study finds that while creative control has increased in the field, recognition, compensation, and sustainable workloads have not kept pace.

For a role that now sits at the center of brand communication, the disconnect is becoming difficult to ignore.

The Social Media Job Description Keeps Expanding

Over the past decade, social media management has evolved from a niche marketing function into one of the most complex roles in digital marketing.

According to Metricool’s research, many professionals are now expected to operate as multi-disciplinary teams of one.

About 75% of respondents say they are responsible for too many simultaneous tasks, managing everything from content strategy and production to analytics, community management, and internal reporting. Nearly 80% say urgent requests and last-minute changes frequently derail planned work, forcing them into constant reactive mode.

In practice, that means a single role now combines elements of creative direction, performance marketing, data analysis, customer service, and crisis management.

Yet the staffing models haven’t evolved accordingly.

Close to 60% of professionals say they work alone, particularly among freelancers, creators, and entrepreneurs. Even within agencies and in-house teams, respondents report lean staffing despite managing multiple brands, platforms, and content formats.

In short, the scope of social media work has expanded dramatically—but the team structures supporting it often haven’t.

Burnout Is Becoming the Norm

That imbalance is showing up clearly in mental health and retention trends.

The report finds:

• 69% of social media professionals report mental fatigue

• 73% say they have experienced a loss of motivation or creativity

• 46% report burnout or near-burnout symptoms

• More than 60% struggle to disconnect outside work hours

Perhaps most concerning for employers: many professionals are actively considering leaving the field.

Nearly half of respondents say they have considered quitting their roles due to stress or burnout. The figure rises to 52% among agency employees and 48% among in-house marketers.

Freelancers and consultants report similar levels of strain, underscoring that the problem isn’t limited to any single employment model.

Part of the issue is the always-on nature of social media itself. Campaign launches, product announcements, trending moments, and online crises rarely follow a predictable schedule.

As a result, 73% of respondents say overtime has become routine, rather than an occasional necessity.

Creative Freedom Doesn’t Always Translate to Career Growth

Ironically, the report also reveals that social media professionals often enjoy significant creative autonomy.

About 59% of respondents say they have high levels of creative freedom in their roles—an appealing aspect of the job that attracts many professionals to the field.

But that freedom doesn’t necessarily translate into financial or professional rewards.

Metricool’s findings show a sharp recognition gap:

• Only 24% received financial rewards such as raises, bonuses, or business growth tied to their work in the past year

• Just 15% reported promotions or public recognition

• 57% believe their work is valued less than other marketing roles

Compensation perceptions are particularly stark.

Only 4% of respondents feel they are fully and fairly compensated for their work. Meanwhile, 60% say they are underpaid, with similar sentiment across agencies, in-house teams, freelancers, and business owners.

For a role responsible for shaping brand voice, managing real-time audience interaction, and increasingly driving measurable marketing outcomes, the gap between responsibility and reward appears significant.

AI Is Helping—but Mostly to Keep Up

Technology is often pitched as the solution to modern marketing workload pressures, and social media teams are embracing it.

According to the report, 72% of professionals use AI or automation tools for tasks such as content creation, scheduling, reporting, and social listening.

But there’s a catch.

Rather than reducing workload, AI appears to be helping professionals keep pace with rising expectations.

In many organizations, efficiency gains are being absorbed into higher output demands rather than improved work-life balance.

That dynamic mirrors broader trends across marketing technology: new tools increase productivity, but they can also raise the bar for how much output teams are expected to deliver.

Wellness Programs Aren’t Solving the Problem

Many companies are attempting to address employee well-being through formal initiatives.

About half of respondents say their organizations have introduced well-being programs. However, relatively few professionals consider them effective.

Instead, social media workers report relying heavily on personal coping strategies, including:

• Exercise (69%)

• Limiting notifications (50%)

These tactics help individuals manage stress, but they don’t address the structural issues driving it.

In other words, the problem may be less about personal resilience and more about organizational design.

What Social Media Professionals Actually Want

When asked what would most improve their daily work experience, respondents prioritized structural improvements rather than perks.

The top requests were:

1. Better internal processes and planning (37%)

2. More efficient tools and technology (34%)

3. Clear limits on working hours (14%)

These responses suggest that social media professionals are looking for operational fixes: better coordination, clearer boundaries, and smarter workflows.

Why This Matters for the Future of Marketing

The findings arrive at a pivotal moment for the industry.

