Striim, an industry leader in real-time data integration and streaming, is excited to announce its integration with Microsoft Fabric, a new data analytics platform. Striim will provide its innovative low-latency, open-format data integration and streaming service into Microsoft Fabric, helping organizations harness data for real-time analytics and AI-driven insights. 

Striim’s integration with Microsoft Fabric offers a seamless and unified data integration solution, that enables businesses to extract actionable insights from disparate, siloed data sources, mission-critical enterprise applications, and databases. Striim's unique data streaming capabilities bring fresh, real-time data directly into Microsoft Fabric, facilitating powerful analytics, AI, and decision-making.

"We're excited about this integration with Microsoft Fabric, empowering both Striim and Microsoft while delivering unrivaled benefits to our customers," said Phillip Cockrell, senior vice president of business development, at Striim. "This collaboration enhances our real-time data integration capabilities, amplifies the power of Microsoft Fabric's analytics, and provides our customers with a seamless solution for faster, more informed decision-making. It's a win-win for all, promising a future of streamlined data processes and data-driven success."

In a scenario like that of a large retail business with locations and operations in many cities, the need for real-time insights across stores, purchases, and inventory is paramount. Typically, various teams such as data engineers, SQL developers, data scientists, and business analysts work independently, leading to redundant efforts and data silos. With a unified system, these fragmented efforts become increasingly more manageable, making it easier to understand sales trends or inventory needs, ultimately resulting in faster time to insight. 

Striim's new integration with Microsoft Fabric fulfills this essential role by providing real-time, low-latency, and highly scalable data streaming in an open delta parquet format in Microsoft Fabric to ensure workload interoperability across Microsoft Power BI, Spark jobs, Azure Machine Learning/AI, and Microsoft CoPilot applications. It serves as a single, comprehensive tool for all data teams within an organization, accommodating next-generation analytics and AI use cases. Striim’s new integration with Microsoft Fabric benefits customers, providing a simple unified product that optimizes costs while ensuring high-quality data that enterprises can trust. 

“We welcome Striim as a key partner integrating with Microsoft Fabric,” said Mahesh Prakriya, Director of Azure Data, Microsoft. “Striim Cloud provides our customers with the ability to harness real-time data streams from leading CRM applications and vital databases, unlocking a wealth of actionable business insights and empowering them to make instant, informed decisions that drive success.”

Pecan AI, Inmar, and Calendly top index that ranks 100 B2B companies on the effectiveness of their in-person event strategy and budget allocation

Vendelux, the first AI-powered event intelligence platform, today announced the debut of its inaugural Event ROI Index, a ranking of 100 top enterprise brands based on the ROI derived from their in-person event strategy and budget. For the Event ROI Index, Vendelux leveraged its proprietary 65M+ data points from over 160,000 events to quantify the business value of leading enterprise brands’ events strategies; to identify the variables that most impact event ROI; and to determine areas for optimization with regards to in-person event attendance, sponsorship, and speaking engagements for businesses to derive the best outcomes.

“In a complex world of enterprise buyers, where digital and in-person touchpoints all matter to closing a deal, events are truly the foundation of those relationships and of the communities these brands rely on for growth,” said Alex Reynolds, CEO and co-founder, Vendelux. “Each event a brand invests in - whether sending one sales person or having a sponsorship with a massive booth - serves as the glue that binds together various channels’ efficacy to contribute to a lead becoming a customer. We have worked tirelessly to collect, clean, qualify, and analyze the industry’s first dataset looking across hundreds of thousands of events and millions of data points to truly understand the ROI from companies’ strategies as everyone from event marketers, to sales leaders, to CFOs and CMOs seek this visibility as they plan their budgets.”

Key takeaways for B2B brands from the Event ROI Index include:

• Strategic Importance: ROI doesn’t always scale with spend and meaningful ROI can be derived from the right small or even regional events strategy that hypertargets prospects. Just because everyone else invests in a conference doesn’t make it the right event for your business outcomes. The more unique a strategy, the more effective it can be.
• Precision and Insight: Precision around individual event investments and measuring granular ROI is possible today. Anecdotal or experiential reasoning for keeping an event on your annual plan is no longer sufficient. Numbers matter to everyone inside of an organization now more than ever, and with greater precision will come greater respect and, with it, potential budget.
• Room for Improvement: Top brands in the study maxed out at a score of 7.2 out of a possible 10; to derive greater ROI from events, enterprise brands should focus on gaining a better understanding of where their strategies fail to ensure they stand out from the crowd.

