Live-streaming app VOOHOO live seeks to empower emerging content creators. Powered by ZEGOCLOUD RTI solutions, the app offers real-time streaming and interactive features like virtual gifting and co-hosting. It aims to provide a community that fosters connections, entertainment, and income generation.

The Indian creator economy is on the rise. However, new creators need more monetization options and knowledge. "Social media platforms have tremendous potential to advance the digital economy," says Aditya Jangid, Founder of VOOHOO live. "My team strives to provide creators a venue and means to showcase their talents and transform them into income."

To make live streaming simple and accessible anytime, anywhere, VOOHOO live offers a range of features such as:

• WOW Battles (Coming Soon): Streamers compete live for viewer gifts that convert into coins they can redeem for money.
• Group Calls: Streamers can add up to 3 viewers to their live stream for an interactive experience.
• Mini-Games: Streamers can play games with viewers and double their coins each turn.
• StarBoard: Displays top hosts, fans, and spenders to motivate viewers to support creators.

VOOHOO live utilized ZEGOCLOUD's video call, live streaming, and in-app chat SDKs to deliver reliable, high-quality real-time interaction functionalities. "ZEGOCLOUD has a complete solution for sending, rendering, and playing virtual gift effects. They have all the special effects animation files we need," added Aditya.

So far, VOOHOO live is highly praised by its users for high-quality live streams, super-ease go-live, clean and smooth interface, distinctive stickers that help users stand out, and ways to make money.

Empower AI (formerly NCI Information Systems), a leading provider of advanced information technology solutions and professional services to U.S. government agencies, today announced the appointment of Jim Rittinger as the company’s new General Counsel and Corporate Secretary. Rittinger brings nearly 30 years of experience as a practicing attorney and will oversee all legal and corporate governance activities for the company.

“The intersection of technology and government contracting has become increasingly complex, and Jim will play a critical role for Empower AI,” said Jeff Bohling, CEO of Empower AI. “Jim’s leadership and extensive knowledge of the industry will help us deliver for our customers and our employees on mission-critical programs.”

Rittinger joins Empower AI following his position as Chief Legal Officer at MFGS, Inc., where he oversaw the company’s legal, contracts, security, corporate development, human resources, and compliance departments. He has also held senior legal and general counsel roles at companies such as Micro Focus International, Hewlett Packard Enterprise (HPE), Dell Services Federal Government, and Perot Systems. Rittinger has a juris doctor degree from the Fordham University School of Law and clerked for judges sitting on the U.S. District Court for the Southern District of New York and the U.S. Court of Federal Claims.

“I am excited for the opportunity to join the Empower AI team, at a time where technology is playing such an important, transformative role in our government and their many missions,” Rittinger said. “I look forward to serving the business and providing legal solutions that support our customers and employees in the important work they do for the nation.”

Newly released ESG report highlights the power of NICE’s proactive approach to ESG, enabling more sustainable and responsible operations while creating long-term value for all stakeholders

NICE today announced the release of its 2021-2022 Environmental, Social and Governance (ESG) report. NICE remains deeply committed to social contribution, environmental sustainability and good corporate citizenship. NICE delivered on its goals set out in the inaugural ESG report released last year and outlined its goals for 2023 in the report, which adheres to GRI Materiality Disclosure Service standards.

Access the full report here.

In the environmental realm, NICE reported a decrease in scope 1 and scope 2 CO2e emission intensity. NICE recognizes climate change as one of the biggest threats to society, and in this context is committed to improving the organization’s institutional capacity to assist with climate change mitigation. NICE’s cloud-centered strategy promotes efficient energy consumption for customers, without them needing to compromise on high-quality solutions. NICE has put an increased focus on sustainability in its products that reduce carbon emissions because of minimizing dark data. NICE is also proud to have chosen data center providers that mainly consume electricity sourced from renewable energy, resulting in low data center emissions, and NICE continues to collect data on carbon emissions and water consumption to increase transparency.

