Inaugural Global Impact Report sets foundation for building future "Alteryx for Good" environmental, social, and governance goals

Alteryx, Inc., the Analytics Cloud Platform company, today released its inaugural Global Impact Report, which measures Alteryx's progress against its key impact pillars and highlights its accomplishments in 2022 with respect to Alteryx's people, its impact on the planet and its corporate governance and ethics. The release of this report establishes Alteryx's commitment to reporting on ESG metrics and sets a baseline to be used in building future goals and targets related to giving back to local communities, increasing workforce diversity, and reducing environmental impact.

"I am tremendously proud of our efforts in 2022 to become a more socially and environmentally responsible company.  We believe tracking our ESG data is the first step to honoring that commitment to our Maveryx community," said Mark Anderson, Chief Executive Officer, Alteryx. "This report provides an overview of our impact initiatives: how we are protecting and fostering diversity and wellbeing on our teams, engaging our customers in giving back, and building sustainability into our development strategy with an aim towards a greener, brighter future for everyone."

• Paying it forward: In 2022, employees donated over 6,400 hours to over 300 nonprofits through the Alteryx for Good program, which grants each employee 20 paid hours per year to volunteer with any nonprofit that is meaningful to them. The company also donated over 400 licenses to nearly 200 nonprofits through its Tech for Good program, to help organizations fuel change by harnessing the power of analytics. OzHarvest, Australia's leading food rescue organization, has been able to streamline tasks and focus on delivering more meals since joining Alteryx's Tech for Good program.

"At OzHarvest, we've delivered over 19 million meals and rescued 5,000 tons of food waste since 2020. By partnering with Alteryx, we've been able to streamline manual data collection efforts, provide access to accurate data, and enable analysis of programmatic impact," said Andrew Miller, National Logistics Manager, OzHarvest. "Alteryx has saved us at least 10 hours of manual work per week, helping us deliver more meals. Additionally, Alteryx has allowed us to uncover reliable statistics on impact and program reach that directly unlocked additional funding support."

• Providing Humanitarian Aid: Alteryx has raised over $140,000 for Ukrainian relief efforts through employee giving and corporate matching. The company also donated $100,000 to Doctors Without Borders to help improve emergency preparedness and response delivery and collaborated with State Street Corporation to organize a free Alteryx training course for Ukrainians looking to start careers in information technology.
• Protecting our planet: Alteryx developed its first greenhouse gas (GHG) inventory to measure the carbon emissions associated with the company's global operations, the first step needed to be able to reduce Alteryx's environmental impact. Simultaneously, the company has been using the Alteryx Analytics Platform as a tool for leveraging the power of analytics to quantify our environmental impact and identify areas for reduction.
• Advocating for Diversity, Equity, and Inclusion: The team uses the Alteryx platform to measure diversity hiring goals and pay equity. Alteryx also publicly discloses its workforce demographics and has established quarterly touchpoints with each executive leader to review and discuss their diversity goals and objectives.

The new advertising portfolio from Yahoo is fully responsive and optimized for high impact, driving increased ad creative performance

Yahoo Advertising has announced the launch of Edge-2-Edge, a new collection of premium formats designed to offer advertisers an opportunity to maximize their exposure and engagement on Yahoo properties. With the capability to fill any screen from edge to edge, it provides a seamless viewing experience across all device types.

This collection provides advertisers with the tools they need to effectively engage their target audience, boost ad performance and elevate overall ad creative quality.

"The introduction of Edge-2-Edge underscores our commitment to delivering modern advertising solutions," said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. "We believe in empowering advertisers and are excited to continue offering a variety of tools and opportunities to create impactful and engaging ad experiences across the Yahoo ecosystem."

