Zeta Global, the AI-Powered Marketing Cloud, today announced it has been named a Leader in the IDC MarketScape: Omni-Channel-Marketing Platforms for B2C Enterprises 2023 Vendor Assessment*. This IDC MarketScape evaluates 14 vendors in the omni-channel marketing platforms for B2C Enterprises space.

Gerry Murray, Research Director of IDC’s MarketScape of IDC’s Enterprise Marketing Technology Service stated, “The Zeta Marketing Platform was recognized for reducing multivendor complexity across email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omni-channel engagement. Zeta’s integrated technology, data, and services help enterprise organizations simplify marketing and drive revenue performance.”

The IDC MarketScape report identifies some of the Zeta Marketing Platform’s strengths, including:

• Designed to enable enterprises to acquire, grow, and retain customers, the [ZMP] solution offers a combination of core products, add-on modules, and services that are formulated to serve specific market opportunities or vertical segments.
• Zeta has one of the largest consumer and business-to-business data sets (outside the walled garden vendors) with 2.4+ billion consumer IDs (750+ million deterministic), along with location, transaction, and intent signals, which are derived from one of the world's largest repositories of personally identifiable information (PII).

“Zeta’s strategy is to empower CMOs and their teams to make intelligence-based business decisions that deliver stronger results,” said Christian Monberg, Chief Technology Officer and Head of Product, at Zeta Global. “Within the ZMP, marketers can harness intelligence that unlocks their ability to build, optimize, and activate marketing programs that accelerate growth and provide individualized consumer experiences across every channel. Recognition in this IDC MarketScape is appreciated and we believe It reinforces our continued investment in innovating as we design solutions for our customers.”

The Zeta Marketing Platform combines identity, intelligence, and activation to create better experiences for consumers and deliver better results for brands. This unique combination provides an integrated approach for marketing technology products (CRM, CDP, ESP, DSP) and solution messaging across all available and emerging channels.

To learn more about the Zeta Marketing Platform and other trends in intelligence, marketing, and creativity, tune into Zeta’s annual conference, ZETA LIVE 2023, on Thursday, September 28^th. ZETA LIVE will include celebrity keynotes, iconic business leaders, and some of the most forward-thinking CEOs and CMOs today. The conference will be held in-person from New York City and simulcast globally via live stream. Zeta Live’s virtual experience is free and open for all to attend.

Formerly known as .bit, the leading Web3 identity protocol founded by ex-Tencent colleagues, today announces its rebranding to d.id. Accompanying this transition, the team has launched a brand new website and an upgraded product matrix. The transformation signifies the brand's amplified commitment to creating a robust Decentralized Identity (DID) ecosystem. Leveraging the potential of DID, the new d.id Team aims to empower community growth and reinforce digital identity building.

Starting as .bit, the company gained recognition for providing DIDs that allow users to replace complex alphanumeric crypto wallet addresses with easily recognizable names, whilst retaining full control over their digital identity. So far, about 280,000 .bit names have been registered, and over 140 mainstream wallets and dApps have integrated with .bit.

With an evolving vision for DID, the team's journey now calls for a new chapter: enter d.id.

The new brand is rooted in addressing three pivotal themes - the relationship between communities and individuals, the essence of community governance and collaboration, and preserving individual uniqueness amidst rapid AI growth. Guided by these tenets, the team projects a refreshed perspective for DID: Envision an ecosystem where every identity starts from a distinct decentralized name, complemented by a person's "Soul-bound Tokens" which capture their myriad experiences and achievements. Together, these elements shape a person's unique digital identity within the decentralized world, echoing how our real-world names and accomplishments define us.

To bring this vision to life, the d.id team introduces "DID as a Service", offering a suite of DID-based solutions designed to facilitate community building and enhance digital identity. Through .bit, communities can seamlessly issue their own DIDs, branded with a recognizable suffix. SoulFrag stands out as the first DID-based reputation management system, ensuring every community member's contribution is acknowledged and valued. Voty, the first DID-based community governance system, promises fair and transparent governance experience. For individual users, the d.id Profile offers a tailored space to showcase their experiences and accomplishments.

