New Strategic Relationship Expands US Addressable Audience To More Than 150 Million

Verb Technology Company, Inc., the company behind MARKET.live, the innovative multi-vendor, multi-presenter livestream social shopping platform, announces today that it has completed and launched a technology integration and strategic relationship with global social media platform TikTok. This initiative leverages TikTok's groundbreaking Shop feature and evidences VERB’s commitment to amplify MARKET.live's hosts’, vendors’, and creators' reach and impact across platforms, which now includes direct access to TikTok’s 150 million US users.

One of MARKET.live’s most compelling platform features is the ability for its sellers to broadcast their livestreams simultaneously across multiple social platforms. What makes this integration with TikTok so important is that not only can MARKET.live sellers stream on TikTok simultaneously, but now their customers can check-out directly on and through the TikTok app, creating a far more seamless, friction-free buying experience for TikTok users that prefer not to leave the app to complete a purchase.

One of the biggest advantages of this new integration and strategic relationship is access to a comprehensive dashboard of real-time sales data, not just of MARKET.live sales, but of product sales across all of TikTok, identifying what products are trending at any given moment, allowing MARKET.live creators to quickly launch shoppable ads and short-form and long-form live streams featuring those products from the vast catalogue of products available on MARKET.live.

“The integration with TikTok Shop represents a pivotal moment in the evolution of MARKET.live, marrying the dynamic capabilities of MARKET.live with TikTok's visionary Shop feature and the enormously expansive reach of the TikTok platform,” states VERB CEO Rory J. Cutaia.

“MARKET.live's integration with TikTok represents an unparalleled opportunity for hosts, vendors, and creators to magnify their audiences exponentially. By simulcasting their streams on TikTok, these sellers can tap into TikTok's vast user base while allowing TikTok viewers watching engaging content on TikTok to effortlessly access the products showcased and make purchases without leaving the TikTok app. The checkout process seamlessly flows through TikTok and back to MARKET.live, ensuring a cohesive and secure experience. This collaboration bridges the gap between creative content and seamless social shopping, delivering and capitalizing on the powerful convergence of entertainment and commerce.”

“This strategic move underscores VERB’s dedication to pushing boundaries and we look forward to sharing many more of the innovations we’ve been working on quietly behind the scenes. We expect this to become a very exciting year for our Company and our stockholders with more announcements forthcoming,” concluded Mr. Cutaia.

Quisitive Technology Solutions, Inc., a premier Microsoft solutions provider and payments solutions provider, announced it has achieved the Information Protection and Governance and Service advanced specializations, marking the 15^th and 16^th Microsoft advanced specializations awarded to the Company.

Advanced specializations are a Microsoft designation that displays specific partner technical expertise. Microsoft mandates rigorous requirements to achieve each of the advanced specializations, which must be renewed annually. Requirements span categories such as company performance in service of customers, company employees achieving certifications, customer references, and go-to-market offers.

The Information Protection and Governance specialization demonstrates the recipient organization’s ability to deploy Microsoft Information Protection workloads and provide customers with data security services. It necessitates strict service delivery and support requirements. The skill set measured by this specialization aligns closely with the growing need for information protection solutions for customers that support compliance with regulations and mitigate risks. With the addition of the Information Protection and Governance advanced specialization, Quisitive now retains all four of the four available security specializations offered by Microsoft.

The Service specialization is one of Microsoft’s Business Applications specializations and relates specifically to the Microsoft Dynamics 365 Service platform. This designation represents Quisitive’s proven skills in personalized service, high-quality customer interactions, and seamless experiences at scale. The specialization requires a demonstration of knowledge and documented success in Dynamics 365 Service.

All advanced specializations provide the Company with opportunities to market to customers via customer-facing labels and prioritization in customer searches on Microsoft AppSource.

“Quisitive prioritizes maintaining the specializations and designations as a mark that differentiates us in the Microsoft ecosystem by displaying our expertise in relation to our Microsoft partnership,” said Quisitive CEO Mike Reinhart. “We invest in meeting these requirements to better communicate our skillsets to customers and demonstrate our leadership in the adjacent industries. We are proud to receive these two new accolades through the specialization program and look to continue maintaining the highest standard of service in digital transformation and parallel markets.”