Key Features of Edge-2-Edge include:

• Enhanced Scale and Inventory: Edge-2-Edge provides advertisers with access to premium formats across the entire Yahoo ecosystem, spanning mobile, tablet, and desktop, with both above-the-fold and below-the-fold placements.
• Robust Features and Customization: Edge-2-Edge offers a rich set of features, and the canvas can be fully customized to align with advertisers' unique branding and messaging.
• Flexible Buying Options: Advertisers can purchase Edge-2-Edge as a takeover, rotational, or programmatic guaranteed, allowing them to choose the buying strategy that suits their needs.
• Targeting Capabilities: Edge-2-Edge has robust audience targeting capabilities, reducing wasted impressions and driving advertising efficiency.
• Diverse Premium Formats: Addressing the need for unique premium formats, Edge-2-Edge offers a wide range of ad formats, allowing a larger canvas that spans the width of any page and the ability for ads to adjust, maintaining edge-to-edge formatting as screens or browsers are resized.

Advertisers including Princess Cruises are already benefiting from the new premium formats.

“Edge-2-Edge opens up new possibilities for our ad campaigns, giving us the freedom to craft our advertising strategy just the way we want," said Jeff Larson, Senior Vice President Marketing at Princess Cruises. "Connecting with our audience through smart targeting and standout ad placements is vital for reaching our marketing goals. With Yahoo's cutting-edge ad tools, they remain a valuable partner, helping us create a more impactful and meaningful connection with our audience, resulting in a notable spike in website traffic when we put these formats to work on Yahoo Sports this past summer.”

Edge-2-Edge will replace its predecessors, Stage and Moments. Unlike Stage, which was a singular product, Edge-2-Edge is a comprehensive ad collection that offers advertisers more premium placements across properties, more flexible buying choices, and enhanced custom features. Additionally, while Stage was confined to three homepages, Edge-2-Edge will scale across the entire Yahoo ecosystem, from Yahoo Sports, Yahoo Finance and Yahoo News to Yahoo Entertainment, AOL, and Engadget, providing more extensive reach. Edge-2-Edge also excels in precise targeting, addressing the limitation of targeting capabilities in Stage.

Edge-2-Edge is rolling out across Yahoo properties now, bringing consumers best-in-class content and advertisers high-impact ad products.

Agency Executives Now Include 1% IVT Benchmark in Contracts, Codifying New Industry Standard for Success in Fighting Fraud

The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study.

For the third consecutive year, the study found that invalid traffic (IVT) in TAG Certified Channels (TCCs) in the United States was held under 1%, while interviews with executives from major agency holding companies validated that sub-1% level as the new de facto standard for the industry, with most agencies saying they include it as part of their client contracts. (TCCs are channels in which multiple entities involved in the ad transaction – such as the media agency, buy-side platform, sell-side platform, and/or publisher – have achieved the TAG Certified Against Fraud Seal.)

"If you're batting .300, shooting 20 points per game, or passing your way to a 100+ QB rating, you've proven yourself among the best of the best at those sports," said Mike Zaneis, CEO of TAG. "Now the ad industry has reached consensus on a unified metric to validate the success of our own all-stars at fighting fraud. Interviews from this year's US Fraud Benchmark Study confirm that our industry has reached consensus on a sub-1% IVT rate as the appropriate benchmark to validate the effectiveness of a company's anti-fraud efforts. Happily, the study also shows that TAG Certified Channels have achieved that milestone in the US for the past three years, which is cause for both commendation and continued commitment to vigilance against criminals looking to commit ad fraud."

According to the study, the IVT rate in TCCs for the first six months of 2023 was 0.82%, even lower than the 0.98% rate measured in the prior year's study. The IVT rate in Non-Certified Channels (NCCs), where only a single entity was certified, was 46% higher at 1.19%.

Year-Over-Year Summary of US Fraud Benchmark Reports

The 2023 benchmark study was conducted by The 614 Group, which also conducted interviews with executives from major agency holding companies to add additional first-hand context and information. Among the findings from those qualitative interviews:

• Agency executives confirmed that the sub-1% benchmark is used by their clients as a standard for success and included in their contracts. They also reported sharing the TAG US Fraud Benchmark Report with roughly 1,500 of their clients across major holding companies to drive engagement and assist with planning.
• Interviewees felt significant work still needs to be done by the industry around Made for Advertising (MFA) sites, particularly on definitions and measurement, to separate legitimate publishers from bad actors.
• Agencies are also focused on the opportunities and risks from the rapid integration of AI. While many noted it was too early to predict the full impact of AI, there was a consensus that more education was needed for agency execs and that the technology has a significant potential for good, as well as enabling more malicious activity.

