The latest addition in Calgary strengthens FullHost's presence across Canada, complementing its existing locations in Vancouver, Toronto, and Montreal. This expansion delivers cutting-edge hosting solutions to cater to the escalating needs of both businesses and individual users.

FullHost, a leading Canadian hosting company known for its commitment to innovation and service excellence, is excited to announce the addition of a brand-new data center location in Calgary, Alberta. This latest expansion complements FullHost's existing locations in Vancouver, Toronto, and Montreal, and underscores the company's mission to deliver premier hosting solutions across Canada.

"As the digital ecosystem in Canada continues to thrive, our goal is to ensure businesses and developers have access to top-tier hosting solutions that are both localized and reliable," said Chris Tilden, Director of Client Success. "Calgary represents a significant and strategic location for us, and we are thrilled to extend our services to this vibrant city."

Key Features of the Calgary Data Center:

Comprehensive Offerings: The new Calgary data center will support FullHost's signature services, including Elastic Hosting, Virtual Servers, and Managed VPS.

Cutting-Edge Infrastructure: Designed with redundancy, speed, and security in mind, the Calgary facility boasts state-of-the-art technology to ensure optimal website performance and data integrity.

Client-Centric Migration: Existing FullHost clients interested in relocating their services to Calgary can do so with ease. The company promises a smooth transition process, guided by their experienced support team.

The expansion into Calgary is a testament to FullHost's robust growth strategy and unwavering commitment to meeting the needs of its diverse clientele. As more businesses recognize the importance of a strong online presence, FullHost continues to position itself as a trusted partner in the web hosting space.

New Feature Helps Marketers Easily Gather, Measure, and License Both Organic and Sponsored Content

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced the release of Dynamic Content Requests in IZEA Flex, its comprehensive influencer marketing platform. With Dynamic Content Requests, marketers using IZEA Flex can solicit content submissions from both the paid influencers they work with as well as those creators who are publishing content about their brand organically. The new feature adds to IZEA Flex’s seamless creator experience that allows marketers and creators to collaborate with ease.

Paid Content Collection
Marketers can invite paid creators to submit content via email invitation or custom shortlinks that can be distributed via social media DM or other means. The system prompts influencers to upload their content, automatically associating it with the proper campaign, handle, and contact record within Flex.

Organic Content Licensing
Marketers can publicly distribute a content request on their website or social feed for broader solicitation of organic content. Submissions through the system grant marketers a usage license, allowing the marketer to republish the content on their own social media handles, so long as they credit the creator. Those who submit content via an organic content request automatically become a Flex contact, giving them a direct relationship with the brand for future sponsorship opportunities.

Dynamic Content Requests make gathering content easy for marketers and creators alike, with no requirement for creators to register for the platform. Content can be submitted through the system via URL or manual upload, with support for text, photos, and videos.

High-Quality Source Materials
In addition to live, published content, Dynamic Content Requests support the collection and submission of high-quality original photos, videos, and other production assets. These assets allow marketers to utilize influencer-produced content in a variety of ways, from paid social media ads to print marketing collateral.

Automatic Measurement and Analysis
Once paid or organic content is submitted in Flex, this content is actively measured for engagement. Marketers can associate the content with other Flex modules for advanced campaign performance tracking and insights.

“At IZEA, we understand the power of both paid and organic content,” said Ted Murphy, IZEA’s Founder and CEO. “With our new Dynamic Content Requests in IZEA Flex, we’re making it easier than ever for marketers to harness this power by streamlining the process of gathering, measuring, and licensing content. We’re not just simplifying the process, we’re enhancing it, providing high-quality source materials and automatic measurement and analysis. It’s the best of both worlds, brought together in one dynamic platform.”

IZEA Flex offers a comprehensive suite of tools to enhance influencer marketing efforts, catering to the needs of brands and agencies of all sizes. Other IZEA Flex features include AI influencer campaign briefs and storyboarding, creator payments, social listening, performance tracking, and contract management.

New features bring social in-platform, consolidating multi-channel campaign transactions and providing connected journey advertising intelligence alongside Open Web (video, native, display, audio, CTV), and DOOH.

illumin Holdings Inc. (“illumin” or “Company”), a Journey Advertising technology company that empowers marketers and lets them make smarter decisions about communicating with online consumers, today introduced new functionality for its journey advertising platform by establishing a fully integrated connection with Meta to provide new Facebook and Instagram capabilities allowing end-to-end Social Advertising.

With this latest product update, illumin expands connected journeys with its first social capabilities. The new feature brings Facebook and Instagram advertisements directly onto the intuitive journey advertising platform, offering consumers an enhanced experience while providing marketers with connected journey advertising intelligence. Marketers can now create, launch, manage, and report on their Facebook and Instagram campaigns within illumin and seamlessly pass their Open Web audiences into social campaigns through an intuitive, connected interface.

