• Groundbreaking suite of 12 AI tools rolled out to teams and offices since early 2023

• Cutting-edge technology includes Sage, a proprietary ChatGPT-powered platform that rapidly synthesizes firmwide information, data and insight to drive client work

• Tools will fuel teams' productivity and maximize value delivered for clients

Bain & Company is pleased to confirm more details of its pioneering use of artificial intelligence tools it has developed and is deploying worldwide to equip its 18,500-strong multi-disciplinary teams with an extensive and powerful suite of cutting-edge AI technology.

The groundbreaking AI tools have been rolled out across the firm in planned phases since early in 2023.

At the core of the technology solutions now enabling 'Bainies' worldwide with AI to enhance their efficiency, productivity, and the effectiveness of their work is Sage, a state-of-the-art proprietary chat platform powered by GPT 4.0 LLM from OpenAI. Sage provides Bain teams ability to generate incredible insights leveraging the wealth of Bain's collective proprietary data and expertise in matter of seconds.

It combines this with a simple and seamless front-end for users, allowing Bainies to harness it to accelerate and strengthen innovation and the development of business ideas and solutions firm-wide.

Sage is one of 12 generative AI-based tools Bain has deployed. It was developed in collaboration with OpenAI, the company behind the large-language-model AI technologies ChatGPT and GPT-4, with which Bain & Company formed a global strategic alliance in February this year.

"The world continues to find powerful uses for AI that fuel innovation, productivity and business growth. It's vital for companies to identify not just how AI will impact them, but to also master how they can benefit from this technology that will be critical to long-term competitive advantage," said Manny Maceda, Bain's worldwide managing partner. "At Bain, we understand the importance of exploring these new capabilities now and of equipping our teams with the tools to bring AI's full potential to our clients."

In addition to Sage, Bain is also implementing a full range of other AI-powered tools across the firm. These include Microsoft Copilot, which harnesses the power of generative AI to enhance productivity by performing routine tasks, draft content, and summarizes insights across the Microsoft Office product suite.

Other examples of Bain's proprietary generative AI capabilities include the Expert Call Guide Draft Generator which assists in drafting interview guides and a tool which categorizes datasets and provides sentiment analysis. Still more AI tools are in development at Bain with the goal of deploying AI securely, safely and at scale in the firm.

"I am incredibly proud of what our firm and our technology and knowledge teams have been able to accomplish as we realize and leverage the benefits of AI," said Ramesh Razdan, Bain's global chief technology and information officer. "Rolling out new technologies at this level can be challenging, especially when the technology is still evolving. Our teams have been exceptional in providing the market-leading capabilities and the proper training necessary to effectively deploy generative AI, helping employees understand what these tools can do for them."

Treffiletti brings successful record from BlueKai, Oracle Data Cloud & Voicea as well as multiple successful stints in ad agency leadership to drive growth for this rapidly expanding channel

Rembrand, the Product Placement Platform powered by Generative AI, today is announcing the hiring of Cory Treffiletti as Chief Marketing Officer. Treffiletti rejoins a team that has been consistently successful with companies such as BlueKai, Oracle Data Cloud and Voicea, as well as his own prior experience in the advertising agency business with such early successes as i-Traffic, Freestyle Interactive and Carat Fusion. The arrival of Treffiletti signals the rapid growth that Rembrand has seen since launch earlier this year. Back in February, Rembrand announced its automated approach to leveraging AI to identify and insert virtual product placement at scale for brand advertisers.

"I am very excited to again work with this team," said Treffiletti. "We've seen much success in the past with our prior ventures, and I truly value the chance to do it again. We are quickly building a new category for brand advertisers to reach a targeted audience at scale. Product Placement offers a unique opportunity that essentially guarantees attention for brands in highly impactful content, and now we can offer it in hours rather than weeks, at scale like paid search or display advertising does."

In a very short time, Rembrand has launched campaigns with multiple Fortune 100 brands while establishing relationships with hundreds of Content Creators who publish video content on YouTube and Tik Tok. In these campaigns, Rembrand has proven that it can offer large advertisers a way to be integrated quickly into high-quality video content. Initial results have shown that consumers who are seeing Virtual Product Placement (VPP) are 10x more likely to pay attention to the brands embedded in the content. This level of awareness and engagement is more efficient and less interruptive than traditional sponsored posts. This gives brands a highly efficient media-like' way of integrating their products into organic content.