When it comes to social activity, NICE increased its employee headcount to nearly 8000 employees at the end of 2022. NICE understands that its employees and communities are essential to its success. NICE also shifted to a hybrid working model, providing flexibility for employees. Furthermore, NICE launched several leadership development programs such as Lead2Win, Growing Peas in Space, and the Accelerated Leadership Program in 2022, which have proven successful in providing managers with new skills and knowledge, leading to better decision-making and increased effectiveness in managing teams. NICE continues its commitment to empowering girls to explore and excel in technology through its Code:Coda program to address the gender gap and improve the diversity in the high-tech sector.

In the area of corporate governance, additional highlights of NICE’s ESG report include that in both 2021 and 2022, 100% of NICE’s employees participated in comprehensive compliance training. The report also highlighted, because of NICE’s continued focus on customer experience, the NPS score improved by over 20 points. Additionally, in 2022, the overall satisfaction with the different domains improved by up to 5 points year-over-year.

Additionally, due to the company's ongoing commitment to sustainability and other ESG-related principles, in early 2023, NICE established an ESG Steering Committee, dedicated to overseeing all relevant topics within our company and throughout our lines of business.

Barak Eilam, CEO, NICE, said, “This report outlines NICE’s clear long-term strategy and coordinated execution in cementing our leadership in the markets in which we operate. It is our core mission to make the world a better place. We are doing that through keeping people secure with our Public Safety first-responder solutions, preventing financial fraud and crime with our compliance solutions and driving exceptional customer experience with our AI and customer engagement solutions.

New integration supports agile product discovery and development, bringing powerful human insight into the tools and workflows of product teams

UserTesting, a leader in experience research and insights, today announced a new integration with Atlassian’s Jira Product Discovery, making it easy to share video-based human insights across the organization, and better align business and tech teams around a shared understanding of their customer. This integration allows Jira Product Discovery users to embed customer feedback captured from the UserTesting platform into their discovery process, helping them capture and prioritize customer needs and ideas. By bringing these insights directly into their workflow, teams can better brainstorm, ideate, and build products and experiences that are vetted and validated by the end-user.

In today’s fast-paced business landscape, companies are tasked with quickly responding to rapidly-evolving customer expectations, while also minimizing the risk of developing off-target products or spending budgets on costly rework. Additionally, product teams are often confronted with the need to parse large amounts of data and collaborate with diverse teams across the organization. This integration between Jira Product Discovery and UserTesting eases these challenges by providing access to vital customer insights at every stage of the development process, promoting sound decisions and, ultimately, higher product success rates.

UserTesting's integration with Jira Product Discovery adds to its existing partnership with Jira Software, Atlassian’s issue and project-tracking software, which allows product teams to watch UserTesting customer feedback videos without leaving Jira. When used together, product teams can conveniently attach research and customer insights to Jira Product Discovery directly from UserTesting to quickly substantiate ideas that match customer needs and market demands.

“At Atlassian, we strive to collaborate with partners who share our commitment to helping teams deliver upon shared goals, together,” said Tanguy Crusson, Head of Product at Atlassian. “We are delighted to have UserTesting integrated into Atlassian products, including Jira Software and Jira Product Discovery. The UserTesting integration helps our customers streamline their product development process by making customer-informed decisions across their workflows, enabling better collaboration, prioritization, and alignment with stakeholders on a common roadmap.”

“Product teams frequently face the challenge of accomplishing more, faster, often with limited resources, all while meeting escalating customer expectations. Integrating customer feedback into every stage of the product development lifecycle from discovery to development and launching is crucial for the rapid and confident deployment of the right products,” stated Rob Vandenberg, Global Vice President of Channels and Alliances at UserTesting. “Through our collaboration with Jira, and now Jira Product Discovery, we empower our shared customers to embed the voice of their consumers within every aspect of their product design process.”