Vendelux created the Event ROI Index as countless enterprise brands used the platform to derive a better understanding of where competitors were investing their event budgets. The clear desire for granular insights into event strategies, attendees and attendee profiles, cost transparency, and alignment with a company’s own CRM data prompted the analyses that make up the Event ROI Index results and ensure event marketers, CFOs, and CMOs know that event ROI is quantifiable and meaningful as they head through budgeting season.

Scores were awarded on a scale of 0-10. Pecan AI earned the highest honors on the index with a score of 7.2, followed by the next top five brands: Inmar (6.7), Calendly (6.6), Signifyd (5.9), InMobi (5.6), and Riskified (5.3).

"Year in and year out, the relationships built at events and conferences drive meaningful business outcomes for us at Signifyd. Before Vendelux, we relied on manual tracking of meetings, anecdotal feedback from event attendees, and - frankly - our best guesses as to where we needed to be based on competitive intel we could derive from conference websites to inform our event strategy," said Mark O'Sullivan, Senior Event Marketing Manager, Signifyd. "With Vendelux, the guesswork around maximizing our event marketing budget, measuring ROI, and remaining ahead of our competition is gone. There is no wasted effort at low value events - every event we invest in and send team members to pays off. That assurance, leveraging AI, delivers more meaningful business outcomes for Signifyd."

The 100 enterprise brands included in the Index were selected based on an analysis of the events they invested in or attended and factors of their presence at those events including: volume of a brand’s potential customers attending, volume of competitors attending, on-stage speaking opportunities, ticket costs, sponsorship costs, attendee seniority, attendee industry, number of employees attending, event budget, and more. Vendelux’s machine learning models were utilized to analyze personas / predictive attendees and normalize those across factors like company size. View the complete list of brands included in the study at https://vendelux.com/event-roi-index/.

“Today it’s clear that no B2B brand’s event strategy is 100 percent perfect, yet these strategies are built by teams that have been drastically underserved by technology that’s purpose-built to bring transparency and quantification to their efforts,” said Stefan Deeran, COO and co-founder, Vendelux. “Every customer data platform seeks to solve for multi-touch attribution, yet underpinning every closed deal are foundational relationships that get it over the finish line. As founders growing our own business by attending events ourselves, we understand the powerful connection between in-person interactions arranged by event marketing teams, and the sales organizations that close those deals. To facilitate brands improving their event strategies with a data-driven approach, and therefore optimize budgets and improve time to close, is our mission at Vendelux.”

For the Event ROI Index, Vendelux studied brands’ event investments from January 1, 2023 through September 30, 2023 and scored 100 enterprise brands, as selected by Vendelux, on the value they derive from their event strategies. Vendelux is a data-driven solution that provides event marketers with the ability to analyze the impact of events, trade shows, and conferences worldwide. Leveraging the power of artificial intelligence (AI) and predictive modeling, Vendelux combines first-party data from its network of conference organizers and partners with real-time data monitoring, enrichment from more than 185,000 unique sources, and historical insights to forecast upcoming event attendee personas. With never-before-unlocked visibility into the potential revenue at every event based on pipeline, ABM target lists, and ideal customer profiles (ICP), event marketers can now easily take strategic action to build the best event strategy aligned to business objectives.

Rounding Out Recent Hiring of Management Team

Brand Engagement Network (“BEN”), an emerging provider of personalized customer engagement AI, today announced the appointment of Rick Howard as Chief Information and Data Officer (“CIDO”). Mr. Howard’s appointment rounds out the recent hiring of our management team, including Michael Zacharski as Chief Executive Officer (“CEO”), Paul Chang as Global President and Bill Williams as Chief Financial Officer (“CFO”), to provide fulsome service and expertise to our customers.

