marketing

Cyara Launches Agentic Testing to Help Enterprises Deploy AI Agents With Confidence

New voice agent testing and AI governance modules deliver continuous validation for autonomous CX, catching failures before customers do Cyara, the global leader in AI-powered customer experience (CX) assurance, today announced new agentic testing and AI governance capabilities that give enterprises the tools to validate, monitor, and control AI agents across voice and digital channels, before...

The Gambling Industry Spends $3.9 Billion a Year on Marketing. Almost None of It Builds Credibility.

By Matt Caiola, CEO, 5WPR | April 2026 I run one of the largest public relations firms in the United States. My job, and the job of everyone at 5WPR, is to help companies understand the difference between awareness and credibility and to invest accordingly. Most industries we work in understand this distinction. The gambling industry, which is spending more on marketing than almost any other...

Are Algorithms Solving the Wrong Problems?

By: Tylynn Pettrey, SVP, Analytics & AI at Chalice AI For years, digital advertising has been guided by a simple principle: optimize what can be measured. That approach helped scale the industry, but it also shaped the behavior of the systems behind it. Over time, algorithms became highly effective at identifying and prioritizing signals that were easy to track, even when those signals had only a...

As that definition evolves, so does the market itself. Systems that prioritize meaningful outcomes tend to elevate higher-quality environments and more relevant connections with consumers. In that sense, the future of advertising will be shaped less by how efficiently it can scale, and more by how effectively it can align incentives with impact.

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Digital PR Is the New Front Door: Why Earned Media Must Match Your Algorithm

The way consumers discover and evaluate brands has fundamentally shifted. The homepage is no longer the first impression. Instead, search results, news stories, social mentions, and AI-generated summaries are the new front door. In this environment, digital PR has become more than a communications strategy. It is the first and most critical layer of brand visibility. Consumers often encounter a...

How to Earn Consumer Trust in an AI-Driven World

When the telephone debuted, people thought it would erode face-to-face communication. When the internet became publicly available, concerns about privacy and misinformation followed close behind. Even the humble elevator once needed a human operator because riders didn’t trust the machine to stop at the right floor. Innovations in technology come hand in hand with public concern and scrutiny, and...

Why PR Agencies Must Evolve Alongside Martech to Stay Relevant

The Intersection of Martech and PR The rise of marketing technology has reshaped how brands connect with their audiences. Martech stacks today allow companies to analyze customer behavior, track engagement across channels, and refine campaigns with precision. Yet technology on its own cannot create loyalty or build trust. This is where PR continues to matter. While martech provides the data, PR...

Why Digital PR is the Missing Link in Modern Marketing Strategies

The Expanding Role of Digital PR For years, PR was associated primarily with media relations and reputation management. While these elements remain important, the demands of today’s marketing environment have expanded what PR must deliver. Traditional publicity alone cannot meet the expectations of brands that want visibility, authority, and measurable growth. This is where digital PR has emerged...

The New Language of Consumer Tech PR

Making Technology Understandable Adoption of consumer technology is no longer determined solely by specifications. Today, consumers care about how a device or application fits into their daily lives.Consumer tech PR agencies are tasked with translating complex features into stories that resonate with real users. These agencies help brands communicate in a language that is approachable, relatable...

The future of consumer technology adoption depends on clarity, relevance, and engagement. PR agencies that embrace storytelling, analytics, and cross-channel amplification will lead the way in translating innovation into experiences people understand and value. Consumer tech PR is no longer an ancillary function—it is a strategic driver of adoption, loyalty, and brand influence. By framing products around lifestyle rather than specifications, agencies connect technology to the everyday lives of consumers, making complex tools accessible, meaningful, and desirable.

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