News
Bizzlogic Launches Meadow: The Metaverse-As-A-Service Platform to Seamlessly Unlock the Potential of Virtual Collaboration
data management 13 Sep 2023
Bizzlogic, a software company that provides data visualization, virtual reality, augmented reality, and metaverse platform development, today announced the full launch of Meadow, its flagship metaverse platform. Meadow is a digital reality for users to work, collaborate, and create meaningful connections in an immersive space. The turnkey metaverse-as-a-service product is easy to use, scalable, and flexible – enabling businesses and individuals to drive deeper engagement. Meadow delivers a one-stop metaverse platform that unleashes the potential of virtual collaboration. Through its easy-to-use customizable settings, Meadow users are empowered to build enhanced connections with a global network. Meadow also provides partners with deeper analytics to understand user behavior and make data-driven decisions. Meadow offers three core benefits: “Today’s technological advancements, in many ways, erode the connective tissue between human beings,” said Meadow CEO, Pascal Kuemper. “Meadow’s mission is to reinvent the quality, frequency, and depth of global human engagement. We’re creating a space that is safe, collaborative, and results in long-term influence. Our goal is to expand the limits of physical experience through convenient and affordable immersive technology.” Although research predicts immersive technology will add $5 trillion to the global economy by 2030, there remain several barriers to adoption. For businesses, the lack of metaverse interoperability and long-term value remain primary challenges, as metaverse platforms have yet to enable users to share data across applications. Additionally, companies across verticals are hard-pressed to identify how the technology opens new interactive and engagement opportunities that generate long-term value. For users, concerns over metaverse tangibility, usefulness, and user-friendliness contribute to its limited traction, with nearly one-third of US adults claiming to not know what the metaverse is or how it can be used. With more than half of consumers planning to join the metaverse, it’s crucial that companies are equipped with a user-friendly, cost-effective metaverse solution to accommodate the growing demand. Meadow envisions a future in which users can build and customize worlds with digital tools, tailored to their needs. Through simplicity and cost-effectiveness, Meadow aims to reinvent the quality, frequency, and depth of global human engagement through its immersive digital world.Platform Trusted By Procter & Gamble, RIMASYS GROUP and Macromedia University To Scale Metaverse Functionality
Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue
customer experience management 13 Sep 2023
Emplifi, the leading customer engagement platform, today announced enhancements to its Social Commerce Cloud, giving brands the power to create more shoppable content across the brand’s social media channels. By bringing together user generated content (UGC), ratings and reviews, influencer marketing content, and live video commerce Emplifi’s Social Commerce Cloud bridges the gap between a brand’s social media marketing and ecommerce teams to drive increased online conversions and revenue gains, and move the needle just in time for the 2023 holiday season. Brands can quickly identify and integrate their strongest performing social media content into ecommerce experiences that accelerate the shopper’s journey and yield higher conversion rates. As can be seen with clients Drybar, GNC, Jones Soda Company, Kimpton Hotels, Kipling and Stanley. “Emplifi is focused on building the most comprehensive social commerce platform available. We know this is the future of ecommerce, and want to enable brands to create high-performing shoppable content and maximize its impact across social channels,” said Todd McCaslin, CTO, Emplifi. “Consumers crave these experiences from the brands they love. When they see something they want in an Instagram Reel or in their Facebook feed, they want to be able to click a link and purchase it with little to no friction. The brands that understand this and continue to fully lean into shoppable content opportunities will be the winners this holiday season and beyond.” Emplifi Social Commerce Cloud includes: Drybar (Helen of Troy) uses Emplifi Social Commerce Cloud’s UGC and Ratings and Reviews. The brand acquired 4,700 UGC assets in seven months, a 300% increase in review collection rate, where 68% of questions were answered by community members. "It’s important that Drybar brand advocates are empowered to share their experiences," said Tari Huddleston, Senior Director at Helen of Troy. “Emplifi helps us tell the customer story both visually and through written words.” As a pioneer on the UGC and tech front, Jones Soda Company didn’t stop at static images when it came to celebrating customer content. The brand’s “Reel Labels” campaign allows users to submit videos to be showcased on-site via Emplifi, which the team then turned into an AR experience on real-life soda bottle labels. The brand automated 54 UGC galleries sitewide, with a 69% engagement rate and 25% increase in time spent on digital properties. This captured 4,600 votes in under 30 days for a key community campaign. "Before Emplifi, we had this on-its-own-island gallery that was a bit dated and lacked some necessary functionality,” said Maisie Antoniello, Vice President of Marketing at Jones Soda Co. "We asked ourselves: what does it look like rebuilding from bottom up? After exploring our options for UGC, we chose Emplifi."Emplifi Social Commerce Cloud gains traction with brands looking to optimize UGC, ratings and reviews, influencer marketing content and live commerce to drive year-end sales