Mr. Howard brings a longstanding track record of successfully helping businesses in the healthcare space develop and implement their technology strategy – launching many key initiatives related to data analytics, data security, intelligent automation, and cost control to support executive clinical, operational, and financial decisions. Collectively, BEN’s management team brings over 25 years of experience in technology and financial market leadership. Mr. Zacharski has held multiple long-tenured C-Suite roles, and has founded and operated multiple start-up businesses across the advertising, media, entertainment, and music industries. Mr. Chang’s background similarly includes deep experience with startups, as well as nearly two decades at IBM in a variety of global management roles. Mr. Williams was most recently Chief Financial and Sustainability Officer at American Tire Distributors, and has held similar titles at a variety of companies, providing leadership across finance, operations, legal, technology, analytics and ESG.

Rick Howard, CIDO of BEN, said:

“There’s a clear market opportunity and value point for BEN’s technology in the healthcare segment and we’re already starting to see some nice traction there. I’m excited to join the team and bring my knowledge of the healthcare space and tap into my deep technical and strategic leadership to help continue to push the innovation envelope for the company moving forward.”

Michael Zacharski, CEO of BEN, said:

“Rick joins our team at a critical moment in our growth and we’re looking forward to tapping his industry and technical expertise to continue to build out our vision. BEN’s Al consumer interfaces bring a deeper level of comprehension, empathy, and understanding to human-machine interactions and pave a new way forward for businesses to leverage AI. I look forward to working with our leadership team, partners, and stakeholders to continue driving innovation and growth in our sector.”

New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies

EDO, the TV outcomes company, and Experian, the world’s leading global information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers. The collaboration will enhance EDO’s IdentitySpine™ solution, which offers identity matching and resolution capabilities, with attributes such as age, gender, and household income in a privacy-centric way.

EDO’s IdentitySpine™ improves interoperability with data partners and enables deeper consumer behavioral insights for advertisers and leading CTV players. This latest data enhancement with Experian drives significant match rate and match accuracy improvements with clients’ first-party data. As a result, EDO’s clients — brands, agencies, networks, and Hollywood studios — can optimize ad performance through a better understanding of which media and creative investments drive strong engagement with relevant audiences.

"EDO continues to invest in critical data collaborations that will unlock new levels of measurement and insight for our clients to effectively engage CTV audiences,” said Joshua Lee, CTO and Head of Product, EDO. “Our collaboration with Experian is the latest step in empowering brands, agencies, and media owners to effectively engage audiences through their CTV campaigns.”

"By integrating demographic attributes from Experian with EDO's Connected TV insights, we aim to provide a more comprehensive approach to measurement for TV advertisers. This integration offers EDO clients richer consumer insights, enabling more precision in their approach to their advertising strategies," said Ali Mack, Head of Television and Agency Partnerships, Experian. "Our collaboration with EDO underscores our mutual goal to refine and enhance how data serves television advertisers."

The announcement follows EDO’s data partnership announcements with Nielsen and Similarweb as part of its goal to drive immediate, actionable insights for Convergent TV advertisers. Working with all major networks and CTV players, EDO has also announced new or expanded partnerships with Disney, Netflix, Hallmark, and BET in the last year.

Appointment is in strategic alignment with Momentus' increased focus on enhancing customer success and maximizing customer lifetime value.

Momentus Technologies, the global leader in venue and event management technology, announced today the appointment of Jenn Keirnan in the newly created role of Chief Customer Officer. Keirnan most recently served as Executive Vice President, Professional Services and Support. In her new expanded role, Keirnan will ensure customers gain maximum value from their Momentus SaaS solutions. She will lead the development and implementation of customer-centric strategies, focusing on enhancing the customer's venue and event management journey, leveraging best practice insights and fostering long-term relationships.

During her time at Momentus, Keirnan has made a measurable impact in creating a customer-centric culture by implementing key strategies to improve every touchpoint in the customer journey. In her short tenure she has successfully leveraged customer data and analytics to derive actionable insights, leading to higher loyalty, retention rates, and ultimately, increased customer lifetime value. Most importantly, she has played a pivotal role in shaping the company's strategies and operations to meet and exceed customer expectations.

Keirnan is a proven advocate and champion for customer experience. Before joining Momentus, she held leadership positions in high-growth SaaS environments at Khoros and OpenSymmetry where she demonstrated success in leading professional services and technical support divisions. Keirnan's years of expertise in optimizing processes, mitigating risks and maintaining a focus on delivering exceptional customer experience are invaluable assets in this new role.