The transition to d.id further emphasizes the brand's unwavering dedication to making Web3 accessible to all. The team introduced the "Barrier-free Web3" principle, a pledge to users and a call-to-action for the industry. All d.id offerings are designed to be seedless, gasless, yet remain decentralized, catering to even Web3 novices. This initiative aims to make everyone's interaction with Web3 as easy as possible.

"d.id represents more than just Web3 solutions; it signifies a paradigm shift. As our world becomes ever more interconnected, a robust and authentic digital identity is not merely a feature - it's essential, a key to active participation in our global communities," said Tim Yeoh, Founder of d.id. "We see DID as a shared resource, benefiting one and all. We are thrilled to partner with diverse communities, helping them in unlocking new possibilities with DID-based solutions."

Founded in 2021, the company has been a DID forerunner. Last August, the company closed a Series A funding round of $13 million from CMB International, HashKey Capital, QingSong Fund, GSR Ventures, GGV Capital, SNZ, SevenX Ventures and Xin Fund Management.

Latest acquisition from the data intelligence leader accelerates a simplified user experience and faster time to insights

Collibra, the Data Intelligence company, today announced the acquisition of Husprey, a leading integrated SQL data notebook platform.

Husprey empowers data and business analysts to simply and easily create SQL notebooks, collaborate across teams, and use data to make business decisions. The integration of Husprey into the Collibra Data Intelligence Cloud will enable a last mile solution to the data intelligence journey by providing further context, meaning and insights from data found through Collibra. The collaborative data workspace features intelligent automation through AI to simplify workflows, a streamlined fluid text editor, data explorer tool and documentation, browsable query history, and a modern user experience.

"Collibra and Husprey have a shared vision rooted in data democratization and improving access to trusted data for all," said Felix Van de Maele, Co-founder and CEO of Collibra. "Our new integration will provide customers with an easy-to-use solution that goes above and beyond what is available in the data intelligence market today. This is a powerful investment in the Collibra user experience. With the added expertise of the Husprey team, we're creating new and compelling generative AI developments that will make the work of data and business analysts even easier and faster."

Many large enterprises lack a simple and collaborative way to unlock insights from data for all users. The new integration will enrich the user experience within Collibra Data Catalog and Collibra Data Marketplace, providing improved data access to everyone within an organization and enabling users to find, access, and trust the data they have to deliver meaningful insights faster.

"At Husprey, we developed an integrated data workspace that provides an engaging user experience and empowers teams to make better data-informed decisions," said Thibaut Collette, Co-founder and CEO of Husprey. "We are thrilled to join forces with Collibra to improve data culture across the enterprise

Integration Allows ZoomInfo’s MarketingOS Customers to Expand Ad Reach, Scale Domestic Audiences, and Deliver Ads Internationally

ZoomInfo, the go-to-market platform to find, acquire, and grow customers, today announced a strategic integration with global advertising technology leader The Trade Desk. Leveraging The Trade Desk’s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.

MarketingOS, ZoomInfo’s account-based marketing (ABM) platform, is the ideal hub for executing business-to-business (B2B) advertising campaigns, offering dynamic intent market signals and entire categories of intent data that aren’t available anywhere else. It offers the industry’s first in-house B2B demand-side platform (DSP), focused on meeting the needs of companies doing true B2B account-based marketing, and optimized to match critical account context, not high-level insights.

By directly integrating with top exchanges and supply-side platforms (SSPs), MarketingOS enables customers to buy ads through real-time auctions for placement in top-tier business publications. On the back end, ZoomInfo takes users’ customized audiences and campaign information and executes campaigns programmatically via The Trade Desk’s ad auction process.

