UAE-based Lyvely Competes with Big Tech Giants with a Revolutionary Content Monetization Platform

Lyvely, a groundbreaking social networking and content monetization platform, has successfully secured an undisclosed amount in seed funding from Cypher Capital, an early strategy venture firm that backs exceptional founders and tech companies enhancing the Web3 experience.

Co-founded by industry veterans Farah Zafar and Dave Catudal, Lyvely is set to redefine the social networking and social e-commerce landscape.

"We are the world's first social networking profile that pays," says Zafar, Lyvely's Co-Founder and CEO. "Big Tech platforms profit from your content, but when did you last receive a payment from Instagram? It's a broken system. Lyvely is different. We're the Platform for the People, committed to rewarding users fairly for their contributions to the Lyvely ecosystem. Our mission is to empower people to thrive in the new digital age."

Monetization Made Easy for Creators

With a Lyvely profile, individuals and creators worldwide can monetize their content or services by offering monthly memberships, accepting tips, hosting online events, selling consulting packages, and coaching video calls. Unlike traditional social media platforms, Lyvely does not display annoying ads but has devised an ingenious advertising method where creators can choose to have ads that they approve appear on their profiles, and earn from revenue share.

Strategic Advantage in Web3 Space

The recent funding from Cypher Capital provides Lyvely with a strategic edge in the Web3 space. With Cypher's support, Lyvely is developing a Cryptocurrency Token that is seamlessly integrated into the platform, enhancing user experience and providing unmatched earning potential.

"We're designed as a familiar and intuitive Web2 platform, but we're actually the bridge to a Web3 future for hundreds of millions of people," says Dave Catudal, Lyvely Co-Founder and CXO. "We're here to create the #1 platform for anyone to monetize their content or services online. Our Token will have extensive utility within our platform, introducing cryptocurrency to the masses with zero barriers to entry."

One-Stop-Shop for Creators

Lyvely is a content and communication platform offering a suite of brand-building and business management tools, including a fintech feature that provides users with physical cards without the need for a bank, as they are linked to their Lyvely earnings and digital wallet. Additionally, Lyvely promotes its creators by offering a dedicated section where brands can browse and hire them for UGC and partnership gigs, straight from their Lyvely profile.

Join Now and Participate in the $20,000 Giveaway

Lyvely has officially soft launched in beta, open to sign up now for early adopters. To celebrate the launch, Lyvely is hosting a $20,000 giveaway.

AdRoll, the leading marketing and advertising platform that helps direct-to-consumer brands of all sizes grow their businesses, today released the Q3 2023 edition of its State of Digital Marketing Report, a comprehensive summary providing invaluable insights into the changing digital marketing landscape in the second quarter of 2023. The report enables a deeper understanding of overall marketing trends and offers strategic ideas to improve marketing return on ad spend (ROAS) and return on investment (ROI) during these dynamic economic times.

“Amid economic uncertainty, a notable decline gripped consumer and advertising expenditures. However, we’re seeing signs of overall improvement, and now is the perfect time for marketers to take advantage of the current low ad costs,” said Vibhor Kapoor, president of AdRoll. “As we approach the holiday season with consumer uncertainty continuing, identifying pockets of opportunity and developing marketing campaigns to generate brand awareness and loyalty will be key to maximizing revenues during what’s predicted to be a $1.3 trillion 2023 holiday shopping season.”

AdRoll analyzed data from 2,000 online businesses in North America across finance, beauty and fashion, fitness, technology, travel and other industries, resulting in these key findings:

• Unusually Low Demand Results in CPM Plunging from -33% in Q1 to -49% in Q2. Contrary to the previous two years, where the average CPM increased from Q1 to Q2, CPM was down 49% on average in the second quarter of 2023 compared to the year before. This is primarily due to marketers and advertisers taking a more conservative approach to advertising in Q2 because of decreased consumer spending.
• Consumer Spending is Down, But the Economy and Consumer Sentiment is Improving. Many consumers were holding back on big-ticket items due to economic uncertainty. Still, they were willing to spend on products or services that enrich their day-to-day lives or improve their perspectives in the job market. Yet, with improving economic conditions and increasing consumer sentiment, it’s not a matter of whether CPM will increase, but by how much.
• Now is the Time for Marketers to Build Brand Awareness Ahead of the Holiday Season. Marketers should capitalize on the low CPM to build brand awareness among their high-value customers before the holiday shopping season, when CPM rises to the year's highest levels. Once spending has increased during the holidays, marketers must turn their focus to conversion-driving campaigns, such as retargeting and abandoned cart recovery, to maximize return on ad spend (ROAS).