Initial pilots show significant enhancements to customer experience, including reduced handling and response times, improved agent experience and increased customer satisfaction

Teleperformance, a global leader in digital business services, today announced that it has signed a multi-year, US$185 million Azure Cloud commitment with Microsoft to deliver comprehensive Microsoft Cloud infrastructure solutions to clients. Through the partnership, Teleperformance is also leveraging Microsoft Azure artificial intelligence (AI) to launch TP GenAI, a new suite of AI solutions that enable faster, more efficient, and improved business processes that deliver enhanced customer experience.

TP GenAI seamlessly empowers organizations to rapidly and precisely pinpoint customers' needs and pain points across various touchpoints. Leveraging Large Language Models (LLMs) through Microsoft Azure OpenAI, this comprehensive suite of generative AI tools allows advisors to accelerate response times and focus on customer needs with greater empathy. Teleperformance is also embedding TP GenAI to optimize its internal back office and support functions including HR, recruitment, finance, IT and training.

Initial client programs piloting the use of TP GenAI have produced significant efficiency, accuracy and customer experience benefits across a variety of industries. The company’s initial TP GenAI-powered programs have seen up to a 25% reduction in call handling time and a 20% reduction in email response times; increased customer satisfaction scores, and 90% improvement in accurately addressing customer needs, 35% increase in sales conversions, and near real-time insights on customer interactions.

“The launch of TP GenAI is just one more step in our transformation as a digital business services leader,” said Daniel Julien, Chairman and CEO of Teleperformance Group. “We are a big promoter of blending ‘high tech’ with ‘high touch,’ combining artificial intelligence with real people and human empathy to deliver a more supportive and compassionate, human-centered customer experience. As an industry leader, we’re pleased to offer generative AI solutions to organizations to help automate simple, low-value tasks and enable our staff to focus on what matters most – building brand loyalty.”

The expanded Microsoft partnership also is fueling enhancements to Teleperformance’s existing AI-powered services using Microsoft’s Azure Cognitive Services. This includes:

• TP Interact – an interaction analytics platform which leverages Azure Cognitive Services to extract and harness insights from all interactions including audio and digital conversations, to help create actionable business insights and drive customer experience enhancements.
• TP Digital Floorwalker – a chatbot leveraging machine learning and analytics capabilities that helps Teleperformance’s experts resolve customer requests faster and more accurately.
• StoryfAI - a multi-lingual translation engine which delivers automated translation services in real-time in more than 100 languages, thereby enabling customer care experts to respond across multiple languages more quickly and accurately.

Organizations are lagging in modernizing legacy apps and data; the study also finds that modernization initiatives lack clear leadership

Rackspace Technology^®, a leading end-to-end, multicloud technology solutions company, today announced a new Cloud Modernization Survey commissioned by Rackspace Technology and supported by AWS. Coleman Parkes Research conducted the survey between April 27, 2023 – May 25, 2023. The survey finds that global IT organizations have been slow to modernize key applications, including customer resource management (CRM), enterprise resource planning (ERP), and human resources (HR) systems. Moreover, the study suggests that failure to modernize key apps and data will limit organizations’ ability to deploy and benefit from cutting-edge technologies such as artificial intelligence (AI).

According to the survey of 1,420 global IT leaders across industries, 80% of respondents agree they will only benefit from AI if they modernize legacy apps and data. Although survey respondents identify increased security (58%), improved efficiency (54%), and cost reduction (49%) as the leading motivators of modernization – and ERP, CRM, and HR as the apps that most need upgrading – organizations are still dragging their feet on updating legacy infrastructure. Of legacy infrastructure that has not yet been modernized, only 22% of workloads are considered noncritical, but 25% of legacy infrastructure has “not yet been assessed.” 89% of those surveyed say they have been in the cloud between 1-10 years.

“It is telling that even well into their cloud journey, the three most critical apps organizations say they need to upgrade are truly at the heart of the business because they are at once the most important things to modernize and the most challenging,” said Jeff DeVerter, Chief Technology Evangelist, Rackspace Technology. “At the same time, it is encouraging to see leaders understand that app modernization is key to getting the most out of cutting-edge technologies. It could be that the prospect of losing out on AI will motivate organizations to finally get off the sidelines when it comes to modernization of core systems.”