MarketingOS customers can now create advertising campaigns that leverage the power of The Trade Desk’s platform innovation, capitalizing on its access to the industry’s widest reach of available inventory. With improved domestic reach and the ability to target new international audiences, customers should see improved campaign performance and better ROI, leading to sustained business growth.

“MarketingOS is the optimal solution for companies looking to target advertising to B2B buyers in a data-driven way,” ZoomInfo Chief Marketing Officer Bryan Law said. “Our industry-leading audience creation capabilities are built on the strongest data foundation in the market, and with The Trade Desk expanding our reach, we can now deliver the best of both worlds. This partnership opens the door for our customers to scale their audiences and unlock new avenues for customer acquisition.”

“In the world of B2B marketing, companies have tremendous opportunity to supercharge their advertising campaigns, bringing them closer to the right audience,” said Ed Chater, SVP of Global Client Service at The Trade Desk. “ZoomInfo is leading the way for B2B and account-based marketing via their MarketingOS platform, and we’re excited to see our innovation power their capabilities that leverage data and decisioned media buying. This is even more exciting when thinking about the available inventory, including connected TV, that can be bought programmatically, which really can change the way B2B marketers plan and execute their campaigns.”

SAP SE  and LeanIX GmbH today announced that SAP has entered into an agreement to acquire LeanIX, a leader in enterprise architecture management (EAM) software. The planned acquisition helps SAP expand its business transformation portfolio, giving customers access to the full suite of tools required for continuous business transformation and facilitating AI-enabled process optimization. LeanIX, a privately held company, has been a strategic partner of SAP and for SAP® Signavio® solutions for 10 years. Many CIOs rely on LeanIX's offerings as part of their digital transformation with the RISE with SAP solution.

The transaction is expected to close in the fourth quarter of 2023, subject to customary closing conditions and regulatory approvals. Terms of the transaction were not disclosed.

With the intended acquisition, SAP is extending its comprehensive transformation suite to help customers navigate change more easily and permanently improve their business processes. LeanIX complements the transformation capabilities of SAP Signavio solutions and will give SAP customers the unique clarity on IT landscapes that they need to reap the full benefit of business transformation. The combined offering will provide a comprehensive foundation for AI-enabled process optimization.

LeanIX's software-as-a-service offering enables more than 1,000 customers globally to visualize their entire IT application landscape, uncover applications in danger of becoming obsolete, facilitate the design of a target state and help plan new architectural road maps. LeanIX has also recently launched an AI assistant that unlocks the power of generative AI for enterprise architecture management. It increases automation today and sets the foundation for an intelligent recommendation engine for IT landscape transformation in the future.

"Systems and processes go hand in hand," said Christian Klein, CEO and Member of the Executive Board of SAP SE. "Together with LeanIX, we want to offer a first-of-its-kind transformation suite to provide holistic support to our customers on their business transformation journeys. Building on our decades of expertise, we'll embed generative AI to offer self-optimizing applications and processes that can help businesses achieve key goals such as maximizing cash flow while minimizing their environmental impact."

SAP's new business transformation solution suite will give customers a comprehensive view of business processes and applications, including overlaying process dependencies and mapping the impact of potential transformations on the IT landscape. LeanIX's IT landscape transformation capabilities – together with SAP Signavio Process Transformation Suite, RISE with SAP, and SAP Business Technology Platform – will enable SAP customers to create a culture of continuous adaptability and improvement. In addition, LeanIX will continue to serve non-SAP landscapes.

"For more than a decade, we have pursued a relentless customer-centric approach, a commitment to superior usability and seamless ecosystem integration and have become a leader in the enterprise architecture management category," said André Christ, CEO and co-founder, LeanIX. "Our strategy is to empower organizations to continuously transform in a rapidly changing business environment. With an integrated, comprehensive view of IT applications and business processes we speed up modernization and reduce transformation risks for our customers, and also secure their ability to adapt to technology shifts such as cloud and AI."