"At Momentus, our mission is clear – to empower our customers globally to create extraordinary moments," said Alex Alexandrov, CEO of Momentus Technologies. "This appointment underscores our fierce commitment to our customers' successful journey with Momentus and is a critical step in ensuring every touchpoint with Momentus exceeds expectations. I'm confident under Jenn's continued leadership and strategic vision she will maintain our relentless focus on driving best-in-class customer experience and be instrumental in delivering our customer-centric approach."

"Momentus is built on a set of core values and a company culture that places a significant emphasis on the success of its customers," said Keirnan. "I'm thrilled to be building on that culture to enable a successful outcome for all customers at Momentus."

Global Cybersecurity Marketing Executive Brings Extensive Hypergrowth Enterprise Software Leadership Experience to Unified Defense SIEM Leader

Securonix, Inc., a leader in Unified Defense SIEM, today announced the appointment of Biju Muduli as Chief Marketing Officer. In this role, Muduli will be responsible for the development, implementation and execution of marketing initiatives that will help drive Securonix’s next phase of growth and strengthen its position as one of the fastest-growing cybersecurity companies.

“We are thrilled to welcome Biju to Securonix and our executive leadership team,” said Nayaki Nayyar, Chief Executive Officer, Securonix. “Biju is a strategic thinker with a passion for analyzing market trends, buying behaviors, and competitive landscapes. She has an outstanding record of formulating and executing successful global marketing strategies based on real metrics to achieve business goals. As we enter our next phase as a company, proven industry executives like Biju will play a key role in our continued growth, both internally and externally.”

With more than 15 years of experience in strategic marketing and global operations, Muduli has created compelling brand messaging and value propositions for hypergrowth cybersecurity and enterprise software companies. She most recently served as the Chief Marketing Officer at Onapsis, the leader in SAP and Oracle business applications cybersecurity, where she oversaw the strategy and execution of global marketing initiatives across a rapidly scaling venture-backed security company. Prior to joining Onapsis, Muduli was the Vice President of Global Demand Generation & Field Marketing at Brightcove, a provider of cloud-based solutions for publishing and distributing professional media. During her time at Brightcove, Muduli led the company’s global marketing functions, which helped drive breakout growth across all regions, including the Americas, EMEA, APAC and Japan. She has also held global leadership roles at Carbonite, a data protection and cybersecurity company that was acquired by OpenText in 2019, and Dassault Systémes, a provider of collaborative virtual environments to imagine sustainable innovations.

“I am excited to join a team of talented growth-focused executives that is committed to innovation and driving the future of cybersecurity,” said Muduli. “As the proven market leader with a history of market-defining innovations, Securonix has demonstrated the ability to understand the future of SIEM and execute its vision to serve customer needs better than anyone in the space. I look forward to working with Nayaki and the leadership team, enhancing our value proposition and helping our customers and partners stay ahead of cyber threats.”

In addition, Securonix announced the promotion of Augusto Barros to Vice President, Product Marketing, reporting directly to Muduli. In this role, Augusto will be responsible for planning, creating and implementing Securonix’s overall product marketing strategy.

Augusto has over 20 years of experience in information security and is passionate about educating the market and customers on threat detection, investigation and response best practices. During his five years at Gartner, Augusto established himself as a highly respected analyst in the cybersecurity field.

The Securonix platform is purpose-built to defend modern enterprises against advanced threats in today’s complex hybrid environments. Securonix was named a leader for the fourth consecutive time in the Gartner Magic Quadrant for Security Information and Event Management (SIEM) and again named a Customers’ Choice in the 2023 Gartner Peer Insights ‘Voice of the Customer’: Security Information and Event Management (SIEM). The company recently launched the industry’s first Unified Defense SIEM that provides organizations with 365 days of ’Hot’ searchable data and introduced an integration with ChatGPT that delivers generative AI capabilities within Securonix Investigate to greatly reduce incident response time.

Tealium’s CDP now seamlessly connects with Amazon DSP and Amazon Marketing Cloud

Tealium announced today that it has launched new integration capabilities with Amazon Ads, including Amazon DSP and Amazon Marketing Cloud (AMC), to better equip advertisers in activating audiences, assessing advertising performance, and overall enhancing real-time, omnichannel strategies in a cookieless world.

