Announcements also include:

• Private preview of Informatica’s Enterprise Data Integrator, a Snowflake Native Application

• Launch of Informatica’s no-cost, cloud data integration service available from Snowflake Partner Connect

• Public preview of Informatica data integration support for Apache Iceberg on Snowflake.

  informatica (NYSE: INFA), an enterprise cloud data management leader today announced the launch of four new product capabilities to bring greater simplicity, speed, and performance to data integration and replication for customers in the Snowflake ecosystem: Informatica Superpipe for Snowflake, Enterprise Data Integrator Snowflake native application, Cloud Data Integration-Free for Snowflake, and support for Apache Iceberg on Snowflake. The announcements were made at Snowflake’s annual user conference, Snowflake Summit 2023.

  We’ve enjoyed a collaborative product development and engineering relationship with Informatica,” said Chris Child, Senior Director of Product Management, Snowflake. “The launch of Informatica’s Superpipe, Cloud Data Integration service and support and Enterprise Data Integrator today is another key milestone in our shared innovation to deliver increased performance and seamless access to key data management capabilities to a broader set of Snowflake users.”

  Chris Eldredge, Vice President of Data Office at Paycor said, “Informatica data loading and integration capabilities are foundational to our success with Snowflake, and we are extremely excited by Informatica’s next generation integration offerings such as Informatica Superpipe and the Enterprise Data Integrator Native Application that promise significant performance, ease of use and scalability gains to help use accelerate delivery of transformational business outcomes.”

  “Customers are looking to move their data quickly and seamlessly into Snowflake to power trusted insights, and Informatica enables organizations to do just that by accelerating their time to value from our combined capabilities,” said Sumeet Kumar Agrawal, Vice President of Product Management, Informatica. “We’re introducing fast and seamless replication capabilities and making them more accessible than ever, empowering customers to leverage mission-critical data within the Snowflake ecosystem for better business outcomes.”

  Customers will enjoy these new product capabilities within the Snowflake ecosystem:

  Informatica Superpipe for Snowflake - Delivers up to 3.5x faster ingestion and replication into Snowflake, enabling rapid access to critical enterprise data for end users within the Snowflake Data Cloud. Superpipe leverages breakthrough capabilities of Snowflake’s Snowpipe Streaming and Informatica’s Cloud Data Integration & Engineering capabilities. A public preview is available now, with general availability in the second half of 2023.

  Cloud Data Integration-Free service (CDI-Free), available directly via Snowflake Partner Connect, expands Informatica’s no code/no setup offerings to provide Snowflake customers a fast, frictionless, and free experience for AI-powered data loading and integration. Customers can simply launch the CDI-Free application and process up to 20 million rows or access 10 processing hours per month for data pipelines and data integration, completely free. CDI-Free builds on top of last year’s launch of Informatica Data Loader, also available via Snowflake Partner Connect, for customers to ingest data at scale and perform data transformations within Snowflake.

  Enterprise Data Integrator (EDI) will be offered in public preview in the second half of 2023. Informatica is one of the first ISV partners to offer a Snowflake Native Application. EDI fosters a seamless and frictionless experience for Snowflake customers to leverage the breadth and depth of IDMC (Intelligent Data Management Cloud) directly from the Snowflake Platform and Marketplace. With EDI, customers can bi-directionally integrate data to and from the Snowflake Data Cloud with other key platforms such as Oracle, SAP, Google, Microsoft, and Salesforce. The capability will be available by the end of 2023.

  Informatica Cloud Data Integration support for Apache Iceberg on Snowflake enables customers to load, prepare and store their largest analytics datasets into native and external Iceberg tables on Snowflake using no-code data pipelines. This feature is in public preview and will become available in the second half of 2023.

   

Innovative executive with deep experience across Software, eCommerce and Dual-Sided Marketplace businesses will focus on driving growth and expanding the Dice brand

DHI Group, announced today it has hired Amy Heidersbach as its new Chief Marketing Officer. Based in Denver, Ms. Heidersbach will lead DHI's marketing organization, with responsibility for the Company's digital marketing strategy, product marketing, demand generation and branding for Dice, the leading technology career marketplace connecting technology professionals with employers. Ms. Heidersbach will focus on marketing efforts to grow the number of clients and candidates on DHI’s platforms as well as increase their engagement. Ms. Heidersbach will join DHI’s executive team and report directly to CEO, Art Zeile.