Social media has become one of the most influential marketing channels globally, shaping brand reputation, customer engagement, and even news consumption. Platforms now function as customer service desks, advertising channels, brand storytelling engines, and crisis communication hubs simultaneously.

Yet the professionals responsible for managing that ecosystem often operate with limited resources.

Juan Pablo Tejela, CEO and co-founder of Metricool, believes the issue goes beyond individual burnout.

“Social media is now a defining marketing channel for all brands and where many people get their information,” Tejela said. “Yet the professionals behind this work are stretched too thin.”

He argues that companies must rethink how they structure and support social media teams if they want sustainable marketing performance.

That likely means larger teams, clearer role definitions, better compensation frameworks, and more realistic expectations about the pace of digital engagement.

Otherwise, the industry risks losing experienced talent at the exact moment when brands depend on social media expertise more than ever.

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AI-driven advertising firm Seedtag is strengthening its leadership bench with a seasoned marketing executive who helped reshape one of adtech’s biggest players.

The company announced that Brendan McCarthy, former chief marketing officer at Criteo, has joined Seedtag to lead its global marketing organization. The appointment arrives as the contextual advertising specialist pushes deeper into global markets and expands adoption of its proprietary AI platform, Liz.

For Seedtag, the hire signals a clear goal: turn rapid growth and technological differentiation into stronger global brand recognition and enterprise demand.

A Marketing Leader With AdTech Transformation Experience

McCarthy brings more than two decades of strategic marketing and communications experience working with global technology and media brands.

Before joining Seedtag, he served as CMO at Criteo, where he played a key role in repositioning the company’s business model. During his tenure, Criteo transitioned from being known primarily for its retargeting technology into a broader AI-powered commerce media platform—a shift that helped the company stay competitive in an adtech landscape reshaped by privacy regulations and the decline of third-party cookies.

Earlier in his career, McCarthy held leadership roles at several major companies, including Nielsen, Samsung, and eBay, building marketing programs that blend data insights with brand storytelling.

That combination of analytics and brand strategy is increasingly important in the modern advertising ecosystem, where marketers must prove measurable ROI while maintaining consumer trust.

Scaling Seedtag’s Global Brand and Demand Engine

At Seedtag, McCarthy will oversee a global team responsible for brand strategy, demand generation, and corporate communications. The company says the goal is to align those functions more tightly into a unified growth engine.

According to Brian Gleason, CEO of Seedtag, McCarthy’s appointment reflects the company’s next phase of expansion.

“Brendan brings the rare ability to turn vision into momentum and innovation into impact,” Gleason said in a statement. “As we expand Liz and our Neuro-Contextual platform globally, his leadership will help brands connect with audiences in more meaningful, measurable ways.”

Seedtag has built its reputation around contextual advertising powered by artificial intelligence—an approach that analyzes content and audience intent rather than relying on behavioral tracking.

That strategy is gaining traction as marketers prepare for a privacy-first advertising landscape where traditional tracking methods face increasing restrictions.

Growth Momentum in a Shifting AdTech Market

The leadership change comes during a strong growth period for Seedtag.

The company reports 46% year-over-year revenue growth in North America in 2025, reflecting increased adoption of contextual and AI-driven targeting solutions among advertisers navigating privacy changes.

Across the broader adtech sector, vendors are racing to offer alternatives to third-party cookies while still delivering measurable campaign performance. Contextual targeting—once seen as a legacy tactic—has been revitalized by AI systems capable of analyzing page semantics, sentiment, and real-time signals at scale.

Seedtag’s platform, powered by its AI technology Liz, aims to capitalize on that shift by providing what the company calls “neuro-contextual” advertising—an approach designed to understand audience intent through content context rather than identity tracking.

Positioning Seedtag as a Privacy-Friendly AI Ad Partner

For McCarthy, the opportunity lies in translating that technological differentiation into stronger category leadership.

“Seedtag has proven it can disrupt the status quo with a years-long track record of rapid growth in mature advertising markets,” McCarthy said in the announcement.

He added that aligning brand strategy and global communications will be key to accelerating adoption among enterprise advertisers seeking alternatives to traditional targeting methods.

As the advertising industry navigates regulatory pressure, evolving privacy expectations, and rapid AI innovation, vendors able to combine performance with consumer trust are likely to stand out.

Seedtag is betting that contextual intelligence—and strong marketing leadership—can help it do exactly that.

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