New Chrome Extension Merges Email and Browsing Experiences to Save Users' Time and Simplify Online Shopping

The new lockrMail Chrome extension empowers internet users to access email discounts, easily autofill website registrations, set custom filters for email delivery, confirm verification emails and read email content directly within the browsing experience.

Less than 1% of emails from brands pertain to order updates or shipping notifications. lockrMail is a free email productivity tool that enables users to pre-filter their inboxes by utilizing a unique and secure email address across all internet activity. Users decide which promotional emails reach their personal inbox with the ability to pre-select filters such as order updates and receipts or discounts that fall within a specific range. Filters can also be customized based on specific keywords or attachments. lockrMail is compatible with all email clients.

lockrMail beta users have filtered messages from more than 150,000 businesses, saving an average of 45 minutes each month. Uber, Poshmark, Shein, Amazon and DoorDash are the most filtered or blocked brands amongst the user base.

The new lockrMail Chrome extension alerts users of email discounts in real-time while shopping online. If a brand has emailed a recent, valid discount to either the shopper's lockrMail account or their Gmail account authenticated with lockrScan, the extension will notify the user with a link to activate or copy the coupon code. Discounts are available even if the user has blocked or filtered the emails containing them. The prompt notifications ensure users never overlook valuable discounts, enhancing the shopping experience and maximizing savings potential.

The extension also gives users added control as they browse and shop. Additional features of the extension empower users to: 

-          Allow, block and filter emails directly at the point of registration on a brand's site, as well as on an ongoing basis
-          Set and change the inbox that they want to receive messages to for any given website
-          Verify a new account or reset their password with the required code or link in real-time on the website
-          Group similar senders into custom "digests" with added filters to improve the relevancy of emails
-          Read full emails without leaving a brand or publisher website

Keith Petri, CEO and founder of lockr, said, "Your email address is your key to the internet and online shopping. But all of our inboxes are flooded with unwanted emails. With our lockrMail Chrome extension, users can seamlessly extract the information they need - like verification links or discount codes - from their inboxes in the exact moment they need it as they browse online. The inbox is personal. We want to help keep unwanted noise out of users' personal space, while still unearthing hidden treasures from the clutter."

Thinkific Labs Inc., a leading platform for creating, marketing, and selling online learning products, today announced the launch of 'The Leap by Thinkific' ("The Leap"), a powerful AI tool for content creators and influencers to build, promote and sell exceptional digital products in record time.

Thinkific first launched The Leap, as a  media property starting on TikTok, in 2022, as a way to reach more Creators, earlier in their journey. In the last 18 months, The Leap has grown to become the world's most popular media property focused on Creator monetization, with over 150,000 visits a month, 50,000 newsletter subscribers and millions of video views on social media.

Powered by AI, The Leap's first-of-its-kind digital product authoring tool allows Creators to input a content idea and, in just a few clicks, generate comprehensive drafts for digital products like mini courses, guides and tutorials, all designed to be consumed on mobile and feel intuitive to social audiences.

"The Leap opens the door, allowing Creators like me to very quickly and intuitively transform my ideas into digital learning products," said Katarina Terentieva, Entrepreneur & Creative Director. "It's a powerful tool that lets me do in minutes what used to take weeks or months - creating new products, growing my audience and making sales."

Additional features of The Leap's new Creator tool include:

• AI Powered Content Generation: Digital products are generated quickly and easily via Creator ideas
• Integrated Storefront: Creators can easily generate dedicated storefronts and individual sales pages to showcase and sell digital products or utilize as lead magnets.
• Mobile-Optimized E-Commerce: All Leap products and storefronts are optimized specifically for mobile purchasing, catering to the modern consumer and social audiences.

"At Thinkific we are focused on solving big problems for Creators to make it easier to start and scale their businesses. The Leap does just that - giving Creators a quick way to build and sell digital products - leveraging Thinkific's innovative AI and mobile learning experience," commented Greg Smith, CEO at Thinkific. "I'm really excited to share this with customers who have been struggling to get their first or next product off the ground and start making sales. The Leap makes it so much easier and faster. This opens up a new segment of our market for Thinkific to serve. There are 44 million Creators with over 10 thousand followers. The Leap enables them to convert their followers into customers."