Who Is Leading Modernization?

The survey also points to gaps in the leadership of modernization efforts. Only 25% of those polled say they deploy cross-functional teams as part of modernization, while just 38% use tech vendors and only 30% deploy external consultants. Overwhelmingly, modernization initiatives are led by IT departments (68%) and executive leadership/C-suite (50%).

The Benefits & Challenges of Modernization

When survey respondents were asked to identify the top expected outcomes of modernizing, efficiency led the way (30%), followed by security (28%), cost savings (20%), and the ability to adopt advanced technologies (27%). Respondents also noted that modernization has resulted in better data management, integration, and quality and lowered data costs.

The most critical apps and data to modernize are enterprise (86%), CRM (87%), HR (75%), bespoke apps (72%), business intelligence (71%), data storage (60%), content management (60%), data analytics (54%), governance and security (51%) and data integration (50%).

However, many organizations still face unforeseen challenges to modernization, including limited resources (28%), cultures resistant to change (21%), integration challenges (16%), lack of senior buy-in (12%), lack of a clear roadmap (9%) and communication between stakeholders (8%).

If organizations fail to modernize legacy apps and data systems, respondents believe it will result in increased costs (32%), poor security (27%), lack of innovation (26%), and the probability to miss out on the ability to adopt advanced technologies (25%).

“Companies cite costs and security issues as two of the main reasons why they have not modernized their apps and data,” said Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology. “However, they also state two of the key benefits of modernization are lower costs and greater security, indicating that many organizations are stuck in a Catch-22.”

Coinciding with the results of the Rackspace Cloud Modernization survey Rackspace Technology recently announced Foundry by Generative AI by Rackspace (FAIR), a global practice dedicated to accelerating the secure, responsible, and sustainable adoption of generative AI solutions across industries. FAIR aims to aid in many of the problems respondents shared, including accelerating the pragmatic and secure adoption of generative AI.

Performance data cultivated from BigCommerce merchants show automotive category is picking up speed online, while omnichannel selling, data analytics and car subscription services are navigating the future of automotive ecommerce

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today released its 2023 Global Ecommerce Report: Automotive that looks into the performance data of its merchants in the automotive category and how buyers and sellers are shaping online purchasing trends.

The automotive industry is quickly shifting gears to ecommerce, leveraging new strategies such as digital advertising, virtual showrooms, flexible payment options and online vehicle marketplaces. And in the future, omnichannel selling, data analytics and subscription services seem poised to become the next big trends for automotive ecommerce.

Key findings include:

• Q1 2023 data showed a 4.3% increase in gross merchandise volume (GMV) for automotive merchants compared to Q1 2022. Similar growth held true for automotive’s average order value (AOV), which saw a 5% increase between Q1 2022 and Q1 2023.
• Between Q1 2022 and Q1 2023, the automotive category saw a 9.1% increase in GMV, a 4.1% increase in AOV and a 4.8% increase in orders via iPhone. However, by the same measure, the automotive industry saw a 3.5% increase in AOV, zero change for GMV and a 4% decrease in orders via Android.
• When it comes to pure B2B selling, the automotive industry is showing notable YoY improvement. Automotive GMV was up 9.1% from Q1 2022, AOV was up 8.7%, while orders remained relatively flat.

How the automotive industry performed

If the trends of Q1 remain constant or improve, our data also shows the automotive category is poised for growth in 2023.

• Mobile sales experienced a slight increase
  Data revealed only a slight increase in mobile sales for the automotive category. Comparing Q1 2022 to Q1 2023, automotive merchants experienced a 5% increase in GMV, zero change in orders and a 4.1% increase in AOV. When comparing order sources, however, online sales via iPhone slightly outperformed sales via Android.
  
