LogicGate Appoints Jonathan Skinner as Chief Marketing Officer

LogicGate, a leading provider of next-generation Governance, Risk, and Compliance (GRC) solutions through its acclaimed Risk Cloud® platform, proudly welcomes Jonathan Skinner as Chief Marketing Officer. With the appointment of Skinner, LogicGate bolsters its senior leadership team, bringing in industry veterans to fuel its impressive growth trajectory and establish itself as a market-leading provider of innovative GRC solutions.

Bringing a wealth of experience in driving successful marketing strategies, pipeline growth, and brand development, Skinner assumes a critical role in guiding LogicGate's marketing endeavors and expanding the brand's global presence. As an accomplished software marketing leader, he joins LogicGate after serving as CMO at Sectigo, a leading provider of digital certificate lifecycle management, where he played a pivotal role in rebranding the company and achieving substantial growth during his tenure.

"We are delighted to welcome Jonathan Skinner," said Matt Kunkel, Chief Executive Officer at LogicGate. "His strategic acumen, proven leadership, and profound expertise in the SaaS industry, including the development of customer-centric marketing campaigns and data-driven approaches, perfectly align with our vision to lead the GRC industry and deliver unparallelesaid experiences to our valued customers."

Skinner's appointment comes amidst a period of unprecedented growth in the GRC industry, projected to achieve a 15.42% CAGR by 2027. LogicGate, with its comprehensive suite of governance, risk management, and compliance applications, is poised for further expansion through product innovation and brand development, empowering customers to transform everyday business risks into strategic opportunities.

"I am thrilled to embark on this growth journey with LogicGate's world-class team," said Skinner. "The organization's innovative GRC solutions, customer-centric approach, and forward-thinking culture present an exceptional opportunity to drive growth and make a significant impact in the industry. I look forward to collaborating with the talented marketing professionals at LogicGate and leveraging innovative strategies to elevate the brand to new heights."

The addition of Jonathan Skinner as Chief Marketing Officer marks a pivotal moment for LogicGate as it continues to pave the way in the GRC industry, redefining how organizations manage and navigate complex risk and compliance landscapes.

Extends Airbyte API and Terraform Provider to Airbyte Open Source users

Airbyte, creators of the fastest-growing open-source data integration platform, today announced the Airbyte API and Terraform Provider are now freely available to users of Airbyte Open Source, as well as Airbyte Self-Managed deployments. Also, Airbyte is now in the HashiCorp Partner Program.

Previously available exclusively on Airbyte Cloud, Airbyte API and Terraform Provider are now accessible to all Airbyte users, enabling Airbyte resources to be managed programmatically – streamlining workflows and integrating Airbyte configurations with existing data infrastructure.

The Terraform Provider, based on the new Airbyte API, enables current Terraform users to now use the Provider plug-in for any Airbyte deployment. Terraform is an infrastructure-as-code software tool from HashiCorp, which creates tools and commercial products that enable developers, operators and security professionals to provision, secure, run and connect cloud-computing infrastructure.

The Terraform Provider enables Airbyte resources to be created and managed using code, rather than the user interface (UI), as an option for integrating with development tools. This improves efficiency – especially at scale – and reduces the probability of manual errors.

“There has been a lot of demand in our user community with previous community-built Terraform integrations downloaded more than 15,000 times,” said Michel Tricot, co-founder and CEO, Airbyte. “However, these were not really maintained very well, so now this all changes with the Airbyte maintained and supported Terraform Provider.”

Airbyte will be hosting a live demo of the API and Terraform Provider on August 31, offering an opportunity for users to learn more about the functionality and potential applications. Also, for more information about the Airbyte API and Terraform Provider, visit the Airbyte documentation.

Airbyte makes moving data easy and affordable across almost any source and destination, helping enterprises provide their users with access to the right data for analysis and decision-making. Airbyte has the largest data engineering contributor community – with more than 800 contributors – and the best tooling to build and maintain connectors.

 In a world where esports and blockchain often remain parallel universes, Dubbz stands out as the bridge. As a pioneering SaaS and esports platform, Dubbz merges the thrills of esports with the transformative capabilities of blockchain, offering a fresh approach to game monetization and effortless onboarding into the web3 space.