Leveraging the integrations, enterprises can further utilize their first-party signals to enhance marketing attributions, reporting, measurement, and audience outreach. This ultimately helps advertisers to improve return on advertising spend (ROAS) and achieve ad conversion goals, all while maintaining the highest level of privacy-centric integrity. Specifically:

• The connection between Tealium and Amazon DSP allows for enhanced conversion optimization and reporting, both offline and online, in real time. The integration also allows advertisers to better engage with first-party audiences via Amazon DSP advertising campaigns.
  
  
• With Tealium integrated with AMC, advertisers can tap into more signals to improve relevance of advertising engagements and measure more holistic marketing results, enabling a durable and consented conversion feedback loop.

“Tealium’s new integrations with Amazon Ads serve as essential tools for brands to fortify their business strategies in anticipation of evolving privacy regulations, shifting consumer behaviors, and expanding first-party signals in a cookieless environment,” said Matt Gray, Head of Global Partnerships at Tealium. “Regardless of a brand’s current position in the development of their first-party signal strategy, these solutions are indispensable for ensuring business agility and aligning with customer expectations.”

TripleLift Audiences and RampID allow users to create lookalikes of their own data to expand audiences across an environment

Ad tech platform TripleLift, and data collaboration platform LiveRamp, announced today an integration of TripleLift Audiences and RampID to give marketers almost limitless and scalable first-party audience solutions. The partnership brings together TripleLift Audiences, which delivers first-party data from publishers, with RampID, LiveRamp's durable, privacy-centric connectivity identifier, to offer lookalike addressability across the open web without relying on cookies, IDFAs, IP addresses, or other device IDs.

The new audience matching and expansion solution expands on TripleLift and LiveRamp's successful partnership, solving for the evolving challenges in the industry, with more accurate first-party targeting. TripleLift's Audience Matching and Expansion capability will broaden scale and create greater use cases for connectivity to LiveRamp's premier global ecosystem, across the TripleLift exchange. Additionally, brands and agencies can leverage their own first-party data to both personalize and model across all environments.

"First-party data has been proven to be superior to third-party cookies in performance and scalability," said Airey Baringer, VP of Product Management at Triplelift. "However, advertisers often struggle to combine their first-party data with data from other platforms to create targetable audiences in all browsers. Together with LiveRamp, TripleLift has created a bespoke, customizable, and easy-to-use experience to maximize the value of first-party data for both publishers and advertisers."

Now, advertisers can scale lookalikes to match their own campaign goals while still maintaining high audience relevance. With this expanded partnership, advertisers can send their LiveRamp audience segments to TripleLift, who can then find the audiences, as well as lookalikes of those audiences based on publisher's first party data. TripleLift Audiences can achieve this by matching the advertiser's first-party audience segment to the publisher's first-party data using RampID and AI technology to accurately find high-relevance lookalike audiences.

The collaboration provides a unique solution for targeting use cases, especially for performance advertisers seeking to reach more than half of the open web unserved by cookies, including on Safari, Firefox, and Edge. Targeting tactics such as retargeting and lookalike modeling, have long been the most effective method to find prospects. However, retargeting relies on cookies, which, by January 2025, will decrease by 70% in the open web after third-party cookie deprecation. Now, with TripleLift Audiences and RampID, advertisers can harness the power of AI to create lookalikes from their own first-party data, scaling their segments even further than ever before and allowing for a deeper understanding of their own audiences and potential audiences they may not have been able to capture before.

"Cookie deprecation aside, we're now entering a critical period where the ecosystem should be prioritizing their first-party data strategies, and LiveRamp prioritizes working closely with partners like TripleLift who are finding ways to enhance the value and connectivity of first-party data," said Travis Clinger, SVP, Activations and Addressability, LiveRamp. "The enhanced addressability and effectiveness from this LiveRamp and TripleLift integration will help marketers to continue maximizing the power of their first-party data, prepare to multiply the power of this data through data collaboration, and create scalable solutions that will help sustain their businesses in the post-cookie world."

TripleLift Audiences, which launched earlier this year with 800 segments available to users, has since expanded to include 1,300 segments and virtually endless other customizable options. In September, the first large-scale test of the offering showed an average of 33% improved CPCs for advertisers and 26% improved CPMs for publishers. With its expanded partnership with LiveRamp, marketers using TripleLift Audiences for their campaigns can capture the right people at the right time and for the right price, enhanced by the unified view of customers that RampID enables.