Today, NielsenIQ Brandbank announces is expansion into United Arab Emirates and Philippines adding two major ecommerce growth markets to their global retailer distribution network. Retailer collaborations have been formed with major omnichannel retailers including Spinneys and NCCC to bring best in class product content to the regions.

As the online channel continues to grow and shopper needs evolve, Spinneys and NCCC have partnered with NielsenIQ Brandbank to standardise the process to acquire product content, improve content quality and drive increased sales.

With 25 years' experience in the industry, NielsenIQ Brandbank has been recognised as the driving force in FMCG digital product content, delivering innovative solutions to improve the shopper experience for all. NCCC and Spinneys decision to choose NielsenIQ Brandbank demonstrates the strong global position within the industry and the value and extensive knowledge to adapt and remain relevant in an evolving market.

Mike Nickituk, Global Managing Director at NielsenIQ Brandbank commented: “We are delighted to be launching in UAE and the Philippines, providing shoppers with consistent, high quality, structured and accurate product data and images, to enable product discovery and support shoppers determine products that meet their specific needs.”

The growth into the Middle East and Asia underpins NielsenIQ Brandbank’s continued investment to enable their clients to deliver the best shopping experience by making consumer goods more discoverable and engaging.

Leader in AI solutions will exhibit and present recent updates that help businesses keep pace with modern customer experience demands

Mosaicx, a cloud-based conversational AI solution, today announced it will exhibit at Customer Contact Week (CCW’s) 25^th-anniversary show in Las Vegas on June 19 - 22. CCW is the leading event series dedicated to serving professionals within the customer service industry.

Rebecca Jones, general manager of Mosaicx, will participate in a discussion at the CCWomen Networking Breakfast on Thu., June 22, at 7 a.m. PT. The conversation will focus on “Empowering Success: Filling Your Cup for Career Fulfillment and Personal Growth.”

Mosaicx and customers Vibrant Emotional Health, Wells Fargo, Google, and Fiserv/Clover will lead a workshop titled “From Crisis to Care: Navigating Critical Interactions in High-Stress Environments.” The workshop will take place on Tue., June 20, at 3:30 p.m. PT in the Caesars Forum, Summit 218-221.

“We’re looking forward to participating in the event and being a part of the discussions driving enhancements in customer experience technologies,” said Rebecca Jones, general manager of Mosaicx. “The Mosaicx team is excited to connect with our customers and other industry experts to exchange insights on emerging customer experience trends. I’m particularly eager to discuss how strategic uses of AI can allow businesses to tap into new revenue opportunities and positively impact customer engagement, satisfaction and loyalty.”

Mosaicx helps businesses harness the power of conversational AI to strengthen customer experiences. The company’s solutions make it easy for businesses to engage with customers and employees by delivering contextualized and personalized interactions at scale. Most recently, Mosaicx announced the launch of Mosaicx Agent, a collaboration between agents and the Mosaicx sales team to help these businesses navigate the emerging AI landscape and find the best solution to fit their needs.

At the CCW event, the company will unveil its new AI solution and service offering further positioning Mosaicx as a leader in omni-channel self-service.

• Launched today, MosaiCX Advisor, a consulting program designed to empower Mosaicx customers to rapidly respond to changes, drive solution optimization and deliver improved customer outcomes.
• MosAIcx Expert, a phone and web-based generative AI solution, that answers frequently asked questions in a controlled manner through information derived from a company’s specific data, not the wide web.

The new API combines 3D simulation and generative AI to construct dynamic objects and scenarios through both programming and natural language prompts

Parallel Domain is a synthetic data platform that enhances perception performance for autonomy and robotics companies. Today they announced Data Lab, a new API to generate high-fidelity synthetic data for training and testing of perception systems. The solution enables ML engineers to create synthetic datasets with just a few lines of code, giving them control over dynamic virtual worlds to simulate any scenario imaginable.

Outdoor autonomous systems like autonomous vehicles, drones, and robotics are rapidly growing with the market expected to be valued at $5.68 billion by 2033 for emerging technologies such as the demand for high-quality, varied synthetic data. In order to maximize AV safety and adhere to regulations they must be trained on diverse, high-quality data sets to recognize and respond appropriately to a multitude of real-world situations. Data Lab alleviates the challenges of costly, time-consuming, and privacy-challenging data management endeavors through its synthetic offering. The platform allows the creation of varied, specific, and tough scenarios in a safe and controlled environment to ensure that autonomous systems are thoroughly tested and prepared, thereby enhancing AV safety and reliability.