Sustainability Management Platform Pulsora Raises $20 Million for Global Expansion
technology 13 Sep 2023
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Rapid adoption since 2021 inception, used by 400+ companies worldwide
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Comprehensive platform streamlines sustainability management processes, including data collection, carbon accounting, regulatory disclosures, and analysis
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Capital raise to build out feature set, expand market footprint in North America, Europe, the Middle East, Australia, and Asia
Pulsora (formerly known as pulsESG), the all-in-one platform for enterprise sustainability management, today announced a $20 million Series A round. The round was led by Galvanize Climate Solutions, with participation from Carica Sustainable Investments, Sabancı Climate Ventures, Aramco Ventures, and JetBlue Ventures, along with existing investors FINTOP Capital, Builders VC, and SOMPO Holdings. Galvanize’s Saloni Multani will join Pulsora’s Board of Directors.
With regulators, stakeholders, and consumers demanding more impactful and sustainable business practices, companies face increasing pressure to measure, report, and improve their sustainability and ESG performance. Pulsora has built a comprehensive platform that gives today’s leading organizations a centralized system to manage their sustainability business processes—from data collection and disclosures to audit logging and analytics.
“As businesses grapple with an increasingly complex set of business risks, Pulsora emerges as an essential solution, offering timely, precise data for sustainability and ESG management,” said Saloni Multani, co-head of Innovation + Expansion at Galvanize Climate Solutions. “Our investment emphasizes our dedication to scaling innovations enabling the climate transition.”
With its new funding, Pulsora aims to further bolster its enterprise sustainability management platform, expanding functionalities like carbon accounting and gearing up for forthcoming regulations to ensure businesses maintain a proactive approach to their sustainability efforts.
“This Series A round is more than just funding—it's a mandate to accelerate the sustainability journeys of enterprises globally,” says Pulsora co-founder and CEO, Murat Sönmez. “We’re excited to put this new capital to work to continue to expand our footprint across North America, Europe, the Middle East, Australia, and Asia, ensuring more businesses can efficiently establish and reach their sustainability targets.”
In the context of a $12 billion sustainability management market that's still in its infancy, Pulsora stands out as a transformative tool, helping companies streamline and simplify increasingly complex sustainability management operations, from private capital firms looking to improve their portfolios’ ESG performance to large enterprises seeking to centralize sustainability metrics from across their value chains.
“Our design philosophy prioritizes flexibility, auditability, comprehensiveness, and integration,” said Inderjeet Singh, co-founder, president and CTO at Pulsora. “The platform’s user-friendly interface, combined with real-time target monitoring, empowers businesses to manage their sustainability and ESG performance with utmost confidence.”
This new investment comes on the heels of Pulsora's rapid customer adoption since its 2021 inception. Today, over 400 corporations around the world trust Pulsora to help them adapt to an ever-evolving sustainability landscape, including leaders such as Apax Partners, Aker ASA, Aligned Climate Capital, Clayton Dubilier & Rice, and Cornerstone Building Brands.
“Pulsora streamlines our ESG data collection, helping us set goals and inform opportunities for reducing emissions,” said Alena Brenner, executive vice president and general counsel at Cornerstone Building Brands. “Pulsora is a vital partner in our continued commitment to a sustainable future.”
"We're proud to be an early investor in and user of Pulsora's platform," said Peter Davidson, CEO at Aligned Climate Capital. "Pulsora's technology has allowed us to consolidate and establish consistent climate metrics across our venture capital fund's portfolio."
In tandem with this announcement, Pulsora introduces its rebrand, reflecting the expansive capabilities of its platform, effective immediately.