Global research reveals that product, CX teams need better ways to capture, interpret, and act on customer behavior as budgets shrink and performance targets grow

While nearly three-quarters (73%) of DX professionals say their organization has a clear, consistent strategy for digital experience, a majority still rely on guesswork and gut feeling to make critical digital decisions - and 58% believe they are lagging competitors in the use of AI in digital experience optimization. That’s according to a new report on digital expectations and realities from DX data and insights platform FullStory.

The new study of 700 global DX professionals reveals that 43% do not have a clear view of customer preferences across their websites and apps. Half of DX professionals (50%) say they have no clear view of their customers’ behavior online, while 62% don’t have visibility of customers’ attitudes and beliefs. This figure rises to 73% for those attempting to understand customer moods and mindsets.

This lack of visibility makes it difficult for companies to achieve their digital objectives and improve their customer experiences, with 81% of respondents saying they have no clear visibility of when their customers are frustrated in apps or online.

This disconnect is especially urgent as product, UX, CX, and marketing professionals find themselves in the hot seat heading into the holidays and new year. Eight in 10 survey respondents (79%) say their business targets have increased for the year ahead, even as 51% face budget cuts. As a result, 66% report that they’ll have to do more with less.

Bridge the DX data gap

The survey indicates that the biggest obstacle to customer understanding is the gap between the complete, comprehensive data that DX teams need and the data they’re able to gather. According to the study, a third (33%) say that they have no single, reliable “source of truth” to inform their strategies. And two-thirds (67%) report that they often have to re-tag their site or mobile app when new questions arise.

Data silos are adding to these challenges, with 28% agreeing that relevant team members can’t directly access the DX data they need to make decisions. Nearly a third (30%) also agree that teams end up replicating the same work without knowing it due to disjointed systems and unreliable tech.

To overcome these issues, 71% of DX professionals are investing in DX insights and analytics platforms, with 35% adopting “frustration signal analytics,” 27% investing in session replay technology, and 49% using a full-service DX analytics platform.

Commenting on the findings, FullStory CMO Lindsay Bayuk said: “Product and CX teams are under increasing pressure to deliver extraordinary experiences - effectively and efficiently. While most have clearly defined DX strategies, many still struggle to harness and use the data and insights required to bring these digital strategies to life.

“The good news is that DX pros who invest in complete data capture and actionable insights can gain a meaningful edge over their peers and the competition. The platforms that bring these data and insights together into a single source of truth are the future of this market.”

Meta-DSP company Genius Monkey announced a partnership with StatSocial, an industry-leading social audience insights platform built to empower marketers and researchers to make more informed decisions. StatSocial leverages a comprehensive set of self-declared social audience data for a deeper understanding of consumer audiences, brand measurement, and social and influencer ROI.

Genius Monkey – who has been paving the way in the programmatic attribution space for 10 years – continues to push for better ways to show ad lift, effectiveness, and audience insights in order to test and redeploy to converting audiences for maximized ROI. Under a multi-year partnership, Genius Monkey is integrating StatSocial to show a deeper relationship between the targeted audience and their interest affinities.

Genius Monkey COO, Travis Champ, had this to say about the partnership announcement:

"Audience insights and the ability to learn and optimize has always been a primary focus here at Genius Monkey. However, extracting that data from every DSP and network can limit the amount of data points you are able to collect on any individual, giving you only a vague knowledge of their true persona and personality." Champ continued "On top of this, Google Analytics persona and demographic data is notoriously not the most accurate. That is why Genius Monkey sought out an integration with StatSocial through Genius Monkey's identity graph in order to map household devices and data points to billions of social media platform profiles. This integration allows the Genius Monkey platform to learn more about what users that are being targeted are truly interested in, who they are, and have the ability to use those insights to further optimize our platform users' campaigns."

The StatSocial integration will allow Genius Monkey to:

• Analyze current customer base to identify and compare niche audience segments, and create new consumer audiences within the platform for valuable insights that will guide future go-to-market decisions
• Deploy powerful always-on tracking to better understand exposed and engaged social audiences, further improving our ability to measure campaign impact and brand awareness
• Expand survey and panel data to include over 85,000 new customer attributes such as passions, interests, preferred media, and much more
• Enrich respondent profiles with social affinity data, allowing us to be more flexible and launch on-the-fly analyses to incredibly niche sample audiences

Jeremy Hudgens, CRO of Genius Monkey, had this to say: "One of the most important things to us at Genius Monkey is showing continued value to our platform users. We have been listening to user input and the request for more audience insights and have delivered just that through this StatSocial partnership. We are very excited to put these data sets to work and continue ROI optimization while providing users with more knowledge on their customer base."