Rich security suite enables seamless and secure path to transition corporate networks to the cloud, and accelerate innovation

Cloudflare, the security, performance, and reliability company helping to build a better Internet, today announced Cloudflare One Data Protection Suite, a unified set of advanced security solutions designed to protect data across every environment – web, SaaS, and private applications. Powered by Cloudflare’s Security Service Edge (SSE), customers can streamline compliance in the cloud, mitigate data exposure and loss of source code, and secure developer and AI environments from a single platform.

Today’s organizations need to move away from legacy tools in order to maintain a competitive edge, decrease complexity in environments, and lessen the burden on their end users. However, the shift to emerging cutting-edge technology has introduced new risks and the daunting task of safeguarding sensitive data and intellectual property. In order to address this modern landscape and shrink the attack surface, CISOs need a fool-proof holistic strategy that will enable them to secure their entire corporate IT stack – including the rapidly increasing amount of data that is everywhere their employees’ devices, SaaS / cloud applications, and AI tools are.

The Cloudflare One Data Protection Suite focuses on simplicity, extending comprehensive data controls to all aspects of an organization's internal and external applications. Built natively on Cloudflare's global network, this suite allows organizations of all sizes to:

Allow programmable network architecture: Organizations can build new capabilities and adopt new security standards and protocols quickly, which ensures data protection controls address modern use cases, like protecting code in generative AI.

Streamline data visibility and controls onto a single platform: With one management interface, administrators have multiple, flexible options to send traffic to Cloudflare for enforcement — including API-based scans, clientless deployments of ZTNA and RBI, a single device client, direct or virtual interconnects, and SD-WAN partnerships.

Enforce data protection controls with single-pass inspection: Across each of Cloudflare’s network locations – spanning more than 300 cities in over 100 countries – policy enforcement is reliable, unintrusive, and fast. This ultimately means that data controls never disrupt end-user productivity, and allow efficacy and scalability.
Customize detections: DLP exact data match will equip customers with flexibility to detect organization-specific data defined in custom datasets. More predefined data detection profiles are available for source code files and protected health information (PHI).

Converge API-driven CASB and DLP: Customers can discover sensitive data at rest and in line. Integrations will cover the majority of cloud collaboration, productivity, and code repository tools for enterprises.

Provide risk-based data protection: Control access to data and apps based on a behavioral user risk scores, which incorporates signals from across Cloudflare One such as a user’s activities, posture, settings.

“Data is an organization’s most valuable asset, and protecting that data is critical. Breaches have lasting effects, and can even destroy a business when it comes to operational downtime, regulatory repercussions, associated costs. And, that doesn’t even account for the reputational damage associated with it,” said Matthew Prince, CEO at Cloudflare. “Organizations already have enough complexity, safeguarding your data doesn't need to fall in that bucket. Cloudflare provides a unique network architecture so enterprises can tackle anything from AI exposure to code leaks all in one unified platform.”

“Today, Cloudflare One helps prevent our users from sharing sensitive data and code with tools like ChatGPT and Bard, enabling us to take advantage of AI safely,” says Tanner Randolph, Chief Information Security Officer at Applied Systems, a SaaS technology provider for insurance brokers. “Over the past few years, Cloudflare has been a critical partner in our digital transformation efforts and has helped us consolidate security controls across our users, applications, and networks. Going forward, we are excited for Cloudflare’s continued innovations to protect data, and in particular, their vision and roadmap for services like DLP and CASB.”

SproutLoud, a leader in distributed marketing technology, and InnerView Group, a strategic marketing consultancy, announced a new collaborative partnership to improve brand-to-local marketing for enterprise companies and the channel partner networks of local businesses that sell their products and services.

Both InnerView Group and SproutLoud specialize in serving industries with complex distribution channels, such as manufacturing, home services and consumer products, insurance and finance, health and medical, travel and hospitality, retail and franchise, and distributors. The two companies will combine their industry expertise and complementary service offerings to bring new ideas and innovative programs to enterprise clients.

