Arkose Labs the sole Enterprise-proven Bot Management Solution Available on Auth0 Marketplace

Arkose Labs, the global leader in bot management and account security, announced its inclusion on Auth0 Marketplace by Okta, the leading independent identity provider.

The collaboration between Arkose Labs and the Auth0 Marketplace is a significant milestone in enhancing identity and access management capabilities. With the introduction of the 'Pre User Registration' Action, businesses can quickly deploy Arkose Bot Manager on the Auth0 Platform, requiring a valid Arkose Labs session token for every registration. This off-the-shelf action provides customers with a rapid, no-code solution to enable bot protection during the registration flow.

"In a rapidly evolving threat landscape, users need a dependable solution like our enterprise-grade bot management, which stands as the only one of its kind offered on the platform, ensuring industry leading protection for customers,"  said Ashish Jain, Chief Product Officer at Arkose Labs. "With our dedicated 24/7 Security Operations Center (SOC) team, we deliver robust defense against malicious bots, reinforcing the security of your digital enterprise."

Through the integration of Arkose Labs on the Auth0 Marketplace, businesses gain access to a comprehensive suite of account security and bot detection features. Arkose Labs' adaptive enforcement capabilities adapt in real-time to emerging threats, ensuring high accuracy rates in distinguishing between genuine users and malicious actors. By disrupting the economic incentives behind attacks, Arkose Labs effectively reduces fraud, minimizes financial losses, and safeguards businesses' reputation.

The deployment of Arkose Labs via Auth0 marketplace specifically addresses the pressing issue of registration abuse on one of the leading identity providers. Arkose Labs' presence on the Auth0 Marketplace empowers businesses to tackle this challenge head-on by leveraging cutting-edge solutions. In addition to protecting against bot registration abuse, Arkose Labs' solutions can also address Login Account Takeovers (ATOs) and SMS Toll fraud/IRSF abuse.

• 76% of self-proclaimed influencers say they earn enough money from social media content creation and advertising to support themselves without other work.
• 54% of consumers tend to follow their favorite content creators across all the social media platforms they post on.
• Social media personalities who create content based on broadly appealing topics, such as food (41%) and entertainment (41%), tend to have the most interest from followers.

One in five (19%) social media users consider themselves to be content creators (10%) or influencers (9%), according to new Mintel research. This number increases to 28% for Gen Z social media users as 11% consider themselves to be influencers and 17% content creators. Meanwhile, three-quarters (76%) of self-proclaimed influencers are living the social media dream by earning enough money from content creation and advertising to support themselves without other work.

When it comes to general social media usage, almost all (98%) online adults use at least one social media platform on a daily or weekly basis—jumping to 100% of Gen Z. Mintel research reveals that four in five (82%) social media users follow at least one type of social media personality (content creator or influencer). Spanning the engagement spectrum, three-quarters (72%) of social media users say they create or would like to create content for other's entertainment and one in seven (15%) don't post on social media at all.

Brian Benway, Gaming and Entertainment Analyst, Mintel Reports US, said:
"The combination of nearly universal social media usage among Americans and that one in five users claim to be social media personalities means it's critically important for brands to approach each platform with unique influencer strategies to reach the differing user bases while maintaining their brand identity. Our research reveals that influencer marketing will continue to grow in the near future as Gen Z  becomes a more powerful consumer group. To succeed in influencer marketing, brands must be aware of generational preferences on each platform, as well as the different social dynamics at play. Influencer and content creator-based marketing is highly impactful, dynamic, and responsive. Keeping on top of the latest trends can help brands capitalize on the growing market and tap into the spending potential of social media users."

Why influencers are a big draw for social media users
Among social media users who follow content creators, Baby Boomers significantly prefer to follow social media personalities on Facebook (75%), while Gen Z prefers YouTube (62%), TikTok (62%), and Instagram (56%). This indicates how important video formats are for reaching young adults. Interestingly, more than half of adults who follow social media personalities say they follow them across all their social platforms (54%) and would follow them to new platforms if they moved (51%). Furthermore, 53% of social media followers say they miss creators if they don't post regularly and 48% feel like they know the content creators personally. 