“This integration makes illumin’s platform a true one-stop shop by letting advertisers manage their Open Web and Social campaigns from a singular, connected interface,” said Rachel Kapcan, Chief Product Officer at illumin. “This social integration is the first step of many in creating a platform made for how marketers always wished they could work – and further solidifies illumin as the number one journey advertising provider.”

Company recognized for innovative, recently-enhanced incident response solutions that will be on display at the NetDiligence Cyber Risk Summit in Beverly Hills

ZeroFox, an enterprise software-as-a-service leader in external cybersecurity, today announced it was honored with the 2023 CyberSecurity Breakthrough Award for "Overall Incident Response Solution of the Year." This recognition underscores ZeroFox's commitment to delivering cutting-edge response capabilities that help organizations prepare, detect, contain and recover from cyberattacks and other security incidents.

The CyberSecurity Breakthrough Awards program celebrates outstanding cybersecurity companies, products, and professionals. ZeroFox Incident Response is an extension of its best-in-class external cybersecurity capabilities, designed to provide comprehensive digital forensics and incident response support to organizations around the world. Trusted by over 1,000 customers across 50 countries for breach and incident response in the last year, ZeroFox Response works swiftly to help organizations minimize the impact of breaches, protect customer trust, maintain business continuity, and meet regulatory compliance.

ZeroFox recently added intelligent pen-testing to its already robust portfolio of incident response offerings. This new service combines industry leading cyber intelligence into a rigorous intelligent penetration testing solution that helps customers identify potential weaknesses in their systems, and improve cyber defenses and resilience. Additional key features of ZeroFox Response include:

• End-to-End Response Services: ZeroFox offers comprehensive response services, from investigation to notification, allowing security teams to concentrate on critical tasks while ZeroFox manages the complexities of incident management.
• Adversary Disruption and Automated Takedowns: ZeroFox's global takedown service proactively disrupts phishing and fraud threats, preventing further harm from cyber adversaries.
• Continuous Dark Web Monitoring: ZeroFox monitors the dark web continuously, identifying compromised credentials, sensitive data leaks, and relevant attack planning and chatter to protect organizations' data and assets.
• Ransomware Readiness Assessment: ZeroFox assists organizations in assessing and prioritizing their defensive measures, enhancing their confidence in protecting against and responding to ransomware attacks effectively.
• Tabletop Exercises: ZeroFox curates and facilitates a customized scenario that is specifically designed to evaluate the preparedness of the organization in responding to a cyber attack or other cyber-related emergency. Tabletop Exercises involve a targeted group of people to discuss a hypothetical scenario to identify strengths and weaknesses in the response effort.
• Threat Hunting: Powered by ZeroFox’s world-class threat intelligence capability and Digital Forensics & Incident Response team, ZeroFox’s threat hunting service investigates the customer environment for evidence of malicious activity, undiscovered threats, and risks within existing security controls.
• NEW Intelligent Pentesting: Tailored pentesting that mimics threat actor TTPs likely to target an organization, followed by a full retest of the organization’s patched security platform following the original Penetration Test recommendations.

"We are honored to be recognized with the CyberSecurity Breakthrough Award for Overall Incident Response Solution of the Year," said Jamie Tolles, ZeroFox VP of Response. "This award reaffirms our position as a full end-to-end cybersecurity provider and our commitment to supporting organizations with the most advanced and effective incident response solutions to better protect their digital assets and reputation."

Ahead of next month's COP28 summit, Omdia's new report, 'Market Landscape: State of Sustainability in Retail Banking', has found the vast majority of banks do not have a fully-functional sustainability strategy; many are still analyzing, despite sustainability being a matter of strategic concern for several decades.

The increasing regulation around net zero presages a general movement from guidelines toward formal legislation around sustainability targets and standards. This presents banks with a significant task to respond accordingly within their strategies and policies. 

Key findings from the study include:

• Just 15% of retail banks stated they have a well-defined sustainability strategy that includes their supply chain, slightly below the global average of 18%.
• A larger number (36%) of banks with revenues between $50-$999m stated that they are in the assessment or formulation stage of building a sustainability strategy.
• Keeping up with the latest regulations and developments is the most challenging aspect, with 45% of retail banks noting this as one of their top three priorities.
• 39% of respondents overall put a lack of employee engagement and 36% a lack of clear metrics and suppliers who do not share their sustainability goals as challenges.

Many businesses are still in the early stages of building their sustainability strategies and deploying technology solutions to move them towards their ESG goals. The key concern is the lack of a clear definition of sustainability in retail banking that is hampering banks' efforts to implement it into their businesses in a way that is consistent with their broader strategic objectives.