  Between Q1 2022 and Q1 2023, the automotive category saw a 9.1% increase in GMV, a 4.1% increase in AOV and a 4.8% increase in orders via iPhone. However, by the same measure, the automotive industry saw a 3.5% increase in AOV, zero change for GMV and a 4% decrease in orders via Android.

• Automotive merchants pick up speed with B2B
  When it comes to pure B2B selling, the automotive industry is showing notable YoY improvement. Automotive GMV was up 9.1% from Q1 2022, AOV was up 8.7%, while orders remained relatively flat.
  
  Hybrid B2B (merchants selling both B2C and B2B) numbers also showed some improvement. Automotive GMV was up 3.3% and AOV was up 7%, while orders were down 3.4%.

• Automotive sees growth in AMER and EMEA
  While still trailing overall ecommerce performance, the automotive category did experience slight growth in North America, with a 4.8% increase in YoY GMV and 5.2% increase in AOV.
  
  In EMEA, automotive merchants saw a 1.7% increase in GMV between Q1 2022 and Q1 2023, as well as a 5.1% increase in AOV, while orders decreased by 3.3%. In APAC, however, automotive GMV, orders and AOV all remained relatively flat.

Ecommerce trends and predictions shaping the automotive category

Automotive merchants are revving up their ecommerce strategies and show no signs of slowing. But as a newer retail category in the ecommerce space, the automotive industry has found some unique ways to excel online. Here are some notable ecommerce trends we found that are shaping the automotive category in 2023:

• Digital showrooms bring the dealership experience online
  With the help of new technologies, automotive brands are able to create an immersive ecommerce experience that mimics that of a dealership. Digital showrooms will not only enable users to customize the features, trim and model of their car, but also perform virtual test drives and demos. For instance, BigCommerce merchant BB Wheels is bringing the showroom online with their interactive Vehicle Visualizer tool which enables customers to easily visualize how a specific wheel will look on a particular vehicle.

• Digital advertising helps drive revenue
  While it’s still common to see automotive billboards and television ads, an increasing number of auto retailers are turning to social channels like Facebook, Google and Instagram to engage with customers and showcase new products. Not only can this increase brand awareness, but it also allows auto retailers to collect first-party data in order to better tailor the advertising experience for the customer.

• Convenient payment options to streamline the experience
  According to a survey of dealers by PwC, 66% of car dealers agreed that customers expect purchasing information in digital form, particularly regarding financing options. Needless to say, purchasing has been a major pain point for car shoppers, leading both online and traditional dealers to think outside the box when it comes to payment options. Mobile wallets, payment scheduling and contactless transactions are just a few of the payment solutions changing the game in auto retail today.

• Vehicle marketplaces rev up online sales
  By integrating with third-party marketplaces such as Amazon, O’Reilly Auto Parts, Walmart and even Ebay, automotive companies can take advantage of a customer base on platforms already proven to succeed. We see rising demand from online car buyers and third-party vehicle marketplaces will have positioned themselves to fill the gap left by traditional dealers.

Navigating the future of automotive ecommerce

While the automotive industry has already undergone a major transformation, the future holds even more potential. From data analytics to online subscription services, the future of automotive ecommerce is coming in full speed.

• Omnichannel selling creates a connected user experience
  While many automotive customers are moving online, there remains a clear need for the in-dealership experience — which doesn’t seem to be disappearing anytime soon. Thus, automotive retailers will need to implement a holistic omnichannel strategy that weaves together all business channels, both online and offline, to create a consistent and engaging customer experience.

• Data analytics provide customer insights
  Particularly for dealers selling both online and offline, data analytics can be a powerful tool for improving inventory management by reducing overstocking or understocking. Additionally, big data and predictive analytics can provide insight into customer behavior, such as how long a customer spends on a page, what they’re browsing and what products they’re adding to their carts.

• Subscription services disrupt car ownership
  Today, nearly all ecommerce industries offer some sort of subscription service. According to a survey by PwC, roughly 4 in 10 consumers say they would consider using a car subscription service for their next vehicle, and 71% of dealers claim that subscription services are a “viable business model for their franchisees. Not only do subscription business models provide a flexible alternative for the customer, but they also help create new revenue streams for the dealer.

