Fyllo, the leading provider of contextual targeting solutions combined with progressive audience data, announced today that Jeff Ragovin has been promoted from CCO to President.

During his tenure as Chief Commercial Officer at Fyllo, Jeff collaborated directly with CEO Chad Bronstein to secure deals, attract investors and drive growth among Fortune 500 clients. As President of Fyllo, Jeff will continue to deliver advanced data and media solutions for traditional brands and highly regulated industries, overseeing the expansion of Fyllo’s solution that combines user targeting with contextual audience extension to deliver a truly future-proofed model for driving advertising performance in a privacy-compliant environment.

“Jeff is perfectly positioned for this new role, as he’s already been leading our revenue growth in the US and overseas,” Bronstein said. “His appointment as President represents the natural evolution of the company as we continue to grow the business and address new markets and opportunities.”

Jeff Ragovin is a tech pioneer and industry veteran known for his ability to lead and scale businesses. As co-founder of Buddy Media, he played a crucial role in growing the company from a startup to the world's largest enterprise social marketing software, which was acquired by Salesforce for $745M in 2012.

“I'm incredibly honored and humbled to step into the role of President at Fyllo,” Ragovin said. “This appointment is a testament to the collective efforts and unwavering dedication of our remarkable team. Our commitment to delivering unparalleled value to our clients and making a positive impact in the market remains steadfast, and I look forward to embracing the opportunities that lie ahead as we write the next chapter of our success story."

Adding to the company’s launch of the first marketing strategy tools for small business, San Diego startup, Enji CO. launched an AI copywriting tool with a brand voice generator to complement its marketing strategy and implementation platform for small businesses and creative entrepreneurs.

Tech startup, Enji CO. launched a new AI powered copywriting tool that helps small businesses ensure all marketing content is written in brand voice and tone.

With this first-of-its-kind brand voice generator for small businesses, users can either copy and paste a copy sample into the tool to create a brand voice or follow proprietary Enji prompts to develop a voice and tone that fits their business. The AI copywriting tool then uses the brand voice in the copy, while making it easy to adjust the tone and style based on the customer persona they are writing for as needed.

At a time when AI opportunities are being discussed in every boardroom, Enji has a strong understanding of how AI can rapidly benefit small businesses by helping them to overcome their most pressing challenge—a lack of time and resources.

“AI has fundamentally changed the world of marketing, and small business owners are both curious about how it can help them and overwhelmed by the possibilities,” explained Enji co-founder and Chief Marketing Officer, Tayler Cusick Hollman. “We built an AI Copywriting tool that empowers our customers to execute tasks in their marketing strategy in the most effective way and in their own brand voice—so now they can now do more with less effort.”

Following the Enji model of getting a customized marketing strategy in minutes, the AI brand voice generator creates a business’ brand voice in minutes as well and uses it when writing all marketing content. In one simple marketing solution, Enji creates a customized marketing strategy and provides the right AI functionality to carry out critical marketing tasks like writing blog and social media posts efficiently.

“Small business owners don’t just need to help them write copy quickly, they need something that creates value quickly,” said Cusick Hollman. “And the market has been flooded with AI copy tools that spit out generic sounding content—which doesn’t help small businesses stand out to potential customers.” She concluded, “Our new AI tools default to writing in a unique brand voice to give them a competitive edge and save valuable time—two major advantages that they’ll need as they grow.”

In the future, Enji will continue adding new features to their platform designed exclusively for small business owners to streamline marketing efforts and grow their customer base.

The company's seamless integration capabilities allow brands to accelerate omnichannel advertising performance through Conversions APIs

Tealium, the largest independent and most trusted customer data platform (CDP), has launched new first-party data activation capabilities with the world's biggest media players, including Meta, Snap, TikTok, Twitter, Pinterest, Spotify, and Google. Tealium's industry-leading customer data solutions integrated with these elite media platforms' Conversions API (CAPI) abilities allow brands to more effectively restore signals and better connect with their customers. 

