News
LG Ad Solutions Announces LoopIQ, A New CTV Targeting and Measurement Product, Delivered in Partnership with Affinity Solutions
advertising 27 Sep 2023
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic product partnership with leading consumer purchase insights company Affinity Solutions (Affinity), named LoopIQ. This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend. "The partnership between LG Ad Solutions and Affinity to launch LoopIQ marks a significant evolution in the CTV advertising landscape,” said Tony Marlow, Global Chief Marketing Officer of LG Ad Solutions. "LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionize the way brands reach and resonate with their audiences in ad-supported streaming environments." LoopIQ comes as a response to the ever-growing demand for more refined targeting and tangible measurement methods in the CTV space. By integrating purchase data with existing capabilities such as privacy-compliant automatic content recognition (ACR) technology, brands can now achieve unprecedented precision, ensuring their advertising spend is optimized for the right audiences with the most impactful results. Affinity's robust expertise in data analytics combined with LG Ad Solutions' vast CTV advertising infrastructure creates a formidable solution in LoopIQ. This partnership solidifies both companies' commitment to pushing the boundaries of what's possible in the CTV ad space, delivering more value to advertisers while enhancing viewer experiences. “We are thrilled to join forces with LG Ad Solutions on this groundbreaking endeavor. LoopIQ is a testament to our joint vision of harnessing exclusive consumer purchase data to craft more meaningful outcomes and efficient advertising experiences," said Damian Garbaccio, Chief Business & Marketing Officer of Affinity. The introduction of LoopIQ promises not only to redefine how brands approach CTV advertising but also to set new benchmarks for ROI in the sector.LoopIQ brings best-in-class closed-loop purchase data to CTV targeting and measurement
Acquia Launches Acquia Exchange, Providing an Integration Hub for Open Digital Experience Platform
digital experience 27 Sep 2023
Acquia, the digital experience leader, today announced the launch of an integration hub, Acquia Exchange, that enhances the flexibility and extensibility of its digital experience platform. Acquia Exchange offers customers a single destination to discover integrations, connectors, and modules that enhance Acquia solutions and connect them to those of other technology providers. This intuitive hub makes it easier for organizations to extend the power of their digital experience platform (DXP) using proven technology from Acquia’s ecosystem of SaaS partners. “Acquia’s DXP provides a platform that can easily integrate with products from other providers, so customers can create the solutions that best meet their needs,” said Deanna Ballew, Senior Vice President of DXP Products at Acquia. “With Acquia Exchange, customers can take their Acquia products further, expand on the foundations of their martech stack, and connect those tools within their preferred digital ecosystem. Because Acquia solutions are open and connections already exist with leading martech products, our customers can maximize use of their data and content across their own digital experience platforms.” As an open and composable DXP, Acquia allows for integrations with a wide range of third-party marketing, sales, and digital technologies. This enables customers to build the most productive digital experiences that meet the precise requirements of their own audiences. Now, with Acquia Exchange, customers can explore integrations by company name, technology category, or Acquia product. Acquia Exchange helps customers discover three different types of integrations: Acquia Exchange is an enhancement to the Acquia Technology Alliance Partner program allowing an easier way for partners to promote their solutions and connect with customers. “As a technology vendor, I hear ‘partnering’ everywhere these days; the word has become so overused it almost has no meaning,” said Eric Fulmer, CEO of ShotFlow and Acquia Technology Alliance Program partner. “The difference when partnering with Acquia is a true commitment to solve client problems. Partnering is a long-term strategy to create better solutions for our mutual clients, and it’s baked into the Acquia culture.”One-stop source for industry-leading martech and developer tools that extend the power of Acquia’s open and composable DXP
OneTrust Named a Worldwide Leader in IDC MarketScape for Data Privacy Compliance Software
cloud technology 26 Sep 2023
Report highlights the breadth and enterprise scale of OneTrust's platform
OneTrust, the market-defining leader for trust intelligence, today announced it has been named a Leader in the IDC MarketScape: Worldwide Data Privacy Compliance Software 2023 Vendor Assessment. Companies were evaluated along critical product success factors such as dynamic consent management, automated data discovery and classification, and advanced artificial intelligence capabilities. In addition, OneTrust was recognized for its rapid customer growth, large customer base, and the breadth and scale of its platform.
