If you’re a B2B marketer in 2025, one thing is clear: intent data is everywhere—and not all of it is useful. Most providers still rely heavily on third-party signals, scraped browsing patterns, or inferred activity that doesn’t always map to real buying intent.

pharosIQ thinks it can fix that. The company has announced expanded capabilities for its atlasIQ platform, promising “unmatched visibility into buyers worldwide.” By leaning on its own first-party content ecosystem—think case studies, reviews, pricing docs, and guides—pharosIQ claims it can surface true intent signals at the contact level, not just vague account-level guesses.

What’s New in atlasIQ

The latest release builds on pharosIQ’s proprietary engagement engine and contextual AI to give marketers a more detailed view of buyer behavior. New features include:

• TAM Visibility – Map where accounts sit in the funnel and see which contacts are most active.

• TAL Analysis – Understand which target accounts are actively evaluating solutions and their stage in the journey.

• Expanded Topic Intelligence – Move past broad keywords to capture nuanced product- or service-specific interests.

• Cohort-Level Insights – Segment buyers by industry, geography, revenue, or seniority to refine campaigns.

• Competitive Intelligence – Benchmark attention by comparing engagement with your content against rivals.

• Purchase Propensity Signals – Spot account-level trends across job functions and departments to prioritize outreach.

In short: atlasIQ isn’t just tracking who clicked a whitepaper—it’s showing what content matters, who’s engaging with it, and how close they are to making a decision.

Why It Matters

As privacy regulations tighten and cookies fade into irrelevance, first-party intent data is becoming marketing’s most valuable currency. pharosIQ’s model, which draws from content it owns and controls, offers a level of precision third-party providers struggle to match.

This isn’t just academic. For sales and marketing leaders, the difference between knowing who’s casually browsing and who’s downloading pricing docs after comparing vendors can mean the difference between wasted spend and closed deals.

Competitive Landscape

The intent data space is crowded. 6sense, Bombora, Demandbase, and ZoomInfo all pitch variations of account-based intent tracking. The catch? Many rely on third-party data partnerships or ad network footprints.

By contrast, pharosIQ positions atlasIQ as closer to the source—tracking engagement within its own network of B2B content. The result, the company argues, is not just better accuracy but better context, since it knows exactly which content assets are driving signals.

It’s a subtle but important distinction: instead of guessing at intent, atlasIQ claims to observe it directly.

Industry Voices

“These capabilities give B2B marketers a level of intelligence they’ve never had before,” said Chris Vriavas, Chief Strategy Officer at pharosIQ. “By owning the signals and modeling engagement at the contact level, atlasIQ empowers marketing and sales leaders to prioritize the right accounts, tailor messaging to buyer needs, and outmaneuver the competition globally.”

Translation: if you’re chasing accounts with generic keyword-based targeting, your rivals using atlasIQ may already be tailoring messages to buyers actively comparing them against you.

Looking Ahead

pharosIQ says it isn’t stopping here. The company teased additional features in the pipeline, focused on delivering even greater clarity into buyer behavior and vendor evaluation patterns. If atlasIQ continues to evolve, it could cement pharosIQ’s position as a go-to alternative in a market where “intent” has too often been a black box.

The Bottom Line

In a B2B landscape where marketing budgets are under scrutiny and sales cycles are lengthening, having clear, first-party insights into what buyers are actually doing is a serious advantage. With its latest updates, atlasIQ is making the case that precision beats scale when it comes to intent.

For marketers tired of noisy third-party signals, pharosIQ’s approach may feel like a long-overdue shift toward transparency. The big question now: will others follow suit, or will pharosIQ carve out a defensible niche as the first-party intent leader?

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