"Brand identity shouldn't change across platforms, but tone and delivery should fit the format. When deciding to team up with a social media influencer, brands, and agencies must be mindful of the different platform demographics and capitalize on each platform's benefits, such as the viral hit potential or precise ad targeting. Preferences by generation can be advantageous. For example, knowing that older platforms like Facebook and Pinterest have established user bases that are familiar with the platform makes it easier for brands to target ads to an audience they know will be interested. 

Brands could also focus on topics with fewer influencers but more followers since partnerships can reach a larger audience and offer more potential for success. Alternatively, the possibility of collaborating with influencers who have a strong presence in different niche categories could prove highly beneficial for brands." concluded Benway.

New Service Hub integration builds on the company's existing offerings, which connect marketing, support, and sales teams to SMS customers and prospects directly from the HubSpot platform

Sinch  , which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced that Sinch MessageMedia's industry-leading, two-way SMS and MMS capabilities are being integrated into HubSpot's Service Hub. This new integration provides marketing, sales and service teams with a 360-degree view of customers' communications all within the platform, ensuring full visibility across their business and consistent message delivery across channels.

"Businesses today face the ongoing challenge of juggling customer inquiries and engagements across multiple channels — email, phone, SMS and social. Through this new SMS and MMS Service Hub integration, Sinch MessageMedia makes it easy to streamline communications throughout the entirety of the customer journey. By connecting each part of our customers' businesses together — from marketing and sales to service and support — we ensure the right messages reach the right people on the platforms they prefer," said Doug Rubingh, President, U.S. & U.K., Sinch MessageMedia.

"Our customers want to achieve great results fast, and we're always looking to provide solutions and tools that will help them do their jobs quickly and streamline operations," said Scott Brinker, VP of platform ecosystem at HubSpot. "Sinch MessageMedia's offering is a great option for achieving that efficiency, and we're excited that they're a part of the App Partner Program."

In today's macroeconomic environment, it is increasingly important for brands to maintain a strong sense of connection with their customers, and conversational messaging bolsters these customer engagement efforts. In fact, research from Sinch MessageMedia shows customers are 82% more likely to have a favorable impression of a company's brand simply by being able to engage in two-way conversations.

Sinch MessageMedia's SMS for HubSpot solution provides powerful one-to-one conversational messaging that enables brands to build stronger relationships with their customers. In addition to this new Service Hub integration, Sinch MessageMedia is also compatible across other areas of HubSpot's CRM platform, including the Marketing and Sales Hubs. Specific benefits include:

• Real-Time Communication: Customers today expect instantaneous responses – especially when reaching out for support. Recent Sinch MessageMedia research found that 33% of customers expect an immediate response when digitally connecting with a brand; SMS can help businesses deliver prompt service, respond to urgent issues, and maintain real-time communication with customers, all within the Service Hub.
• Customer Engagement: SMS messages have high open rates; using this channel for customer service can lead to higher engagement rates, more reliable delivery of critical updates and information, and more satisfied customers.
• Personalized Service: With HubSpot's CRM capabilities and Sinch MessageMedia's integration, businesses can personalize their SMS communications based on customer information and previous interactions, improving customer experience. This can lead to more effective, customer-centric service, and save teams time getting up to speed.
• Automation Opportunities: With HubSpot's automation capabilities, businesses can automate certain SMS communications, such as appointment reminders, order updates, delivery reminders, and service updates. This helps businesses improve efficiency and consistency in their customer service.
• 360-Degree View & Centralized Communication History: All SMS communications are logged within the same system as other customer interactions, providing support agents with a comprehensive view of each customer's communication history, enabling them to deliver more informed and cohesive service.

