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Pinterest and InMarket Announce Partnership for Enhanced Real-World Advertising Measurement

Pinterest and InMarket Announce Partnership for Enhanced Real-World Advertising Measurement

marketing 24 Aug 2023

Advertisers can now tap InMarket's Lift Conversion Index (LCI) to develop a deeper understanding of offline outcomes like store visits generated by Pinterest campaigns in the US

InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has entered into a partnership with Pinterest, a leading global platform for inspiration and discovery. Pinterest will leverage InMarket's award-winning Lift Conversion Index (LCI) measurement solution to help advertisers maximize the effectiveness of their advertising on the platform.

By integrating InMarket's LCI measurement solution with Pinterest ads, advertisers will have access to comprehensive, data-driven reports that quantify the offline impact of their digital campaigns in the US. Brands can measure the most performant tactics over time across multiple dimensions like offer, creative and audience as well as measure offline outcomes such as Incremental Visits.

InMarket's LCI measurement solution offers comprehensive closed loop attribution reporting including critical insights that allow advertisers to gain a deeper understanding of their audiences and campaigns' success both inflight and post-campaign for future campaign efforts.

"Pinterest is a global leader in inspiration and discovery for shoppers around the world. We are excited to collaborate and provide their advertisers with the most advanced measurement capabilities available," said Todd Morris, CEO of InMarket. "Our LCI measurement solution, coupled with Pinterest's highly engaged user base, presents a powerful combination to drive meaningful results for advertisers by improving media efficiency and effectiveness. This partnership reinforces our commitment to delivering market-leading solutions for advertising measurement in the digital marketing landscape."

VNG Files Registration Statement for Potential Initial Public Offering

VNG Files Registration Statement for Potential Initial Public Offering

communications 24 Aug 2023

NOT FOR DISTRIBUTION IN OR INTO OR FROM THE UNITED STATES OR ANY OTHER JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH JURISDICTION

VNG Corporation, a leading technology company in Vietnam, today announced that VNG Limited has filed a Form F-1 registration statement with the United States Securities and Exchange Commission (the "SEC"). VNG Limited, a shareholder of VNG, intends to list its Class A ordinary shares on the NASDAQ Global Select Market through an initial public offering ("IPO") under the symbol "VNG".

Citigroup Global Markets Inc., Morgan Stanley & Co. LLC, UBS Securities LLC and BofA Securities, Inc. will act as underwriters of the IPO. The size and price range for the potential offering have yet to be determined.

Founded in 2004, VNG has evolved from a five-person start-up into the largest homegrown digital ecosystem in Vietnam with products and services ingrained in users' daily lives. VNG is, according to Newzoo, the number one mobile games publisher in Vietnam looking to expand globally and, according to F&S, operates the number one messaging application, Zalo, in Vietnam, with 75 million monthly active users. The Company's other flagship products include Zing MP3 (the number one music streaming platform in Vietnam, according to F&S, with more than 28 million monthly active users), and ZaloPay (the fastest growing mobile payment application in Vietnam, according to F&S).

The Form F-1 registration statement is subject to completion and has not yet been declared effective by the SEC.

This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities in the United States or in any other jurisdiction. The Class A ordinary shares may not be offered or sold in the United States absent registration under the U.S. Securities Act of 1933 ("Securities Act") unless they are offered or sold in transactions exempt from, or not subject to, such registration requirements. Any public offering of such securities to be made in the United States will be made by means of an effective registration statement that may be obtained from VNG Limited which will contain detailed information about the company and management, as well as financial statements. This press release is being issued pursuant to and in accordance with Rule 135e under the Securities Act.

Newgen Software Expands Foothold in the Middle East with a New Office in Riyadh (KSA)

Newgen Software Expands Foothold in the Middle East with a New Office in Riyadh (KSA)

digital transformation 24 Aug 2023

Newgen Software, a global provider of low-code digital transformation platforms, announced that it has recently established a new office in Riyadh (KSA) to expand its presence in the Middle East. This new regional office is an addition to the company's existing Dubai (UAE) subsidiary.

"Our primary focus is on emerging markets, which offer several opportunities for our business to grow, and we are keen on strengthening our digital presence in these markets," said Virender Jeet, CEO of Newgen Software.

"Saudi is a key area that has great potential for Newgen. Our aim is to promote the best of local talent and contribute to the growth story of the economy," said Vivek Bhatnagar, Vice President, Sales (EMEA).