Lumifi's recent acquisition of Castra Managed Services aims to expand its capabilities and reinforce its commitment to the Gartner Visibility triad. With Castra's expertise in Exabeam, the SIEM capabilities will reach new heights.

Lumifi®, a leading innovator in managed detection and response (MDR), proudly announced its acquisition of Castra Managed Security. Castra is a revered enterprise-level MDR firm specializing in Exabeam, a security information and event management (SIEM) platform.

The partnership between Lumifi and Castra amplifies the Gartner SOC Visibility Triad, enhancing visibility through combined expertise in network detection and response (NDR), endpoint detection and response (EDR), and SIEM within their security operations centers. This collaboration powers a 24/7/365 cutting-edge Security Operations Center (SOC), merging Lumifi's innovative ShieldVision™ software with Castra's distinguished MDR services. ShieldVision™ is an advanced multi-tenant platform that excels in threat hunting, detection, and swift automated responses. At the same time, Castra's expertise in the Exabeam infrastructure ensures top-tier security at cost-effective rates for businesses of all scales.

Grant Leonard, co-founder of Castra, emphasized the value of partnerships, saying, "I am excited about the immediate synergies between Lumifi and Castra. We are excited to bring honed Castra services to a much larger audience and scale."

David Norlin, CISO of Lumifi, expressed his enthusiasm for the partnership, stating, "We're thrilled to join forces with Castra. This collaboration strengthens our SIEM capabilities, offering our clients more choices and control in designing their security architectures. We remain committed to providing diverse technological options that guarantee unparalleled service quality, and the Castra acquisition exemplifies this commitment."

Tony Simone, co-founder of Castra, emphasized the value of partnerships, saying, "Castra's journey has been about forging valuable collaborations. Our partnership with Lumifi allows companies to elevate their SIEM capabilities and adopt next-generation programs, enabling security leaders to enhance their infrastructure while aligning with their business objectives."

Michael Malone, CEO of Lumifi, highlighted the broader impact of the collaboration, stating, "With the escalating threats across all areas of cybersecurity, many companies find themselves vulnerable. Partnering with Castra is a decisive step, leveraging our recent growth capital to realize our broader vision. Together, we're bridging the cybersecurity skills gap, ensuring businesses are fortified against the diverse and evolving threats of today."

To provide peace of mind against the latest cyber threats, Lumifi offers a turn-key cybersecurity monitoring and management solution at an affordable monthly price. This solution delivers advanced levels of security to businesses of all sizes across regulated industries, including energy, manufacturing, healthcare, finance, and more.

Multi-experience orchestration, Experience Builder, and AI-driven advancements enable greater collaboration, speed, and scale

Contentful, a leading composable content platform for digital-first business, announced today the launch of new products and capabilities, including AI-driven advancements, that unlock all digital content across the organization to deliver impactful experiences at scale.

In today's digital-first world, boundaries and expectations are constantly changing while the landscape of digital channels continues to evolve. Through it all, content is the customer experience. It's through content that organizations captivate, entertain, and engage. And now, with the seismic shift driven by generative AI, organizations must determine how to take advantage of the latest technical advancements to deliver and scale experiences with the increasing speed, efficiency, and intelligence that is essential to compete in the marketplace.

"Generative AI has ushered in a new era in which we all can accelerate our creativity by leveraging the power of machines to improve speed, experimentation, and collaboration. This will revolutionize the way we create, deliver, and interact with content," said Steve Sloan, CEO of Contentful. "At Contentful, our vision is unlocking the power of digital content for our customers, and we are already enabling this power through our latest composable content capabilities, infused with the power of AI, with more planned on our product roadmap to help digital teams reach their full potential."

