Camelot will leverage Attain, the largest U.S. permissioned purchase panel enabling brands to effectively measure lower-funnel sales outcomes in real-time tied to premium OLV and streaming video ad buys

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, announced a partnership with Camelot Strategic Marketing & Media, a trailblazing independent agency that specializes in providing best-in-class connected TV (CTV) strategy to its brand clients. The partnership aims to unify and simplify the fragmented CTV measurement options brands have access to today. 

The Attain Platform, launched in beta in July, will equip Camelot's clients with access to the company's first-party commerce data set, which includes over half a billion dollars of daily transactions from Attain's opted-in panel of over 5 million consumers. The data is sourced from Attain's portfolio of mobile apps including Klover and Frisbee, which provide consumers with access to a diverse set of financial products and benefits, transparently and in exchange for their permissioned data. Attain's purchase data spans all verticals, retailers, and purchase touchpoints.

Camelot's clients, ranging from major fast food chains like Carl's Jr. to financial services like TurboTax, will be able to measure and optimize CTV outcomes in real-time across all verticals, media buys, and tactics. The partnership further bolsters Camelot's powerful CTV toolbelt, which includes upfront agreements with Hulu, Paramount, Peacock, Roku, Tubi, and Netflix, as well as a partnership with Roku as its first Certified Managed Service Partner.

"The need to tie media and audiences to our client's cash registers is mission critical for Camelot.  Attain's large panel and advanced platform makes that connection today, moving us beyond vanity KPI's into real-world business outcomes," said Sam Bloom, CEO of Camelot Strategic Marketing & Media.

The partnership aggressively addresses two primary challenges in the CTV space. The first being fragmentation across numerous devices, platforms, and services, making it difficult for advertisers to gather and unify data across multiple touchpoints. The path from viewing an ad to making a purchase can be convoluted and involves various devices, hindering the ability to accurately attribute conversions to a particular ad and measure the true impact of a campaign. The second challenge is the lack of industry-wide standardization for measuring CTV advertising, making it harder to compare performance across different platforms and channels. Compared to other digital channels, there are significantly less engagement signals available with CTV, and as with traditional linear TV, it is notoriously hard to tie back an impression to an actual sale in the real world.

Together, Attain and Camelot solve for both challenges by mapping CTV campaign impressions to sales conversions using first-party identifiers. This methodology does not rely on cookies, and works across all platforms, solving for fragmentation, and uses sales attribution and incrementality as outcome metrics, a standard and widely accepted form of campaign measurement.

"We are thrilled to be partnering with Camelot who have proven to be forward-thinking leaders in media," said Attain CEO, Brian Mandelbaum. "We share a common belief that brands ultimately care about one metric, and that is, selling more. Every invested impression should count towards that metric. If brands don't focus on sales metrics as a top priority, it's like going on a road-trip with absolutely no destination."

CTV measurement with Attain will be available to Camelot's clients effective September 2023.

Survey highlights bots, account takeover, third-party scripts, and audience hijacking

Akamai Technologies, Inc., the cloud company that powers and protects life online, today released the results of a new survey of IT and security professionals on the prevalence and effectiveness of specialized third-party solutions that combat the challenges of malicious bots, account takeover (ATO), third-party scripts, and audience hijacking.

From Bad Bots to Malicious Scripts: The Effectiveness of Specialized Defenses found that not only are these protective technologies prevalent, but the companies using them have seen significant, quantifiable improvement in their ability to mitigate risk and prevent damage to their organizations and customers.

Akamai partnered with Foundry on the report, which surveyed more than 300 global IT and security decision-makers. Respondents were asked about the solutions they had in place for four broad categories of fraud and abuse: malicious bots, ATO attacks, script risks, and audience hijacking.

Malicious bots

Almost nine out of 10 respondents (89 percent) use third-party solutions or a combination of third-party and in-house solutions to combat malicious bots. Nearly all (97 percent) reported an improvement in their efforts to combat bots, with more than half (54 percent) of those using third-party solutions indicating their cybersecurity capabilities have improved significantly since deployment. Of those who saw significant improvement, the top three capabilities and gains most frequently mentioned were:

• The ability to handle high heat events and surges in traffic (47 percent)
• An improvement in marketing effectiveness (42 percent)
• The ability to balance security controls with performance optimization (41 percent)

SpokenLayer to leverage Veritone’s industry-leading ad sales expertise to amplify revenue streams on entire portfolio of short-form podcasts

Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone will serve as the exclusive ad sales agent for SpokenLayer, representing its entire portfolio of short-form podcasts, or “microcasts,” which includes revered publishing partners such as The Wall Street Journal, The Economist, Wired, TechCrunch and more.