Newgen is now present across 74 countries and has built applications for 17 different verticals on its platform. Newgen is present through its subsidiaries in the United States, Canada, United Kingdom, Australia, Singapore, UAE, and KSA. With a revenue of $ 121 million in FY'23, the company has been a preferred partner for some of the world's leading banks, insurance companies, healthcare organizations, government, telecom companies, and shared service centers.

Globally, successful enterprises rely on Newgen's industry-recognized low-code application platform to develop and deploy complex, content-driven, and customer-engaging business applications on the cloud. NewgenONE powers end-to-end automation at an enterprise scale as it comes armed with a native low code approach across the board – processes, content, communication, or even AI. It embeds content in applications, enabling real-time access to all information across the enterprise, no matter how distributed. With NewgenONE, you can close real-time transactions by intelligently processing incoming documents and information, further boosted by AI-driven automated routing and business rules.

Lucas ChatGPT Plugin Delivers Simple and Seamless Text to Video

Lucas ChatGPT Plugin Delivers Simple and Seamless Text to Video

artificial intelligence 24 Aug 2023

The plugin leverages Idomoo's Next Generation Video Platform for real-time AI video generation.

Idomoo’s official ChatGPT plugin is making text-to-video more accessible than ever. Now, users can easily transform any ChatGPT response into a complete, usable video in seconds with the Lucas AI Video Creator plugin. From a simple text prompt, Lucas creates a one-of-a-kind video with all necessary assets, including script, voiceover, footage and an interactive CTA button.

Plugins like Lucas extend the capabilities of ChatGPT beyond just providing a text answer to supporting a range of tasks, such as making a video (as Lucas does), booking a hotel or ordering groceries. Plugins are currently available to GPT-4 users as part of ChatGPT Plus.

Lucas plugin benefits include:

  • Ease of use: You don’t need to know design, video editing or even which scenes to add. Lucas takes care of it all.
  • Quick edits: Users can easily change the voiceover, soundtrack, colors, fonts and more, either by choosing from a drop-down menu or uploading their own media.
  • High quality: It’s not just stitching together stock footage. Lucas adds his own creative twist with graphics and animations in different styles.
  • Speed: Idomoo’s Next Generation Video Platform, which Lucas runs on, can render videos in up to 100x real time.
  • Variety: For every text prompt, Lucas generates multiple videos so you have a range of styles to choose from.

“Lucas is an AI agent who brings together multiple technologies to create each video, including text-to-speech, AI imagery and more,” said Danny Kalish, Idomoo CTO and co-founder. “Now with our integration for ChatGPT, even more users can leverage this powerful tool to create engaging and effective videos instantly, no technical skills needed.”

To date, Lucas has created hundreds of thousands of videos for SMBs, nonprofits and individual users, and he’s improving all the time with additional styles, new features like saved history and more.

“As Lucas learns new skills, those will be immediately available to ChatGPT users who take advantage of this plugin,” said Dan Shamir, VP of Innovation at Idomoo. “By integrating with ChatGPT, we’re excited to see Lucas reach even more people with the magic of instant, easy text-to-video generation.”

Outreach Sales Execution Platform Now Available in Microsoft Azure Marketplace

Outreach Sales Execution Platform Now Available in Microsoft Azure Marketplace

artificial intelligence 24 Aug 2023

Microsoft Azure customers worldwide now gain access to Outreach to take advantage of the scalability, reliability, and agility of Azure to drive application development and shape business strategies

Outreach, the leading AI-powered sales execution platform helping revenue organizations create and close more pipeline, today announced the availability of the AI-powered Outreach Sales Execution Platform in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Outreach customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. In addition, customers can enjoy the simplified procurement Azure Marketplace offers through consolidated billing, custom pricing, and terms.

The availability of Outreach on Azure Marketplace enables joint enterprise customers to digitally transform their sales processes with the Outreach Sales Execution Platform. In a recent roundtable discussion of go-to-market (GTM) leaders hosted by Outreach, attendees agreed that the digital transformation of enterprise sales requires effective change management and a willingness to embrace new technology – including artificial intelligence (AI). Through its AI-powered platform, Outreach empowers companies to drive transformation and increase seller productivity across the full sales journey.

