ADvendio, a leader in advertising management solutions, proudly announces its recent membership with the Interactive Advertising Bureau (IAB).

This strategic alliance underscores ADvendio's commitment to fostering innovation, industry collaboration, and shaping the future of digital advertising.

ADvendio is a global player in the advertising management software landscape, offering comprehensive solutions that empower publishers, agencies, and media companies to streamline their advertising operations. The company's robust platform provides end-to-end capabilities, including order management, programmatic advertising, and more, allowing customers to optimize their advertising processes and drive revenue growth in a competitive market.

ADvendio's decision to join IAB signifies its unwavering dedication to pushing the boundaries of innovation and collaborating with industry leaders. By becoming an active member in IAB's expansive network, ADvendio aims to contribute to industry best practices, leverage cutting-edge insights, and collectively advance the digital advertising landscape. This step aligns seamlessly with ADvendio's mission to empower customers with the latest technology that drives success in a dynamic digital ecosystem.

Bernd Bube, CEO of ADvendio, highlights the significance of this collaboration, stating, "Joining IAB is a natural progression for ADvendio as we strive to shape the future of advertising management. This membership enables us to connect with like-minded industry leaders, share insights, and collectively work towards elevating digital advertising standards. ADvendio's commitment to innovation and excellence finds a strong ally in IAB."

Reflecting on ADvendio's membership, Sheryl Goldstein, EVP, and Chief Industry Growth Officer, IAB, emphasizes the mutual benefits of this collaboration. Goldstein notes, "We're excited to welcome ADvendio into the IAB community. ADvendio's commitment to innovation aligns well with IAB's mission of advancing the digital advertising landscape. Their involvement with IAB will undoubtedly contribute to our collective efforts to drive progress, foster collaboration, and elevate industry standards."

ADvendio's membership with IAB introduces new avenues for cross-industry collaboration, networking, and knowledge-sharing, promising to lead to enhanced solutions that cater to the evolving needs of advertisers, publishers, and technology providers.

AdLarge, Flightpath, and Sounder are thrilled to announce a first-to-market, groundbreaking integration that is set to revolutionize the podcast advertising industry.

AdLarge, Flightpath, and Sounder are thrilled to announce a first-to-market, groundbreaking integration that is set to revolutionize the podcast advertising industry. Leveraging the strengths of each platform, this collaboration brings together cutting-edge technology, brand safety, contextual targeting, and customized campaign execution to elevate podcast advertising campaigns to a new level.

Sounder, known for accurately classifying publisher's content for brand safety, suitability, and contextual relevance, has further expanded its capabilities by integrating with Flightpath. This integration enables AdLarge to tap into Flightpath's Sales Availability Dashboard for campaign forecasting and planning, unlocking a new level of innovation and effectiveness for ad placement for all clients

Key Integration Highlights:

• Precision and Trust at Scale: Target contextual and/or brand-suitable inventory across AdLarge's full catalog that enables advertisers to target their message across relevant and suitable content bringing immeasurable value and security to the ad buying experience for the marketplace.
• Seamless Campaign Execution: The integration simplifies the advertising process, making it more efficient and user-friendly. Publishers can now forecast advertising tags and navigate the complexities of advertising campaign execution with confidence and ease.
• Enhanced Transparency and Accountability: AdLarge, long known for its commitment to transparency and accountability, and the first to partner with Flightpath, continues to deliver on its promise to advertisers.

"We are committed to providing the most effective and brand-suitable advertising options to our clients," said Ilwira Marciszek, SVP of Revenue Operations and Digital Sales for AdLarge. "Our partnership with Flightpath and Sounder is yet another way we are bringing to market tools that create innovative and unmatched solutions, transparency and continue to build trust within the entire process of podcast ad sales."

Brittany Hall, Sounder's Vice President of Sales and Client Success, added: "This collaboration marks a significant milestone in the world of advertising, offering advertisers unprecedented control, precision, and efficiency in their campaigns, the same way they can in other mediums like display and video."

"AdLarge is a proven leader in the industry. By bringing together two complementary partners like Sounder and Flightpath, we can work together to create significant value for the agencies and brands that AdLarge serves," remarked Flightpath CEO and Founder, Sean Howard.

Bazaarvoice and It'sRapid announced a strategic partnership to elevate brand engagement through user-generated content, images and videos.