"Autonomous systems, from ADAS to delivery drones, are already making our world safer and more accessible. But they're only operating in limited contexts today," said Kevin McNamara, CEO and Founder of Parallel Domain. "The launch of Data Lab moves us towards a world where ML developers across autonomy industries can generate exactly the datasets they need to prepare their systems for a wide variety of situations — from someone crossing the street with a stroller to a tree falling in the middle of the road. Our customers have an increasing need for data to expand their operations. We're proud to meet this need with Data Lab and contribute to a future where our lives are improved by safe autonomous systems every single day."

Data Lab enables a high degree of control for customers by using 3D simulation to accurately reconstruct scenes and scenarios. Users can then tap into the Reactor module to describe any type of object they need, leveraging advanced generative AI technology to translate these situations into accurate, high-fidelity synthetic data.

The solution is a significant evolution in Parallel Domain's suite of offerings, empowering customers with the ability to fully design, experiment with, and generate synthetic datasets on their own using the provided Python interface. Data Lab's launch will catalyze significant growth for Parallel Domain by opening new avenues of opportunities including expansion of user base, services, and new industries and continuing the use of generative AI to drive content generation scalability

Parallel Domain will officially launch Data Lab at the IEEE / CVF Computer Vision and Pattern Recognition Conference (CVPR) in Vancouver, Canada on June 18-22, 2023 where the team will be on the ground at booth #1502. The company will be hosting the Synthetic Data for Autonomous Systems workshop (SDAS 2023) on June 18 at 8:20 a.m. PST, featuring top experts in the field from Tesla, Waymo, Cruise, ETH, and more.

The Global Partnership Enables Dentsu Clients To Deliver Automated and Personalized Campaigns at Scale

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, announces a global partnership with dentsu, one of the world's largest marketing and advertising networks. The new partnership includes complete access to Clinch's SaaS platform Flight Control which improves operational efficiency and fosters cross-functional and end-to-end collaborations.

When combined with the omnichannel, digitally powered infrastructure and services which dentsu intends to offer as part of its planned acquisition of Tag and dentsu's industry-leading Merkury identity platform, this partnership positions dentsu to provide high-quality content at speed and scale for creative, accelerating its DCO offering with Clinch. By seamlessly integrating Clinch's DCO platform with Tag's Omnichannel production scale and Merkury's customer identity suite, dentsu will bring personalization with a human touch across every channel for its clients. 

Clinch's Flight Control platform makes highly complex campaigns with multiple data feeds, channels, and other factors not only possible, but also easy to launch, manage, and scale across connected TV (CTV), online video advertising (OLV), social, mobile, native, Digital out-of-home, and more. Another advantage is the platform's seamless integration with many top platform partners, such as, but not limited to Meta, The Trade Desk, and Double Verify, bringing massive efficiencies and automation to the campaign activation process and faster overall speed to market. Campaigns that run through Flight Control also have the added benefit of obtaining unique creative engagement insights that can be used for ongoing optimizations, and more effective, data-driven future planning. 

In addition, dentsu's partnership with Clinch provides clients with a complete 'white glove' service and technology inclusive of creative production, DCO strategy, and ongoing creative performance, along with ad serving and full use of Flight Control. 

"Co-creating with our partners enables us to truly innovate what's next for our clients, and offer 360-degree solutions that unify data, creativity and media to accelerate business outcomes," said Jeff Greenspoon, President, Global Solutions at dentsu. "Clinch's technology not only brings unique capabilities in omnichannel personalization and DCO to dentsu, but also allows us to operate at unparalleled levels of efficiency, saving time, resources, and costs for our clients. This partnership further bolsters Dentsu's planned acquisition of Tag and stands to add even more, globally-scaled power to our complete DCO solution for our clients across every channel."

Dentsu's partnership with Clinch builds on more than five years of joint success, including delivering a 243% increase in e-commerce growth for one of the largest grocery companies in America through automation and centralizing operations, while expanding their target audience base. Other clients who have benefitted from the partnership include Nespresso, Nestle, and Jack-in-the-Box.

"The most important aspects of media buying and campaign activation right now are performance and efficiency, especially for a company like dentsu with integrated teams across the globe," said Oz Etzioni, CEO, Clinch. "Clinch and Flight Control were built to unify the entire activation process so that agencies have more time and resources for strategy and ultimately winning new business. We are thrilled to continue growing this partnership and contribute to the innovation that makes dentsu a market leader." 

Prestigious Award Spotlights the Value of Creative Effectiveness for Brands

VidMob, the leading creative effectiveness platform, today announced the company was named the winner of the 2023 LVMH Innovation Award for “Image and Media for Brand Desirability.” The competition attracted over 1320 candidates from 75 countries. VidMob was one of 18 finalists for the 7th edition of the LVMH Innovation Award.