According to the IDC MarketScape, "OneTrust is on top of every major regulatory movement and can respond in kind." OneTrust provides extensive research and real-time regulatory intelligence across hundreds of jurisdictions so that customers can quickly understand and adapt to regulatory change.
The IDC MarketScape also states that "OneTrust is a one-stop shop for data privacy compliance." To meet the company's mission of responsible use across the data lifecycle, OneTrust brings together consent and preferences, privacy management, and data governance into a unified platform.
"Privacy has expanded from a compliance initiative to a data and trust imperative," said Kabir Barday, CEO of OneTrust. "Our customers see trust as a key enabler for innovation and view privacy as a differentiator. We thank them for their belief in OneTrust as the platform to help them achieve it."
In addition to being named a Leader in the IDC MarketScape report, OneTrust recently ranked #1 for 2022 market share in IDC's latest Worldwide Data Privacy Compliance Software Market Shares report, titled "OneTrust Continues to Hold Its Large Lead Over the Market." The report (doc #US50209423) was published in May 2023 and reflects market share for the most recent complete calendar year.
HubSpot Named a Leader in the 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for the Third Consecutive Year
marketing 26 Sep 2023
HubSpot, the customer platform for scaling businesses, today announced that it’s been placed in the Leaders Quadrant of 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms report.* HubSpot was evaluated for Marketing Hub based on its Completeness of Vision and Ability to Execute, and was named a Leader in the category by Gartner for the third consecutive year.
The way that companies find and engage with customers is changing. From an unpredictable economy to the AI revolution, marketers are under more pressure than ever to adapt. New channels are emerging, while others are saturated, and 63% of businesses say that previous growth strategies are now less effective.**
Today, scaling companies need a customer platform that empowers connection across the entire customer journey—and it all starts with world-class marketing tools. Marketing Hub, HubSpot’s marketing software, is powered by its Smart CRM, unifying data and leveraging HubSpot AI to help marketers craft personalized journeys that attract, engage and delight customers and prospects. Customers using Marketing Hub for six months have seen an 81% increase in deal close rate, 108% increase in web traffic, and 115% increase in leads.***
“With customer behavior evolving quickly, marketers need connected tools and unified data to help them be more effective,” said Nicholas Holland, VP Product, Marketing Hub, at HubSpot. “We’re thrilled that Gartner has recognized us as a Leader for a third consecutive year. HubSpot is committed to helping our customers grow, and with launches like HubSpot AI Assistant, SMS messaging, and robust consent features, we believe marketers can trust HubSpot is always innovating on their behalf.”
Recent enhancements to Marketing Hub include:
- To help our customers navigate the increases in complexity, we've brought them Customer Journey Analytics and SMS messaging.
- To help them market in a privacy first world, we've brought them an enhanced security center, ad conversion events and cookie management.
- To help them unify their data, we've brought them custom object builder, sophisticated segmentation and reporting, and deeper integrations with Salesforce, Netsuite and Dynamics.
- To help them supercharge their productivity, we've incorporated HubSpot AI throughout Marketing Hub so customers can use generative AI to create campaigns, blogs, social posts, email subject lines, images, and more in a flash.
- A full list of new features and a product roadmap for Marketing Hub can be found here.
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with your unique business and technology needs.
View a complimentary copy of the Magic Quadrant report to learn more about Marketing Hub’s strengths and cautions, among other providers’ offerings, here.
*Source: Gartner, “Magic Quadrant for B2B Marketing Automation Platforms,” Rick LaFond, Matthew Wakeman, Jeffrey Cohen, Jeff Goldberg, Alan Antin, 20 September 2023.