“BigCommerce is trusted by more than 2,600 automotive sites across the world, and our merchant data shows the power ecommerce has to fuel an industry leaning into digital transformation to better engage and sell to their customers,” said Lisa Eggerton, chief marketing officer at BigCommerce. “The opportunity for growth and innovation is remarkable.”

Read the full report here. To explore BigCommerce’s automotive ecommerce solutions and how they help transform how to sell auto parts online, click here.

Methodology

BigCommerce’s automotive data is sourced directly from our merchants and was pulled on May 16, 2023. All data is global and pertains to all countries where BigCommerce merchants do business, unless otherwise noted.

All comparisons are congruent comparisons between the same number of existing stores dating back to the earliest period used in the comparison. For example, a comparison between Q1 of 2022 and Q1 2023 would use data only from BigCommerce stores that existed in Q1 2022, unless otherwise noted.

Performance data cultivated from BigCommerce merchants show automotive category is picking up speed online, while omnichannel selling, data analytics and car subscription services are navigating the future of automotive ecommerce

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today released its 2023 Global Ecommerce Report: Automotive that looks into the performance data of its merchants in the automotive category and how buyers and sellers are shaping online purchasing trends.

The automotive industry is quickly shifting gears to ecommerce, leveraging new strategies such as digital advertising, virtual showrooms, flexible payment options and online vehicle marketplaces. And in the future, omnichannel selling, data analytics and subscription services seem poised to become the next big trends for automotive ecommerce.

Key findings include:

• Q1 2023 data showed a 4.3% increase in gross merchandise volume (GMV) for automotive merchants compared to Q1 2022. Similar growth held true for automotive’s average order value (AOV), which saw a 5% increase between Q1 2022 and Q1 2023.
• Between Q1 2022 and Q1 2023, the automotive category saw a 9.1% increase in GMV, a 4.1% increase in AOV and a 4.8% increase in orders via iPhone. However, by the same measure, the automotive industry saw a 3.5% increase in AOV, zero change for GMV and a 4% decrease in orders via Android.
• When it comes to pure B2B selling, the automotive industry is showing notable YoY improvement. Automotive GMV was up 9.1% from Q1 2022, AOV was up 8.7%, while orders remained relatively flat.

How the automotive industry performed

If the trends of Q1 remain constant or improve, our data also shows the automotive category is poised for growth in 2023.

• Mobile sales experienced a slight increase
  Data revealed only a slight increase in mobile sales for the automotive category. Comparing Q1 2022 to Q1 2023, automotive merchants experienced a 5% increase in GMV, zero change in orders and a 4.1% increase in AOV. When comparing order sources, however, online sales via iPhone slightly outperformed sales via Android.
  
  Between Q1 2022 and Q1 2023, the automotive category saw a 9.1% increase in GMV, a 4.1% increase in AOV and a 4.8% increase in orders via iPhone. However, by the same measure, the automotive industry saw a 3.5% increase in AOV, zero change for GMV and a 4% decrease in orders via Android.

• Automotive merchants pick up speed with B2B
  When it comes to pure B2B selling, the automotive industry is showing notable YoY improvement. Automotive GMV was up 9.1% from Q1 2022, AOV was up 8.7%, while orders remained relatively flat.
  
  Hybrid B2B (merchants selling both B2C and B2B) numbers also showed some improvement. Automotive GMV was up 3.3% and AOV was up 7%, while orders were down 3.4%.

• Automotive sees growth in AMER and EMEA
  While still trailing overall ecommerce performance, the automotive category did experience slight growth in North America, with a 4.8% increase in YoY GMV and 5.2% increase in AOV.
  
  In EMEA, automotive merchants saw a 1.7% increase in GMV between Q1 2022 and Q1 2023, as well as a 5.1% increase in AOV, while orders decreased by 3.3%. In APAC, however, automotive GMV, orders and AOV all remained relatively flat.