Publishers can drive growth by leveraging Operative’s Benchmarking to surface revenue driving insights

Operative released their benchmark report today titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first half of 2023 are causing publishers to shift their premium inventory to private channels where they have more control.

Publishers are dealing with the following changes in the market going into 2H 2023 and 2024:

• Low Overall CPMs, Display CPMs were down between 10-20% in the first half of 2023. Open video CPMs were also down 13% and open CTV CPMs were down 9%. The bright spot so far in 2023 are preferred deal CPMs which are over 20% above last year.
• Move to Private Sales Channels, In 2022, the majority of CTV revenue was sold on private channels for the first time, and that trend only increased in 2023. What’s more, 2023 was the first year that revenue share for video impressions on private channels also surpassed the 50% mark.
• Price Gap Between Identified and Anonymous Users, with a 3X premium for identified users on Chrome, which could collapse without a solid identity strategy when Chrome turns off third party cookies.

There are macro trends that could shift publisher strategies in 2H 2023 and in 2024. Operative saw a 10% increase in impression volume on the open web. While this can’t be directly attributed to AI-generated content, anecdotally many publishers are embracing AI-generated content and volume is likely to climb over time. AI content could push advertisers towards trusted partners, which, with an economic recovery, could drive CPMs higher again for those top publishers.

Publishers with modern technology like Operative’s cloud-based AOS have an advantage in the market. With a unified product catalog, publishers can deliver smarter proposals, and maximize yield. They can bundle inventory to bring up average CPMs and pull in premium inventory that might not be differentiated on the open web against AI content.

“Operative has their finger on the pulse, providing a critical lever for publishers who are facing a tough market right now. Not only does Operative’s insight pinpoint the top trends across the industry, their solutions help publishers fight back against negative pressures like low CPMs and AI-generated content. Publishers can determine how productive and efficient they need to be in order to reach their goals and actually get where they want to go with Operative,” said Matthew Goldstein.

“Despite downward pressures on CPMs in the first half of 2023, we’re seeing opportunities for publishers that are strategic in their approach. Advertisers want it all - they want to reach key audiences, trade on new currencies, and get premium placements. With AOS, publishers can deliver for their advertisers and maximize yield. This is a critical time for publishers to differentiate themselves as advertisers determine who their premium partners will be as content explodes with the rise of AI,” said Ben Tatta, Chief Commercial Officer at Operative.

Gen.V Now in Place for Education Customers

Verbit, a leading provider of voice AI solutions, is proud to announce its new generative AI product suite. Customers will now gain even greater value and insights from their Verbit-produced transcripts. 

Verbit’s generative AI offering – “Gen.V” – was developed with the company’s proprietary, advanced technology. It combines highly trained natural language processing, content generation abilities and artificial intelligence to identify the most important elements of a transcript. 

“With this new service, we are letting our customers enjoy the benefits of generative AI within their native workflows with prompts that have been tested and are continuously improved by trained engineers,” said David Landsberg, Vice President of Product Management at Verbit. “With Gen.V, we’re bringing generative AI to the customer, they never have to go looking for it.” 
 
Users simply need to click the “Use Gen AI” button that appears with their Verbit transcripts to activate the enhanced features. Gen.V then quickly analyzes the content, extracts key information and provides automatic summarizations, keyword and SEO highlights and headline suggestions with additional action items coming soon. 

The new feature is being introduced to Verbit clients in higher education with plans to roll it out to additional sectors later this year. 

“It’s our mission to not only provide the best tools for transcription, but also to help our customers extract the full value from their transcripts by harnessing the power of the latest developments in generative AI,” said Michael Rosman, Vice President of Marketing at Verbit. “From a higher-ed perspective, the AI summaries of transcribed lecture materials make it easier for students of all backgrounds, abilities and learning styles to understand their subjects and improve their performance.” 