Bazaarvoice, the leading provider of product reviews and user-generated (UGC), social commerce, and sampling solutions, and It'sRapid, a premier platform for visual content creation spanning images, videos, and display ads, have announced a strategic partnership to enhance the digital commerce experience for brands.

Through this collaboration, It'sRapid will harness the power of Bazaarvoice's social commerce features, including ratings, reviews, and UGC syndication. Bazaarvoice's UGC is accessible to consumers on e-commerce platforms and can also be viewed in physical retail settings via mobile apps, electronic shelf labels, and price checkers. Data from the Bazaarvoice Network, which encompasses over 12,000 brands and retailers, indicates a 144% increase in conversion rates when consumers interact with UGC, leading to a 162% surge in revenue per visitor.

This groundbreaking alliance between It'sRapid and Bazaarvoice aims to offer unparalleled implementation of social commerce strategies. By integrating It'sRapid's content creation capabilities with Bazaarvoice's extensive UGC solutions, brands can seamlessly connect their overarching omnichannel commerce strategies, deriving insights, analytics, and tailor-made sales and marketing services for clients of all sizes. As an example, brands can now create testimonial product videos quickly and easily using the combined capabilities of Bazaarvoice and It'sRapid.

"Integrating our visual content solutions with Bazaarvoice will significantly enhance the consumer experience and foster brand growth across various sectors," said David Feinleib, Founder and CEO at It'sRapid. "Given our shared clientele and the complementary nature of our services, this partnership is pivotal for brands aiming to engage consumers from the consideration phase through to the point of purchase."

Shaun Lin, Director of Channel Partnerships at Bazaarvoice, commented, "Collaborating with It'sRapid allows us to present genuine and invaluable UGC to consumers at every stage of their purchasing journey, empowering them to make well-informed and confident buying decisions."

Comprehensive 120fps Picture Quality Enables Gamers to Fly Freely in the Clouds and Dive Deeply into the Seas in the 3D Fantasy World

Pixelworks, Inc., a leading provider of visual processing solutions, today announced that it has partnered with a flagship game IP, Revelation, developed by the Thunderfire Business Group, a game studio of the world's leading game developer, NetEase Games, and provided visual processing solutions to optimize the display quality of the mobile version of the game. The Revelation Mobile integrates Pixelworks' Rendering Accelerator SDK to significantly enhance the visual quality for mobile gaming. Coupled with a Pixelworks X7 visual processor, the Rendering Accelerator works as a bridge, delivering an exceptional 120fps visual experience on mobile devices with low power consumption, enabling a more immersive gaming experience for mobile gamers.

Revelation Mobile is a flagship mobile game developed by NetEase Games. Centered around the theme of oriental fantasy, the game creates a 3D fantasy world where characters can soar to the heights of the heavens and plunge into the depths of the seas. It faithfully recreates the vast and beautiful Cloud Song Continent. The game boasts stunning and eye-catching visuals, from the boundless cloudscapes to the enchanting underwater scenes, all meticulously crafted to bring the world to life. Rich colors, together with impressive lighting effects, make the Cloud Song Continent, a realm where diverse human landscapes intertwine with natural beauty, even more vivid and vibrant. Players follow their characters on a journey of growth, where navigating vast expanses of distant skies and deep oceans allows them to embrace innate sense of freedom, while simultaneously enduring the challenges of pioneering exploration and harvesting unique life experiences through blocking strategies and gaming moves.

As an open-world 3D action RPG game, the visual effects rendering of skill releases by game characters during battles is exceptionally exquisite and magnificent. High frame rate graphical output and efficient power management are critical to maximize mobile gamers' immersion in the visual aesthetics and enjoy a high-quality visual experience with ultra smoothness. In order to overcome the frequently encountered limitations and challenges associated with high frame rate gaming on mobile devices as well as further enhance the picture quality of the game, the production team of NetEase's Revelation Mobile engaged in deep technical cooperation with Pixelworks. This included the integration of Pixelworks' Rendering Accelerator SDK in order to achieve comprehensive visual optimization for mobile gaming – from production to display – enabling the display of stable 120fps game visuals on Android smartphones combined with low power consumption. As a result, players are able to enjoy a more immersive gaming experience in the incredibly vivid and 3D world of Revelation Mobile.