In the sprawling landscape of over 3 billion global gamers, monetization remains a persistent challenge for developers. Conventional methods, from intrusive ads that tarnish gameplay to gimmicky in-app purchases compromising competitive fairness, are increasingly losing their appeal. While web3 offers promising new avenues for monetization in gaming, its current implementations fall short. Tokenized economies in web3 games often lean on fragile models, relying on an unending influx of players and ascending token prices. Additionally, the technical barriers, such as the necessity for specialized web3 wallets and game-specific tokens, turn away traditional gamers unfamiliar with these intricacies.

Recognizing these pitfalls, Dubbz adopts a refreshing focus on wagering and competitive play as the core of its monetization strategy. By sidestepping conventional methods, Dubbz allows developers to capitalize on the genuine competitive spirit of their players. This authentic engagement not only ensures a richer gaming experience but also leads to much greater revenue potential. Amplifying these benefits, Dubbz harnesses the power of blockchain technology. Beyond just transparent, secure transactions, operating on the blockchain unlocks a realm of opportunities for gaming: real ownership of in-game assets, interoperable assets transferable across different games, and innovative mechanisms to deepen player engagement. It's a game-changer, offering both developers and gamers a platform where competition, trust, and innovation intersect.

Building on their vision, Dubbz has already gained considerable momentum. They are working on onboarding dozens of ambitious game developers and are actively working on integrations with leading gaming infrastructure providers, such as NFT marketplaces, interoperable asset platforms, and game launchpads.

Why Dubbz Stands Apart

Seamless Web3 Onboarding. Dubbz addresses one of web3's most intricate challenges — onboarding users. By providing a streamlined, familiar user experience, Dubbz acts as a gateway, ushering traditional gamers into the expansive world of blockchain without any of the barriers, such as complex wallet setups and token purchases.

Web3-as-a-Service. Dubbz empowers game developers to tap into web3's potential without any prior knowledge of blockchain. With a simplified integration process, developers can focus on creating engaging gameplay and enhance their games with intuitive blockchain experiences, seamlessly creating value for both creators and gamers.

A Stable Ecosystem. By grounding its entire ecosystem in USDC, the esteemed stablecoin by Circle, Dubbz offers users the familiarity, trust, and stability of a recognized economic unit. This stability means players can utilize conventional fiat payment providers such as PayPal to indulge in web3 games, effectively bridging traditional and blockchain gaming.

 Beyond Intrusive Ads & Gimmicks. Dubbz eradicates the need for disruptive ads and unfair in-app purchases, focusing instead on monetizing reliably through genuine competitive play. 

Kyle McConnell, CEO and co-founder, shared, "Dubbz is not just about redefining monetization; it's about widening the gates to the web3 universe. We're simplifying blockchain, making it accessible and enjoyable for every gamer out there."

Dubbz beckons all to envision a future where esports and web3 unite, underpinned by an unparalleled user experience, ensuring sustainable revenue opportunities for game developers and pure, unadulterated gaming joy for players.

Kevin Webster, CTO and co-founder, stated, "With Dubbz, we're bridging the excitement of competitive gaming with the vast capabilities of web3, always keeping the user experience as our top priority.”

Emplifi’s Unified Analytics gives brands the ability to aggregate, analyze, and activate customer data for faster business agility

Emplifi, the leading customer engagement platform, today announced the launch of Unified Analytics, an integrated solution that aggregates, analyzes, and presents customer data in an easily digestible format. As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and care case management data, Voice of Customer (VoC) insights, and influencer marketing analytics. The data resides in one central repository complete with intuitive visualization tools and advanced reporting to empower businesses with the most comprehensive view of brand and customer performance that can be utilized across business units and departments.

More than 80% of marketing leaders plan to prioritize operational efficiency as their top near- term strategic objective. Emplifi’s Unified Analytics is uniquely designed to tackle this head-on – enabling marketing, commerce, and care teams to easily navigate and interpret extensive volumes of data in their diverse day-to-day campaigns and programs.

