Following acquisitions of Standard Media Index, SQAD and Lumina, Dreamscape rebrands as Guideline reflecting the company's mission to simplify and bring clarity to media buying and selling

PC Dreamscape, Inc. a portfolio company of the private equity firm GTCR, announced today it has entered into an agreement to acquire Mediaocean's global media planning tool, Lumina. Lumina helps improve media plan workflow and visibility between brands and agencies through an end-to-end system. Financial details of the transaction were not disclosed.  

In tandem with this, and following the previous strategic acquisitions of Standard Media Index and SQAD, Dreamscape has rebranded to Guideline, highlighting the company's role as a trusted authority in guiding advertising decisions for a majority of the world's largest brands, agencies, and media owners. The Guideline brand is designed to emphasize the provision of an accurate, real-world view into industry spend and media cost that enables advertisers to make better planning and buying decisions and media owners to more effectively price their inventory and maximize growth.

The acquisition of Lumina further enhances Guideline's suite of planning solutions, which offers a centralized media planning platform that delivers collaboration, efficiency, and analysis across multiple global media teams and agencies in one interface. By combining three complementary media data and planning platforms, Guideline can better serve the top global brands, media owners, and media agencies.

"By combining SQAD and SMI a year ago, Guideline became a source of truth for advertising spend and pricing data that provides unprecedented accuracy and transparency across the global media ecosystem," said Scott Knoll, CEO of Guideline. "Now with this acquisition, we are forging an important partnership with Mediaocean and bringing together two complementary solutions – SQAD MediaTools and Lumina – to strengthen media planning capabilities for agency and brand clients globally. Through accurate media data and collaborative planning tools, we're focused on helping the industry improve how media is planned, bought, and sold."

"Transitioning Lumina to Guideline and forming a long-term partnership allows both companies to play to their strengths and deliver value for customers," said Bill Wise, Co-Founder and CEO of Mediaocean. "Mediaocean continues to serve as an open and neutral platform for omnichannel advertising connected with a vibrant partner ecosystem. This deal allows us to further invest in supporting advanced features for converged media, intelligence, automation, and optimization. We look forward to continuing to collaborate with Guideline and maintaining seamless workflow for marketers and agencies." 

Headquartered in New York City, with offices in Evanston, London, and Sydney, Guideline was founded in May 2020 as a partnership between marketing technology veterans Scott Knoll, David Hahn, Michael Iantosca, and GTCR, with a focus to acquire companies and assets as part of a strategy to build a leading marketing technology business.

Snigel, an award-winning advertising technology company, is excited to announce that it has been recognized as a Google Certified Publishing Partner (GCPP). This certification solidifies Snigel's position as a longstanding Google partner and showcases its proficiency across a variety of Google advertising products like Google Ad Manager. The partnership signifies Snigel's dedication to working hand-in-hand with publishers, fostering growth, and unlocking new opportunities in a highly competitive landscape.

The GCPP certification process involved a rigorous evaluation of Snigel's ability to deliver exceptional service, uphold the highest performance standards, and consistently meet and exceed publisher expectations. The accomplishment highlights Snigel's commitment to empowering online publishers to maximize ad revenue with Google's suite of advanced tools.

GCPP partners stay ahead of the curve by working directly with Google. With access to training and product updates, Partners stay on top of the latest Google products and features by passing Google-administered certification exams every year. The GCPP certification bolsters Snigel's collaboration with Google and reaffirms its commitment to providing publishers with cutting-edge strategies and advanced monetization technologies that maximize results.

Since it was founded in 2012 by two former Google executives, Snigel has steadily built a reputation as an innovative and dependable monetization partner for over 200 of the world's largest websites. This recognition, combined with its extensive technical know-how, has led to market-leading growth, landing Snigel on both 'Deloitte's Technology Fast 50' and the 'FT 1000: Europe's Fastest Growing Companies' lists in consecutive years.

At the heart of Snigel's success is its technology platform, AdEngine. Powered by Machine Learning, AdEngine optimally matches ads with available impressions, delivering superior results for publishers and advertisers. Snigel continues to innovate by introducing AI-powered ad setup optimization tools, automated UI customization, and robust data analytics capabilities.