“Brands are looking for ways to get closer and closer to the customer. They want to have a bigger role in the buying experience,” said Chris Wallace, President and Co-Founder of InnerView Group. “By partnering with SproutLoud, we believe we can offer brands a new blueprint for how they equip local dealers and retail partners to represent their products and build brand preference at all stages of the experience.”

The partnership will introduce co-branded thought leadership content to highlight innovative ways brands can differentiate themselves in a highly competitive landscape. SproutLoud and InnerView Group will explore jointly developed solutions to help brands achieve a stronger return on their channel marketing investment.

“SproutLoud and InnerView Group share a commitment to helping major companies and local businesses deliver exceptional brand-to-local customer experiences,” said Gary Ritkes, Founding Partner and Chief Revenue Officer at SproutLoud. “Our approach is to make every aspect of marketing, sales and operational collaboration simple, efficient and effective for brands, local users and frontline stakeholders — so brands and their channel partners can deliver the right experiences that keep customers buying and coming back.”

WorldPosta, a leading provider of digital solutions, has unveiled DataGuard, an advanced data protection system integrated with its Backup as a Service (BaaS) suite. DataGuard represents a significant leap in data security, utilizing cutting-edge technologies like Veeam to safeguard organizations' critical data. This comprehensive solution offers tailored backup strategies, holistic management, and disaster recovery services for various data sources, including files, applications, and databases. DataGuard seamlessly combines with BaaS to create a powerful data protection ecosystem.

In the ever-evolving digital landscape, safeguarding data is not just a necessity; it's a strategic imperative. WorldPosta, a pioneer in cutting-edge solutions, is proud to unveil its latest offering: DataGuard. Seamlessly integrated with WorldPosta's renowned Backup as a Service (BaaS) suite, DataGuard is poised to redefine data protection, ensuring organizations can navigate the complexities of data management with confidence.

A Quantum Leap in Data Protection
WorldPosta represents DataGuard as a transformative shift in how organizations approach data protection. Grounded in the principles that have made WorldPosta's BaaS offering a leader in the industry, DataGuard takes data security to the next level by leveraging state-of-the-art technologies, including Veeam and other enterprise-grade backup solutions.

A Comprehensive Solution for Unparalleled Security

• Tailored Precision: DataGuard's strength lies in its ability to tailor solutions to your precise needs. We understand that every organization's data environment is unique, which is why our experts work closely with you to ensure a bespoke backup strategy that aligns with your preferences.
• Holistic Backup Management: Our service extends beyond mere backups. With DataGuard, you gain a partner that oversees the entire lifecycle of your backups, from configuration to execution. The result? Impeccable accuracy, unwavering security, and effortless accessibility to your critical data.
• Diverse Data Sources, One Solution: DataGuard shines by covering a wide spectrum of data sources, including files, applications, databases, and more. Regardless of the nature of your data, we have the expertise to secure it comprehensively.
• Strategic Disaster Recovery: Disasters strike unexpectedly, but with DataGuard, you're always prepared. We offer tailor-made disaster recovery solutions that ensure minimal downtime and rapid data restoration, safeguarding your organization's continuity.

The Power of Synergy: DataGuard and BaaS

DataGuard doesn't just stand alone; it's an integral part of WorldPosta's robust BaaS offering. By seamlessly integrating with our existing suite, DataGuard takes the strengths of BaaS and amplifies them to create a data protection powerhouse.

A Comprehensive Shield for Critical Data

DataGuard's capabilities extend to every facet of data protection:

• Files and Documents: DataGuard ensures that your files and documents are consistently safeguarded, and ready to be restored at a moment's notice.
• Applications and Databases: Your applications and databases are the lifeblood of your organization. DataGuard ensures its resilience by providing secure and reliable backups.
• Disaster Recovery: When disaster strikes, DataGuard steps in. Our disaster recovery solutions guarantee that you can swiftly recover from unexpected setbacks, minimizing downtime and data loss.