**Marketing Research, HubSpot, 2023
***HubSpot, 2023
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Gartner is a registered trademark and service mark and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved
Tray.io Unveils AI-powered Universal Automation Cloud™: Unified Multi-experience iPaaS Cuts Integration Time from Months to Days
artificial intelligence 26 Sep 2023
Tray.io, creator of the AI-powered, multi-experience iPaaS, today announced the release of the Tray Universal Automation Cloud™, a unified iPaaS solution that speeds time-to-integration from months to days by eliminating the need for disparate tools and technologies to automate sophisticated internal and external business processes. Whether companies are modernizing their integration strategy, automating critical workflows or building an integration marketplace for their employees or ecosystem partners, the Tray Universal Automation Cloud seamlessly connects systems and processes to simplify the enterprise tech stack and break down the departmental barriers hindering the pace of digital transformation. With three ways to work — developers in Tray Code, business technologists in the low-code Tray Build environment or managers and front-line employees through a no-code natural language experience in Tray Chat — enterprises benefit from a unified platform consisting of transformational capabilities across process automation, data integration, connectivity and ecosystem activation. Powered by Tray Merlin AI, a unique platform-level intelligence layer that infuses AI into every experience, companies can accelerate integration delivery at every level and across every team by leveraging AI across the end-to-end experience, from augmented development to on-demand, chat-first automation. Underpinned by an Enterprise Core, the Tray Universal Automation Cloud delivers the foundational composability, elasticity, observability, governance, security and control required for companies to quickly and collaboratively develop integrations and automations at scale. “Enterprises not born in the digital age are challenged with modernizing their approach to integration — a must for achieving competitive advantage,” said Rich Waldron, CEO and co-founder, Tray.io. “Fortuitously, just as the cloud created new technologies and reshaped entire organizations, there is a fresh mandate to figure out AI strategies for the enterprise. To operate in the same digital timezone as their competitors, the convergence of integration modernization and AI is a once in a career opportunity for IT leaders to unify their integration platforms and increase execution velocity. Unlike competitors, the Tray Universal Automation Cloud takes care of the integration experience for developers, business technologists and front-line employees and managers on a single platform. It seamlessly integrates AI, laying the critical groundwork for enterprises to reimagine their integration and automation capabilities at the speed, scale and governance they expect.” Tray Universal Automation Cloud Combines AI-powered Integration and Automation Development with Critical Enterprise Governance to Speed Integration Initiatives According to Gartner®, “89% of boards agree digital is an implicit part of growth strategy, but 81% report they have not made progress toward or achieved their digital business transformation goals.”1 Today’s complex tech stacks require a unified integration and automation solution to achieve peak operational efficiency in line with modernization objectives. The Tray Universal Automation Cloud offers enterprises an accelerated approach to automating sophisticated internal and external business processes, such as lead management or order-to-cash; integrating and transforming bulk or real-time data; creating product integrations; or integrating with their customers, suppliers and partners. Enterprises standardizing on Tray.io are not bound by the constraints of legacy technology as they can now use one, modern cloud service to satisfy automation use cases inside their organizations and across their customer and partner ecosystems. With three AI-augmented experiences to choose from — Tray Code, Tray Build and Tray Chat — developers, business technologists and front-line managers can each work in the way that best suits them, further accelerating velocity and productivity. Engineering teams who are working code-first, technologists who prefer using low- and no-code tooling and front-line employees looking for on-demand automations can now easily collaborate, reuse and reinvent processes using a single platform. For example: Tray Merlin AI, the platform’s intelligence layer, brings LLM-powered integration and automation development to every experience — from AI-augmented development in Tray Build that accelerates building robust integrations to LLM-powered conversations in Tray Chat that turns simple, natural language inputs into on-demand automations. “AI is transforming what companies can expect from integrations and automations, unleashing a torrent of previously untapped technical talent and dramatically accelerating the velocity of every team,” said Alistair Russell, CTO and co-founder, Tray.io. “With the Tray Universal Automation Cloud, not only can nontechnical employees use AI to create automated workflows, but developers can take advantage of Tray.io’s comprehensive APIs and the platform’s extensive capabilities for