Recognizing the enormous growth opportunities in the short-form audio landscape, Veritone is pleased to be SpokenLayer's strategic partner to help handle the intricate task of monetizing SpokenLayer's extensive network of short-form daily and weekly podcasts. Additionally, Veritone will support SpokenLayer's desire to focus resources on enhancing content creation, refining storytelling and maintaining its reputation as a thought leader in the short-form audio creation and production industry.

Veritone, renowned for its advanced AI-powered solutions and expertise in podcast monetization, emerged as an ideal collaborator for SpokenLayer's ambitious goals. With a proven track record in ad sales and a strong foothold in the industry, Veritone will act as the exclusive direct ad seller for SpokenLayer, forging new avenues for revenue generation.

"By entrusting our ad sales to Veritone, we can focus more on doing what we do best: crafting extraordinary short-form audio content," said Will Mayo, founder of SpokenLayer. "With Veritone's best-in-class sales prowess, our inventory is in expert hands for monetization, and we’re poised to elevate our publishers' experience, while unlocking new dimensions of ad monetization and delivering unmatched engagement to our audiences."

This partnership will enable SpokenLayer to leverage Veritone's ad sales expertise, streamlining operations, amplifying monetization efforts, and expanding the reach of its extensive microcast network. Furthermore, SpokenLayer will have the opportunity to leverage Veritone’s award winning generative AI technologies, including Veritone Voice, to produce and syndicate their microcasts into multiple foreign languages for expanded distribution and reach. SpokenLayer will also gain valuable audience insights and allow the company to focus more exclusively on content refinement and audience engagement.

"We are excited to be selected as the exclusive ad sales partner for SpokenLayer's network of short-form podcasts," said John Murphy, senior vice president of content monetization, Commercial Enterprise at Veritone. "Through this strategic alliance, we will leverage our robust industry relationships and proven advertising sales knowledge to drive exceptional monetization outcomes for SpokenLayer."

As the exclusive direct ad seller for SpokenLayer, Veritone will connect brands and agencies with a diverse array of microcast genres, covering business, technology, finance, family, gaming and more, across SpokenLayer's network.

Since its inception in 2012, SpokenLayer has achieved incredible success in producing captivating, short-form "snackable" podcasts, collaborating with prominent publishers and advertisers, including Conde Nast, General Mills, The Wall Street Journal, Audible, Group Nine, The Economist, Starbucks, Time, and Tribune. With over 320,000 episodes of content, SpokenLayer continues to set the bar in the short-form audio creation domain.

Edison Interactive and AirSqreen Inc. are pleased to announce they have entered a global strategic partnership, building client-accretive transparent reporting with AirSqreen's real time campaign verification technology on Edison Interactive's digital out of home (DOOH) and cross-device screens for Fortune 500 clientele.

GroupM's Mid-Year Advertising Forecast highlighted Out of Home as the fastest growing advertising channel with expected 2023 global growth of 12.7%.  Digital Out of Home global growth, taken separately, is expected to grow 26.1% globally in 2023, with revenue of $13.3 Billion USD. The Digital Out of Home market has few adapted technologies serving the critical transparencies needed to support growing client diligence towards KPI achievements based on third-party verification. The Edison Interactive-AirSqreen partnership aligns immutable real-time data capture and reporting on campaign delivery for Edison Interactive's Fortune 500 partners.

According to Jeremy Straight, SVP Sales and Marketing of Edison Interactive, "We continue to see growth in the DOOH space from both an inventory and advertising perspective, and we are excited to partner with companies that are bringing useful tools to the marketplace. As a media owner in the DOOH vertical, we want to provide our advertisers with the tools they need to launch transparent and measurable media campaigns. AirSqreen's technology gives our advertisers an unbiased, third-party option for this type of verification."