Meter DNS Security empowers IT teams to control and limit the type of content passing through their network in the most efficient way

Meter, Inc., a leader in Network as a Service (NaaS) for businesses, today announced DNS Security, built in partnership with Cloudflare, the security, performance, and reliability company. Meter DNS Security is now widely available for all Meter Network customers, expanding Meter’s existing NaaS offering and saving teams both time and money, while also improving overall network performance and security, powered by Cloudflare’s Zero Trust platform.

“With the number of devices on a network expected to triple by 2030, modern businesses and organizations demand enterprise network controls to ensure safety and peak performance for business critical functions,” said Anil Varanasi, CEO and co-founder of Meter. “Meter DNS Security is the latest example of how we’re continuing to offer our customers enterprise level networks end-to-end. Through our partnership with Cloudflare, we’re enhancing our capabilities to meet the needs of IT professionals at industrial warehouses, educational institutions, security firms, and more.”

Meter DNS Security eliminates the hassle of having multiple vendors, by providing content filtering at several layers to all customers within the Meter Dashboard in partnership with one of the best providers in the world.

“We’re proud to have Meter leveraging Cloudflare’s Zero Trust platform in a new way, offering our DNS filtering feature natively built into their Meter Dashboard,” said John Graham-Cumming, CTO, Cloudflare. “By building on Cloudflare's platform, Meter enables customers to manage their team’s operations at scale, as well as effectively enforce global corporate policies across diverse corporate spaces, such as offices, schools, and warehouses.”

In addition to the ease and scalability of Meter DNS Security, users are ensuring security through enhanced compliance by blocking access to known malicious websites and bad actors. The integration and partnership with Cloudflare provides customers with faster DNS response times, while optimizing network performance by limiting access to high-bandwidth websites and services. Real world examples of this process include, but are not limited to:

• Ensuring a safe browsing environment at schools by filtering out age inappropriate content
• Optimizing network performance for warehouses by filtering high bandwidth activities like video streaming
• Maintaining high security and compliance standards by filtering malicious or illegal content

“Tishman Speyer has successfully partnered with Meter to streamline the networking and Wi-Fi experience for our customers,” said Simon Okunev, Managing Director and Chief Information Officer, Tishman Speyer. “The addition of Meter’s DNS Security feature, powered by Cloudflare, will further benefit our customers by providing an additional layer of security.”

Leading the way in social media engagement, SOCi offers Beta opportunity for latest Genius enhancement

SOCi Inc., a leading CoMarketing Cloud for multi-location enterprises, today introduces Genius Social | Engagements, which uses AI to quickly generate personalized, on-brand responses to all engagement types and social networks. This newest Genius solution is an extension of SOCi Social, the intelligent solution for all national and local social media needs for multi-location enterprises.

The digital landscape is rapidly evolving. With heightened consumer expectations, local businesses simply having an online presence isn't enough. The new norm? Delivering quick, tailored, and on-brand messages. The challenge? Doing so without overextending resources or compromising on quality.

"Genius Social | Engagements provides more efficient, cost-effective workflows that have been missing in the social media management space, and empowers marketers to reclaim valuable time for more strategic tasks," said Falk Gottlob, Chief Product Officer, SOCi. "This technology exceeds evolving consumer interaction standards, promoting brand loyalty, nurturing customer relationships, and bolstering online presence."

Genius Social | Engagements enhances the company's foundational Social product through the power of AI to create consistent, customized engagements that resonate with local audiences, protect a brand's reputation at the location level, and ensure memorable experiences. Benefits include:

• Effortless and unparalleled efficiency: Harness AI to craft on-brand, personalized, and smart responses quickly, eliminating your team's need for time-intensive manual replies.
  
  
• Blending AI power with human touch: While AI accelerates response time and ensures brand consistency, the option to edit each AI-generated response ensures authenticity in every interaction, combining technological precision with human touch.
  
  
• Consistent branding everywhere, every time: An inconsistent brand voice can confuse consumers and diminish trust. Establishing your brand's unique identity and messaging in one central place ensures consistency across all locations, regardless of engagement type, social network, or the individual responding.
  