Tom Livne, Verbit’s CEO & Founder, said: “We believe the greatest value is created when services and solutions match customer needs. As such, Verbit is focusing on generative AI and uncovering industry-specific applications in each of our industries. We’re excited that our first product for higher education is now live, and we’re in process of rolling out promising applications in other areas such as using AI to find contradictions in live depositions for the legal sector.” 

As an AI company, Verbit continues to use the latest technologies to enhance its transcription and transcription-related services with an eye toward providing new, additional benefits for customers. 

Ascend.io today announced that it has successfully achieved the Google Cloud Ready - BigQuery Designation. Google Cloud Ready - BigQuery is a partner integration validation program that intends to increase customer confidence in partner integrations into BigQuery.

As part of this initiative, Google Cloud engineering teams validate partner integrations into BigQuery in a three-phase process: a Google Cloud team runs a series of data integration tests and compares results against benchmarks, the team then works closely with partners to fill any gaps before the teams refine documentation for mutual customers.

Achieving this designation demonstrates that Ascend.io's data pipeline automation platform fulfills essential functional and interoperability standards when used with BigQuery. This recognition allows customers to find and have greater assurance that the Ascend platform will function seamlessly with BigQuery, or it can save them time in assessing it if they're not already utilizing the platform. As a member of the program, Ascend gains additional opportunities to work closely with Google Cloud partner engineering and BigQuery teams in crafting shared development roadmaps.

"This designation from Google Cloud reinforces our commitment to helping our customers utilize BigQuery to its fullest potential," said Sean Knapp, Ascend.io's CEO. "We're looking forward to providing our joint global customers with the highest level of automation for their data pipelines to help them build cutting-edge data products faster than ever before."

 "The Google Cloud Ready-BigQuery designation gives customers confidence that solutions have gone through a formal certification process and will deliver the best possible performance with BigQuery," said Ritika Suri, Director of Technology Partnerships at Google Cloud. "With Ascend.io, customers can connect all of their data and metrics with BigQuery to more easily optimize their business performance."

Data integrity leader joins line-up of world’s leading tech companies to provide location intelligence expertise and facilitate geospatial innovation

Precisely, the global leader in data integrity, today announced its membership to the Overture Maps Foundation. Founded by Amazon Web Services (AWS), Meta, Microsoft, and TomTom in 2022, the foundation recently launched its first worldwide open map dataset to the market, based upon the shared data and knowledge of its network of members.

As a contributing member, Precisely will provide vital location intelligence and data enrichment expertise to simplify interoperability between different datasets. This will allow organizations around the world to freely access geospatial data and spatial analytics, and ultimately, drive exciting new advancements in geospatial technology.

The past decade has seen an explosion in location-based technology, with it fast becoming an essential aspect of many people’s everyday lives. An increasing reliance on navigation software, ride-hailing apps, real-time transport updates, and more have been behind rapid growth in the market – with the location-based services industry expected to grow 20% in the next five years to a value of over $66 billion. But this growth represents only a fraction of what could be possible in the market, with many organizations struggling to access the geospatial data needed to make confident business decisions and power critical new product development.

“As the requirements for accuracy, recency, and attribution in maps have grown to meet user needs, the costs and complexities of collecting and maintaining global map data have grown beyond the capability of any single entity,” said Marc Prioleau, Executive Director at the Overture Maps Foundation. “We are excited to welcome Precisely to the foundation and look forward to working with them to enable a level playing field wherein baseline, high-quality, mapping data and a global catalog of associated data are freely accessible to everyone.”

Precisely will provide its wealth of location intelligence and data enrichment experience to the foundation’s Global Entity Reference System (GERS) that simplifies data exchange by creating a persistent shared identifier for geospatial entities. With a proven history in developing its own geospatial identifier, the PreciselyID, the data integrity expert is well positioned to help inform the program.

“At Precisely, we have over 30 years of experience in building, managing, and supporting the use of location information in the business environment,” said Dan Adams, Senior Vice President – Data Strategy and Operations at Precisely. “We are excited to be a member of the Overture Maps Foundation and collaborate on the critical work being done to facilitate access to next-level mapping - powered by trusted geospatial data.”