Snigel provides each publisher with a dedicated Ad Operations specialist who not only implements a customized ad strategy and ad setup for the website but also activates new ad technologies including next-gen ad formats as they emerge and ensures the website's user consent management is compliant with the multitude of emerging global regulations.

Christian Jeschko and Ben Rycroft, Co-CEOs of Snigel, commented, "Becoming a Google Certified Publishing Partner is an important milestone for Snigel. This recognition further validates our expertise and dedication to helping publishers maximize their ad revenue. We are proud to partner with Google and look forward to continuing our work in delivering exceptional results for our clients."

lack Diamond Advisory Appoints Alex Townend to Head Operational and Revenue Divisions for EMEA Expansion

Black Diamond Advisory is proud to announce that we have made a strategic appointment of Alex Townend as the Managing Director in EMEA. Alex brings a wealth of experience to the role, having previously worked at OneStream, where he played a pivotal role in the successful launch of OneStream’s APAC region, effectively engaging with CFOs and operational leaders of enterprise companies across the Asia Pacific region.

Alex's expertise in driving commercial and transformational success, along with his commitment to excellence and transparency will be a valuable asset. His experience in launching emerging markets and thriving in challenging situations uniquely positions him to provide valuable guidance to both internal stakeholders and clients in achieving their desired outcomes and efficiency.

"We couldn’t be happier to welcome Alex Townend to the Black Diamond Advisory team as our EMEA Managing Director. With his impressive track record in delivering customer success, as well as his expertise in driving commercial and transformational success, Alex is the perfect fit to lead our growth in the region. We are confident that his leadership will be a valuable asset to both our team and our clients as we continue to strive for excellence and customer success." - Randy Werder, CEO of Black Diamond Advisory.

Black Diamond Advisory is expanding its Global Advisory services in response to client demands, aligning with its mission to transform companies and create an industry powerhouse of top talent in OneStream technology. The firm's Global Advisory team includes individuals with extensive cross-market sector experience and a proven track record of delivering successful large-scale OneStream projects.

As a single firm with truly global capability, Black Diamond is committed to meeting the combined needs of the CFO and Controller, as well as IT and Business Unit Leaders. The firm knows that the solution to a company's digital finance transformation is expert implementation and ongoing collaboration. Our industry practices include Manufacturing & Industrial, Hospitality & Retail, Financial Services, Insurance, Energy & Utilities, Healthcare, Mining, Private Equity, Technology, Media & Telecommunications, Travel, Transport & Logistics.

Evonsys, a leading provider of digital transformation solutions, announced today that Donald O'Sullivan has joined the company as its new Vice President and Global Head of Sales

Evonsys, a leading provider of digital transformation solutions, announced today that Donald O'Sullivan has joined the company as its new Vice President and Global Head of Sales. In his new role, O'Sullivan will be responsible for driving the company's sales growth and global expansion initiatives, reporting to Nish Fonseka, COO and Co-Founder.

O'Sullivan brings over 20 years of sales and leadership experience to Evonsys, having held senior executive positions at several leading technology companies, including Pegasystems, where he most recently served as Managing Director of Sales. During his tenure at Pegasystems, O'Sullivan played a key role in driving the company's revenue growth and expanding its global customer base.

"We are thrilled to have someone of Donald's caliber join our team at Evonsys," said Arun MS, CEO of Evonsys. "His deep industry expertise and proven track record in driving sales growth and expanding into new markets will be invaluable as we continue to scale our business and help our clients navigate the complex world of digital transformation."

"I'm excited to join Evonsys and help the company realize its full potential as a leading provider of digital transformation solutions. I'm also proud to be part of a company that has a strong family-oriented culture and a focus on giving back to communities around the world," said O'Sullivan. "With its talented team, innovative solutions, and customer-focused approach, Evonsys is well-positioned to deliver real value to organizations around the world. I look forward to working closely with the team to drive growth and build on the company's success."

A new initiative led by GoDaddy Registry in partnership with Identity Digital and other industry leaders is launching to develop innovative solutions for enhanced brand protection online.

 As the digital landscape continues to expand and evolve, businesses around the world have been asking for tools that help them reduce the cost and time devoted to protecting their intellectual property (IP). In response to that industry feedback, GoDaddy Registry has launched the Brand Safety Alliance (BSA), a new initiative that aims to increase collaboration between registries and create enhanced solutions for brand owners to protect their online identity.  