In line with the growing trend towards automation in business gifting, Giftsenda has announced that its corporate gifting platform will now be integrated with Zapier; a web-based automation tool to help automate repetitive tasks between two or more apps - no code necessary.

With so many time-consuming business undertakings to keep focus on, more and more corporate executives and associates are in favor of automating tasks that would typically require a significant amount of manual labor. Automating gifting in a corporate setting would reduce the workload of the Sales, Marketing or HR departments, who generally take on these tasks; saving company resources that could be useful elsewhere.

The gifting integration with Zapier allows users to automatically send direct gifts and email gift invites from over 5000 available apps, including HubSpot, Salesforce, Mailchimp, Typeform, Slack and more. Users of Zapier can create integrations, known as "Zaps," each of which contains a trigger and one or more actions to accomplish a specific task. When activated, the zap will run the actions each time the trigger event takes place.

The Zapier integration allows users to build worldwide automated gifting campaigns, as Giftsenda's services are international. Triggers can be set for various gifting instances, examples include:

• Sending a welcome gift when a new employee or client is onboarded.
• Sending a gift after a meeting with a prospective client.
• Sending a gift to celebrate an employee milestone.
• Sending gifts to an online audience after attending an event (or before an event).

The information between the integrated apps, such as contact tokens, are automatically transferred when using Zapier, making it simple to keep focus on the more salient aspects of business; as opposed to undertaking the mundane task of manual data transfer.

Brandable and customizable emails and landing pages can be used when creating a touch point with recipients. These highlight the brand and deliver a gift link to the recipient, which permits access to a predefined gift for the recipient to redeem or a collection of gifts from which to choose. Custom collections can be created on the platform using the Collection Builder - these can be based on the purpose of the gifting campaign, for example, holiday gifts, thus allowing for easier tracking and reporting.

More information on the Zapier integration can be found on the Giftsenda website. Access to the integration via Giftsenda's gifting platform is available with an optional subscription plan or on a pay-as-you-go model.

Expanded collaboration makes Magnite’s streaming TV inventory available for local linear TV buyers through Mediaocean

Magnite, the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

Mediaocean’s ad infrastructure serves as the industry’s trusted plan-to-pay media management solution empowering agency teams to work more effectively with a centralized workflow across channels and buying methods. It normalizes processes through user security and permissions, seamlessly integrates with supply, technology and data partners, and includes a financial system to maintain a complete bill-pay process for client and vendor invoices.

“As traditional television and digital increasingly converge, we remain committed to enabling omnichannel execution and providing interoperability with key players across the advertising ecosystem,” said Richard Pacheco, SVP Strategic Partnerships at Mediaocean. “We’re excited to give local linear TV buyers a direct avenue to the entirety of Magnite’s premium CTV supply through existing workflow in our platform.”

As part of the agreement, local buyers will be able to allocate localized spend to Magnite within Mediaoceanand seamlessly execute these CTV buys with their existing planning tools, minimizing operational hurdles for linear buying teams. As the cord-cutting movement accelerates, Magnite is well-positioned to help local linear buyers evolve their buying strategies to accommodate this continued shift in viewing habits, helping to ensure they can reach their audiences across a wide range of demographics and maximize the effectiveness of their campaigns.

“The integration of Magnite’s streaming TV footprint into Mediaocean provides a fully converged workflow for local linear buyers to extend their reach into streaming,” said Matt McLeggon, SVP, Advanced Solutions at Magnite. “This direct line into CTV unlocks efficiencies which will allow agency partners to direct more dollars toward high quality working media, agnostic of screen. We’re excited about the impact that this partnership is already having on the fluidity of local linear media investment.”

Bloomreach, the platform fueling limitless e-commerce experiences, today announced a new mobile app feature within Bloomreach Engagement that allows marketers to seamlessly embed personalized content into the app, without disrupting the customer’s scrolling experience. With in-app content blocks, Bloomreach Engagement gives mobile-based companies another way to reach customers while improving the app experience with real-time customer insights. With omnichannel and first-party data, marketers now have another way to incorporate personalized, dynamic content into their app for a seamless experience tailored to every customer.

