New beta-testing local video advertising platform provides a new source of potentially significant ad revenue for Loop TV

Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars, and college campuses, announced today that it has rolled out in beta testing a self-service video advertising platform (“Loops Ads Manager”) for local businesses and venues to advertise on the Loop Media platform. Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue, as Loop Media seeks to capture local advertising dollars that do not generally flow through the larger ad demand partners working with regional and national advertisers.

Local and regional venues, services, brands, businesses, and agencies will be able to place ads on any of Loop TV networks’ 71,000+ screens, including partner screens, via the Loop Media Ads Manager, built in partnership with OrkaTV. This partnership is designed to empower local and regional marketers’ access to Loop Media’s powerful network at am.loop.tv.

“The Out of Home Advertising Association of America (OAAA) estimates that national advertising makes up 35% of the yearly out of home advertising revenue and this is the area where Loop Media has primarily participated in since its inception,” said Jon Niermann, Chief Executive Officer of Loop Media. “With Loop Ads Manager, which we’ve built for the growing local demand for our platform, we are now able to more aggressively participate in the local advertising revenue stream which makes up 65% of the annual out of home advertising revenue. In addition, we’re providing our customers--and essentially any local business--the opportunity to advertise directly on the Loop TV platform in their local markets or beyond. Advertisers will be able to select their choice of markets anywhere in the nation with a quick, efficient, easy to use tool, and at an advertising entry price point that a local business owner can justify and manage,” Niermann continued.

OrkaTV built the Loop Ads Manager on top of its best-in-class Streaming TV ad tech infrastructure. This enables Loop TV to offer differentiated features such as the proprietary “Venue Type” forecasting tool for targeting desired audiences watching TV-Out-of-Home (TVOOH) FAST channels. The Loop Ads Manager can ingest existing creative, or its creative experts with decades of experience can assist a business owner in creating a new ad with minimal input.

“We built the Loop Ads Manager to democratize the entire process and cut through the prohibitive cost thresholds, clutter and usability issues that are inherent in most DSPs,” said Mike Woods, Chief Executive Officer, and Founder of OrkaTV. “The result is the easiest way for small businesses or any business to get their ads on Loop TV’s premium streaming TV channels,” he added.

“We love having Loop TV in our venue! We are even more excited to be able to efficiently advertise The Pink Tub in other venues in order to reach new customers in our local market at a cost that is affordable for us!” said Victoria E. Thomas-Bodie, Founder & Executive Vice President of Operations at The Pink Tub, an opulent organic handmade body and bath brand based in Indianapolis, Indiana.

Loop Ads Manager will begin service in beta-testing mode on September 21st.

Mediawrkz, the specialist Publisher Monetization Solutions Division of Datawrkz - is excited to announce that it has been recognized as a Google Certified Publishing Partner (GCPP). This prized certification (achieved by a limited set of Google partners) solidifies Mediawrkz’s position as a trusted, transparent partner to online publishers and showcases its proficiency across a variety of Google monetization products like Google Ad Manager. The certification reinforces Mediawrkz’s commitment to working hand-in-hand with publishers, fostering growth, and unlocking new opportunities powered by the latest technologies from Google.

The GCPP certification process is a multi-step approach that involves rigorous evaluation of Mediawrkz’s ability to deliver exceptional service, offer and maintain the highest performance standards, and consistently meet and exceed publisher expectations. The accomplishment shines a light on Mediawrkz’s commitment to empowering online publishers to maximize ad revenue with Google’s suite of advanced publisher monetization tools.

Publishers enjoy several exclusive benefits by working with Mediawrkz:

• Expertise: Being a GCPP partner enables our teams to access the latest resources and training from Google. This gives publishers the trust & confidence to rely on our expertise to set up and optimize digital content that attracts the most profitable and relevant advertising.
  
  
• Access: GCPP partners are plugged into the Google Ecosystem. So they stay ahead of the curve. Partners have advanced access to the latest Google products and features by passing Google-administered exams every year.
  
  
• Results: GCPP Partners provide cutting-edge strategies and solutions powered by Google’s advanced monetization technologies that maximize results consistently

Senthil Govindan, the CEO of Datawrkz expressed, “Our longstanding partnership with Google has been key to our success as a trusted publisher partner. Earning GCPP stripes is a truly proud and momentous accomplishment for us all here at Datawrkz. It reaffirms our expertise in guiding publishers in every aspect of their monetization journey.”

Arunprabu Kesavan, Head of Mediawrkz commented, “Becoming a Google Certified Publishing Partner is an important milestone for Mediawrkz. This recognition further validates our expertise in and dedication to helping publishers maximize their ad revenue. We are proud to partner with Google and look forward to continuing our work in delivering exceptional results for our clients.”

Kim Attains SOC 2 Type 1 Compliance

Kim, the no-code, SaaS, patent-protected document generation, assembly, and workflow automation platform, is proud to announce the successful completion of the System and Organization Controls 2 (SOC 2) Type 1 compliance certification for its cloud-hosted platform. This achievement underlines Kim's unwavering dedication to the highest standards of data security and customer privacy.