Many industry-leading gTLD and ccTLD operators from around the world will participate within the BSA and are committed to helping businesses navigate the complex task of managing their IP online. 

The BSA was formed to assist registries to develop robust, cost-effective, and simplified solutions for brand owners to protect their trademarks against abuse through domain names. The BSA recognizes the desire to address global challenges and strives to provide better tools to protect IP. 

"The digital landscape is evolving rapidly and protecting IP has become a significant concern for businesses worldwide. Our mission at the BSA is to simplify and enhance digital brand protection and provide reliable, innovative solutions that save businesses significant resources," says Ben Anderson from GoDaddy Registry and a co-founder of the BSA. 

Tony Kirsch from GoDaddy Registry and a fellow co-founder of the BSA added, "The key message for brand owners is that we are listening and actively working to build innovative services for their businesses. Through the collaboration from this global community of registries in the BSA, we hope to reshape the future of IP management for many years to come." 

The challenges facing brands today are multifaceted, ranging from phishing attacks and scams to financial uncertainty. Most large brands own more domain names than they actively use, creating risk and administrative burden as they seek to prevent infringement across their portfolios. 

Marc Trachtenberg, the Chair of the Internet, Domain Name, eCommerce and Social Media Practice Group at law firm Greenberg Traurig and a long-time ICANN participant, emphasizes the importance of initiatives like the BSA, stating, "In today's digital landscape, protecting their IP and preventing against online impersonation and other brand abuse has become a paramount concern for our clients. Innovative solutions like what the BSA will offer are a much-needed step in addressing the complexities of digital brand protection and online abuse." 

With over a thousand top-level domain extensions now available, corporations worldwide grapple daily with the complex task of managing their IP online. The BSA aims to alleviate these challenges by developing innovative products and services that provide robust, cost-effective, and simplified solutions for brand protection. Later this year, the BSA plans to launch GlobalBlock, its first new product specifically designed to combat IP abuse. 

Akram Atallah, CEO of Identity Digital and former President of ICANN's Global Domains Division adds, "The BSA's commitment to addressing global challenges and protecting IP will support brand owners online. And, in fact, we've been focused on these initiatives as an organization for some time now. Identity Digital's decision to join the BSA and collaborate with other industry leading ccTLDs and gTLDs was a simple one; we value the opportunity to work as a global community of registries to advance our industry and the services available to users. worldwide." 

ConvertKit launches the Creator Network, a product for creators to connect, collaborate, and grow their audiences alongside renowned creators such as James Clear, Tim Ferriss, and Pat Flynn.

ConvertKit, a marketing platform built to help creators make a living, announced the launch of The Creator Network. The standout feature of the product is its ability to help creators discover and recommend others whose content aligns with their own. By building partnerships with like-minded creators, users can tap into new audiences and grow their lists faster than ever before without a lot of effort.

“At ConvertKit, we believe that collaboration is the key to success for creators," said Nathan Barry, Founder, and CEO of ConvertKit. "The Creator Network is designed to make it easier than ever for creators to connect, share ideas, and grow their audiences together."

In its early release, the Creator Network is already helping creators accelerate their list growth and take their businesses to the next level. For example, Allea Grummert, owner of copywriting agency Duett, struggled with slow newsletter growth for years. But after joining the Creator Network, her subscriber count grew 22% in just one month thanks to recommendations from others in the network.

Similarly, Maurizio Leo, a New York Times bestselling author and food blogger, struggled with finding time to promote and grow his newsletter while also spinning up new sourdough recipes and writing about them. But through recommendations from the Creator Network, he gained 598 new subscribers in his first month without putting in any extra effort to market his newsletter.

“The Creator Network helps me grow my audience while at the same time helping other creators do the same, all without having to pay for ads or using other gimmicky means.”

-Maurizio Leo, Founder of ThePerfectLoaf.com

Creators can join the Creator Network by signing up with their paid ConvertKit account or starting a free 14-day trial. Once they have joined, they can set up their Creator Profile, discover other creators, recommend them to their own audiences, and get recommended in turn.

“The Creator Network is now driving more new subscribers for Daily Stoic than all our other traffic sources combined.”