"Heightened economic pressures, device restrictions, and privacy regulations are impacting the way brands engage with their customers," said Matt Gray, Head of Global Partnerships at Tealium. "Tealium's integration with CAPIs is a game-changing solution, with the benefits of enhanced tracking accuracy, improved ad performance, and compliance being critical to customer retention and growth. Being among the first to pioneer CAPI connectors in the space, Tealium is committed to keeping our customers at the forefront of agility."

Tealium reported a 50% increase in CAPI implementation from its customers in 2022, with adoption expected to surge throughout 2023. On average, CAPI solutions improve return on ad spend (ROAS) by 25%, and increase ad conversion visibility by 35%, which helps maintain more accurate performance attribution for advertisers.

"We have Conversion APIs in EventStream and TiQ, which helped to increase the attribution. With AudienceStream, we're able to really hone in on what our consumer behavior is and serve up a personalized experience based on the group that they are in," said a site analytics spokesperson from Tealium customer, New Balance.

Tealium recently worked with Meta to help leading global tourism company TUI increase business resilience amid third-party cookie deprecation; ultimately increasing social media ad conversion rates by 29% and ROAS by 18% when adopting CAPIs.

"Introducing the Meta Conversions APIs has helped us not only use our advertising budget more effectively, targeting the right customers, but also increased the number of customers who convert via these ads to make a booking," said a spokesperson from TUI. "We're looking forward to expanding our use of this tool, not only focusing on the conversion event, but using that server-side data to deliver an outstanding customer experience via relevant, useful and timely remarketing ads."

Tealium also worked with major media publishing company Dodo to drive more consumers to its website through Facebook CAPIs. Through this solution, Dodo was able to boost online sales by 13% and increase social media ad conversion rates by 23%.

With the widest collection of packaged integrations, Tealium offers a menu of first-party data activation capabilities to help businesses achieve better omnichannel advertising performance, adopt consent management solutions, and help enterprises better measure their advertising and marketing strategies.

• Security teams can now address more emerging, potentially critical incidents earlier, with more confidence.

• HEAL completes Darktrace's Cyber AI Loop, delivering resilience throughout the cyber lifecycle from prevention, to detection, to response, and now to recovery.

Darktrace today announces the launch of Darktrace HEAL™, its AI-enabled product to help businesses more effectively prepare for, rapidly remediate, and recover from cyber-attacks. HEAL provides security teams with unique abilities to simulate real attacks within their own environments, create bespoke incident response plans as cyber incidents unfold, and automate actions to rapidly respond to and recover from those incidents.

Managing emerging cyber-attacks presents an enormous challenge for security teams who must make decisions quickly in the heat of the attack based on potentially hundreds of changing and uncertain data points and factors. In a recent ransomware incident¹, analysts would have needed around 60 total hours of investigative work to build a complete understanding of the full scope and varied details, yet the malicious activity unfolded across just 10 hours. The pressure and complexity facing these teams is only poised to grow as generative AI tools enable attackers to increase the speed, scale, and sophistication of novel attacks. With the global average cost of a data breach reaching $4.35 million in 2022², the financial, operational and reputational stakes for businesses to remediate and recover quickly are high.

HEAL leverages Darktrace's Self-Learning AI to give security teams new abilities designed to build cyber resilience and help them more easily and confidently address live incidents. With HEAL, security teams can:

• Simulate real-world cyber incidents, allowing teams to prepare for and practice their response to complex attacks on their own environments.
• Create bespoke, AI-generated playbooks as an attack unfolds based on the details of their environment, the attack, and lessons learned from their previous simulations. This reduces information overload, prioritizes actions, and enables faster decision-making at critical moments.
• Automate actions from the response plan to rapidly stop and recover from the attack within the HEAL interface.
• Create a full incident report, including an audit trail of the incident response with details of the attack, actions HEAL suggested, and actions taken by the security team for future learning and to support compliance efforts.