“Unified Analytics is more than just another analytics tool – it’s the engine for analyzing and presenting data from diverse customer touch points in one unified view,” said Emplifi CMO, Zarnaz Arlia. “Marketing, commerce and care professionals, department heads, and executives can escape the data maze, leveraging one platform for analytics and reporting across multiple data sources. Unified Analytics gives teams access to real-time, actionable insights that help them improve operational efficiency, identify issues, and track progress at the touch of a button.”

Key benefits of Emplifi’s Unified Analytics solution:

• Unified data view: By consolidating disparate social media, customer care case management, and Voice of Customer data into one holistic view, brands gain access to actionable insights that deliver agility and enable collaboration across business units. The intuitive user interface and easy-to-use functionality eliminates time-consuming tasks like managing data in spreadsheets or having to import and export critical information from business intelligence tools. With the added visualization tools, teams can quickly create beautiful graphs and eye-opening charts that translate raw data into meaningful narratives, increasing operational efficiencies for marketing, commerce, and customer care departments.
• Actionable insights: Because Unified Analytics brings together powerful data that offers a complete view of the full customer journey, it streamlines real-time decision-making, giving businesses a significant competitive edge. By enabling a comprehensive understanding of customer needs and behaviors, Unified Analytics ensures no opportunities are left unseen, allowing brands to become more agile and proactive in their customer engagement efforts. This helps brands create targeted strategies that accelerate business goals with accuracy.
• Greater team collaboration: Unified Analytics makes possible a truly collaborative work environment, bringing together social media marketers, marketing teams, e-commerce teams, care center personnel, management, and executives on a single platform where they can analyze and leverage shared data and analytics. This unified approach transforms fragmented, siloed data and disparate point tools into one coherent, actionable view to foster cross-functional collaboration.

"Emplifi's Unified Analytics is a game-changer. It enables a holistic understanding of customer needs and preferences, and accelerates decision-making on business-critical strategies that greatly improve the customer journey,” said IDC Research Director, Heather Hershey. “It's a significant step towards a more unified, efficient, and insightful future.”

Unified Analytics is available as part of the Emplifi Customer Engagement Platform. Book a demonstration today to get a closer look at how Emplifi’s solution can improve your decision-making capabilities across the full customer journey.

Leading brands leverage the trusted voices of nano- and micro-influencers to reach untapped audiences with Infuse

Fluent, Inc., a leading performance marketing company, today announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.

Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the partnership process from start to finish, Infuse allows creators to discover and join campaigns, while working in lockstep with brands to achieve their ROAS goals.

“Fluent’s strategic investment in the influencer space enables advertisers to unlock new audiences, capitalizing on the popularity of channels like TikTok and Instagram to reach younger demographics,” said Cayla Gallo, VP of Growth at Fluent. “Leveraging the trust and loyalty creators have built with their followers, advertisers are able to access highly engaged audiences with strong lifetime value.”

With Infuse, advertisers can tap into Fluent’s vast network of over 5,000 micro- and nano-influencers to expand their reach, selecting partners based on geo, platforms, network demographics, and more. Fluent's proprietary influencer technology helps advertisers streamline workflows, improve campaign efficiency, and focus on performance, leveraging dynamic bidding to maximize budgets.

“We’ve seen continued success among mobile gaming clients leveraging Infuse to diversify their user acquisition strategy,” said Matt Conlin, Co-Founder and Chief Customer Officer at Fluent. “To meet growing demand from advertisers across our broader suite of performance solutions, we look forward to expanding our influencer solution into new app categories including social, utilities, gambling, and more.”

2023 Telesign Trust Index Reveals Changing Demographics Around Online Fraud

Telesign, the leading provider of customer identity and engagement solutions, today released more data from its 2023 Telesign Trust Index, which highlights the dynamic and ever-changing nature of online fraud. The survey reveals that a new—and much younger—demographic is being targeted, expanding the scope of digital fraud beyond the common perception of the vulnerable elderly.

According to the Telesign Trust Index, younger individuals are also at risk of being targeted by fraudsters. The study found that greater exposure to the Internet significantly increases the probability of succumbing to fraud, and individuals who spend more time online per day are statistically more likely targeted. Notably, the group spending the most time online is 18- to 34-year-olds, with 75% spending 3 or more hours online per day, closely followed by 35- to 54-year-olds, with 70% of this group spending 3 or more hours online per day.