Contentful has incorporated a variety of generative AI-driven capabilities into the Contentful product and ecosystem and is also introducing a number of other capabilities that support better ways for digital teams to work together to harness the business value of content. Highlights of the new and enhanced capabilities across the Contentful Platform, Contentful Studio, and Contentful Ecosystem include:

Contentful Platform
The Contentful Platform enables developers to break down content silos and orchestrate content from any source across the organization to create and deliver digital experiences faster, consistently, and at scale. External references and cross-space references unlock content from systems, like DAMs, PIMs, and commerce platforms, as well as content within Contentful, to help teams efficiently leverage all of their content for reuse in any digital experience across brands, regions, and use cases.

Enhanced enterprise governance and security, including an expanded EU data residency footprint, can help address an organization's data protection and compliance needs. The AI Content Type Generator, announced previously, streamlines the content model creation process so developers can accelerate time to market.

Contentful Studio
Contentful Studio empowers digital teams, including marketers, designers, and content creators, to visually assemble and manage digital experiences for any channel without developer assistance. The new Experience Builder capability will provide a visual canvas whereby teams can create consistent, on-brand experiences using design system components and a structured content foundation. This enables teams to combine creative innovation with solid governance to ensure consistency and scalability across every experience.

The new AI enhancements in Contentful Studio include the AI Image Generator to easily create and manipulate images, and the improved AI Content Generator to quickly create content, translations, and SEO keywords.

Contentful Ecosystem
The Contentful Ecosystem includes a large portfolio of solution and technology partners to help customers get to market faster with impactful digital experiences that meet customer expectations and drive business value. New partnerships and enhanced integrations from best-in-class enterprise solutions – including AWS, Salesforce, SAP, Twilio Segment, commercetools, BigCommerce, Cloudinary, and WPP – enable digital teams to improve accessibility, analytics, and performance, simplify front-end development, and streamline content operations to bring differentiated experiences to life quickly.

Contentful AI advancements from ecosystem partners include the new AI Content Detector from Writer, enabling content editors to assess content that may be generated by AI so they can maintain content transparency and integrity. SurferSEO delivers AI-driven SEO capabilities to help digital teams drive website traffic more effectively.

"Contentful allows us to collaborate on content across our business with the flexibility to address new and unique visitor needs as they arise," said Nik Fletcher, Head of Digital Experience, Rapha. "Contentful's capabilities, in a product that the team loves to use, allow us to tell the story of our brand and products at global scale - and continue to inspire the world to live life by bike."

"With the combined power of Contentful and Writer, marketers can leverage generative AI to scale content production while ensuring brand integrity – a point of concern for many businesses," said May Habib, CEO of Writer. "This builds on the existing joint Writer and Contentful AI capabilities that enable brand consistency and governance. All of these features help content teams move quickly, innovate, and deliver the best experiences to their customers."

Contentful will be on stage with customers, partners, and industry experts at the last two stops of its Storylines Tour in Silicon Valley and Berlin this month, where they will share more details about the product innovations and ecosystem advancements and talk about the important role of content in effective brand storytelling.

Data Ready for CDPs simplifies the process of collecting, cleansing, organizing, and transforming data into the structured format that CDPs often require, enabling data and marketing teams to import clean data into their CDPs more quickly and with less effort.

Syntasa, a leading provider of composable martech solutions, today launched a new capability for companies interested in CDPs that allows them to leverage the ‘Data Ready for CDPs’ solution within their private cloud to bring in relevant customer data for leveraging within their chosen CDP.

As companies are expanding their horizons to omni-channel understanding of customer journeys and experiences, they are increasingly looking at CDPs (Customer Data Platform) to enhance their marketing and customer engagement efforts. As privacy regulations become more stringent, companies are increasingly relying on zero and first party data to power their CDP program. However, collecting this zero and first party data from internal systems, cleansing and transforming it to power CDPs reliably has proven to be a challenge for marketing teams.

Marketing teams on their CDP journey are discovering that normal CDP programs routinely take 6-12 months just to launch the MVP. This is a major challenge for businesses because it means that they have to wait a long time to start getting the benefits of a CDP. Additionally, companies are still doing data preparation for CDPs manually, which is a labor-intensive and error-prone process. This increases time and cost for every new data point that needs to be integrated with a CDP. Lastly, customer data is usually scattered around different systems, is normally unclean and requires healthy collaboration between various teams to make it actionable. This makes it difficult to integrate data from different sources into a CDP.