“Amy’s ROI-driven approach to integrated marketing programs in support of revenue and customer goals will seamlessly fit at DHI,” said Art Zeile, Chief Executive Officer of DHI Group, Inc. “We were drawn to Amy’s deeply analytical focus as well as her experience at SaaS companies and in the talent acquisition space, particularly leading marketing initiatives at two-sided marketplaces. We look forward to her leadership growing our product positioning, go-to-market strategy and brand development to bring the Dice brand to the next level.”

Ms. Heidersbach is a five-time, full stack Chief Marketing Officer, at Alteryx, CareerBuilder, Needle, Helping Hands Community, and most recently, at Persado, a high-growth, generative AI business. Ms. Heidersbach has also held marketing leadership roles at PayPal, Visa, and Capital One where she implemented large-scale digital, brand and product marketing initiatives to open new markets, accelerate customer acquisition and engagement, and drive significant revenue growth.

“I’ve long believed that the most valuable differentiator for any company is talent. It’s clear that DHI has built two of the most valuable talent marketplaces for specialized, high-demand talent available today. And I’m excited to join the exceptional Dice and ClearanceJobs teams to help deliver market-leading innovation that enables customers to meet their talent goals and grow themselves,” said Amy Heidersbach, Chief Marketing Officer at DHI.

Nestlé Among Brands to Adopt Video Advertising Experiences on Woodman’s Site

InMobi Commerce, one of most modern and innovative advertising technology platforms for retailers and eCommerce companies, today announced a partnership with Woodman’s, an employee-owned American supermarket chain with stores throughout Wisconsin and northern Illinois. InMobi Commerce will launch the program with a suite of video-based product discovery and monetization solutions. These solutions will help Woodman's engage and inspire shoppers, allowing them to discover and consider products in their shopping journey while maximizing reach for participating brands.

While other verticals are building momentum in retail media, grocery is still seen as the key vertical for future growth, according to eMarketer. In this partnership, InMobi will provide the grocer with video ad experiences to help enrich and shorten the consumer path to purchase, as well as AI-powered campaign automation and optimization tools.

These video-led solutions have helped Woodman’s establish a Retail Media arm that is able to reach their loyal audiences across their ecommerce site (powered by Point Pickup), allowing them to attract conversations from national brands. This has helped Woodman’s position themselves as a differentiated retail media player that can offer full funnel marketing solutions to its marketing partners in a single window.

“As retail media continues to evolve, Woodman’s has been looking for partners to help us stay on the cutting edge with innovative solutions that will both attract deeper investment from our brand partners while creating an easier, more seamless customer experience on our site,” says Dan Hess, Director of eCommerce at Woodman’s. “InMobi’s stance as a video-led platform that helps more regionally focused grocers with solutions like AI-powered campaign automation and optimization solidified them as the perfect partner for our retail media journey.”

This focus on video has made Woodman’s site a premium destination for their brand advertising partners, which now include both local brands and large national CPGs. Nestlé was one of the first to jump at the opportunity to utilize the video experiences now available on Woodman’s site, starting with sponsored product video.

"Video ad experiences have become key to attracting consumers’ attention in a world where brands are competing for it daily,” says Tyler Weigman, National Shopper Marketing Lead at Nestlé. “We are excited to partner with InMobi to bring our products to life through innovative video experiences on Woodman’s site.”

Leveraging InMobi’s deep ad tech expertise on the supply side, InMobi Commerce provides a platform for retailers to offer premium ad space and connect brands with high-intent shoppers as they research, browse, and shop online. The solution’s industry-first video formats including brand video, sponsored product video, and shoppable ads, provide advertisers with premium content that helps drive increased engagement and return on investment.

“InMobi Commerce makes product discovery very seamless and helps consumers become more informed and acquainted with brands through its unique shoppable formats,” says Jimit Doshi, Senior Vice President and General Manager of InMobi Commerce. “In a time where Consumer attention is precious InMobi’s beautiful and native video experiences is proving the best opportunity for brands to meet consumers in their shopping journeys and closest to point of sale.”

Powered by machine learning and providing deep, strategic insights, InMobi Commerce helps retailers to stage the program with no additional resource investments while offering advertisers solutions like an AI bidder helps brands launch campaigns under 90 - seconds while never having to worry about optimization, bringing greater efficiency and effectiveness to the demand side as well.