PagerDuty Helps Customer Service Teams Resolve Issues Faster and More Efficiently with Workflow Automation and Private Status Pages
cloud technology 13 Sep 2023
New PagerDuty Operations Cloud capabilities bridge the gap between customer service and technical teams for reducing costs and improving customer satisfaction
PagerDuty, Inc. a global leader in digital operations management, today announced the launch of several new capabilities across the PagerDuty Operations Cloud℠: Workflow Automation for Salesforce Service Cloud and Zendesk as well as the release of Private Status Pages for improved alignment and coordination of internal stakeholders. With today’s announcement, customer service teams can potentially reduce the cost associated with using alternate private status pages by as much as 50%1, drive down mean time to resolution (MTTR), improve SLAs and provide better customer experiences with the flexibility and control required to manage stakeholder communications associated with major incidents. CIOs can potentially lower the total cost of ownership associated with incident management practices through an integrated platform to connect customer service teams, internal stakeholders and engineers.
“Leading global brands cannot afford the cost and risk associated with major operational failures that impact their customers and revenue,” said Jennifer Tejada, Chairperson and CEO at PagerDuty. “PagerDuty customers continue to choose the Operations Cloud to protect and grow their digital revenue, reduce operating expenses and more efficiently ensure positive customer experiences and trust.”
According to Dimensional Data, 51% of incidents are reported by customers, putting organizations on reactive footing2, but with PagerDuty’s customer service solutions, teams are able to detect and react within a few seconds for incidents surfaced by customers in customer service solutions like Salesforce, Zendesk and ServiceNow Customer Service Management. PagerDuty Customer Service Operations (CSOps) delivers a seamless collaboration experience between technical and customer service teams to more quickly and efficiently manage customer issues. By providing better visibility into IT services and enabling a direct line to the service owner to communicate customer-reported issues, PagerDuty is helping customers reduce service interruptions and outages.
PagerDuty Workflow Automation for Salesforce Service Cloud and Zendesk
PagerDuty is the first incident management provider to trigger workflow automation capabilities from Salesforce Service Cloud and Zendesk, unifying customer service teams on the front lines and technical teams behind the service. Workflow Automation for Salesforce Service Cloud and Zendesk empower customer support agents to invoke the right response workflows in the context of the apps they normally work with, saving overall time spent on the incident. Specifically, a customer service workflow can be run to inform and notify customer success managers and customer service executives to alert them of a major incident at one of the accounts they manage or oversee, promoting employee engagement and reducing internal toil. Workflows can also be created via Slack channel or Zoom meeting to initiate incident management from customer-reported incidents.
Today, CIOs and Chief Customer Officers (CCOs) are accountable for customer satisfaction and operationally efficient means to detect, diagnose and resolve customer-impacting issues. Manual, fragmented systems to connect customer service teams with product teams and other stakeholders add duplicative costs and internal confusion over customer-impacting incidents. PagerDuty’s integrated Workflow Automation and Private Status Pages reduce coordination overhead with a unified platform that empowers customer service agents, improves visibility, and accelerates resolutions with less total cost of ownership than manual, fragmented and disparate point solutions.
PagerDuty Private Status Pages
With Private Status Pages, a complement to the company’s previously launched Public Status Pages, PagerDuty is one of the only providers to offer one centralized platform to easily manage communications with both internal and external stakeholders during large-scale incidents. Updates can be automated or delivered from a “human-in-the-loop” approach, giving all relevant stakeholders a single source of truth. The addition of Private Status Pages to the suite of capabilities within CSOps means companies can consolidate point solutions and save money by using PagerDuty’s unified platform for their incident response and management communications processes. The automation and generative AI-enabled updates PagerDuty offers within the platform further reduce the flood of support tickets, standardize incident response processes, resolve customer issues more quickly, and provide customers with additional clarity and real-time transparency.
Deloitte Digital Enhances DigitalMIX Platform With Salesforce to Drive Productivity and Improve Customer Experiences
customer experience management 13 Sep 2023
DigitalMIX with Salesforce Einstein helps clients jump start their AI journey
Deloitte Digital today announced a collaboration with Salesforce to integrate Einstein, Salesforce's AI technology, into Deloitte's DigitalMIX platform, creating new opportunities for automation, personalization, and analytics across sales, service, marketing and the back-office. The new integration will unlock a range of capabilities, including predictive analytics, generative AI, and visualization to help empower B2B businesses to make employees more productive, drive faster revenue growth, and deepen customer relationships.