Mobile has become an integral part of the customer journey. In retail alone, mobile e-commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025. Similar to other channels, consumers expect their experiences to be personalized and fit their preferences, especially as they scroll through the mobile app. With in-app content blocks, marketers are able to naturally embed personalized content directly into the app without interrupting or altering the shopping journey and scrolling experience. This new feature goes beyond personalized in-app messages (pop-ups) or push notifications. Instead, Engagement’s newest feature allows for a more organic way to incorporate product recommendations or deliver promotions based on customer data and preferences.

Bloomreach’s built-in customer data engine, which connects to all channels including mobile app, is a critical component of in-app content blocks, processing and responding to customer behavior in real time. As the customer scrolls, the personalized content automatically adjusts, and as they interact with product pages, segments auto-update within milliseconds. Because of Bloomreach’s customer data engine, marketers are able to provide an experience that is continuously personalized and customers are able to see content that is consistently relevant.

“Bloomreach has always prioritized meeting shoppers where they are, and with in-app content blocks, marketers are able to seamlessly and organically integrate personalized content into their customers’ mobile experience without disruption,” said Michal Novovesky, General Manager and Head of Product, Bloomreach Engagement. “In-app content blocks are also an opportunity for Engagement users to optimize their omnichannel strategy by leveraging first-party data and extending the reach of other channels ranging from email to SMS. We look forward to seeing how marketers will take more control over the app experience with this new feature and leverage a new layer of personalization.”

This marks the company's third recognition by an independent research firm within a timeframe of 18 months

Netcore, an AI-powered Customer Experience & Personalisation platform for Ecommerce, announced its Netcore Unbxd ecommerce search solution has been recognised as a leader in Commerce Search and Product Discovery in The Forrester Wave™: Commerce Search and Product Discovery, Q3 2023.

Pavan Sondur, Founder & CEO of Netcore Unbxd, reflected on the acknowledgment, stating, "We are thrilled to be recognized as a Leader in Commerce Search and Product Discovery in The Forrester Wave™ Q3'2023 report. To us, this placement reflects our dedication to empowering ecommerce providers with innovative tools that drive customer engagement, boost conversions, and elevate the overall shopping experience."

Download the whole report here - LINK

Named as a Leader in The Forrester Wave™ for Commerce Search and Product Discovery, Netcore Cloud was previously acknowledged as a contender in The Forrester Wave™: Email Marketing Service Providers, Q1 2022, and was positioned among 15 top providers in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023.

Former Smartly.io Global Chief Sales Officer to Lead Strategic Client & Sales Function for Converged TV Advertising Platform

Innovid , an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, CTV, and digital, today announced the hire of Sarah Ripmaster as Senior Vice President, Strategic Accounts. Based in Chicago, she will report to Tim Braz, Executive Vice President, Global Sales.

In this role, Ripmaster will be responsible for growing and leading the strategic accounts team, which focuses on Innovid's largest brand advertisers and their associated agency holding companies. Ripmaster will be working closely with the world's biggest marketers to drive long-term business value through Innovid's unified advertising platform, spanning ad serving, creative management, and converged TV measurement.

With more than 20 years of industry experience, Ripmaster joins Innovid from Smartly.io, where she served as Global Chief Sales Officer. For five years prior to Smartly.io, she led IBM Watson's sales team focused on AI technology and data products to solve complex media, data, and creative client challenges. She also served as VP of Major Account Sales at Neustar, where she drove revenue for the company's largest marketing service clients, spearheading solutions across verticals representing more than 2,500 clients globally.

"Sarah's ability to maximize deep customer relationships while uncovering unique value creation opportunities have led to incredible successes throughout her decades of experience," said Dave Helmreich, Chief Commercial Officer, Innovid. "Her expertise in supporting clients through market challenges will be critical as Innovid continues to help advertisers navigate the ever-evolving converged TV landscape."

Ripmaster joins Innovid as it expands its CTV and measurement foothold. Innovid recently reported success with winning and expanding accounts, including large auto brands like Mazda U.S., and some of the biggest global advertisers, including Microsoft, Otsuka Pharmaceutical U.S., and Pluto TV.

"In a market prioritizing performance and scale, advertisers must rely on their technology partners to identify opportunities and efficiencies that drive both immediate and long-term success," said Ripmaster. "Innovid sits at the intersection of creative, measurement, and ad serving, making it extremely well-suited to support the future of TV advertising for every brand, agency, and publisher."