The ceremony took place during Viva Technology, the world’s rendezvous for startups and leaders to celebrate innovation. The finalists were invited to showcase their solutions at the LVMH Booth at the tradeshow in Paris from June 14 to June 17. As a finalist VidMob joins La Maison des Startups LVMH, the fast-track for startups to navigate the LVMH Group and start new conversations with Maisons on a global scale.

“LVMH owns many of the world’s most prestigious luxury brands, where creative effectiveness is an incredibly important element of driving long-term brand desirability. As a winner, we look forward to working closely with their Maisons to provide insights that can increase the effectiveness of their already brilliant creative and ensure that they are getting the most out of every digital touchpoint,” said Alex Collmer, CEO at VidMob. “We are thrilled to be recognized for our ability to provide meaningful impact for LVMH brands.”

Cyware, a leading provider of threat intelligence management and cyber fusion solutions, announced today a strategic technology partnership with Mimecast, an advanced email and collaboration security company. This technology alliance brings together Mimecast's advanced secure email gateway with Cyware's cutting-edge security automation and collaboration platform. The joint solution will provide customers with proactive defense against ransomware, malware, phishing, and other evolving cyberthreats.

Cyware's Cyber Fusion Platform uniquely combines TIP, SOAR, and security collaboration tools, helping organizations prioritize threats and incidents, automate any type of security workflow, and automatically disseminate alerts to threat sharing communities. Mimecast's robust secure email gateway provides comprehensive cloud-based secure email services that stop known and emerging threats before they reach customer networks.

Cyware’s technology partnership with Mimecast provides joint customers with:

• Proactive Threat Detection: The technology integration of Cyware's threat intelligence management with Mimecast's email security solutions enables organizations to detect and block sophisticated threats such as malware, ransomware, and phishing in real-time, reducing the risk of successful cyberattacks.

• Rapid Incident Response: By automating workflows through Cyware's orchestration platform, security teams can respond swiftly and effectively to email-driven security incidents, reducing response time and minimizing potential damage.

• Comprehensive Visibility: Organizations can gain holistic visibility into their threat landscape by combining Cyware's threat intelligence with Mimecast's email security analytics, enabling them to make informed decisions and prioritize security efforts.

• Enhanced Security Collaboration: By combining Mimecast’s email security detection with Cyware’s automated threat dissemination, internal and external security teams can be instantly alerted to threats from anywhere in the organization.

Commenting on the partnership, Brett Candon, VP Europe, at Cyware, said, "We are thrilled to partner with Mimecast to offer organizations a robust cybersecurity solution that integrates email security into our cyber fusion platform. By combining our strengths, we are enabling businesses to defend against a wide range of cyber threats more effectively and proactively identify, protect, and respond to evolving threats."

Jules Martin, VP Technology Alliances, at Mimecast, added, "This strategic technology partnership with Cyware aligns with our commitment to delivering best-in-class email security solutions to our customers. By integrating Cyware's advanced security automation we can help equip businesses with the best tools to enhance their overall cybersecurity posture."

Reveal Marks the Launch of Omni 3.0, Powered by Generative AI

Omnicom NYSE: OMC today unveiled Omni Assist, the inaugural Generative AI capability enabled by a first-mover partnership with Microsoft. Omnicom is the first agency holding company to have enterprise access to the latest Open AI GPT models.

Omni Assist is a virtual assistant providing insights, notifications, and recommendations across every step of the workflow of the Omni open operating system, from audience development to planning, activation, measurement, and optimization. Expected to reduce discovery from days to minutes, and with the ability to enhance communications across agency and client teams, Omni Assist will accelerate the timeline from insights to client outcomes.

In addition to accelerating campaign time-to-market, Omni Assist delivers on the primary promise of Generative AI as outlined by Omnicom CEO John Wren: improving workflow in a way that enables Omnicom's knowledge workers to be more productive - and its agencies to add more value - in the marketplace.

"We're embracing Generative AI as quickly as possible to enhance the capabilities of our best and brightest people, and deliver better outcomes for our clients," said Wren.  

Revealed during a Cannes Lions event celebrating Omni's fifth anniversary, Omni Assist is part of launch of Omni 3.0, the next generation of Omni where every experience is powered by Generative AI.

Launching the Next Generation of AI Powered Innovation 

AI technology and techniques - including computer vision, language modeling and facial recognition - have been core to Omni's capabilities since its launch in 2018 as the industry's first people-based, precision marketing and insights platform, distinguished in the marketplace by its open architecture and dynamic federation of data partners.

Recognized by leading research and advisory company Forrester as the holding company platform with the deepest integration across its network, Omni launched its second generation in April 2021, with an enhanced user experience designed to expand access to more users across Omnicom agencies. Omni 2.0 also saw the launch of healthcare and PR verticals; data collaborations and/or integrations with Affinity, Amazon, Google, Infosum, LG,  Teads and Yahoo; clean room partnerships with AWS, Disney, NBCU and TelevisaUnivison; and retail media partnerships with Albertson's Media Collective, Instacart,  Krogers and Walmart Connect.

