artificial intelligence

Share of AI Voice: The Media Metric That Will Define the Next Decade of Brand Building

For thirty years, the media and marketing industries have measured brand impact through a consistent family of metrics. Reach. Frequency. Impressions. Share of voice. These metrics assumed a model of consumer attention in which a person saw an ad, read an article, or scanned a search result — and then, somewhere downstream, made a decision that could be attributed back to that exposure. That...

artificial intelligence 15 May 2026

AI is the Judgement-Free Customer Service Offering, If Done Right

By Janet Vito, SVP of Marketing at Cyara As AI becomes further engrained in our lives, it’s not only become a part of everyday work, but also a trusted tool for interactions that would feel awkward, sensitive, or emotionally uncomfortable with another person. To better understand how this shift is affecting customer experience, we recently surveyed 1,000 U.S.-based consumers, in partnership with...

artificial intelligence 16 Apr 2026

How AI‑Driven Customer Segmentation Is Changing Campaign Performance Metrics

Marketing technology has undergone a significant evolution in recent years, and artificial intelligence (AI) has emerged as a key driver of this change. As the Boston Consulting Group states, AI can handle many routine marketing tasks. However, its greater value lies in helping Chief Marketing Officers (CMOs) rethink and reshape how their organizations operate. Leaders who limit AI adoption to...

artificial intelligence 17 Dec 2025

PR Is a Strategy, Not a Service: Why the Right Agency Partner Can Make or Break Your Brand

In the digital-first marketing landscape, too many companies still treat PR as a reactive service rather than a proactive strategic discipline. That approach not only undervalues the role of public relations but also limits its potential to shape and sustain brand growth. PR, when implemented effectively, is not a support mechanism; it is a core engine of brand strategy. The distinction between...

artificial intelligence 9 Sep 2025

The Evolving Role of Marketing Leaders in the AI Era

Artificial intelligence is no longer a futuristic concept – it’s reshaping the very core of how we lead, strategize, and engage in modern marketing. As a CMO, I’ve seen firsthand how the expectations for marketing leadership have shifted, from managing brand and pipeline to also owning cross-functional innovation and AI literacy. In this era of accelerated digital transformation, the role of...

artificial intelligence 5 Sep 2025

Conversational Search requires a Modern SEO Approach

Every decade or so, we get to experience a transformative internet event, and right now, we’re seeing a seismic shift in how we interact with the digital landscape and the various technologies that surround us. Just a short while ago, we were tiptoeing into “browserless search.” Today, we’ve leaped headfirst into a new paradigm. With the rise of generative AI, the way we seek and find information...

artificial intelligence 12 Aug 2025

Is Traditional Martech on the Way Out?

The marketing technology (martech) landscape is no stranger to seismic shifts. If there's one constant, it's change. From the early days of email automation to the social media boom, and the more recent surge in video content, martech has always evolved, chasing the "edge" of what's currently captivating audiences and delivering results. Today, Artificial Intelligence (AI) is the new frontier...

artificial intelligence 11 Aug 2025

How to Avoid 'Tech-Washing' in AI Communications

Artificial intelligence is everywhere. From chatbots to content generation, predictive analytics to process automation, AI has officially crossed over from buzzword to business imperative. But in the race to sound innovative, many brands are falling into a dangerous trap: tech-washing. Tech-washing is the practice of overstating, misrepresenting, or superficially tagging onto advanced technology...

artificial intelligence 24 Jun 2025