The 2023 Telesign Trust Index is a first-of-its-kind study to examine the critical role that trust plays in the digital world. The survey found that contrary to popular belief, fraud targets people across all age groups. Millennials, specifically consumers aged 25-44, are more than 4 times (46%) as likely to experience fraud compared to their parents or grandparents aged 65 and above (11%). SEON’s Gen-Z Fraud Report found that individuals younger than 20 were subjected to a staggering 116% increase in fraud incidents between 2019 and 2020, resulting in collective losses of approximately $70.98 million in 2020, or $3,000 per person.

“The statistics are shocking and counter to what we’ve always believed. Many of us have had to help our aging parents or relatives navigate the waters of bad actors, but once you dive deeper, you realize that the world of digital fraud has evolved significantly, and it’s no longer just our elderly loved ones who are at risk,” said Kristi Melani, CMO & GTM Strategy at Telesign. “The Telesign Trust Index shows that a new generation is now falling prey to fraud due to their extensive online presence. The expanding scope of digital fraud means that it’s essential for everyone, regardless of age, to stay vigilant about the potential dangers lurking in the online world.”

The Telesign Trust Index also highlights a gender disparity in fraud. The survey found that 66% of fraud victims were women, compared to 34% men. One possible explanation is that women, on average, spend more time on their mobile devices compared to men.

The survey also reveals that respondents with children in their households spend statistically more time online per day compared to those without children and are also more likely to come in contact with fraud. These findings emphasize the need for enhanced protection measures to safeguard vulnerable individuals, including parents and their children, from online threats.

While organizations like the FTC monitor online fraud, investigations can be time-consuming and costly, making it nearly impossible for the average consumer to reach a satisfactory resolution. It’s the responsibility of companies, not individuals, to prioritize and ensure the protection of digital privacy. Consumers are increasingly concerned about digital fraud, and they expect companies to be accountable for preventing it. Failure to do so not only impact the consumer’s financial and psychological well-being but also tarnishes a company’s reputation and bottom line.

“The 2023 Telesign Trust Index serves as a wake-up call for organizations, underscoring the need to prioritize trust and take concrete steps to protect their customers,” continued Melani. “To combat the rising tide of online fraud, the Telesign Trust Index emphasizes the importance of balancing security best practices with user experience. It calls for businesses to implement proactive fraud prevention strategies and employ digital privacy protections and cutting-edge technologies such as machine learning (ML) to establish an environment of Continuous Trust™. By adopting robust fraud prevention measures and ensuring the trust of their consumers, businesses can thrive in the digital economy and emerge as the most trusted entities in their respective industries.”

Telesign recently introduced the Continuous Trust^TM Authority, a collection of resources, insights, and experts working together to help the world become a more trustworthy place, offering a deeper understanding into the critical role of trust in the digital economy. The Trust Index is one of the key components of the program. By bringing together the best minds and technology in the industry, the Continuous Trust™ Authority serves as a hub for the latest information on fighting fraud. 

Telesign’s suite of Continuous Trust™ solutions help its customers prevent the transmission of 30+ million fraudulent messages each month and protect over 1 billion accounts from takeovers every year, allowing companies and customers to engage with confidence. With powerful machine learning and extensive data science that delivers identity with speed, accuracy, and global reach, Telesign is empowering companies to transact with their customers free of fear, making the promise of the digital economy possible.

Methodology: 
This Telesign Trust Index Survey was fielded online and reached a total of n=1,000 respondents. Respondents were U.S. adults aged 18+; a subset of which have experienced digital fraud within the past three years. The survey was fielded in January 2023 by FINN Partners. The margin of error for a sample size of 1,000 is +/- 3.10 percentage points at a 95% confidence level.