Ecommerce trends and predictions shaping the automotive category

Automotive merchants are revving up their ecommerce strategies and show no signs of slowing. But as a newer retail category in the ecommerce space, the automotive industry has found some unique ways to excel online. Here are some notable ecommerce trends we found that are shaping the automotive category in 2023:

• Digital showrooms bring the dealership experience online
  With the help of new technologies, automotive brands are able to create an immersive ecommerce experience that mimics that of a dealership. Digital showrooms will not only enable users to customize the features, trim and model of their car, but also perform virtual test drives and demos. For instance, BigCommerce merchant BB Wheels is bringing the showroom online with their interactive Vehicle Visualizer tool which enables customers to easily visualize how a specific wheel will look on a particular vehicle.

• Digital advertising helps drive revenue
  While it’s still common to see automotive billboards and television ads, an increasing number of auto retailers are turning to social channels like Facebook, Google and Instagram to engage with customers and showcase new products. Not only can this increase brand awareness, but it also allows auto retailers to collect first-party data in order to better tailor the advertising experience for the customer.

• Convenient payment options to streamline the experience
  According to a survey of dealers by PwC, 66% of car dealers agreed that customers expect purchasing information in digital form, particularly regarding financing options. Needless to say, purchasing has been a major pain point for car shoppers, leading both online and traditional dealers to think outside the box when it comes to payment options. Mobile wallets, payment scheduling and contactless transactions are just a few of the payment solutions changing the game in auto retail today.

• Vehicle marketplaces rev up online sales
  By integrating with third-party marketplaces such as Amazon, O’Reilly Auto Parts, Walmart and even Ebay, automotive companies can take advantage of a customer base on platforms already proven to succeed. We see rising demand from online car buyers and third-party vehicle marketplaces will have positioned themselves to fill the gap left by traditional dealers.

Navigating the future of automotive ecommerce

While the automotive industry has already undergone a major transformation, the future holds even more potential. From data analytics to online subscription services, the future of automotive ecommerce is coming in full speed.

• Omnichannel selling creates a connected user experience
  While many automotive customers are moving online, there remains a clear need for the in-dealership experience — which doesn’t seem to be disappearing anytime soon. Thus, automotive retailers will need to implement a holistic omnichannel strategy that weaves together all business channels, both online and offline, to create a consistent and engaging customer experience.

• Data analytics provide customer insights
  Particularly for dealers selling both online and offline, data analytics can be a powerful tool for improving inventory management by reducing overstocking or understocking. Additionally, big data and predictive analytics can provide insight into customer behavior, such as how long a customer spends on a page, what they’re browsing and what products they’re adding to their carts.

• Subscription services disrupt car ownership
  Today, nearly all ecommerce industries offer some sort of subscription service. According to a survey by PwC, roughly 4 in 10 consumers say they would consider using a car subscription service for their next vehicle, and 71% of dealers claim that subscription services are a “viable business model for their franchisees. Not only do subscription business models provide a flexible alternative for the customer, but they also help create new revenue streams for the dealer.

“BigCommerce is trusted by more than 2,600 automotive sites across the world, and our merchant data shows the power ecommerce has to fuel an industry leaning into digital transformation to better engage and sell to their customers,” said Lisa Eggerton, chief marketing officer at BigCommerce. “The opportunity for growth and innovation is remarkable.”

Read the full report here. To explore BigCommerce’s automotive ecommerce solutions and how they help transform how to sell auto parts online, click here.

Methodology

BigCommerce’s automotive data is sourced directly from our merchants and was pulled on May 16, 2023. All data is global and pertains to all countries where BigCommerce merchants do business, unless otherwise noted.

All comparisons are congruent comparisons between the same number of existing stores dating back to the earliest period used in the comparison. For example, a comparison between Q1 of 2022 and Q1 2023 would use data only from BigCommerce stores that existed in Q1 2022, unless otherwise noted.