"Cory knows how to engage with the audience of marketers and advertisers better than most anyone else, and we have a proven track record working together on multiple businesses," said Omar Tawakol, CEO of Rembrand. "He was a natural for us to bring into the team to help us spur the growth of the business."

Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers

Mediaocean, the mission-critical platform for omnichannel advertising, announces the reintroduction of Flashtalking as the leading independent ad tech stack for creative relevance and activation across all digital marketing channels. With refreshed branding and a new website to reflect its vision for the future of advertising, Flashtalking provides innovative solutions for the world’s biggest brands to unleash the power of creative and make media work better. In the latest G2 Fall 2023 Reports, based on authenticated customer reviews, Flashtalking was named a Leader in both Creative Management Platforms and Cross-Channel Advertising.

“We are incredibly excited to roll out a fresh Flashtalking brand and extend our leadership in the Creative Ad Tech category. This update comes just as the industry’s view could not be clearer: creative personalization is what’s driving outcomes for omnichannel marketers,” said Ben Kartzman, COO of Mediaocean and Flashtalking. “Seeing the results our platform delivers motivates our team to continue innovating and, with AI at the core of our stack, the future is very bright for our company and clients.”

The unveiling also coincides with the Q3 release of a timely research report, “Breaking through the Digital Ad Ceiling with Creative Personalization.” The findings reflect a growing recognition that Creative Ad Tech built for automation, relevance and intelligence is what drives breakthrough campaigns at scale. In fact, 97% of marketers report that personalized ads drive higher conversions and customer engagement while 79% said they view creative optimization as part of working media budgets.

A cross-vertical survey reveals sentiment that programmatic media has matured, incremental lift is harder to attain, and advertisers are looking for the next thing to drive their business growth. Among key campaign levers, including audience targeting and bid management, creative optimization emerged as the variable which will have the biggest impact for omnichannel marketers. To that point, 96% of respondents said that creative will be more important in advertising campaigns over the next 10 years.

Additional findings from the research shine a light on key challenges and opportunities when it comes to creative personalization:

• Lack of insights and intelligence: 91% of those surveyed are experiencing major blind spots when it comes to creative intelligence.
• Siloed teams: 90% say siloed teams lead to inefficiency and slow go-to-market.
• Disparate technology: 73% think that brand messages have become increasingly disconnected from how consumers experience them in their world.

The survey was conducted using TechValidate to gather insights from 100 leaders at brands, agencies, media providers, and tech companies across ten verticals, including Automotive, Consumer Packaged Goods, Direct-to-Consumer, Entertainment, Financial Services, Pharma/Health, Retail, Technology, Telecommunications, and Travel. Please visit www.flashtalking.com/infographic to see a snapshot of the results.

“This research presents itself at a pivotal moment for our company, partners, and clients. It’s clear that the gap between creative and media grows wider by the day. Consumers are inundated with irrelevant and repetitive messages. Meanwhile, marketers have blind spots about what they’re running and what’s working,” said Grant Parker, Mediaocean and Flashtalking CRO. “To meet the industry need, we have re-upped our mission and commitment to Creative Ad Tech, equipping marketers worldwide with advanced tools for creative personalization and optimization. Now is the time to integrate creative ad tech into omnichannel media workflow and Flashtalking is leading the way.”

MGID, the global advertising platform, today announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy and compliance analytics platform.

Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of third party verification to monitor traffic quality and filter out bots and invalid inventory.

Ad fraud, particularly in programmatic advertising, has long impacted marketing budgets. The proliferation of artificial intelligence raises the likelihood for fraudulent activity due to the ease with which made-for-advertising sites can generate content. MGID’s world-wide network of advertisers will benefit and see a greater return on investment from the increased protection – reduced wasteful spending while ensuring that ads appear in safe, high quality environments, and are viewed by real consumers.

“The integration of Pixalate’s software is indicative of MGID’s ongoing commitment to reducing fraudulent traffic across the online advertising supply chain,” said Oleksii Borysov, VP of Product at MGID. “We look forward to working with Pixalate to closely monitor our traffic quality, ensuring ad spend is only going to legitimate publishers whose success is vital to the health of the open web.”

“We are excited to announce our partnership with global advertising platform, MGID.” said Brooke Huntley, VP of Product Management MRT Products at Pixalate. “By incorporating our fraud protection, privacy, and compliance analytics platform, MGID is further strengthening its commitment to reducing fraudulent activity for both their clients and the wider advertising industry.”