Innovations Across Digital Employee Experience, Virtual Desktop Infrastructure and Apps, and Unified Endpoint Management Offerings Help Simplify and Streamline Hybrid Work

Boeing Recognized as A ‘Hybrid Workforce Innovator’ for Fostering Collaborative Engineering at Global Scale with VMware Anywhere Workspace

VMware Explore 2023 — Data and intelligence play a key role in enabling automation and implementing a successful hybrid work strategy, but a holistic approach is required to maximize its advantages. Today, VMware announces modern AI integrations to the Anywhere Workspace platform, part of the VMware Cross-Cloud services portfolio, that automatically optimize employee experience, drive new vulnerability management use cases, and simplify application lifecycle management. VMware Anywhere Workspace is the only hybrid work platform that integrates digital employee experience (DEX), virtual desktop infrastructure and apps (VDI and DaaS), unified endpoint management (UEM) and security to enable a seamless and secure workspace on any device or location.

“Last year, we announced our Autonomous Workspace vision as a path forward for organizations to navigate the challenges brought on by hybrid work,” said Shankar Iyer, senior vice president and general manager, End-User Computing, VMware. “We are thrilled to unveil new advancements for our customers that expand data sources and insights, integrate with technology partners for improved security, and unify app delivery strategy across all virtual desktops and apps. These innovations continue to progress our vision of providing the next evolution of digital workspaces.”

Integrated AI-Driven Platform Scales Experience Management

VMware continues to leverage data, intelligence, and automation to improve the employee and IT experience by introducing new Insights and Playbooks based on greatly expanded data and machine learning algorithms that enhance DEX remediation capabilities. These updates broaden access to data, help strengthen VMware Insights, and allow for remediation of more issues.

VMware will now enable delivery of new app performance scores, in addition to existing mobile device, desktop, and virtual environment experience scores. If a SaaS app service goes down, IT is proactively alerted and employees are automatically notified. This allows IT to quickly resolve the outage without dealing with inbound support tickets and employees don't waste time trying to access unavailable services.

But simply providing IT with more data is not enough to empower them to work smarter. VMware’s AI-driven Insights feature now provides anomaly detection that informs IT of potential experience issues for frontline devices and VDI environments, in addition to mobile and desktop environments. Today’s announcement of new Playbooks enables IT to create step-by-step remediation workflows to resolve incidents more efficiently and use success rate analytics to automate the resolution process and streamline execution over time.

“Workspace ONE Intelligence has been a game changer for us when it comes to automating life cycle management inside UEM. We have been utilizing it for automatically tagging devices and assigning them into smart groups. We have also used several dashboard templates for monitoring our security stance and helping remediate high-risk security threats,” said George March, manager of digital workspace and development, Information Technology, USA Health. “Next on our roadmap is implementing the ITSM connector, and with the addition of remediation playbooks, we are so excited about the way it will streamline our help desk support teams workflows.”

Unique Partner Integration Powers New Security and Manageability Use Cases

Ensuring end-to-end manageability and security for today’s distributed workforce is critical and requires a holistic approach to vulnerability assessment, prioritization, remediation, out-of-band support, and reporting. Collaboration with a best-of-breed partner ecosystem that offers speed, breadth, and depth in vulnerability management is necessary to protect against sophisticated attack vectors. VMware is committed to innovating together with our technology partners to provide customers with more secure and seamless hybrid experiences.

Today, VMware continues this mission by announcing an expanded partnership with Intel through a one-of-a-kind, cloud-native integration of Workspace ONE with Intel vPro®. This chip-to-cloud integration makes it easier to secure and remotely manage work devices entirely from the cloud, with no additional on-premises infrastructure and management software needed. Through line of sight and out-of-band management of vPro powered devices, IT teams can have below-the-OS vulnerability insights, and visibility to reduce the impact of potential exploits quickly and efficiently. Using Workspace ONE, customers can have centralized visibility into Intel vPro-powered PCs and accelerate patch remediation cycles for devices located outside of office perimeters, even if the devices are sleeping or powered off. This improves security and compliance by accomplishing higher patch saturation with fewer remediation steps and reduces potential disruption to employee productivity.

Modern App Management Simplifies Virtual Environments

Managing and delivering apps across VDI, DaaS, and published app environments has become increasingly complex and inefficient due to silos of legacy tools used. VMware recently introduced Apps on Demand, powered by VMware App Volumes, to unify app management and intelligently deploy apps to published app hosts or non-persistent desktop environments, all based on real-time app usage.