  
• Protection for your brand's image: One misplaced word or unfortunate reply can escalate into a PR nightmare. Mitigate this risk by safeguarding responses, protecting the reputation of local businesses, and preventing the snowball effect of inaccurate or inappropriate responses.
  
  
• Redefining digital interaction for local businesses: With consumer interactions pivoting to quick, personalized responses, SOCi Genius Social | Engagements not only matches but surpasses these standards. It fosters deeper brand loyalty, cultivates enduring customer relationships, and solidifies an impeccable online image.

Followed by the launch of SOCi Genius Reviews and Surveys, the introduction of this initial Genius Social technology further solidifies SOCi's commitment to providing a cutting-edge and comprehensive CoMarketing Cloud solution that addresses the unique challenges faced by multi-location enterprises across search, social, and reputation channels. Current SOCi Social customers will have the opportunity to join the Genius Social | Engagements Beta Waitlist for the chance to gain early access in anticipation of the upcoming release of Genius Social later this year.

Coming in Q4 2023, SOCi's foundational social product will be transformed and enhanced by an AI layer, elevating its intelligence and capabilities. Genius Social will incorporate Engagements as well as Content, which will bring automation, brand voice, and social media best practices to the forefront of content creation. By leveraging AI, SOCi Genius | Content will curate quality-driven, tailored posts that resonate with local audiences, allowing marketers to fill content calendars effortlessly.

FullStory, a leading digital experience and data platform, today announced the appointment of Lindsay Bayuk as Chief Marketing Officer. Bayuk brings nearly 15 years of marketing and technology experience to the FullStory leadership team. Most recently, she served as CMO at Pluralsight, where she was instrumental in creating their enterprise expansion strategy and category leadership position.

“Lindsay’s relentless passion for fostering customer-centric innovation with product teams will be a crucial asset as FullStory drives adoption of DXI at organizations around the world,” said Scott Voigt, CEO of FullStory. “Additionally, she is a remarkable leader, with a track record of building, leading, and scaling successful marketing organizations.”

In her new role, Bayuk will oversee all aspects of FullStory’s global marketing with a focus on helping companies use insights from FullStory’s complete customer data to deliver exceptional digital products and experiences.

“Companies across industries need better ways to objectively understand and measure their customer experience. FullStory’s platform solves a massive market need and helps our customers build higher performing products and experiences,” said Bayuk. “I’m incredibly excited to join the FullStory team and champion the impact that better data can have on shaping improved customer experiences everywhere.”

Acxiom^®, the global leader in customer intelligence and marketing technology solutions, today announces that its InfoBase^® consumer insights and audiences are now available in Google Cloud’s data exchange, Analytics Hub.

This new integration offers Google Cloud customers access to Acxiom’s real-time descriptive customer data while leveraging Analytics Hub’s advanced cloud analytics capabilities to power truly people-first marketing strategies and impactful customer engagements at scale.

With Acxiom InfoBase data in Analytics Hub, Google Cloud customers can:

• Enrich their owned data assets with comprehensive demographic, lifestyle, and preferences insights in Google Cloud’s privacy-safe environment.
• Analyze, model, and segment audiences to optimize marketing campaigns and improve response rates across channels.
• Deliver more impactful, personalized experiences that engage and build loyalty.
• Reach their acquisition and customer marketing goals to drive higher ROI.

“We’re excited to take our longstanding partnership with Google Cloud to the next level,” said Brady Gadberry, SVP and Head of Data Products at Acxiom. “By offering InfoBase in Analytics Hub, we are not only expanding the reach of our data but also ensuring Google Cloud customers have the actionable insights they need right at their fingertips. In today’s rapidly evolving digital landscape, having access to the right customer intelligence at the right time can make all the difference.”

“Google Cloud Analytics Hub provides customers with an efficient, secure platform to exchange data and combine their business data with third-party insights,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “With the addition of Acxiom InfoBase data, customers can increase value from their data analytics and AI projects by enriching them with powerful consumer insights that improve audience engagement.”