InMobi Commerce is an innovative suite of product discovery and monetization solutions, for retailers and e-commerce companies that are designed to help maximize media-derived revenues. InMobi Commerce is a pioneer in launching shoppable videos to retailers, helping them create high-impact video shopping experiences, moving immersive product discovery from social platforms back to their owned channels.

POWR, a global provider of no-code website conversion tools and a part of the Pluribus Technologies (TSXV: PLRB) family has announced the launch of its full suite of conversion apps, POWR One, on the multi-channel commerce platform Shopify.

The comprehensive suite of over 60 powerful tools, including Forms, Popups, Media Gallery, Reviews + Ratings, and others, empowers Shopify store merchants to unlock all premium features and access a wide range of profit-generating tools, all conveniently housed within a single app platform for one monthly cost.

Providing this complete suite of conversion tools into a single platform will ensure Shopify stores load very quickly and provide an exceptional user experience. It will also optimize site performance and enhance customer satisfaction with the expectation that this increases referrals enabling the acquisition of more users at a higher annual contract value.

"Our goal with POWR One is to simplify and supercharge eCommerce for Shopify merchants," said Josh May, CEO of POWR. "By offering a comprehensive suite of tools in one package, we're eliminating the hassle of juggling multiple apps and providers. With POWR One, we're committed to helping every merchant increase their conversions, optimize their store, and ultimately grow their business."

Pluribus CEO Richard Adair adds, "When Pluribus acquires companies our value proposition is to grow revenue through innovation and new channel strategies." He goes on, "Solidifying Shopify as one of our top partner channels has been goal #1 this year, and launching POWR One is a giant step in that direction."

POWR One has an extensive library of professionally designed pre-built templates for all apps, ensuring Shopify store merchants can easily customize their marketing campaigns to align with their brand identity.

As Head of Customer Experience Jen Kintzler put it, "Shopify is almost unmatched in the eCommerce space with over 2 million active merchants. POWR One can solve the logistics problem of finding multiple apps from multiple providers to run their stores. With POWR One, you have an all-in-one online marketing solution that saves time, money, and effort."

By effectively managing the purchase journey from decision to loyalty, Shopify store merchants can simultaneously increase new sales and enhance customer trust and credibility.

Implement captivating Popups to collect valuable email leads and use a countdown timer that creates a sense of urgency at checkout. You could also use a popup to offer coupons and discounts or promote sales and product releases. Merchants can effectively capture customers' attention and drive conversion rates.

POWR's platform also includes "Smart Forms" for signups, contact inquiries, and appointment bookings, allowing Shopify store merchants to seamlessly collect customer data within a dedicated dashboard.

"Shopify has been a key platform for POWR users for many years already, and our new product POWR One, is a natural fit for Shopify merchants. They can look at POWR One as a new team member that's a store-optimizing genius," said Head of Product, Praneeta Mhatre. "Sure, you have your store set up, but you aren't getting enough leads, or you're stumped on how to get your average order value higher. POWR One is that inexpensive website expert you 'hire' to solve those problems for you."

FatBrain AI , the leader in powerful and easy-to-use AI solutions for the enterprise stars of tomorrow, signs new customers.

FatBrain offers a comprehensive suite of Artificial Intelligence (AI) solutions that work by plugging into existing software-as-a-service (SaaS) products like Quickbooks, Shopify, Salesforce, Slack and Hubspot, as well as hundreds of other applications.

The customers include those in the finance, insurance and digital innovation industries. The largest of these new customers, a bank, signed a $5 million deal with a $5 million extension for the second half of 2023, to improve lending to its SME customer base. FatBrain AI is currently working on finalizing a multi-year structure to provide continued services on an ongoing basis to this customer.

"Our products continue to gain market acceptance and are in high demand. We are on track to meet or exceed customer acquisition goals for the year and anticipate more than doubling our number of customers by years end. We are well positioned to take advantage of the huge growth in our industry," commented Peter B. Ritz, co-founder and CEO of FatBrain AI.

New application seamlessly and securely integrates self-serve customer insights from Amplitude with Snowflake data all within the joint customer's Snowflake account

Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced at Snowflake’s annual user conference, Snowflake Summit 2023, the launch of Snowflake-native Amplitude, a Snowflake Native App that utilizes Snowpark Container Services (private preview). This Snowflake Native App allows joint customers to access self-serve, behavioral insights directly within their Snowflake instance.