-Ryan Holiday, Founder of The Daily Stoic

Along with its recently announced acquisition of SparkLoop, the Creator Network is just the latest example of ConvertKit's commitment to providing the best possible tools and resources for creators to earn a living.

Integration of SparkLoop’s Partner Network with ConvertKit’s Sponsor and Creator Networks gives creators a first-of-its-kind opportunity to continuously grow their audience and increase their income, all in one platform.

With more than 100,000 creators sending over 2 billion emails each month, ConvertKit is one of the largest creator communities in the world. By launching the Creator Network, ConvertKit is making it easier than ever for creators to collaborate, share knowledge, and achieve greater success.

The platforms in the holding company's brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future

Tremor International Ltd. ,a global leader in data-driven video and Connected TV advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the rebranding of the products and platforms within its portfolio as Nexxen.

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server Spearad. Moving forward, these key business units will operate as the Nexxen DSP, Nexxen SSP and Nexxen Ad Server, respectively. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

Nexxen seamlessly bridges the buy- and sell-sides through a single, cohesive video- and CTV-focused platform, enriching every stage of the campaign lifecycle with advanced and exclusive data, including automatic content recognition (“ACR”) data. Each pillar of the Company’s technology stack effectively addresses industry challenges, minimizing waste and maximizing media spend and revenue across premium content and scaled, targeted audiences. Following the integration of Amobee earlier in 2023, brands, agencies and media companies are able to leverage Nexxen for discovery, cross-platform planning, activation, measurement and optimization.

“Nexxen embodies our vision for a robust and flexible horizontal platform that can be tailored specifically to meet our partners’ needs by enabling effective video campaigns across all screens, with a specialization in CTV. This new chapter is grounded in delivering meaningful value, capitalizing on the collective strength of our technology, data and services to work in the ways that are most impactful to brands, agencies and publishers,” said Ofer Druker, Chief Executive Officer, Tremor International. “As we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative.”

The Company also intends to change the listed Tremor International Ltd. parent company name to Nexxen International Ltd., subject to a shareholder vote at the Company’s upcoming Annual General Meeting (“AGM”). The Company does not currently anticipate any changes to its Ordinary share or ADR structure in connection with the proposed parent Company name, nor does it expect changes to the Company’s CUSIP, ISIN or SEDOL code.

Partnership Engages GSTV's 116 Million Viewers on National Video Network and Drives New Audiences For TikTok's Popular Short-Form Content

GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announces a new partnership with TikTok. The integration will bring content from the entertainment platform to GSTV's audience of over 116 million unique monthly viewers across the U.S.

At GSTV, we're always looking to entertain our viewers in new ways. TikTok has proven immensely popular, boasting a highly engaged U.S. audience," said Violeta Ivezaj, SVP, Business Operations at GSTV. "We're thrilled to bring this partnership to our audience, entertaining them as they fuel up, and highlighting content and creators to discover. Furthermore, this is an exciting opportunity to offer our advertising partners, creating memorable moments with organic and creative content integrations optimized for consumers on the move." 

GSTV and TikTok will engage on-the-go consumers at unique moments of 1:1 attention with culturally relevant, curated content for GSTV. To kick off the partnership, GSTV's creative studio, Ignite, will create a customized segment each week. Each 20 second video will feature one or multiple TikToks, with QR codes driving back to the app. All content will bear the hashtag #ISawItOnGSTV to encourage further social sharing and viewer engagement. The content will run alongside GSTV's slate of beloved short form content creators including Maria Menounos, Cheddar News, Live Nation, Loop Media, So Yummy, and more.

"With our mission to inspire creativity and bring joy, TikTok has become the platform that people turn to experience entertainment throughout their day" said Dan Page, Head of Global Distribution, New Screens, TikTok. "Through our partnership with GSTV, we are excited to expand that experience to new spaces and audiences, bringing more opportunities for people to enjoy the content they love."

"With the addition of TikTok, GSTV continues to elevate its content experience. We partner with best in class content franchises and have added interactive elements and audience-specific content to entertain viewers and create optimized moments of consumer engagement for advertisers," said Sean McCaffrey, President & CEO, GSTV. "TikTok's goal to engage fans during all the moments that matter aligns with GSTV's scale and content strategy, and we look forward to the continued evolution of our partnership."