"We're proud to be the only AI-powered sales execution platform available in the Microsoft Azure Marketplace," said Manny Medina, CEO and co-founder of Outreach. "This enables enterprise sales leaders to harness the power of Outreach to maximize seller productivity and revenue and allows enterprise CFOs and CIOs to maximize the ROI of their Azure Cloud investments."

Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. said, "We're pleased to welcome Outreach to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure."

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use. The Outreach application is now available in the Azure Marketplace.

Experience AI-powered selling at the must-attend sales event of the year, Outreach Unleash in Seattle Oct. 3-5. Outreach will share its platform roadmap and help GTM teams supercharge their skillset to unlock seller productivity.

Mindtickle Enhances Revenue Productivity Platform with Mindtickle Copilot

Mindtickle Enhances Revenue Productivity Platform with Mindtickle Copilot

analytics 24 Aug 2023

Copilot introduces the power of generative AI to revenue teams using Mindtickle

 

Mindtickle, the global leader in revenue productivity, today announced the launch of Mindtickle Copilot. Built using generative AI, Copilot helps revenue organizations analyze team performance fast and efficiently. It can also automatically create practice and reinforcement mechanisms to ensure training for go-to-market teams is impactful and drives long-term growth.

Given today's competitive landscape and market realities, revenue organizations are juggling a number of strategic priorities, with limited time to execute. Mindtickle's Copilot is built to support everyone on the revenue team – from sales or customer success reps to sales managers, enablement, and operations. It simplifies, automates, and accelerates work for customer-facing teams, so they can focus on delivering tailored customer and buyer experiences that secure more revenue.

Built on top of Mindtickle's existing AI capabilities like conversation intelligence and role-play analysis, Copilot's capabilities span Mindtickle's suite of revenue enablement and revenue operations solutions. Copilot helps managers surface deal risks and deliver targeted coaching to their reps, while helping sellers prep and follow up after prospect conversations with rapid call reviews and insights.

Copilot helps revenue enablement teams upskill their go-to-market resources by creating training quickly. It can create an assessment or quiz based on a company's learning content to quickly test rep knowledge. This is particularly useful for small or resource-constrained sales training and enablement teams that want to automate parts of program creation and focus on driving engagement and business results.

"We have only scratched the surface of what is possible with this exciting new technology," says Krishna Depura, CEO at Mindtickle. "We are taking a human-centric, privacy-oriented approach to applying it. The goal is to help teams be more efficient with their time so they can focus on their high-value tasks with critical insights on a path to execution, while Copilot takes on more of the busy work, like analyzing program performance and simplifying call reviews."

There are several exciting revenue productivity use cases in which Copilot can be applied, including:

  • Coaching and upskilling go-to-market personnel. Copilot can be used to create role-play scenarios, such as video pitches or messaging practice. It can optionally score and review role-play submissions in great detail. Copilot reviews are optional in role-plays and can be used in situations where enablement teams want to launch a role-play challenge at scale.
  • Deal analysis. Sales managers and reps can use copilot to quickly review and gain valuable insights into customer call recordings. Rather than digging through transcripts or relying on tagging, they can simply ask Copilot questions like "What objections did my prospect have during this call?" or "What competitor was mentioned during this call?" Copilot's responses to these questions can help reps self-coach, perform better follow-ups, and accelerate deals. They can also help managers identify evidence of skill-related issues, deal risks, or churn risks in conversations with prospects and customers.
  • Analysis of enablement or training programs. For enablement or ops teams that want to analyze data in Mindtickle, Copilot can accelerate the process of data extraction, analysis, and understanding. This helps businesses get to critical decisions much faster. For example, a team could simply ask Copilot in a chat interface, "Which region is struggling with Discovery skills?" or "Which managers are spending the most time coaching their reps?" Copilot can return ready-to-use insights immediately.

Unlike publicly available forms of AI like ChatGPT, Mindtickle's Copilot was created for organizations with the highest levels of security, privacy, and compliance in mind. Our customers can ensure they are using a safe, enterprise-ready, and ethical version of AI with Copilot. For teams that are still working on their AI guidelines or strategy, Mindtickle provides feature documentation for review and an option to test the features in a sandbox site before actually using them. AI Copilot features are completely optional, behind a feature flag, turned off by default, and can be turned on individually after evaluation.