Amplitude is one of a select group of partners developing Snowflake Native Apps that utilize Snowpark Container Services. This new capability builds upon Amplitude and Snowflake’s existing partnership and data-sharing integration.

This application marks Amplitude’s first warehouse-native offering. Warehouse-native Amplitude will help more organizations uncover the behavioral insights they need to make better product decisions without leaving their data platform of choice. Amplitude also announced several new capabilities, including AI-assisted data governance and automated instrumentation and reporting, to help teams access clearer insights faster.

Joint customers can now unlock additional value from their data by empowering their entire organization with access to self-serve insights from Amplitude — all without leaving their Snowflake instance. Snowflake-native Amplitude simplifies data governance by using existing Snowflake security and access controls and eliminating the need to store or duplicate data in multiple places.

“Today, siloed data makes it difficult for teams to get the insights they need to drive their business forward,” said Justin Bauer, chief product officer at Amplitude. “We want to make it easier for teams to seamlessly and securely integrate customer and product insights with their Snowflake data. Now every Snowflake customer can unlock the benefits of self-service analytics to better understand each step in the customer journey so they can drive active user growth, increase retention, and improve monetization.”

Snowflake, the Data Cloud company, announced the launch of Snowpark Container Services to expand the scope of Snowpark to help organizations run third-party software and full-stack applications — all within their account. By accessing and running commercial software and apps directly in their Snowflake account, customers can seamlessly enhance the value of their data using cutting-edge tools without moving or compromising its security.

“We continue to invest in our expansive partner ecosystem, accelerating how users build in the Data Cloud by reimagining what they can run within Snowflake, without tradeoffs,” said Chris Child, senior director of product management, Snowflake. “With the launch of Snowpark Container Services, we’re making this a reality. Amplitude’s proven track record of helping teams measure and understand customer behavior to improve customer experiences combined with the ease of use, scalability, and unified governance of the Snowflake Data Cloud will help us deliver more value for our joint customers.”

“As the amount of customer data within data platforms continues to grow, self-serve access to insights is a must-have,” said David Wallace, research director of customer data and analytics at IDC. “Snowflake-native Amplitude will allow teams to quickly and easily access more of their customer data while maintaining the security and governance benefits within their Snowflake instance.”

This news comes alongside Amplitude’s announcement of several new capabilities to help technical and non-technical teams gain self-serve access to trusted data and clearer insights. With user experience improvements and automated insights, it’s never been easier to get started with Amplitude. New capabilities and integrations include:

• Automated instrumentation & reporting: Instantly track user activity and baseline metrics like daily active users, average session length, and geolocation with Amplitude’s enhanced SDK so teams can start reporting on day one.
• Industry-specific reporting templates: Customers can quickly discover product insights tailored to their business with new reporting templates that include industry-specific key metrics.
• AI-assisted data governance: Maintain and continually improve data quality with automation and intelligent suggestions.
• Expanded partner integrations: Quickly and easily send data to other parts of your stack with new and expanded integrations with Braze, Hubspot, Intercom, Marketo, and more.

Consumer Purchase Insights Syndicated provides joint customers access to ready-to-go templates to query permissioned purchase data from over 140 million debit and credit cards.

Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced at Snowflake’s annual user conference, Snowflake Summit 2023, the availability of Consumer Purchase Insights Syndicated, a Snowflake Native App on Snowflake Marketplace. Consumer Purchase Insights Syndicated provides access to Affinity’s exclusive, fully permissioned, privacy-protected data from over 140 million debit and credit cards. Consumer Purchase Insights Syndicated offers a curated repository of vetted, ready-to-query templates designed to increase transaction visibility beyond a business's four walls to fuel revenue-driving growth strategies.

Snowflake, the Data Cloud company, announced that the Snowflake Native App Framework (public preview on AWS) is now available for developers to build and test apps natively in the Data Cloud with additional distribution and monetization capabilities in public preview soon. Snowflake Native Apps usher in a new era of data collaboration, enabling developers with the tools needed to create robust apps quickly with Snowflake's always-on availability and auto-scalability, all the while reducing security and procurement hurdles for customers because the apps run directly within the customers’ Snowflake accounts.

“Affinity’s Snowflake Native App gives customers the ability to bring curated, ready-to-query transaction analysis templates directly to their governed Snowflake environment. This means they can get value faster with reduced security and procurement hurdles because data doesn’t need to leave their accounts,” said Chris Child, Senior Director of Product Management, Snowflake.