Blockchain App Factory, a renowned blockchain ecosystem development provider, has partnered with AME Chain, a new-age Layer-1 blockchain network utilizing advanced computing technology. This partnership enables AME Chain to power its Layer-1 solutions using Blockchain App Factory's access to advanced technological stacks and multi-dimensional development capabilities.

With Blockchain App Factory as the ecosystem development partner, AME Chain is set to become an eminent blockchain using advanced computing infrastructure to address the pressing challenges in the blockchain industry. Along with this, it has also achieved unparalleled speed, scalability, and compatibility with the Ethereum Virtual Machine (EVM). This partnership will also open avenues for Blockchain App Factory's clients to utilize this network abounding with optimistic characteristics for their business products.

As a globally renowned blockchain ecosystem development company, Blockchain App Factory excels in launching highly blockchain-based applications. It is evident by the fact that the firm has already launched several hundreds of platforms, including NFT marketplaces, cryptocurrency exchanges, NFT games, and decentralized finance solutions.

AME Chain, a new-generation blockchain focusing on top-notch security using 21st-century computing solutions, presents a comprehensive ecosystem with wallets, a native token ($AME), and support for decentralized applications (dApps).

Speaking on the partnership, Mahendran Sundaram, Director of Enterprise Business, Blockchain App Factory, said, "We are immensely proud to associate with AME Chain as an ecosystem development partner. With our expertise in blockchain technology and their security-focused vision, our collaborative effort is all set to bring out better-equipped business applications with enhanced functionality."

Javed Mohamed, Founder and CEO of AME Chain commented, "We are elated to enter a mutually-benefiting ecosystem development partnership with Blockchain App Factory. We believe Our future-focused network powered by the latest computing stacks together with their wealthy experience in the blockchain industry will lead us to glory. This collaboration is only the first step toward building the ideal technological source that will benefit the masses."

The emergence of high-profile ecosystem development partnerships sets the tone for the future with better answers backed with world-class technology, paving the way for a decentralized utopia.

SamCart releases the year’s most data-packed resource on creator trends in the market to help creators and digital sellers understand the best ways to operate their businesses and make more money.

SamCart, a leading eCommerce platform for digital sellers and online creators, announced the release of their 2023 Creator Profits Report that is now available on the company’s website.

This illuminating report puts the creator industry under a microscope and uncovers why and how a growing number of digital product and service sellers are able to net hundreds of thousands every month with +100% growth in revenue year over year.

It also serves as an invaluable resource for creators in understanding the dynamics of their industry, how their peers are performing, and provides actionable strategies based on data derived from over 17,000 revenue-generating SamCart users and over $3.5 billion in sales processed on the SamCart platform.

“We are fortunate to have one of the largest databases of creator data, specifically for digital creators, with over $3.5 Billion in sales processed on our platform and tens of millions transactions,” says SamCart CEO Justin Smith. “For the first time, we have analyzed this data with third parties and our customers to really understand the trends in the creator market. We hope this report will allow creators to better measure how they’re performing and improve their business with insights no one else has access to.”

The report can be accessed at www.samcart.com/creator-profits-report.

Unlock the Secrets of Successful Creators

SamCart’s 2023 Creator Profits Report provides statistical benchmarks for creators in a competitive landscape. It explores the highest-converting customer acquisition channels and enables creators to discover revenue-boosting strategies and learn about the untapped potential of "Expansion Revenue”.

As consumers seek out real solutions for their everyday problems, questions, or concerns, creators are able to level that playing field and get products, services, and digital goods into consumers’ hands faster than ever. This, coupled with the low-cost barrier to entry, makes the creator industry ripe for even more rapid growth than it’s already experiencing.

“As a creator myself, the value of this data is massive for creators to use in their own businesses both for benchmarking themselves and applying the strategies we share in their own business,” says Brian Moran, Founder and Chief Strategy Officer of SamCart. “For example, our data shows creators selling digital products and services have 2-4X higher conversion rates than those selling physical products, an indication of the shift happening in the broader eCommerce space.”