TAG also announced that the 2024 TAG US Fraud Benchmark Report will undertake a deeper analysis of IVT rates among major Supply Side Platforms (SSPs) in the industry to provide a more holistic view of IVT both at the end point of agency purchase as well as upstream in the supply chain.

"It's a truism in research that where you measure matters, and we suspect that may prove true when measuring fraud in the digital advertising supply chain," said TAG COO Rachel Nyswander Thomas. "One would assume that there is more fraud or IVT as you move downstream in the supply chain towards publishers and SSPs because fewer rounds of filtration have taken place, and the rate decreases upstream with buyers as campaigns are filtered through MRC-accredited vendors and platforms in TAG Certified Channels, but this issue has not been thoroughly investigated or quantified to date. In 2024, TAG intends to put this hypothesis to the test and see whether - and how much - IVT varies at different points in the supply chain."

"Over the last seven years, we've seen tremendous progress on both the quantitative and qualitative fronts in our research," said Rob Rasko, CEO of The 614 Group. "In 2023 we have seen an extreme increase in the data reviewed overall and specifically, given our first foray into China earlier in the year. The "where you measure matters" initiative will bring even more data and new partners into the mix, and I am excited to share even deeper results and perspectives on the amounts of IVT throughout the supply chain as a result of that effort."

The TAG Certified Against Fraud Program was launched in 2016 to combat invalid traffic in the digital advertising supply chain. Companies that are shown to comply with the Certified Against Fraud Guidelines are awarded the Certified Against Fraud Seal, which they can use to publicly communicate their commitment to combating fraud. 

New product will help advertisers measure CTV outcomes using industry leading search data

Captify, the leading Search Intelligence Platform for the open web, today announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.

This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

Specifically, TV Search Lift will enable brands to measure their campaigns based on shifts in consumer behavior, understand changes in brand perception and sentiment inspired by a campaign and determine the effectiveness of a brand message and how it resonates with target audiences. As a result, brands will better understand the effects of a CTV campaign on viewer search behavior in real-time.

“In order to understand the impact of CTV campaigns, marketers commonly have to rely on unvalidated and outdated data sources, which can leave knowledge gaps for advertisers,” said Britt Augenfeld, Vice President of Video and Advanced TV at Captify. “With the largest collection of search data outside the walled gardens, Captify’s onsite search data provides a window into consumer true and authentic attitudes towards a brand, its competitors, and the market overall. Now, advertisers can identify consumer interest and purchase intent based on search behaviors, giving them a true measure of campaign impact and success, helping fill those gaps and enabling better CTV outcomes.”

“Our search intent data has long helped brands improve the effectiveness of their digital campaigns,” said Isaac Gerber, Global Director of Commercial Insights at Captify. “Entering the CTV landscape is a natural evolution of our solutions that will offer unprecedented insights for a channel that has so far lacked the precision and measurement of traditional digital campaigns.”

Opening of Data Centers in Montreal and Toronto Highlights the Company's Commitment to User Privacy and Investment in the Growing Canadian Market

Zoho Corporation is solidifying its commitment to the Canadian market with the opening of two new data centers in Montreal and Toronto offering Canadian customers the benefit of localized data storage and processing.

“The new data centers and their operations carry all the required certifications, which assures our customers that their data is securely stored only within Canadian boundaries,” said Chandrashekar LSP, Managing Director of Zoho Canada.

“Given the significance of privacy regulations and performance requirements, many Canadian organizations are placing an increased emphasis on data sovereignty, data residency and enhanced security,” added Chandrashekar. “This emphasis is especially applicable for large enterprises, including those in government, banking and financial service sectors.”