Snowflake Marketplace already has over 25 new Snowflake Native Apps available today, and over one hundred providers are currently developing apps that span multiple industries and use cases. Affinity is one of the leading organizations building in the Data Cloud, with a Snowflake Native App readily available to easily bring unique insights to end users and enabling them to unlock value with just a few clicks on Snowflake Marketplace. By being Powered by Snowflake, Affinity is able to create new revenue streams by distributing its app to thousands of Snowflake customers, without these customers having to move or expose their data.

Consumer Purchase Insights Syndicated empowers customers to turn consumer insights into actionable strategies that drive market share and revenue growth. The solution provides easy access to over 20 templates that offer a deeper understanding of consumer spending behaviors spanning market share, cross-shop insights, brand health, loyalty, churn, and more.

“Building with the Snowflake Native App Framework has transformed how Affinity interacts with our customers,” said Jonathan Silver, CEO of Affinity Solutions. “We’re excited to join Snowflake in ushering in a new era of data collaboration by bringing Consumer Purchase Insights Syndicated to our customers, enabling them to access our wealth of insights on consumer spending while advancing privacy protections.”

Affinity was also recognized for the company’s achievements as part of the Snowflake Data Cloud, helping joint customers create custom queries of Affinity’s purchase dataset to develop consumer insights that inform strategies to drive market share and revenue growth. Consumer Purchase Insights Custom allows joint customers to develop personalized queries to pull the data most relevant to their business needs.

Additionally, the company announced that it has been named the Monetization Marketplace Partner of the Year award winner, recognizing its achievements as part of the Snowflake Data Cloud.

“Being awarded the Marketplace Monetization Partner of the Year is a testament to how Affinity’s investment in mobilizing their data to enable customers can unlock valuable insights in the Data Cloud,” continued Child.

“We’re proud to have been named Snowflake’s Monetization Marketplace Partner of the Year,” continued Silver. “Together with Snowflake, we can help organizations across industries better activate and unlock their data for business value.”

Collaboration will bring data-driven CTV to the automotive industry to deliver campaigns to targeted audiences across screens with unmatched efficiency.

 Cadent, the largest independent platform for advanced TV advertising, and Experian, the world's leading global information services company, have expanded their data collaboration to include Experian's automotive insights, creating a solution to identify, activate, and measure automotive audiences within CTV and addressable cross-screen media.

This collaboration combines the power of Cadent Aperture Viewer Graph's proprietary IP-to-Household mapping technology with Experian's world-class automotive data to improve business outcomes across screens for automotive marketers driven through the Aperture platform.

"Cadent and Experian are thrilled to advance the spirit of innovation in automotive advertising for marketers," said Tony Yi, EVP, Business Development and GM, Platform Sales at Cadent. "Reducing fragmentation is a crucial industry-wide goal, and this joint effort combines the  Aperture Platform and Experian's automotive data,  addressing the need for holistic audience targeting and measurement. We strive to integrate our products with data and measurement partners that drive and quantify outstanding business results. We look forward to leveraging this collaboration to bring cross-screen campaigns to automotive advertisers."

Aperture Platform offers an unparalleled depth of campaign coverage and performance in one platform, allowing advertisers to activate within premium CTV inventory. Aperture Viewer Graph connects audience intelligence to screens with access to over 100M+ Home Addresses, 400M+ Connected Device IDs, and 300M+ Home Device IPs, in addition to the Data and Measurement Marketplaces, leveraging a wide variety of auto-related audiences.

With coverage on 126 million US households through Experian Consumer View, including insights on consumer demographics and purchasing behaviors, as well as automotive-related assets, Experian empowers marketers to reach vehicle owners more effectively, in-market consumers, as well as those who have recently paid off their vehicle loan or are nearing the end of their lease.

"TV is experiencing a transformational shift. Today, marketers have access to data and technology that allow them to reach their target audiences in more precise ways. With Cadent, Experian auto data enables advertisers to reach highly actionable automotive audiences across screens," said Chris Feo, SVP of Sales and Partnerships for Marketing Services at Experian.

"We are thrilled to work with Cadent to drive auto audience activation helping marketers drive strategies and generate valuable insights on campaign outcomes," said Michael Kraut, VP of Automotive OEM Sales at Experian.