Today, VMware announces additional expansion of App Volumes support to deliver apps on demand to persistent virtual desktops. Now in beta availability, customers with persistent VMware Horizon environments will be able to use App Volumes to capture their apps once and deliver to many persistent virtual desktops. This automates the app delivery process with up to 99% compatibility and reduces management time and costs for any desktop or published app environment. VMware App Volumes is the only solution to help organizations deliver and manage apps across VMware Horizon, Citrix, Microsoft, and Amazon virtual desktop and app deployments as part of VMware’s Apps Everywhere vision.

Boeing: A ‘Hybrid Workforce Innovator’

The Boeing Company (Boeing) has used VMware Workspace ONE across the United States and in more than 65 countries to support its global workforce of 140,000 employees who develop, manufacture and service commercial airplanes, defense products and space systems for its customers. At VMware Explore 2023 Las Vegas, they were named ‘Hybrid Workforce Innovator’ as part of the 2023 VMware Customer Achievement Awards for the Americas for enabling its workforce to work from anywhere in the world, improving the user experience while reinforcing and advancing security for devices and applications.

“VMware Anywhere Workspace helps us manage and protect end points, provide a common platform to access apps and tools, as well as helping facilitate a digital experience for our employees,” said Kristina Ross, Boeing Workplace Solutions director for Research & Technology. “Workspace ONE helped streamline our transition from traditional PC lifecycle management to Windows 10 modern management which was enabled by our shift to a SaaS-based solution for the company. Today, we have a unified view to oversee all endpoint requirements, and the adoption of SaaS enhanced our scalability and ability to shift focus from infrastructure to business facing solutions.”

The leading Customer-Led Marketing platform provides valuable guidance to enhance support for mobile-first enterprise brands through its established no-SDK integration approach

Optimove, the first Customer-Led Marketing Platform, announces the addition of expert guidance to support its no-SDK mobile marketing solution for integration with OptiMobile, its native mobile marketing tool. This innovative guidance-driven approach empowers mobile-first enterprises with the knowledge and assistance needed to effortlessly integrate the OptiMobile solution into their tech stack, granting them access to real-time mobile channels, including Mobile Push and SMS. 

Optimove’s no-SDK low-effort, high-reward integration method has proven to deliver mobile-first enterprises with a lighter, faster way to add the OptiMobile solution to their tech stack and enjoy real-time mobile channels such as Mobile Push and SMS. For example, by not adding new SDK code to their apps, brands remove the need to submit their app to the relevant App Stores during integration and in future vendor SDK updates, gaining independence and stability. 

The Optimove no-SDK solution, coupled with expert guidance, delivers the following advantages for brands: 

• Efficient Resource Utilization: Traditional SDK integration demands significant developer time and resources, along with the arduous process of obtaining App Store approval. Optimove's expert guidance for the no-SDK solution streamlines integration with OptiMobile, enabling seamless transmission and measurement of mobile marketing campaigns. This reduces resource requirements and shortens development timelines.  
• Simplified Compliance Management: Integrating a new SDK entails updating user permissions and navigating diverse operating systems and regulations to maintain compliance. The guidance-driven no-SDK solution mitigates these challenges, ensuring compliance with greater ease.  
• Robust Mobile Marketing Arsenal: This guidance-enhanced version of the OptiMobile offering equips mobile brands with comprehensive tools to enhance lifetime value and long-term app retention. Features encompass Optimove's native mobile push and SMS channels, as well as its sophisticated real-time orchestration and AI-powered optimization capabilities.

As a champion of Customer-Led Marketing, Optimove empowers brands to foster measurable growth through customer-centric mobile marketing campaigns. Leveraging OptiMobile, the platform's native mobile marketing solution, renowned brands such as SodaStream, Staples, BetKing, and Kilo Health access dynamic and agile multichannel capabilities. 
  
“We're pleased to further support our no-SDK solution, assuring seamless mobile marketing integration for enterprise businesses,” said Shai Frank, SVP of Product at Optimove. “By providing additional support for our no-SDK solution, our platform offers a hassle-free integration experience, while delivering superb results. This added support empowers our clients to focus on delivering exceptional mobile experiences, driving user growth, loyalty, and lifetime value. It underscores our dedication to the mobile marketing ecosystem, offering cutting-edge tools that propel businesses forward.”