Endeavor Business Media has shed the “media” label — at least in its corporate identity — reintroducing itself as EndeavorB2B. The move isn’t just cosmetic. It’s a statement that the company has outgrown its original remit and now operates as a full-spectrum B2B growth partner, blending media, events, marketing services, research, and technology into one platform.

CEO Chris Ferrell says the rebrand marks “the next chapter” in the company’s evolution. Founded in 2017 through a string of strategic acquisitions, Endeavor built a formidable media portfolio. But over the years, it’s quietly become something much bigger — delivering not only content and ad space, but also custom creative, industry-specific intelligence, and marketing solutions designed to turn brand awareness into measurable business outcomes.

“We still have a media division,” Ferrell clarifies, “but having ‘media’ in the company name no longer represented everything we do for our 7,500+ clients.”

From Publisher to B2B Growth Engine

The shift to EndeavorB2B reflects an industry-wide trend: B2B marketing is increasingly about connecting the dots between content, community, and conversion. The company’s assets are vast — more than 90 niche media brands, 45-plus in-person events, and millions of professional decision-makers across industries.

It’s a playbook built for a modern buying cycle where, as Chief Marketing Officer Amanda Landsaw notes, “buyers aren’t waiting to be sold to — they’re already researching, comparing, and making decisions before a form gets filled out.” In this environment, visibility isn’t enough. Brands need sustained, targeted engagement that earns trust long before a sales conversation begins.

The rebrand is a direct acknowledgment of how far the company — and B2B marketing itself — has come. Once the job of a publisher was to deliver an audience; now, it’s about orchestrating an entire ecosystem of media, insights, and experiences that guide buyers through increasingly self-directed journeys.

EndeavorB2B isn’t alone in making this kind of pivot. Rivals like Informa and Emerald have also expanded from events and media into year-round engagement platforms. But Endeavor’s ability to knit together such a broad set of capabilities under one roof — and across dozens of niche sectors — could make it a particularly potent partner for marketers chasing complex, high-value buyers.

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