Healthcare's first AI data security company fuels market expansion with new capital

Tausight®, healthcare's first AI-powered data security company, today announced it has raised $6 million in additional financing, led by Polaris Capital, with participation from Flare Capital Partners and .406 Ventures. The new capital will fuel expanded market presence and customer growth, as well as continued investment in the company's patented AI technology designed to protect healthcare's most sensitive data from cyber attacks.

"This additional funding reflects our continued momentum as we expand Tausight's AI-based data security platform to more segments of the healthcare ecosystem so the industry can take proactive steps to protect its data from cyber threats," said David Ting, Tausight's founder and Chief Technology Officer, and former appointee to the U.S. Department of Health and Human Services Health Care Industry Cybersecurity Task Force.  

Earlier this year, Tausight launched its expanded AI-powered PHI Security Intelligence platform, which automates the identification and classification of electronic protected health information (PHI) to enhance the protection of healthcare patients' most valuable confidential information. The expansion of the Tausight platform will cover more sensitive healthcare data categories allowing the company to solve critical customer use cases and serve new healthcare market segments.

"Tausight already provides Baptist with unmatched visibility and speed for identifying ePHI," said Aaron Miri, Senior Vice President and Chief Digital Officer and Chief Information Officer at Baptist Health. "As we deploy Tausight to the entire enterprise, we look forward to automating protection of ePHI through the new use cases offered in Tausight's expanded platform such as integration into our SIEM, EDR and DLP."

On March 7, President Biden announced his National Cybersecurity Strategy, reflecting the growing awareness of ongoing ransomware attacks and cyber threats facing healthcare and other leading industries. Each data security breach imposes significant reputational and business costs on companies, so fortifying cybersecurity vulnerabilities and protecting against ransomware attacks has become a top business priority.

"Tausight is uniquely approaching the healthcare cybersecurity crisis by reinventing traditional data security through transformative AI," said Dave Barrett, partner with Polaris Partners. "This new funding shows our confidence that Tausight can help the entire ecosystem - including healthcare providers, payors and 3rd party security solutions - to better identify, detect and protect their most sensitive data."

Zoomin, the leading knowledge orchestration platform, and Paligo, a top cloud-based Component Content Management System (CCMS), today announced a strategic partnership to deliver a market-leading technical content experience.

By using Paligo and Zoomin together, companies have access to structured XML-based authoring with unparalleled single-sourcing content reuse features, as well as the ability to deliver technical content from virtually any source to generate impactful and personalized omnichannel content experiences. This means that customers can find and self-serve product answers easier than ever before, and documentation teams can increase publishing efficiency and gain robust analytics on users' content engagement.

Companies like Trellix (formerly McAfee/FireEye), Clearwater Analytics and Hexagon are already using Zoomin and Paligo to provide their customers with an industry-leading product support experience.

"This strategic partnership brings together the best of Paligo's and Zoomin's expertise and technology to provide a comprehensive solution that will address the content authoring and delivery challenges facing technical documentation and support teams today," said Anders Svensson, CEO of Paligo. "We are excited about the potential of this collaboration and the value it will bring to our customers."

Gal Oron, CEO of Zoomin, added, "Our partnership with Paligo demonstrates our commitment to providing our customers with the most innovative and effective solutions available in the market. Together, we deliver a seamless, integrated solution that enhances efficiency and most importantly, profitability for our customers."

The Customer-Led Marketing Platform now supports clients with SMS marketing strategy consulting and managed services to drive customer loyalty, retention, and lifetime value

Optimove, the first Customer-Led Marketing Platform, today announced it now includes SMS marketing in its comprehensive Strategic Services offering for email marketing, data analytics, and predictive modeling. The expansion provides the company’s client base with a holistic, all-in-one Strategic Services solution. 