AudioEye, Inc. the industry-leading enterprise SaaS accessibility company, today announced it has won the award for Best Accessibility Innovation in a SaaS Product in the international SaaS Awards program. Now celebrating its 8th year, The SaaS Awards continues to recognize and honor SaaS innovations from all corners of the world, including past winners such as IBM, SAP and Evernote.

"It's an honor to be named an innovator in digital accessibility," said David Moradi, CEO of AudioEye. "We've long recognized that the accessibility gap is too large to be solved with legacy solutions alone — and we're thrilled the judges cited our investment in AI as a potentially transformative approach to creating a more inclusive and accessible web."

This award recognizes AudioEye's comprehensive approach to digital accessibility, pairing powerful, AI-based automation with a team of certified accessibility experts. In the last year, AudioEye has debuted several enterprise-grade accessibility solutions, including:

• An Accessibility Maturity Management (AMM) program that helps organizations assess their current level of accessibility and define the right investments to make measurable progress toward more accessible user experiences and organizational alignment.
• An Accessibility Health Advisor (AHA) that enables organizations to track what steps they need to take to be compliant with accessibility laws, like the Americans with Disabilities Act (ADA), and notifies the organization of any new accessibility guidelines they need to adopt.
• Continued investment in the use of generative AI and Large Language Models (LLM) to find and fix complex accessibility issues that typically require time-consuming human analysis.

"AudioEye's technology, which not only identifies accessibility issues but also takes proactive steps to automate fixes, sets a new standard for inclusivity in the digital world," said Monambigha Mohanasundaram, Lead Judge at The SaaS Awards. "Their investment in cutting-edge AI and collaboration with the disability community exemplifies a transformative approach to digital accessibility."

While many organizations are investing more time and money into the online customer experience, digital accessibility efforts continue to lag. Just 3% of the world's top one million websites are accessible to people with disabilities. These limitations can prevent them from accomplishing essential tasks online, such as making purchases, managing their finances, or reading the news.

Recently, AudioEye published its first Digital Accessibility Index, which combined automated scans of nearly 40,000 enterprise websites with expert audits from members of the disability community to identify the web's most common accessibility issues. Of the 2 million pages scanned, every single page had at least one accessibility error — and the average page had 37 elements (such as images, links, or headers) that failed one of the success criteria of the Web Content Accessibility Guidelines (WCAG). 

Both companies will help enterprises take an AI-first approach to scale next-generation AI solutions to improve operational efficiencies, drive revenue growth, and enable business transformation

Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it is collaborating with Microsoft to jointly develop industry leading solutions that leverage Infosys Topaz, Azure OpenAI Service and Azure Cognitive Services. Both organizations are bringing together their respective artificial intelligence (AI) capabilities to enhance enterprise functions with AI-enabled solutions across multiple industries. The integrated solutions will accelerate rapid democratization of data and intelligence that will help businesses increase productivity and drive new revenue growth.

Generative AI has opened new avenues of AI applications and key enterprise functions across industries, and Infosys is providing services, frameworks, solutions, and platforms in multiple application areas, such as semantic search, document summarization, contact center transformation, AI-augmented software development lifecycle (SDLC) and marketing content creation. For example, Infosys helped a leading financial services company implement an AI-based solution to generate document summaries and provide a semantic search capability using generative AI. This resulted in automated organization of documents, which significantly reduced efforts and improved productivity of their financial advisors.

Through the collaboration with Microsoft, Infosys Topaz is using Azure OpenAI Service and Azure Cognitive Services to augment its capabilities, in order to help enterprise customers transition from digital to AI solutions. The integrated solutions will boost customers' operational efficiency, decrease turn-around-time, future-proof investments, and open new business models.

Balakrishna D. R. (Bali), Executive Vice President and Global Head – AI and Automation, Application Development & Maintenance, Infosys, said, "Infosys Topaz is empowering businesses with improved operational efficiencies and reduced time-to-market for launching new products and services. It converges the power of Infosys Cobalt and data analytics to AI-power business and deliver cognitive solutions and intuitive experiences that revitalize growth. Through our strategic collaboration with Microsoft, we will continue to lead the generative AI revolution, helping businesses amplify human potential and navigate their next towards becoming AI-first enterprises."

Nicole Dezen, Chief Partner Officer, Microsoft Corp, said, "We're pleased to expand our collaboration with Infosys to deliver innovative solutions, utilizing Azure OpenAI Service and Azure Cognitive Services, that will help customers develop new business models, and realize new revenue streams. By harnessing the power of generative AI, Infosys will help customers accelerate growth and innovation."