SOC 2 evaluates an organization's control environment based on trust service principles, covering critical aspects such as security, availability, processing integrity, confidentiality, and privacy. While SOC 2 compliance is an optional standard, it holds exceptional regard within the SaaS industry. Kim's swift acquisition of the certification underscores the company's robust approach to security and privacy practices.

"Kim's patent-protected technology has been designed carefully with security at its core. Achieving SOC 2 Type 1 compliance, alongside our IS27001 accreditation, reflects our dedication to safeguarding our users' data and privacy," said Richard Yawn, Founder and CTO at Kim. "We are committed to solving customer problems and delivering a seamless and secure experience for our customers.

This certification marks another milestone in Kim's journey to provide secure and efficient document and workflow automation solutions for small, mid-sized and large enterprises.

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Yossi Almani as Chief Legal Officer, effective immediately. As a member of the senior leadership team, Almani will report directly to Lisa Utzschneider, CEO, and oversee the global legal and compliance functions. He will play a pivotal role in strengthening IAS's commitment to fully protecting consumer privacy and combatting disinformation, while providing marketers with greater transparency into their ad spend.

"I am thrilled to announce Yossi Almani as our new Chief Legal Officer," said Lisa Utzschneider, IAS CEO. "Yossi brings 15 years of legal experience as both in-house general counsel and has held positions with top law firms. His expertise in privacy law will ensure IAS is at the forefront of industry compliance standards."

Based in New York City, Almani is a global legal leader with a broad range of experience with both public and private companies. He has demonstrated success at representing U.S. and international financial institutions and other clients, and has also driven public company functions and legal and business strategies on data privacy, compliance, and M&A. 

Prior to joining IAS, Almani was General Counsel at Affinity Solutions, Inc., a leading consumer purchase insights company, supporting digital advertising and other industries. Previously, he also served as VP of Corporate, Securities and Licensing of Revlon, Inc., a worldwide beauty and cosmetic company. In addition, he was a Senior Associate at Paul, Weiss.

"IAS has established itself as a global leader in media measurement and optimization," said Almani. "I am excited to bring my legal expertise to a company that is at the forefront of bringing trust and transparency to the digital media landscape."

Almani holds a LL.M. (Harlan Fiske Stone Scholar) from Columbia University School of Law; and a M.A. in Law and Economics, a LL.B. and a B.A. (magna cum laude) from Tel Aviv University. Almani is also CIPP/US certified by the International Association of Privacy Professionals (IAPP).

DAT Freight & Analytics today introduced the first purpose-built, AI-powered identity fraud detection and prevention platform through a partnership with Verosint, to help prevent the unauthorized use of customer login credentials and combat the growing threat of identity theft in trucking and logistics.

Through this new technology, DAT can now leverage AI and machine learning to validate user identities and scrutinize suspicious accounts. Users of the DAT network can now:

• Verify the identity of the entities they are doing business with.
• Ensure the legitimacy of load postings on the DAT load board.
• Monitor, detect and block fraud in real time.
• Leverage industry-leading DAT rules, signals and intelligence to identify signatures and block fraud.

DAT’s AI-powered identity-verification solution is powered by Verosint and works in the background to maintain a secure and seamless login experience for legitimate users. It harnesses DAT’s expertise in data, analytics, and generative AI to detect potential fraudulent activity and stop unauthorized access to DAT One, the industry’s largest freight marketplace and analytics platform.

Stephen Shoaff, CEO & Co-founder of Verosint says: “Identity based cyber crime is challenging all businesses and account fraud is a key enabler of these crimes. We are thrilled DAT chose our platform to monitor all identity transactions for real-time detection and prevention of fraud. Our combined expertise will deliver the industry’s highest protection against fraudulent identity events, setting what we believe to be a new standard.”

The partnership is a significant step in DAT’s multifaceted fraud-prevention program announced earlier this year. The program includes:

• Predictive fraud detection, identity verification and multi-factor authentication to detect and stop suspicious logins.
• An expanded Network Integrity Unit (NIU) dedicated to investigating reports of fraud and maintaining DAT as the most trusted freight marketplace.
• Anti-fraud education and training for customers.
• Collaboration with customers and industry partners, law enforcement agencies and regulators in the fight against fraud.

Like so many other industries, the truckload freight market has been plagued by bad actors looking to exploit carriers, brokers and shippers with various identity theft scams. DAT reports that 56% of the fraud cases it investigates are identity-related, driven by account takeovers, credential stuffing, new-account fraud and synthetic (BOT) accounts.

Without sophisticated identity verification to detect and preempt potential fraud at scale, operators of online freight networks have to investigate reports of suspicious activity individually, a laborious manual process. This AI and Machine Language-based innovation enables DAT to intervene swiftly and selectively, enhancing its ability to prevent fraud activity before it happens.

Mac Pinkerton, President of North American Surface Transportation at C.H. Robinson said: “Automated identity verification is a game-changer. The ability to automatically detect and stop cybercriminals in real-time is crucial to a more secure freight marketplace and a testament to DAT’s commitment to fighting fraud.”

“Ensuring a safe, secure and scalable network for our customers is DAT’s top priority,” said Satish Maripuri, CEO & President at DAT. “Innovating closely with our customers on our fraud-prevention program is already yielding substantial results. Verosint’s identity-centric platform combined with DAT’s data and AI capabilities takes identity verification to a new level - a first in the industry.”