DigitalMIX provides a suite of scalable, pre-configured solutions for multi-cloud finance implementations. DigitalMIX's approach combines technology and industry-specific expertise to seamlessly integrate leading cloud native platforms. Deloitte Digital tailors its DigitalMIX solution to each client's unique needs while integrating leading cloud-native platforms across front, middle and back-office functions. The inclusion of Salesforce Einstein will build upon other Salesforce products and the DigitalMIX solution including Sales Cloud, Service Cloud, Marketing Cloud and others.
"This is an exciting time to be part of the digital transformation and Salesforce ecosystem. Innovation, disruption, and the creation of unique experiences have become non-negotiable imperatives for companies across all industries and sectors, regardless of their size and business model," said Harry Datwani, U.S. Salesforce Alliance Partner lead, Deloitte Digital. "By combining the power of Einstein with DigitalMIX, clients can accelerate their AI Journey and path to value in a Trustworthy manner."
The integration of DigitalMIX and Einstein will propel businesses to new heights by enabling precise and personalized marketing campaigns, reducing costs, and enhancing service efficiency. Sales and service representatives will benefit from an improved experience, resulting in increased customer satisfaction. This integration will also streamline implementation to help clients adopt AI more rapidly.
The integration will help sales teams automatically generate content for emails, follow-ups and meetings, while providing valuable visualizations and predictive analytics. It will also provide service agents with proactive knowledge sharing, content generation for effective calls, and task summarization for efficient follow-ups. The technology will also enable marketers to personalize experiences at scale and boost productivity through streamlined campaign generation.
"Sales, service and marketing teams across industries are under pressure to meet customer expectations and deliver personalized experiences, while also creating efficient and productive workflows," said Susan Emerson, senior vice president, Global GTM and Industry – Analytics and AI at Salesforce. "By integrating Einstein with Deloitte Digital's DigitalMIX platform, we are helping our customers accelerate their adoption of AI — allowing them to maximize automation, personalization and analytics to drive actionable business outcomes."
Deloitte Digital returns to Dreamforce 2023, Sept. 12-14. As a Pioneer Sponsor Deloitte Digital will provide three days of hands-on learning, insightful sessions, and meaningful collaboration focused on AI + Data + CRM. Prompted by the extraordinary potential of Data and AI, this year at Dreamforce Deloitte Digital will focus on Trustworthy AI™ for CRM, enabling clients to seize the competitive edge with confidence. Together with Salesforce, Deloitte Digital helps customers harness the power of AI for CRM responsibly and ethically.
Deloitte Digital combines consulting and creativity to solve new problems with new ideas and unlock growth across the entire customer experience. By uniting leading digital and creative capabilities with the deep industry knowledge and experience Deloitte is known for, we help clients tackle their biggest challenges. New challenges are arriving faster than ever before and we're using creativity, purpose, and technology as our solution to power modern business transformation. Alongside all of Deloitte, we foster the connections necessary to shape a better future for our clients, culture, society and the planet.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM."