governance, scale, error handling and testing to build game-changing integrations and applications for their organizations.” The Tray Universal Automation Cloud includes advanced capabilities to automate sophisticated business workflows with code-grade business logic as well as integrated data services with support for data mapping, data storage, tables and lookups. Companies can further accelerate their integration and modernization initiatives by connecting to any app, database, service, API or custom connector to power self-service automations and integrations for its entire ecosystem of customers, suppliers and partners. The foundation of the Tray Universal Automation Cloud, the Enterprise Core, brings together everything enterprises need to grow with confidence. Modern governance, security and instrumentation provide the visibility and control IT expects while avoiding technical debt by relying on Tray.io’s testing, error-handling and debugging capabilities. With elastic scalability, support for deployment across regions and connectivity to on-premises and cloud stacks, teams can scale their hyperautomation initiatives with ease. With usage-based pricing, companies only pay for what they use, guaranteeing uninterrupted access to the Tray platform so they can build what they need without decelerating automation initiatives.Eliminates Tech Stack Complexity and Data Silos, Freeing Teams to Quickly and Collaboratively Automate Business Processes and Activate Ecosystem Integrations
Sprinklr Appoints New EVP of Customer Operations, Scott Harvey
customer experience management 26 Sep 2023
Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the appointment of Scott Harvey as executive vice president of customer operations. Mr. Harvey will report directly to Sprinklr Founder and CEO Ragy Thomas and join the Executive Leadership Team to help drive durable, long-term growth by optimizing customer-facing operations from pre-sales solution consulting through post-sales customer success and recurring services. This includes digital customer transformation work, providing customers access to Sprinklr thought leadership, and a strategic approach to value realization. Mr. Harvey joins Sprinklr from Stripe, where he served as global head of technical sales and services, with responsibility for the pre-sales and post-sales organizations focused on driving customer adoption and consumption of Stripe product offerings. During his tenure, Stripe saw revenue more than double. Prior to Stripe, Mr. Harvey spent more than six years in senior leadership positions with ServiceNow, Inc., including SVP of Solution Sales and SVP of Solution Consulting. During his tenure, ServiceNow, Inc., experienced accelerated growth and scale with revenue soaring from $425 million to $4.5 billion and its workforce from 1,800 to 13,000. “The Sprinklr unified customer experience management (Unified-CXM) platform built with proprietary AI is a no compromise approach to better customer experiences for the world’s leading enterprise brands. With our unique ability to unify customer experiences, we are attracting world-class leaders like Scott to help optimize our customer-facing operations as we continue our journey of growth and scale,” said Mr. Thomas. “Scott will help strengthen our pre- and post-sales rigor so sales can translate our world-class technology to measurable and transformative business value and our post sales can deliver on the promises made one hundred percent of the time.” “The most exciting thing about joining Sprinklr is the opportunity to work directly with iconic brands and strategic partners across almost all industries to help transform businesses and their front office. When there is opportunity to grow into new or existing accounts while providing increased value, that is an exciting journey that I want to be a part of,” said Mr. Harvey.Stripe and ServiceNow veteran, Scott Harvey, joins Sprinklr to help accelerate growth with expertise in optimizing customer-facing operations.
Zero Trust Creator John Kindervag Joins Illumio to Accelerate Adoption of Zero Trust Segmentation
analytics 26 Sep 2023
Former practitioner, analyst, and Palo Alto Networks executive on a mission to protect organizations by bringing microsegmentation to every Zero Trust deployment
Illumio, Inc., the Zero Trust Segmentation company, today announced John Kindervag is joining the company as Chief Evangelist. With over 25 years of experience as a practitioner and industry analyst, Kindervag is one of the world’s foremost cybersecurity experts and is known for creating the transformational Zero Trust Model of cybersecurity. At Illumio, Kindervag is responsible for driving the adoption of Zero Trust Segmentation through high-touch advocacy and forward-thinking thought leadership.
“I am on a mission to drive adoption of Zero Trust to stop breaches from spreading into disasters. Illumio is uniquely positioned to further that mission with its pioneering Zero Trust Segmentation platform, which is an essential piece of any security strategy. Not only is the market at a turning point and facing exponential growth over the next three years, but Illumio has consistently evolved technologically to remain ahead of the changing cybersecurity demands organizations face. I’ve been fortunate to have an impactful career in security, but I believe Zero Trust Segmentation and Illumio will represent my most important chapter,” said Kindervag.