A Localized Solution for Canada's Growing Market

The new data centers will help build on Zoho's momentum in Canada. This momentum includes a five-year Compound Annual Growth Rate of 36% for mid-sized enterprises and an overall Canadian customer base increase of 24%, with Zoho Workplace customers growing 32% over the same period.

Globally, Zoho surpassed 100 million users in August, thanks to the continued support of Canadian customers, as well as the dedicated effort of the company's partner network.

The new Canadian data centers represent Zoho's 13th and 14th globally and underscore the company's commitment to user privacy and security, as well as its efforts to serve customers locally.

“As Canadian organizations progress with regards to their cloud maturity, they are leaning towards SaaS workloads to modernize existing processes and in many cases to introduce new functionalities into the organization,” said Megha Kumar, Research Vice President, Software & Cloud Services, IDC.

“At the same time, organizations are also under pressure to operate secure environments while complying with data residency requirements (depending on the industry) and privacy mandates,” added Kumar. “These requirements have Canadian organizations leaning towards cloud vendors that have in-country datacenter investments as well as the right tools and processes in place to ensure compliance with local, national, and international regulations.”

Small Businesses Can Win Customized Ads featuring Evolve Small Ambassador, Queen Latifah, on Screens and Signs Across America

Building off of the introduction of Queen Latifah as its ambassador last year, Evolve Small – Lenovo’s initiative to champion and promote small businesses across North America – is now putting small businesses on big stages, with big talent to match. Lenovo’s Evolve Small initiative offers select small businesses the chance to promote their brands on billboards and social media platforms across the country featuring AI-customized ads with Queen Latifah herself. To ensure Queen Latifah’s marketing prowess is accessible to small businesses across North America, today Lenovo also launched a microsite for Evolve Small that helps owners to create and share customized marketing materials to promote their products and services.

“I’m excited to continue my partnership with Lenovo’s Evolve Small initiative for another year,” said Queen Latifah. “The opportunity to support small businesses in real time without navigating the challenge of being multiple places at once is truly amazing and I’m proud to be part of the work Lenovo has been doing to lift up women, and minority-owned, and businesses owned by people with disabilities.”

Gerald Youngblood, Chief Marketing Officer, Lenovo North America added, “As we continue to think through what entrepreneurs and business owners really need, it’s important that we create opportunities that have real impact on this community. That’s why this year Evolve Small is offering actual marketing execution - not just with a major star like Queen Latifah – but also with prime placement opportunities for small business owners to build awareness for their brands. Our efforts also include mental health support, grants, and the latest technology to ensure they can sustain their entrepreneurial goals.”

In partnership with AMD, Microsoft, and with entrepreneurship and community building non-profit, Goodie Nation, the initiative is rich with opportunities for small businesses beyond marketing awareness. With an ongoing focus on women-owned, minority-owned, and businesses owned by people with disabilities, Evolve Small continues to provide financial aid, technological resources, community support, and business mentorship. Lenovo has also partnered with CWC Coaching and Therapy, led by its founder, Chantel Cohen. Cohen, a licensed therapist, provides mental health services with a coaching lens to help her clients find prosperity in the broader sense of the word. In particular, she and her team help business founders alleviate the mental stresses that come with entrepreneurship while coaching for optimal leadership performance.

Accomplished leader from Cockroach Labs and NGINX joins company to build new category of AI assistants for software development lifecycle

Tabnine, the creators of the industry’s first AI-powered assistant for developers, today announced the appointment of Peter Guagenti as President and Chief Marketing Officer (CMO) to lead go-to-market strategy and growth. Guagenti brings decades of leadership excellence at high-growth companies and will help drive Tabnine in its mission to bring generative AI to the entire software development lifecycle (SDLC). As the pioneer in the generative AI coding assistant category, the company currently already serves more than one million developers monthly.