With Omni 3.0, Omnicom has deployed Microsoft Azure Cognitive Services to build its most powerful capabilities yet for its agency teams and clients, delivering benefits such as real-time conversational enablement for all Omni applications; automated audience intelligence that surfaces hard to identify audience behaviors; and performance intelligence that summarizes key trends and identifies drivers of performance with optimization recommendations.

"When we launched Omni in 2018, we described its mission as the democratization of data – a mission that we've met with more than 17,000 Omni trained and certified users across the holding company, and Omni integrations into agency-level planning processes across the network," said Annalect CEO Slavi Samardzija. "With Omni 3.0 - powered by Omni Assist – we are going beyond the democratization of data, to the democratization of insights."

"Most recently, I have had the privilege of working with Omnicom on their transformation efforts, leveraging Microsoft Azure Open AI to power Omni 3.0. We are at the heart of Omni Assist, a virtual assistant providing insights, notifications, and recommendations the Omni workflow, from audience development to planning, activation, measurement, and optimization. This platform is evolving quickly and is unique to anything I've seen in the industry," commented Simon Crownshaw, Director of Media & Entertainment, Microsoft.

In addition to Omni Assist, Omni 3.0 launch capabilities will also include Omni Commerce, which was launched earlier today in Cannes. Omni Commerce, the industry's first connected commerce orchestration solution, enables Omnicom to maximize brand awareness and increase the effectiveness of its clients' retail media investments, driving product sales and profitability.

Newforma Bolsters Leadership Team with Promotions and SaaS Marketing Expertise to Drive Innovation in the Dynamic AECO Industry

Newforma, provider of project information management (PIM) software for architects, engineers, contractors, and owners (AECO) worldwide, has named Mike Lewis the company's new Chief Marketing Officer.

Lewis has 25 years of experience in marketing and sales management and leadership, including extensive experience in the B2B SaaS industry. With a proven record of building and scaling marketing and sales engines at rapidly growing organizations, he is uniquely positioned to direct Newforma's marketing efforts as the company continues to lead the construction industry with ground-breaking software solutions.

"Newforma has delivered pioneering solutions for the AECO industry for nearly 20 years, and I'm looking forward to helping guide the company as it continues to address the evolving needs of design and construction professionals," Lewis said. "This is an opportunity to shape the future of an essential industry, and I am excited to help the company expand its marketing presence with the delivery of new and innovative solutions."

Lewis is a graduate of Stonehill College and Bentley University. Before joining the team, he played a pivotal role at Everbridge, where he served as Vice President of Marketing. During his tenure, he led the company through a successful IPO, driving unprecedented stock price growth from $12 to $168. Notably, he built a global marketing and business development team from scratch, creating a sophisticated, metrics-driven demand generation engine.

Lewis is the author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence and has served on the faculty of the Clark University Graduate School of Management since 2014. 

"Mike has demonstrated his ability to drive awareness and trust throughout his career," said Brock Philp, CEO of Newforma. "His commitment to elevating SaaS brands serving a wide range of industries makes him an ideal fit for Newforma. With Mike's expertise on our side, we'll continue to build on our two decades of success and innovation in the AECO industry and keep on connecting AECO professionals with the solutions they need to complete jobs on time and on budget."

Newforma is also thrilled to announce the promotion of two key executives. Effective immediately, Marge Hart has been promoted to Senior Vice President of Product Management, and Tammy Fuller has been promoted to Senior Vice President of Software Engineering. Throughout their tenure as Vice Presidents, Marge Hart and Tammy Fuller consistently demonstrated exceptional dedication and impressive proficiency in driving Newforma's product success in the AECO industry. Their outstanding leadership qualities, coupled with a deep understanding of market dynamics and customer needs, have been instrumental in propelling Newforma to new heights.

Expressing his thoughts on these well-deserved promotions, Carl Veillette, Chief Product Officer at Newforma, remarked, "Marge and Tammy's elevation to Senior Vice Presidents is a testament to their remarkable contributions and pivotal roles in Newforma's continuous growth. Their unwavering commitment to excellence and their ability to lead teams toward achieving outstanding results have made them invaluable assets to our organization."

Furthermore, Newforma is delighted to welcome Stacey Vigna as the new Senior Director of HR. With a proven background in HR leadership roles at esteemed companies such as Fastmarkets, Perfecto, and Verivo, Vigna brings a wealth of experience in cultivating engaging cultures, implementing effective programs, and driving strategic initiatives. Her expertise will be instrumental in nurturing its valued talent and supporting Newforma in this time of accelerated growth.