Kindervag brings over 25 years of intellectual leadership in the cybersecurity space to his role as Chief Evangelist. He joins Illumio from MSSP ON2IT, where he led cybersecurity strategy as a senior vice president. Previously, he served as field CTO at Palo Alto Networks. Before that, Kindervag spent over eight years as a Vice President and Principal Analyst on the security and risk team at Forrester Research. It was there that he famously developed the concept of Zero Trust, an architectural approach founded on the principle of “never trust, always verify” that operates on the assumption that breaches are inevitable and that threats can originate from anywhere, even inside the network. Kindervag also serves as an advisor to several organizations, including the Cloud Security Alliance and Venture Capital firm NightDragon, and he was a contributor to the National Security Telecommunications Advisory Committee Report to the President.
“The need to adopt Zero Trust Segmentation has never been more urgent. Bad actors are becoming increasingly sophisticated, and attacks continue to evade detection and prevention tactics, which is why security teams are focusing on building cyber resilience to stop inevitable breaches from turning into catastrophic outcomes,” said Gautam Mehandru, CMO of Illumio. “As the creator of Zero Trust, John understands the foundational role that ZTS plays better than anyone. We are proud to work with him to accelerate how quickly organizations can adopt a full Zero Trust architecture and to drive rapid growth of ZTS around the world.”
TripleBlind Appoints Prat Moghe as CEO and Announces New AI Privacy Platform
technology 26 Sep 2023
Company’s patented AI Blinding™ technology delivers practical and proven solutions to unblock AI adoption in enterprises and healthcare systems
TripleBlind, the leader in AI and data privacy, today announced the appointment of former Cloudera Executive Vice President (EVP), Prat Moghe, as its new CEO. The company also announced its AI Privacy Platform to ensure automatic end-to-end privacy protection across the breadth of the full AI lifecycle from analytics, training, prompting, and inferencing.
The new platform is built on patented AI Blinding™ technologies, such as Blind Learning and Blind Inferencing, that provide industry leading price performance and accuracy for privacy enhancement for all AI workloads. From its inception, TripleBlind has focused on developing the most performant and usable technologies that ensure privacy between AI models and sensitive data. TripleBlind has partnered with leading healthcare providers to develop transformative platforms to privately discover, validate and deploy AI algorithms on de-identified data to accelerate patient outcomes.
Enterprise leaders are aware of the transformative potential of AI. These applications hold the promise of unlocking an impressive economic windfall, estimated at $2.6 trillion to $4.4 trillion annually across various industries (McKinsey, 2023). However, their enthusiasm is tempered by the pressing concern of data privacy, as 77% of enterprises identify the evolving regulatory landscape as an obstacle to the widespread adoption of Large Language Models (LLMs).
“Balancing the promise of Gen AI’s growth, particularly LLMs, with the need to safeguard privacy has become a challenge for forward-thinking leaders. As a key tenet of responsible AI, privacy of sensitive data in use is an open challenge today,” said Riddhiman Das, co-founder and Chief Product Officer at TripleBlind. “I am thrilled to team up with Prat to launch our platform at a time when organizations look to actualize the massive impact AI can deliver.”
Prat Moghe was recently appointed as CEO at TripleBlind to spearhead the growth of TripleBlind’s team, customer base, and product offerings. Moghe brings a wealth of experience in building and scaling category creating technology leaders in data and analytics including Cloudera and Netezza, as well as growing early-stage startups through product market fit.
“TripleBlind’s AI Privacy Platform is the result of years of research and multiple inventions by some of the most brilliant minds in cryptography and privacy. I am excited to be part of the team to help accelerate the growth of responsible AI powered by enterprise data,” said Prat Moghe, CEO at TripleBlind. “A growing number of healthcare systems and enterprises are excited to partner with us, and we’re looking forward to welcoming them to our early access program.”
"As we launch our VELOCITY platform to help the pharmaceutical industry with data science insights on-demand, Sentier is coming to the market with new Gen AI-based tools. Partnering with TripleBlind provides our clients with the trust that end-to-end privacy is enabled between models and enterprise data," said Rich Sokolosky, CEO at Sentier Analytics, a leading AI company for life sciences and a member of TripleBlind’s early access program.
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