"The DOOH space is at an inflection point.  GroupM's sector estimates prove DOOH is outpacing the growth of every channel in the advertising sector, including retail media," offered Sharon Seidman Berdugo, Global President and Chief Business Officer of AirSqreen Inc. "AirSqreen's innovative technology lifts the current archaic campaign deployment proof of play in the DOOH sector from lagging static photos and excel spreadsheets to unbiased verified reporting, in real time, to brands and agencies. We are thrilled to partner with Edison Interactive, the fastest growing DOOH supplier in North America. Edison Interactive's reach into the hospitality, entertainment, sports, mobility and healthcare verticals through digital devices is unparalleled.  As AirSqreen has built a leadership position in the EMEA markets, we are confident our partnership with Edison Interactive will secure definitive footholds in the North American corridor."

"We're thrilled to be partnering with Edison Interactive," said Mutlu Dogus Yildirim, CEO & Founder of AirSqreen, Inc.  "They've been providing a fantastic experience to their users, and now they'd like to extend that great experience to their advertisers. We're very excited that AirSqreen technology will be a part of this goal."

Jeremy Ostermiller, CEO and Co-Founder of Edison Interactive stated "As an early leader in DOOH, we are excited to partner with companies that are building tools like AirSqreen's verification, that will continue to drive the industry forward."

TechSee, the leading visual experience platform, has been recognized by Midsize Enterprise Services (MES), a brand of The Channel Company on its 2023 MES Midmarket 100 list. 

The MES Midmarket 100 recognizes top vendors that have proven themselves to be forward-thinking technology providers offering solutions that support the growth and innovation of midmarket organizations.

MES defines the midmarket as an organization with an annual revenue of $50M-$2B and/or 100-2500 total supported users/seats. Companies were selected due to their go-to-market strategy, how they serve the midmarket, and the strength of their midmarket product portfolios.

TechSee was chosen for bringing AI to the mainstream in the service industry. Deployed at thousands of companies, TechSee's remote video platform uses Artificial Intelligence and Augmented Reality to better connect service teams with their customers. TechSee is powering a new wave of service virtualization adoption in the midmarket sector, which benefits both customers, through higher satisfaction, and companies, by cutting their costs to serve their customer bases.

"The MES Midmarket 100 list recognizes key vendors that are invested in the growth and development of midmarket organizations. According to National Center for the Middle Market, there are nearly 200,000 U.S middle market businesses that represent one-third of private sector GDP, employing approximately 48 million people," said Adam Dennison, VP, Midsize Enterprise Services, The Channel Company. "The midmarket is a major driver of our economy and that's why I'm so proud of the vendors and executives identified on this elite list for their consistent commitment to helping midmarket organizations succeed and thrive. They should be applauded and commended for their dedication to this vital market segment."

"We are thrilled and honored to be named to the 2023 MES Midmarket 100 list. Our inclusion shows not only the importance of our Visual AI platform to the Mid-Market, but also is a reflection of our commitment to the success of our customers, OEMs, resellers, and alliance partners," Said Steve Egan, SVP of Alliances at TechSee.

The MES Midmarket 100 list recognizes today's biggest IT movers and shakers who've set themselves apart as forward-thinking technology providers supporting the growth and innovation of midmarket organizations. Winners were selected based on their consistent commitment to helping the midmarket segment succeed and thrive in today's fast-paced digital economy.

The MES Midmarket 100 list is featured online at https://www.crn.com/midmarket100 

OptimizeRx Corp., a leading provider of point-of-care technology solutions helping patients start and stay on therapy, today announced the expansion of its AI-enabled healthcare technology platform’s reach through multi-year partnerships with two leading electronic health record (EHR) providers and a telehealth platform. These partnerships are expected to be active within the platform later this year and to materially contribute to the Company’s digital point-of-care (POC) reach.

This expansion of the Company’s platform increases the in-workflow POC reach by over 75,000 healthcare professionals (HCPs), with significant specialist HCP penetration. As a result, OptimizeRx’s growing EHR and eRx network now reaches over 600,000 HCPs in the U.S. with the delivery of clinically relevant, real-time messaging from pharma manufacturers at pivotal times during the patient journey.