"We are very pleased to have cooperated with Pixelworks on Revelation Mobile." said Kang Kang, Technical Lead of NetEase's Revelation Mobile. "This partnership marks a positive innovation as both parties joined efforts to explore visual optimization of mobile games and enhance the gaming experience for mobile gamers. The picture quality of mobile games has always been a crucial focus for developers given that stunning game visuals and consistently high-frame-rate graphic output are what it takes to captivate the heart of players. Optimizing picture quality requires breakthroughs in various aspects, including graphic design and production, rendering accuracy, power consumption and battery life of smartphones. This collaboration with Pixelworks has provided us with a new practical solution to optimize the performance and picture quality of mobile gaming. Moving forward, we hope to continue leveraging Pixelworks' advanced technologies and rich experience in mobile visual processing to deliver a more realistic and immersive 120fps gaming experience, enabling mobile gamers to feel the thrill of flying through the clouds and plunging into the seas in the gaming world."

"We extend our gratitude to the production team of Revelation Mobile for recognizing the merits of Pixelworks' Rendering Accelerator SDK." said Jun Fang, Senior Marketing Director of Pixelworks. "As one of the masterpieces of mobile games with high picture quality, Revelation Mobile has received unanimous praise from mobile gamers for its exquisite and realistic landscape presentation and innovative gameplay. For most mobile gamers, an immersive gaming experience is what they are after, which further emphasizes the importance of dynamic image processing and the visual display smoothness of games. We are honored to have Pixelworks' visual optimization solutions integrated into Revelation Mobile to deliver an exceptional 120fps visual experience on mobile devices, and thus help take the picture quality of mobile games to a new level. We look forward to both parties delving deeper into the realm of mobile game visual displays, unlocking more development opportunities and collaboratively crafting immersive gaming experiences for end-users."

Fusing big data with traditional research methodologies to help brands identify, grow, and nurture Brand Fandom

Data driven insights and research company MarketCast today launched MarketCast Brand Tracking+™, an innovative new research solution that aims to transform how traditional brand research is conducted by the world's top brands. Through the fusion of consumer data, ad performance data, and an industry-first Brand Fandom framework, MarketCast Brand Tracking+ will help marketers better understand how their brand performance is shifting and its direct impact on the businesses' bottom line.

Today, practically every major brand conducts brand health research, representing billions of dollars in annual marketing spending. Despite this, brand tracking methodologies have hardly changed in decades, often looking back instead of forward and relying too much on consumer surveys while ignoring available big datasets. Now, MarketCast Brand Tracker+ changes the game. By combining behavioral data, such as Search, Smart TV, Social, and Purchases, with advertising performance data and survey research, Brand Tracking+ helps marketers pinpoint why shifts in brand performance are happening, and what actions they can take with their marketing campaigns to pivot.

"The bringing together of big datasets with survey-based research will transform traditional brand tracking research from playing a passive role in the marketing organization to being a powerful signal for understanding marketing effectiveness," said John Batter, CEO of MarketCast. "With MarketCast Brand Tracking+, we are finally connecting the dots between what people think and say about brands in traditional research surveys to how they engage with them in the real-world and in real-time through product purchases and other conversions. Combined, this provides CMOs a powerful view into how brand performance directly impacts the marketing and sales funnel."

At its core, MarketCast Brand Tracking+ features an innovative Brand Fandom research model and scoring methodology that identifies the key drivers of Brand Fandom. According to MarketCast's research, fans of brands are six times more likely to pay more for that brand's products and services and fifteen times more likely to advocate for them. In addition, when brands have public missteps or ship products that miss the mark, which they occasionally do, brand fans are eight times more likely to remain loyal and even defend them.

"Fandom is every brand's superpower, and every brand wants fans, whether they are a multi-billion-dollar beverage maker or a software supplier," said Edward Trujillo, senior vice president of Brand Solutions at MarketCast. "MarketCast Brand Tracking+ helps brands create a roadmap for building Brand Fandom by identifying the factors influencing it, from people's passions and emotional connections for their favorite brands to how they engage with and advocate for them daily."

MarketCast Brand Tracking+ focuses on three core drivers of brand fandom, including:

1) Brand Presence in the market.
2) Brand Distinction in its category and among competitors.
3) Brand Relevance to the lives of the audiences it serves.

These Fandom drivers are supported by more than 40 additional inputs, gathered through consumer surveys, and then connected to millions of behavioral datapoints to understand how fans are engaging with the brands in real-time. Together, this forms the basis for a single MarketCast Fandom Score that marketers can compare over time with their competitors, and across other brand categories, while also playing a role in predicting future brand performance.