What’s it Really Like to Work in Social Media? Hootsuite Unveils the Unfiltered Realities of the Modern Social Media Manager
social media 13 Sep 2023
Social marketers are busy. They’re stressed. And many are doing it all on their own. Yet despite everything, 77% of social marketers are happy in their jobs. Social media management has evolved into a complex profession where social marketers perform a delicate dance of multitasking and adaptation while juggling a plethora of tasks and responsibilities—from dealing with haters to handling a deluge of comments to keeping up with the latest trends, there’s always a ton to handle (and not all of it’s pleasant). Acknowledging the challenges faced by the unsung heroes of the digital landscape, Hootsuite today announced the launch of its inaugural Social Media Career Report (also dubbed, ‘The Emotional Support Report’), providing a deep dive into behaviors in the field and unveiling the state of mind of the modern social media marketer. The report found that 66% say they have too many different responsibilities, 51% say they don’t have enough time to do their job well, and 41% say their work has a negative impact on their mental health. Since the early stages of modern social media marketing (back when poking was a thing on Facebook), up until today, the profession has seen significant changes—largely propelled by the rapid pace of social media itself. Undoubtedly, the past couple of decades have been a rollercoaster for social marketers. From the advent of MySpace 20 years ago, to the more recent launches of Threads and BeReal, the role of a social media marketer has truly evolved and matured to become a multifaceted profession. Though there’s still a long way to go, with 56% saying their own bosses don’t understand social media. “Social media managers are arguably more connected to customers' needs than any other person in an organization—with a real-time pulse on what is happening in our customers' world. Yet they don't have a seat at the proverbial table, oftentimes finding themselves in a complex web of overwork, overwhelm, and underappreciation,” said Elina Vilk, Chief Marketing Officer, Hootsuite. “As senior marketers, it's our job to support and uplift our social teams who are on the frontlines of communication with our customers. This report isn't just about statistics—it's about providing a tangible resource that sheds light on the realities within this dynamic field in an effort to give it the spotlight it deserves.” This report delves deep into income, career advancement, mental health, and more—offering insights and guidance social marketers need to make informed career decisions. "Hootsuite’s dedication to the thousands of social media professionals around the globe who use our product every day goes beyond the realm of tools and solutions we provide—through this report we hope to also help them feel seen, understood, supported, and ultimately uplevel their position within their organizations," said Irina Novoselsky, Chief Executive Officer, Hootsuite. "Social teams everywhere are constantly building and fostering relationships with prospects and customers that directly lead to revenue and growth for their organizations—it's time for leadership teams to recognize their impact as powerhouse marketers." The 2023 Social Media Career Report is based on a survey of 3,842 qualified social media marketers conducted in spring 2023. In addition to the survey, our team interviewed social pros across different industries, and backed up our data with secondary research. Here are a few of our top findings about social marketing careers in 2023: ● Social marketers like working in social media ○ 77% are happy in their jobs ○ 67% say they’re satisfied with their work/life balance ○ 72% of those who work remotely full time say they’re satisfied with work/life balance (vs. 63% of those who work in-office full-time) ○ 61% of respondents see social media as a long-term career ● Despite feeling overworked and overwhelmed ○ 41% say their work has a negative impact on their mental health ○ 57% identify as having a mental health condition—and, of those, 42% say working in social media has made their condition worse ○ 66% say they have too many different responsibilities ○ 51% feel they don’t have enough time to do their job well (even though 67% work 40+ hours per week) ○ 47% don’t think they’re paid fairly (and they’re not wrong—social marketers are paid less than other marketers at a similar level, with the average social market salary sitting at US$67,585) ○ 48% feel they don’t have enough budget to do their job well ○ 56% say their bosses don’t understand social ● Though it’s not all clear cut ○ 25% plan to quit working in social media in the next year ○ A gender pay gap exists in the social media industry, even though the majority are women (73%)—the average man in a social media job makes US$91,586 per year while the average woman makes US$69,404 To help both social managers and their leaders put the top insights into action, Hootsuite has assembled a suite of tailored resources that social media marketers can use to build their portfolios and advocate for themselves. The library of resources developed include: ● Social Media Manager Salary Negotiation Guide ● Social Media Manager Resume Template ● Social Media Manager Cover Letter Template ● Social Media Manager Job Description Template ● Social Media Manager Interview Questions ● Social Media Portfolio Template ● Social Media Manager Salary Calculator ● Verticalized Micro-reports for Social Media Managers in the Finserv, Government, Education and Healthcare Sectors ● Panel Webinar with experts to help social media managers position their valueHootsuite dives into the messy reality of what it's actually like to work in social media with their inaugural Social Media Career Report
Vistar Media Introduces ‘Countdown’ Dynamic Creative Capability for DOOH Campaigns
technology 13 Sep 2023
Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic creative capability to create urgency for tentpole events by including real-time countdowns (or count-ups) embedded in DOOH creative. This new functionality allows real-time, numerical countdowns to highlight lotteries, shopping events, consumer product launches, sporting events, entertainment releases, new store openings and more.