“Partnering with additional EHRs and telehealth platforms will dramatically increase our presence at point-of-care, enabling us to reach thousands of new HCPs and their patients,” commented Steve Silvestro, Chief Commercial Officer of OptimizeRx. “This recent expansion, coupled with our proven AI capabilities, will seamlessly help our life sciences partners bring appropriate content to their customers.”

Moreover, the telehealth partnership is the first of its kind for OptimizeRx and expands the Company’s omnichannel capability within the digital POC, adding new clinical workflow touchpoints, and expanding communication channels between pharma manufacturers and HCPs. This exciting new channel offers many synergies with the existing and established network and clearly aligns with the expansion of the Company’s core messaging solution set.

“As one of our fundamental growth drivers, additional reach to HCPs at the point-of-care helps us become more relevant to our client base. Our telehealth partnership represents another milestone in expanding our omnichannel footprint of digital health messaging into other endpoints that are core to HCPs’ day-to-day interactions with their patients,” noted OptimizeRx Chief Executive Officer, Will Febbo. “We are continuously adding new channels to our reach within the digital point-of-care, and this latest telehealth addition strengthens and diversifies the touchpoints for life sciences within the clinical workflow. The ability to reach and build an audience for HCPs and patients at points of care will evolve over time and we are enhancing our platform to be agile alongside the growing needs of our clients.”

Celonis, the global leader in Process Mining, today announced the appointment of Carsten Thoma as President of Celonis to drive Celonis’ growth alongside co-CEOs Alex Rinke and Bastian Nominacher. In this new role, Thoma will be responsible for Celonis’ corporate strategy and development, marketing, platform ecosystem, culture, as well as Celonis Labs to foster innovation.

Thoma has been a highly committed supporter of Celonis since its early days. He was the first external investor and has been a board member and advisor since 2016. With more than 25 years of industry experience, Thoma brings a set of experiences that are critical for founder-led, hyper-growth companies that are creating new technologies and categories.

Thoma co-founded Hybris in 1997, which is renowned for being the first company to solve the complexity of B2B and B2C omni-channel ecommerce. Hybris became Europe’s first unicorn and its success contributed to the foundation for the vibrant technology startup scene in Germany. He led the company through all phases — from the first set of employees, to introducing the industry’s first ecommerce platform at enterprise scale to a highly profitable business. After SAP acquired Hybris in 2013, Thoma served as Global President and Member of the Global Executive Team. Under his leadership the CX/SAP Hybris evolved into the fastest growing business unit and contributed significantly to SAP’s shift to the cloud. His 25 years of expertise will be a natural addition to help lead Celonis executive and operations teams through the next phase of growth, global adoption and new market penetration.

“The time is now to open up the entire business world to the unique opportunities created by our process mining and performance platform, and that’s why we are so excited that Carsten is supporting Basti, Martin and me on our continuous journey to drive sustainable growth for Celonis, our customers and our partners,” said Alex Rinke, Celonis co-CEO and co-founder. “Carsten has mentored Celonis for several years, supporting our mission to unlock the world’s processes to make companies efficient, to make business execution sustainable and to accelerate progress for humankind. His expertise in shaping new industries and scaling disruptive technologies makes Carsten the perfect contributor in our mission to help our customers and ecosystem redefine how modern businesses operate, execute and drive performance.”

“Carsten recognized the significance of our mission from our earliest days,” said Bastian Nominacher, co-CEO and co-founder of Celonis. “He was our first external investor and advisor, which gave him a front row seat to understanding our company, our customers, and our people. Carsten carries a unique passion and approachable style that will attract and lead the best of the best industry operators to enable our customers execute in the most scalable, intelligent, and sustainable way. As a founder, I have experienced many game-changing moments at Celonis, and adding Carsten to the pitch is one of them!”

“As a business entrepreneur, you get to see those rare, hair raising moments where you just know a material industry shift is coming. And with a little luck, you get to be part of the founding company who plants their flag and devotes every fiber of their energy, innovation, and ingenuity to drive that change - and that’s Celonis,” said Thoma. “I am passionate about creating a strong, purposeful product and culture and I look forward to working with Alex, Basti, Martin and all Celonauts to enable our customers to reap the unprecedented value, cash impact, and sustainable operations that Celonis delivers - in a time where the world needs it the most.”