The team, comprised of seasoned Marketing Data Analysts, BI developers, CRM associates, and SMS and email experts, has helped clients achieve a remarkable 55% increase in marketing contribution to revenue. With their decades of experience and over 4,000 monthly service hours in CRM marketing, data mining, and consulting, the company's Strategic Services team offers tailor-made, data-driven customer marketing and monetization strategies that are invaluable in assuring that clients' market approach centers on the customer rather than a specific product or campaign. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.

The announcement comes on the heels of Optimove's launch of OptiText, a native, personalized SMS tool, empowering marketers to utilize rich customer data to create, orchestrate, and measure hyper-personalized SMS campaigns at scale.

OptiText complements Optimove's all-in-one suite of marketing channels, which already covers web, social, mobile, and email, empowering marketers to execute sophisticated Customer-Led Marketing strategies without leaving the platform.

In tandem with incorporating SMS capabilities into its product, Optimove has expanded its Strategic Services offering to encompass SMS expertise alongside the existing services that include: 

• Marketing strategy consulting – Strategic consulting on short- and long-term marketing programs to impact business KPIs such as conversion plans, cross-sell strategies and churn prevention marketing programs.
• Managed services – End-to-end strategy, execution, analysis, and optimization of single and multiple campaigns or projects. 
   
• Data Modeling as a Service (DMaaS) – Creating customized predictive data models for unique brand use cases, such as predicting potential VIPs, customer repeat rates, and distinct propensity scores. 
   
• Full-Service Multi-channel agency – Consultancy on email design, content, and frequency best practices, full-service email design and coding, and evaluation and optimization of deliverability metrics. 
   
• Customized BI reports – Creation of strategic, rich, and interactive business dashboards with datasets, KPIs, and visuals perfectly tailored to each brand’s needs.   

"SMS is a critical component of any effective mobile marketing strategy, but it can be a difficult channel to master,” said David Hardy, VP of Business Services. “With this new addition, our clients using OptiText, Optimove's native SMS tool, will benefit from expert guidance and support to help them place the customer at the heart of every marketing action, reaching customers where they are and gaining their loyalty for life. We are committed to empowering our clients to succeed, and this expansion is just one more way we deliver on that promise. We are thrilled to announce this expansion to our Strategic Services offering."

Shutterstock, Inc., a leading global creative platform offering high-quality content and full-service creative workflow solutions for transformative brands, digital media and marketing companies, today announced that Aimee Egan joined the Company's leadership team and Executive Committee as the Global Head of Enterprise, effective August 7, 2023.

With more than 20 years of global executive experience in B2B sales, marketing and general management, Aimee will sit at the helm of Shutterstock's powerful Enterprise function, including its Sales, Editorial, Studios and Business Development divisions, to drive growth at scale, provide best-in-class customer experience and bring innovative solutions to the marketplace. 

"We are so excited to have Aimee join the Shutterstock team as a dedicated Enterprise leader during an unparalleled time in our history of growth and innovation," said Paul Hennessy, Chief Executive Officer at Shutterstock. "This is a brand new role created to support our customers like never before. Aimee's expertise as a growth-oriented and people-centric leader across industries and geographies will be an asset to Shutterstock employees and clients alike."

Shutterstock's Enterprise business has been consistently growing year over year, powered by strategic partnerships with industry-leading companies, acquisitions like GIPHY and Splash News, new editorial subscriptions and award-winning projects by Shutterstock Studios. Additionally, the company recently introduced generative AI indemnification for its enterprise clients, allowing them to confidently create campaigns that leverage the best of generative technology.  

"I've been inspired by the innovation coming out of Shutterstock and look forward to leveraging my expertise, passion and deep commitment to customer centric growth to help continue our track record of success," said Aimee Egan. "Our Shutterstock Enterprise team is filled with talented, experienced and generous people and it's energizing to imagine the stories we will fuel together on behalf of our current and future clients."

Recently, Aimee was Chief Commercial Officer for ACA Group, a governance, risk and compliance advisor in financial services. Prior to her role at ACA, Aimee spent 20 years at Thomson Reuters where she successfully led large global customer-facing teams in a variety of senior management roles.