“Centering creatives on countdowns or count-ups is an excellent way to create anticipation and drive action around time-sensitive events, product releases or other tentpole moments,” said Leslie Lee, SVP of Marketing at Vistar Media. “Whether you’re promoting the eagerly-awaited launch of a new consumer electronic device, the playoffs for a professional sports league, or anything in between, embedding a real-time countdown in DOOH creative is an incredibly engaging way to remind consumers about the forthcoming launch, release or event in the real world.”
‘Countdown’ creative is just one unique activation capability that makes dynamic creative a standout in the digital out-of-home advertising ecosystem. Dynamic creative allows marketers to enhance the relevancy of their DOOH ads by using data to automatically change specific elements within an individual advertising asset, featuring a number of compelling use cases, like ‘countdown,’ to effectively adapt creative based on a campaign’s objectives, audience and moment in time. Recent countdown and lottery campaigns have been activated by leading advertisers such as FOX.
SQream, the provider of GPU Accelerated Data and Analytics Software Solutions, Raises $45M in Series C Investment
financial technology 13 Sep 2023
The investment will be used to expand the company's team and footprint in North America, extend AI/ML capabilities, and further solidify SQream's position as a dominant player in the big data & analytics markets
SQream, the data & analytics accelerator company built for big data and AI/ML workloads, announced today the successful completion of a $45 million Series C financing round. The round was led by World Trade Ventures, with participation from new and current investors, including Schusterman Investments, George Kaiser Foundation (Atento), Icon Continuity Fund, Blumberg Capital, and Freddy & Helen Holdings. The latest round will be utilized to further expand the company's presence in North America, extend its strategic partnerships and propel advancements in AI/ML enterprise capabilities and big data analytics.
The industry is witnessing firsthand that legacy data infrastructure cannot keep up with the demand of current analytics projects. Companies are often forced to limit the amount of data that can be analyzed in specific projects, risk that complex analysis cannot be completed in time to drive business decisions, or suffer with reporting latency that threatens user adoption of completed projects. Until now, the only option was to make disproportional investments in hardware and compute resources to get necessary insights. The addition of Graphic Processing Units (GPUs) into analytics processes is revolutionizing corporate analytics programs and driving incredible demand for SQream's solution, which significantly accelerates time to value and reduces costs for terabyte-to-petabyte-scale data workloads in AI/ML applications and beyond.
SQream's benchmarks consistently return improvements in expanding data capacity while reducing ingestion times by 90%, preparation times by 90%, footprint by 90%, and costs by 80%, all while using familiar SQL processes combined with the power of data parallelism.
"As Generative AI shines a light on the importance of leveraging AI and ML within enterprises, as well as the value of GPUs as part of the analytics process, we have seen interest in our technology skyrocket," said Ami Gal, CEO of SQream. "Companies are very focused on driving analytics maturity right now, and this recent funding round is another step in our mission to better equip our customers with cutting-edge data analytics and processing solutions that empower them to derive meaningful insights from their vast datasets and drive growth in ways previously thought impossible. We are grateful for the trust from World Trade Ventures and for the ongoing support from our investors, especially in a tight funding climate."
By utilizing the massive and parallel processing capabilities of GPUs, SQream's solution allows companies to process extremely large and complex datasets faster, more cost-efficiently, with a smaller carbon footprint, using less hardware and consuming less energy than conventional big data solutions that rely strictly on CPUs. SQream's patented GPU technology complements almost any data architecture to augment compute power and analytics velocity, breaking through barriers that have hindered analytics success to date while minimizing cost.
"SQream is enabling enterprises to become data-driven and deliver insights at the point of impact where they are needed most, and in their ability to push technological boundaries in the ever-growing analytics and AI/ML spaces," said Abraham Schwartz, partner at World Trade Ventures. "We are thrilled to contribute to SQream's ascent towards reshaping the big data and AI landscape, and look forward to seeing the significant impact they will make in the market, especially in North America, to meet this increasing demand."
SQream's customers include enterprises across a range of industries- including semiconductors, manufacturing, telecomms, financial services, and healthcare - who have already seen the ability of GPU computing to dramatically accelerate their data analytics and AI/ML data pipelining processes.
This news follows on the heels of recent company announcements including joining the Samsung Cloud Platform Ecosystem and the appointment of Deborah Leff, former Global Head of Business Analytics Sales at IBM, as Chief Revenue Officer as part of a strategic initiative to expand the company's presence in the US.
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