“As technologists, we spent the last 25 years moving the world through digital transformation. But that time will pale in comparison to the transformation we will experience in the next 20 years as we use AI to transform every aspect of how we live and work through algorithms and AI,” Guagenti said. “The SDLC is ripe for this level of disruption. IT organizations and engineering teams continue to face massive hurdles with hiring, training, and retaining developers and operators, while the pace and complexity of development is only increasing. Organizations will need a solution that can help close that gap. Tabnine has already proven its ability to accelerate development, support developer onboarding and training, and improve the reliability of our customers’ code, all while keeping user privacy and the security of their codebases at the forefront. Tabnine’s approach will propel us to a leadership position in this exciting new category, and I’m excited to join the company during this time of rapid innovation and growth.”

Guagenti is an accomplished business leader and entrepreneur with expertise in strategy, product development, marketing, sales, and operations. He most recently served as CMO at Cockroach Labs, where he helped drive near 700% revenue growth during his tenure. He previously held leadership positions at leading technology companies including SingleStore, NGINX (acquired by F5 Networks), and Acquia (acquired by Vista Equity Partners). Guagenti also serves as an advisor to a number of visionary AI and data companies; DragonflyDB, Memgraph, and Treeverse.

“While Tabnine’s roots are in code generation, we continue to expand its use case to the rest of the SDLC. To accomplish this, we are building a team that not only deeply understands development teams, but also the challenges that modern organizations face when building software,” said Dror Weiss, co-founder and CEO of Tabnine. “Peter is an invaluable addition to Tabnine, with deep experience and the ability to build teams and deliver results. He is critical as we take the next steps in our evolution.”

As an early innovator in generative AI, Tabnine continues to execute on its vision to provide a platform that serves developers at every step of the SDLC — from code completion all the way to deployment — with some users already using Tabnine to complete more than 50% of their code. Most recently, in June the company unveiled Tabnine Chat, an AI code assistant that writes code and answers questions against organizations’ codebase. Built with privacy and security at the forefront, Tabnine Chat combines the latest large language models (LLMs) with familiarity of each user’s codebase to simplify and accelerate software development and help developers create business outcomes faster.

Fiverr International Ltd., the company that is changing how the world works together, today announced the appointment of Matti Yahav as CMO and Yael Garten to its board of directors. The addition of Matti and Yael is part of Fiverr’s broader strategy to build an iconic brand and drive continued innovation.

Matti Yahav
Matti brings with him over 20 years of marketing experience to Fiverr. He has worked with some of the world’s most recognizable brands, including Lego, Disney, Nestle, and SodaStream. During his time at SodaStream, Matti spent over seven years on the Global Management Team, five of which were as CMO. His leadership resulted in groundbreaking efforts that significantly impacted the brand and business results. Matti is stepping into the role previously held by Gali Arnon, for the past six years, where she has built Fiverr into a globally recognized brand. Gali Arnon has been promoted to a new role as Chief Business Officer, Marketplace, where she will focus on leading Fiverr’s marketplace strategy, growth, and product development. Matti joined the company on November 1, 2023.

Yael Garten
Dr. Yael Garten is a technology business leader with 20 years of extensive experience in data science, machine learning, and converting data into actionable products and business strategies. Yael was the AI/ML Director of Data Science and Engineering at Apple for the last six years and before that, was Director of Data Science at LinkedIn Corporation. Before joining LinkedIn, Yael was a Research Scientist and Text Mining Lead at the Stanford University School of Medicine.
She also serves on the Levi Strauss & Co. Board of Directors, which she joined in 2020. She will replace Philippe Botteri, who has been a member of the board since 2016.

“I am delighted to welcome such top-tier talent to the leadership team at Fiverr. Matti has proved during his broad career his ability to make marketing work for the business while still putting creativity at the heart of driving brand love,” said Micha Kaufman, founder and CEO of Fiverr. “Yael brings a wealth of expertise in data, AI, and machine learning, with a deep understanding of two-sided marketplaces, and will be an enormous asset to Fiverr as we evolve the future of work. There is an enormous opportunity ahead of us and both Matti and Yael’s experience will prove incredibly valuable as we continue to grow and build the company.”