Transforming Readiness with Incident Simulations
HEAL's simulated incidents are a first-of-its-kind capability for security teams to safely run live simulations of real-world cyber-attacks ranging from data theft and ransomware encryption, to rapid worm propagation, all in their own environments and involving their own assets. Security teams are expected to flawlessly manage incident response in the face of a live, rapidly unfolding, often novel attack, usually without any realistic practice. HEAL enables teams to get real-world experience managing attacks as they would happen to the business and regularly practice these procedures to help fine tune their responses. That means teams aren't running their incident response for the first time in the face of a real, live attack.

Transforming Incident Response with Bespoke, AI-Generated Playbooks

When a live incident does occur, HEAL will use insights from Darktrace DETECT™ to create a picture of the attack and a bespoke, AI-generated, response playbook, built from Darktrace's knowledge of the incident, the business's environment, and lessons learned from the security team's previous simulations. HEAL recommends the priority order for remediation actions based on factors like further damage the compromised asset can cause, how much the attack is relying on that asset as a pivot or entry point, and its importance to the business. Consequently, security teams can adapt their defenses as an incident evolves, enabling them to end it more rapidly and with less overall disruption.

"The reality is that sets of manual incident response playbooks don't last very long. These days they may be outdated 24 hours after they are created, because the cyber landscape is just changing so rapidly. We constantly have to revise them because there are so many things we may not be thinking of. Moreover, these playbooks assume you have a controlled environment, which is not the case when an attack occurs. Utilizing Darktrace's AI solutions really ends the need for these coarse static playbooks," adds Neal Mohammed, Head of Technology at real estate leader Rudin Management.

Transforming Recovery with Automated Remediation & Reporting
HEAL further enables security teams to quickly and efficiently manage and recover from live incidents by integrating with a variety of tools in a business's wider security stack to automate actions. Within HEAL's live playbooks, teams can activate and manage authorized tools from across their environment, from a single interface with a click of a button. At launch, HEAL will integrate with Microsoft Defender for Endpoint, Intune, Microsoft 365, Veeam^®, and Acronis.

HEAL provides security teams with automated incident reports during and after an attack, giving teams valuable time back that is normally spent writing detailed updates. The reports provide analysis of the attacker and security team actions, decisions, containment, and recovery information to keep stakeholders updated as an event unfolds. After an attack, this can offer essential compliance information to third parties such as forensics teams, insurance providers, and legal teams and can be used to assist with reviews and learning lessons from the attack and the response.

Closing the Cyber AI Loop
HEAL works with DETECT and Darktrace PREVENT™ to build a live picture of the environment and attack, and integrates with Darktrace RESPOND™ to prioritize, isolate, and heal key assets to cut off and shorten attacks. Its introduction closes Darktrace's Cyber AI Loop, bringing together DETECT, PREVENT, RESPOND, and HEAL into a single platform in which each element draws insights from and continuously reinforces the others to create a best-in-class cyber defense.

Jack Stockdale, Chief Technology Officer, Darktrace comments: "At Darktrace, we build technology by looking at where AI can be the most valuable in augmenting the people in a security team and how it can have the most positive impact on their work.  With HEAL, we've turned our attention to cyber resilience. We're upskilling teams and reducing the overload analysts face during an attack, to help them recover and get back to business faster and more effectively.

With the closing of Darktrace's full Cyber AI Loop, security teams can maximize the time and talent of their human teams, enabling them to focus on critical and complex tasks with the knowledge that Darktrace AI is autonomously working in the background to prevent, detect, respond, and heal from cyber-attacks in a continuous, reinforcing loop."

New solution delivers always-on branded event hub to promote future events and webinars and showcase video content from past events

Cvent, an industry-leading meetings, events and hospitality technology provider, today unveiled its new Cvent Events+ solution at Cvent CONNECT in Las Vegas. As an innovative component of Cvent’s leading event marketing and management platform, Events+ enables year-round engagement with event audiences and empowers users to capitalize on the power of video to facilitate a more effective event marketing strategy.

Events+ is built to leverage existing event content in a fully branded, on-demand video library, enabling event organizers to better engage audiences and generate interest for future events.

Events+ works seamlessly with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar, and its robust cross-promotion tools help increase visibility, registrations and attendance across an entire event program. It also includes an innovative feature allowing logged in guests to see who from their prior event connections are planning to attend upcoming events.