Aidaptive, the leading eCommerce AI Platform, is launching the second music video from the "CRO Anthem" Collection today. The highly anticipated 2023 "CRO Anthem" Part II has also been expertly crafted in collaboration with creator and rapper Ding Zheng.

On August 1st, 2023, Aidaptive announced the "CRO Anthem" Collection and released the first music video of the series. The Part I video emphasized key challenges eCommerce marketers and executives face when preparing for the Black Friday and Cyber Monday shopping season in a creative and humorous way.

Maintaining its predecessor's playful meme-inspired visuals and sharp lyrics, Part II underscores the importance of proactive planning to seize this profitable holiday season. The video also showcases how marketers and executives can leverage artificial intelligence to tackle such challenges.

Additionally, the track cleverly embeds pop culture references, from Taylor Swift and Rebecca Black to The Rock, as well as eCommerce heavyweights like Nick Sharma and Moiz Ali, making it a delightful watch and listen.

The 2023 "CRO Anthem" parts I and II are now available on YouTube through the links below:

PART I - https://youtu.be/W-qHPFbaIHc

PART II - https://youtu.be/oomeBC-49j0

"Given the expert predictions of this being one of the most competitive shopping seasons ever, our goal is to inspire merchants to begin their preparations early," said Rafael Granato, head of marketing at Aidaptive. "It's important to keep in mind that a mistake made on Black Friday or Cyber Monday may not only impact your revenue for that week but may drastically reduce returning customer rates and future revenue for your business, ultimately jeopardizing your growth objectives. Preparation is the key to avoiding such pitfalls."

The company's next generation of cloud WordPress Hosting plans run on high-performance virtual private servers.

InMotion Hosting announced today the launch of its new cloud WordPress hosting plans and server management platform, Platform InMotion. From a single dashboard, users can create, manage, and deploy websites to a high-performance VPS optimized for WordPress. The launch of this product continues the commitment that InMotion Hosting has made to develop products that enhance the end user's experience.

Website speed is always a top concern for website owners. That's why InMotion Hosting crafted a WordPress hosting platform with speed as the top priority. Platform InMotion leverages our custom UltraStack configuration, server side caching profiles, Redis, and high-performance cloud servers to provide WordPress-optimized sites. As a result, users will see increased website speed and performance, and can relax knowing their hosting infrastructure is managed by our expert Technical Support and System Administration teams.

Furthermore, each plan offers multi-environment hosting, centralizing continuous development cycles into one platform. This enables rapid prototyping workflows through unique playground and production environments. All production plans run one WordPress site on a fully-isolated cloud VPS with dedicated resources for optimal performance and security.

The new WordPress hosting subscriptions are reasonably priced with monthly and yearly terms, backed by our industry leading money-back guarantee. Each subscription immediately grants users access to a plethora of valuable features such as WordPress pre-installed, free SSL, free dedicated IP, and playground environments.

Users will also benefit from the ability to create, restore and control site backups, and dictate automated WordPress updates.

Migrating a WordPress site to Platform InMotion is easy. The intuitive site-to-site migration tool makes it easy to copy a WordPress site's files, plugins, themes and database over to the new server. Users with larger sites can leverage their favorite migration plugin or SSH for more control over their website migration. Once the site is copied over, customers can safely deploy their site with minimal downtime.

"Keeping WordPress sites fast and stable under heavy traffic loads requires sophisticated infrastructure. Site owners are looking for a solution that keeps websites operating at peak performance - no matter what. We made the commitment to put every production environment on a cloud VPS server to provide each user with stability, security, and speed," said Todd Robinson, President and Co-Founder of InMotion Hosting.

New features leveraging AI and LLMs establish Panoply as the easiest end-to-end analytics platform for SMEs to obtain critical business insights without complicated code

 SQream, the scalable data analytics company built for massive data stores and AI/ML workloads, announced today that its low-code ELT and analytics platform Panoply, is launching an AI Flex Connector helper which leverages generative AI to streamline the path to business intelligence. This tool will make it even easier for users to collect all of their business data - from CRMs, user applications, and other tools - into one single source, and further minimize the technical requirements to generate quick data insights. 