Extendly, a leading provider of white label support services for marketing agencies and SaaSprenuers, is excited to announce the acquisition of SaaS Boltons, a platform dedicated to HighLevel users and SaaS businesses. This strategic move reinforces Extendly's commitment to leveling the playing field for ambitious entrepreneurs and equipping them with the tools and support they need to succeed.

Extendly's mission is to empower HighLevelers on the platform by offering turnkey services, including 24/7 Branded WhiteLabel Support and the innovative SaaS Agency In A Box System. By providing these comprehensive solutions, Extendly significantly increases the chances of success for entrepreneurs and enables them to unleash their full potential.

Antoni Hoshino, CEO of SaaS Boltons, expressed his enthusiasm for the acquisition, stating, "We are thrilled to join forces with Extendly. Together, we will be able to create an even stronger community for HighLevel users and SaaS businesses. Our primary goal has always been to provide a space where users can discover and review a variety of tools to enhance their business operations. With Extendly's support, we can expand our offerings and provide valuable resources such as Virtual Assistants and snapshots, ensuring our platform's continued value and growth."

Beant Singh, CEO of Extendly, shared his vision for the future, saying, "We envision a future where SaaSprenuers, who started with nothing but a dream, can celebrate their success alongside other HighLevelers at the Level Up Summit, receiving SaaSprenuer awards. Our aim is to provide a fair shot at success for those who lack access to existing audiences or capital investments. With the acquisition of SaaS Boltons, we are further strengthening our ability to support and uplift entrepreneurs on the HighLevel platform."

SaaS Boltons will serve as a valuable resource for businesses listed on the platform, providing data insights, messaging features, and options for paid profile upgrades such as "validated" listings. The platform will function as a hub where HighLevel users and SaaS businesses can engage, share experiences, and foster mutual growth and success.

Free guidebook reveals $1,000 per Month Plan to Beat Industry Giants in Lead Generation

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced the release of its latest complimentary guidebook, Digital Marketing Strategy for SaaS Leaders, which provides a comprehensive, step-by-step approach to achieving effective lead generation while keeping expenses under $1,000 per month. This best practices guidebook empowers leaders of software-as-a-service (SaaS) companies with essential practical strategies to compete with industry giants and build a strong online presence.

In a competitive digital landscape, understanding and implementing a cost-effective marketing strategy is crucial for SaaS startups. The Digital Marketing Strategy for SaaS Leaders guidebook breaks down the complexities of digital marketing succinctly and decisively, offering actionable insights, tools, and strategies to help both seasoned marketers and newcomers succeed in this dynamic field. The guidebook also introduces readers to ZINFI and its innovative, modular approach to partner marketing software with an overview of the ZINFI platform's core modules, expansion modules, and snapshot views of affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentive management (PIM).

"There is a misconception that bigger budgets guarantee success in digital marketing," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "But years of experience working closely with software companies in a broad range of industries has taught us at ZINFI that strategic know-how is often more valuable than deep pockets. By committing to content-focused inbound digital marketing strategies that incorporate SEO principles and a robust social media presence, SaaS Leaders can achieve sustained lead generation and earn brand loyalty among their target audience."

The guidebook outlines a step-by-step approach to implementing digital marketing strategies effectively, with a focus on:

• Keyword analysis: Explains the importance of keyword research and long-tail keywords to improve organic search rankings and target specific audiences.
• Blog writing: Provides insights into crafting engaging blog content and explains how you can use tools like ChatGPT to overcome writing challenges.
• Email marketing: Explores the power of email marketing for nurturing leads and maintaining long-term customer relationships.
• Social media marketing: Emphasizes the value of consistency in social media presence and community building.
• Rinse & repeat: Advocates for the importance of consistency in marketing efforts and iterative improvement.
• One more thing: Highlights the significance of online reviews as a valuable business tool and source of customer insights.

The guidebook acknowledges there are significant challenges in this journey, but underscores the rewarding results of a smart, consistent strategy—steady lead growth and unwavering brand loyalty. Digital Marketing Strategy for SaaS Leaders emphasizes the importance of dedication and adaptability, arguing that success in digital marketing ultimately depends on the skills and strategies applied, not just the size of the budget.

To download the free best practices guidebook Digital Marketing Strategy for SaaS Leaders, click here: https://www.zinfi.com/guidebooks/digital-marketing-strategy-saas/

ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Fall 2023 G2 Grid^® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.

To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.