"Mindtickle delivers AI responsibly through the use of ethical data practices and privacy to make it safe and secure for our customers," says Deepak Diwakar, COO at Mindtickle. "From the outset, we developed Mindtickle's Responsible AI Principles which guided the ideation, development, and testing of Copilot's capabilities to prevent bias and discrimination while providing a safe, transparent, and reliable experience. This new approach has become a pillar of how we will introduce new AI features in the Mindtickle platform moving forward to ensure our AI offerings are ethical and serve the best interests of our customers."

Mindtickle's model will not learn from or share customer data across instances, and ensures users' personal data is not enriched and that information is only temporarily shared with machine learning systems. Mindtickle has also opted out of sharing customer information, even in the pseudonymized or anonymized form, to train or improve AI models.

This is just the beginning of the capabilities that Copilot unlocks. Upcoming releases include powerful capabilities for sellers like two-way interactive roleplay capabilities, Copilot chat for just-in-time enablement, and auto-responses to buyer questions in Digital Sales Rooms.

Liberty Defense Develops Walkthrough Configuration of HEXWAVE with New AI Algorithm to Support

Liberty Defense Develops Walkthrough Configuration of HEXWAVE with New AI Algorithm to Support

technology 24 Aug 2023

Software enhances overall performance of fully walkthrough system to detect a wide range of non-metallic and metallic threat types

Liberty Defense Holdings Ltd. ("Liberty" or the "Company") (TSXV: SCAN) (OTCQB: LDDFF) (FRANKFURT: LD2A), a leading technology provider of AI-based next generation detection solutions for protecting secure locations against prohibited weapons and other threats, is pleased to announce that it has developed a new release of its AI-based threat-detection software algorithm, capable of detecting non-metallic and metallic threats, including 3D printed ghost guns and liquid, powder, or plastic explosives, all while allowing for a continuous people flow through the HEXWAVE portals.

Over the past several months, the company has collected thousands of images of prohibited items and additional non-metallic and metallic threats as part of the development of the new algorithm. This software algorithm will support the first-generation production HEXWAVE units that feature an enhanced detection array allowing for a full walkthrough configuration.

"We are pleased to report that we have now built and produced our first HEXWAVE walkthrough portals on the production floor at our Wilmington, MA facility to support our growing backlog of orders," said Bill Frain, CEO of Liberty Defense. "We are also on track to deliver a system to the TSA as part of our Aviation Worker Screening contract to support US airports with their new employee screening requirements. We expect these first production systems to meet all the performance objectives we set out to achieve, specifically the detection of a broad range of threats. In the meantime, the team is already working to ramp the production rate as we head into the remainder of the year."

AdCellerant Streamlines Partner Operations in Ui.Marketing with New Order Management System

AdCellerant Streamlines Partner Operations in Ui.Marketing with New Order Management System

marketing 24 Aug 2023

AdCellerant released a new set of features within Ui.Marketing, AdCellerant's turnkey platform for digital marketing incorporates all order management functionality, messaging, and more into the platform.

As digital marketing evolves, AdCellerant is at the forefront, dedicated to integrating all aspects of a digital campaign into a unified solution. Ui.Marketing, a leading digital advertising technology platform, now assists marketers in expanding functions, including order management, messaging, asset collection, analytics, and more within its new Order Management System (OMS). With an emphasis on streamlining operations, Ui.Marketing aims to reduce manual data entry, enhance efficiencies for partners, and ensure the accuracy of order execution through automation.

The transition into Ui.Marketing signifies a pivotal step forward for AdCellerant—the ability to create a streamlined and unified experience; the migration brings all Proposals, Order Ticket communication, and Reporting into one platform under a singular login.

Feedback from their partners sparked the start of a new Order Management System. AdCellerant's dedication to its partners allows them to be the primary development driver like the new OMS. AdCellerant and its partners are focused on results, technology, innovation, and customers first. This improvement empowers the partner to efficiently navigate projects and access crucial communication and information for smoother collaboration.

By combining these services into a single goal-based, industry-specific solution, AdCellerant's partners grow by an average of 30% YoY and improve advertiser retention rates to upwards of 90+%, creating a sustainable revenue growth plan for digital.

"We are dedicated to empowering our partners and propelling their business to new heights. We understand that the journey towards success is dynamic, constantly shaped by innovation and responsiveness," said Shelby Carlson, COO and Co-Founder of AdCellerant. "That's why we pledge to keep evolving and refining our OMS feature based on the invaluable feedback of our partners. We view their insights as the cornerstone of our progress and are unwavering in our commitment to crafting a solution that meets their needs."

   

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