While there are multiple ingestion tools already on the market, these tools are often limited in terms of which data sources can connect with them. Released in April 2023, Panoply's Flex Connector has enabled greater platform flexibility by supporting connections to any RestAPI or GraphQL data source. The Flex Connector currently requires users or the Panoply Customer Success team to sift through multiple API documents to find the configuration that meets their needs, but the new Flex Connector AI helper takes these capabilities to the next level by removing this manual process and instead relying on generative AI to complete the required research. This will enable users to skip the majority of the steps previously required and provide a working configuration that analysts will then customize with minimal information (authentication details, domain names, dates etc.). 

"We're excited about the future of AI in data and how it can make data in general even simpler to use and more accessible for non-technical users," said Ittai Bareket, GM of SQream Americas and Panoply. "With our upcoming AI focused product enhancements, we're looking to automate and outsource the more technical and time consuming aspects of gaining insights from your data." 

The new feature is prompted by Open AI LLM models, which are deployed on Microsoft Azure and enable applications built on top of the LangChain framework, allowing users to switch between models in the future. The user provides two parameters to prompt the tool to scan the web for the most up-to-date API documentation of the selected service, and within it all the requirements needed to extract the selected resource. 

Hazeltree, the leading provider of treasury and liquidity management solutions for the alternative asset management industry, today announced the appointment of Vlad Berson as its Chief Marketing Officer. Vlad brings more than 20 years of marketing leadership experience in scaling high-growth fintech companies and financial institutions.

Vlad joins from Broadridge, a global fintech leader, where he most recently served as Global Head of Marketing for Capital Markets. During his 10 years with the firm, Vlad also held the positions of Head of Marketing for Investment Management Solutions and Head of Account Based Marketing. Prior to Broadridge, Vlad was Vice President and Group Manager of Technology, Analytics and Operational Solutions Marketing at Pershing, a BNY Mellon Company. His professional experience also includes product and marketing roles at J.P. Morgan and Bear Stearns. Vlad holds a BA in electronic filmmaking and digital design from Fairleigh Dickinson University and an MBA in marketing from the NYU Stern School of Business.

“Hazeltree’s unique treasury and liquidity management solutions are more important than ever due to the rising cost of capital, high investor expectations, and demand for workflow solutions tailored to their businesses,” said Doug Haynes, Executive Chairman of Hazeltree. “Vlad’s extensive experience as a results-oriented leader brings us valuable capabilities to guide Hazeltree’s marketing efforts as we as we continue our strong growth trajectory.”

Vlad will report to Hazeltree CEO Tushar Amin and will be based in New York. He will lead Hazeltree’s marketing strategy globally.

“Vlad has the right background in leading marketing for high-growth startup and enterprise-scale B2B Fintech, SaaS, and asset management companies, delivering measurable success,” said Tushar Amin. “We are thrilled that he is joining our team.”

“Amid current market turmoil shaking the financial services landscape, alternative asset managers are realizing the value to be gained by modernizing their treasury and liquidity management systems,” said Vlad Berson, Chief Marketing Officer of Hazeltree. “I’m excited to join the leadership team to share Hazeltree’s story and cement the company’s position as the leader in treasury, liquidity, and cash management solutions for the alternative asset management industry.”

Today’s appointment of a Chief Marketing Officer follows several new executive hires at Hazeltree since 2022, including: Tushar Amin as CEO in April, 2022; Sandy Weil as Chief Revenue Officer in June, 2022; Sonia Spicehandler as Chief People Officer in August, 2022; Kevin Held as Chief Financial Officer in September, 2022; Jeremy Payne as Chief Product Officer in May, 2023; and Richard Winter as Chief Technology Officer in June, 2023.