Ouliana Smith, Omdia Senior Research Analyst commented: "Retail banks that are focused exclusively on the delivery of services will have meaningful impacts on sustainability only by leveraging their strategy through their supply chain; data centers, and manufacturers of the devices through which their services are deployed and used.

"Banks need to understand the developments across their entire value chain and monitor progress in real-time. Given the complexity of any major change in the value chain, as all suppliers will also be grappling with their own transition to sustainability, it is better to start sooner rather than later."

Pantomath Inc., a data pipeline observability and traceability platform, announced today that it completed $14 million in Series A funding in early September led by Silicon Valley-based Sierra Ventures and included Series Seed investors Bowery Capital and Epic Ventures. The company has now raised $18 million in only 16 months. The additional capital will be used to innovate through AI and expand to new territories.

The company was founded in 2022 by Somesh Saxena, who previously was a Data & Analytics leader at GE Aerospace supporting 18,000 data consumers through his organization. He led multiple programs at the company, including enterprise data & analytics, self-service data, big data, and robotic process automation, giving him unique insights into the problems and challenges encountered by data teams.

"Our AI-driven platform allows customers to detect data reliability issues through real-time alerts, troubleshoot them with end-to-end cross-platform technical lineage and aggregated logs, identify root-cause instantly, and resolve issues quickly with automated impact analysis," said Saxena.

As companies strive to be more data-driven, data reliability is essential. Most organizations struggle with bad data, making poor business decisions that can directly impact their bottom line. Pantomath’s automated cross-platform pipeline lineage and real-time monitoring platform for end-to-end operations across complex data analytics ecosystems puts trust back in the data. “Data reliability is a major issue for enterprise businesses and startups alike. Most successful businesses derive their advantages through data, making healthy data pipelines critical for success. Pantomath solves this problem head on through its innovative product,” said Paul Bessire, Chief Data Officer at Coterie Insurance.

Since its inception, Pantomath has experienced rapid growth, serving several customers including Paycor, Coterie Insurance, CNG Holdings, Lendly, and G&J Pepsi-Cola Bottlers, amongst others such as a Fortune 300 FinTech market leader and one of the largest global 3PL and freight brokerage firms in North America. “We selected Pantomath due to its one-of-its-kind platform that auto-discovers our data assets, visualizing these relationships in real-time across our ecosystem. Pantomath provides end-to-end traceability, which enables our teams to focus on building new solutions instead of getting mired down in operational tasks. We believe Pantomath will enable significant productivity savings while ensuring our data is reliable and trustworthy,” said Rick Huff, Chief Information Officer at Paycor. The impact of Pantomath’s data pipeline observability and traceability platform has enabled its customers to reduce data reliability issues and drive a data-driven culture with data consumers trusting their data. “Pantomath's end-to-end observability across the entire data stack has significantly reduced data downtime and increased trust in data at our company," said Rob Brichler, Chief Technology Officer at Lendly.

“We believe that Somesh's experience leading Data and Analytics at a large enterprise has given him unique insights into the data operations challenges facing most companies today. We have been impressed with Pantomath's ability to meet the needs of some of the most demanding F500 customers in a very short period of time,” said Mark Fernandes, Managing Partner at Sierra Ventures.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that clients can measure the performance of embedded or ‘baked-in’ audio ads via pixel-based brand lift measurement upon listener exposure to the ad. Unlike other audio measurement providers, Veritonic’s industry-leading brand lift solution does not rely on forced exposure approaches for the measurement of embedded ads, providing clients with transparent, and unparalleled insight into the true impact of baked-in ads.

Veritonic’s diversified approaches to audio measurement provides clients with a significant advantage, enabling them to measure and glean actionable insights around the performance of baked-in ads, OTA, and low-impression campaigns, and more accurately and confidently.

“Veritonic’s Brand Lift study helped us confirm our performance campaign was also helping to improve our brand metrics,” said Thad Smith, Global Lead, Employer Brand at Indeed. “The Veritonic team’s collaboration on methodology with our Brand Science and Growth team helped give us confidence in the results and enabled us to move forward quickly with additional planning for audio channels.”

Veritonic’s built-for-audio measurement solutions including Brand Lift and Attribution allow advertisers to leverage a single pixel to gauge full-funnel performance, including reach, impressions, CTA efficacy, and more.

“As the audio and podcast advertising landscape continues to evolve, it’s critical that advertisers have the measurement data they need to support the ongoing evolution of their audio strategies,” said Scott Simonelli, Founder and CEO of Veritonic. “We strive to provide our clients with full-funnel, apples-to-apples measurement for all of their audio endeavors, and the measurement of baked-in audio ads on actual exposure is a critical component of that commitment.”