"Many of today’s event organizers and marketers are hosting more events – across more formats – than ever before, which can make it challenging to capitalize on all the incredible content and leverage it to increase brand awareness and drive attendees to their upcoming events,” said Cvent Chief Marketing Officer, Patrick Smith. “Events+ acts as a digital extension of an organization’s event program where attendees will go to binge on curated ‘best of’ on-demand event video content and easily find and register for upcoming events. We’re excited to unveil this new solution to help organizations engage with their audiences year-round, while giving event marketers and planners more opportunities to extend the life of their events and maximize attendance for their event and webinar programs.”

Cvent Events+ addresses many of the top event planner and marketer pain points by:

Increasing awareness for upcoming events and webinars

Most organizations host multiple events and webinars but struggle to establish an effective cross-promotion strategy to maximize attendance at these events. The event calendar within Events+ displays and promotes upcoming events, allowing Events+ visitors to explore details of each event and easily register. This continuous interaction establishes anticipation for upcoming events, increases general interest in the community, and ultimately leads to higher attendance and brand engagement.

Driving attendee engagement in between marquee experiences

Events+ offers a dynamic way to capture the essence and key moments of your gatherings, allowing attendees to relive the best experiences on-demand. Events+ also serves as a valuable resource for those who couldn't attend in-person, providing them with a unique opportunity to experience event highlights and gain insights through educational session content, which expands your event's reach and overall impact.

Mitigating complex, costly, or ineffective online video hosting platforms

Common online video hosting platforms can be cost prohibitive, don’t provide content discovery options – and often include distracting advertising – making for a sub-par viewing experience. Events+ offers a fully branded online video hosting service, giving the power back to event planners and marketers.

Data Pipelines moves into general availability with data warehouse destinations, reverse ETL, and unlimited API calls in 2023.

Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data platform (CDP).

Data Pipelines makes it easy for companies to collect and integrate data from various sources, including websites, servers, and ad platforms. This single centralized hub then routes real-time data to destinations like Mixpanel, Amplitude, Google Analytics, Salesforce, and TikTok.

“By centralizing customer data, Data Pipelines enables marketers to gain a deeper understanding of their audience, make data-driven decisions, and deliver personalized experiences to their customers,” shares Founder and CEO Colin Nederkoorn. “This elevated level of personalization increases the ROI of marketing efforts by improving engagement and driving better results.”

The CDP that adapts to existing infrastructures

Each business has unique data sources and storage preferences. That’s why Data Pipelines is built to work with how companies collect, store, and manage data. This means the platform seamlessly integrates with prominent databases and data warehouse destinations, including Google BigQuery, Postgres, and Snowflake.

To enable companies to deliver even greater value, Data Pipelines works alongside the existing marketing automation functionality available within Customer.io. For companies using alternative customer communication solutions, Data Pipelines can be utilized as a standalone product with popular messaging platforms like Braze, MoEngage, Pardot, and Salesforce Marketing Cloud.

The CDP that connects data with the tools companies already use

With a continuously expanding source and destination catalog, companies can seamlessly integrate with popular platforms such as Facebook, Google Ads, TikTok, and Google Sheets.

The CDP that supports enterprise scale and performance

Data Pipelines has undergone rigorous testing to ensure enterprise-level scale and performance. During the early access phase, it successfully processed billions of API calls, validating its ability to meet the demands of businesses of any size.

The CDP that companies can use for free through the end of 2023

To make Data Pipelines accessible to all businesses, Customer.io is offering a limited-time promotion. Sign up for Data Pipelines here by August 24, 2023 to receive unlimited API calls through the end of the year. This promotion provides several benefits, including the ability to test Data Pipelines without incurring additional costs, migrate seamlessly from existing solutions, and accurately estimate future costs for 2024 budget planning.

“We strongly believe that a customer data platform should be part of the default tech stack for every company,” says Matthew Newhook, CTO. “With our limited-time promotion, we are making Data Pipelines a no-brainer choice for companies seeking to harness the power of data to fuel their growth and deliver exceptional customer experiences.”