Syntasa’s core platform runs within our customer’s own Virtual Private Cloud (VPC), giving them the ability to work directly against raw data to cleanse and transform their data using low-code to full-code transformations. Ultimately, out of all the data available, the marketing team can easily select data through the UI to connect to the CDP of their choice – all without needing support from a member of the technical team. In addition to providing such a collaborative environment where both data teams and marketing teams can work jointly, the solution also adds data observability components monitoring every field of data being sent to the CDP – making it easy to identify data issues immediately instead of finding them out weeks after it impacts business KPIs.

“In the past couple of years, I have witnessed companies going about their CDP journey and facing a number of challenges along the way. Being a data person, I want to make data work for our customers. Today, I am thrilled to unveil Data Ready for CDPs that directly addresses a key pain point around ready to use customer data for activation via a CDP,” said Charmee Patel, VP of Customer Data Solutions at Syntasa. "Our mission is to empower organizations to harness the power of data seamlessly, while drastically reducing time-to-value and operational costs. With Syntasa, the future of CDP implementation is here."

"Today's Customer Data Platform projects often struggle against the under-reported challenge of the 'garbage in, garbage out' scenario, leaving little room for post-input corrections. The time-intensive process of coordinating data requests for scaling CDP projects is a notable challenge. Establishing a Data Ready Zone, enabling seamless collaboration between data and marketing teams to address data quality issues, holds immense potential for enhancing CDP operations." - Nick Takashima, Reply Group [CDP Lead Consultant]

New integration offers brands unmatched control, accuracy, and efficiency for local social advertising campaigns.

Tiger Pistol, the most advanced collaborative advertising platform, announced its partnership with Yext, a leading digital experience platform, to empower users to build digital experiences across any channel and centrally manage local listings data. This integration not only reinforces Tiger Pistol's commitment to choosing best-in-class partners but also offers brands a key to unlocking unprecedented capabilities for local social advertising.

With the integration, clients can bring their own data to supercharge their social advertising programs, leveraging it to its fullest potential, by seamlessly integrating their Yext listings data to automatically onboard and connect local partner Facebook Business Pages, as well as dynamically group, target, and customize ad creative at scale. While there has been a partnership between the companies for more than five years, enhancements to our integration means that companies can harness and leverage local listings data with a new layer of granularity, personalization, and consistent accuracy. This solves one of the most frustrating challenges in the industry. 

"This collaboration is more than intertwining technologies; it's a representation of Tiger Pistol's philosophy," said Sarah Cucchiara, Vice President of Business Development at Tiger Pistol. "We believe in aligning with best-in-class companies like Yext, enabling our clients to unlock the full potential of their MarTech stack and set the gold standard in local social advertising."

The Yext integration with Tiger Pistol represents a nexus of precision and innovation. By weaving together Yext's trusted listings data with the power of Tiger Pistol's social advertising automation, clients can be assured that every campaign is anchored in unparalleled location accuracy. This alignment also paves the way for peak efficiency. Brands can now roll out locally optimized campaigns in mere minutes, fully harnessing the investment in enriched Yext location data within the Tiger Pistol ecosystem. Location store hours and addresses automatically localize ad copy, providing consumers with clear and immediate information. This transparency is further enhanced by our integrated synchronization, which ensures that no ad inadvertently promotes a closed location. Every crucial field is updated across Tiger Pistol's platform. This ensures social ads are launched with the most up-to-date information.

But the Tiger Pistol and Yext partnership is not just about providing information; it's about driving actionable results. Each advertisement is thoughtfully designed with a compelling call-to-action, seamlessly guiding consumers directly to the closest partner location, ultimately driving sales and fostering stronger brand-consumer relationships.

"At the core of our integration with Yext is the concept of data empowerment," said Cucchiara. "Brands are no longer passive consumers of static datasets; instead, they can actively harness their unique data, introducing a depth of personalization and relevance to their advertising campaigns that speak directly to local audiences."

Discover the benefits of our Yext integration and explore how best-in-class platforms like Tiger Pistol can elevate your local social advertising, then download our comprehensive guide, "The Missing Piece in All-In-One Local Marketing Solutions: How a Simple Integration Can Amplify Your Investment, Build Partner Loyalty, and Drive Consumer Action."