Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data

EDO, the TV outcomes company, and FuboTV Inc., the leading sports-first live TV streaming platform, have partnered to measure consumer behavior across Fubo’s premium sports, news and entertainment content. EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

In partnering with EDO, Fubo can provide brands and agencies with granular CTV engagement data to attribute direct outcomes to CTV ad campaigns. Initial findings from the partnership indicate that consumers are 16% more likely to engage with ads seen on Fubo overall than they are with ads on traditional linear TV and competitive streaming platforms. Additionally, sports fans are 29% more likely to engage with ads seen on sports networks on Fubo than ads during live sports on the average linear network. This is a testament to Fubo’s power of aggregation by streaming over 55,000 sporting events each year and more than 40,000 TV shows and movies on-demand each month.

EDO also provides Fubo advertising partners with ad engagement trends detailing viewer demographics most engaged with ads on the streaming service. For example, EDO found that men ages 25-54 were 35% more likely to engage with ads on Fubo compared to competitive streaming services and linear TV. At the category level, EDO data showed the same group was 37% more likely to engage with automotive ads, and 72% more likely to engage with telecom ads on Fubo than on linear TV and competitive streaming services. Additionally, women ages 18-34 were 18% more likely to engage with financial services ads on Fubo than on competitive streaming services and linear TV.

“One of the strengths of CTV is its data-driven nature and the ability to measure ad campaigns more deliberately and accurately than on traditional linear TV,” said Dina Roman, SVP, global ad sales, Fubo. “Brands and agencies today are seeking clear insights into the outcomes of their advertising campaigns and that is why we are tapping measurement partners like EDO to reinforce the value of Fubo’s premium content and audience.”

“Modern marketers know that investing in campaigns on Fubo means advertising to a highly engaged audience,” said Kevin Krim, President & CEO, EDO. “By combining Fubo’s streaming expertise with EDO’s robust experience measuring live sports and entertainment events across linear and streaming TV, we’re empowering advertisers to go beyond basic reach metrics and begin measuring the outcomes-based, proof-of-performance insights that determine whether a brand achieves its most important business goals.”

Insights from Qualtrics helped Dow transform its B2B customer journey, resulting in a 20% boost in customer satisfaction

Targeted improvements to Dow's digital commerce platform drove a more than 200% increase in digital transactions

Qualtrics, the leader and creator of the experience management (XM) category, partnered with Dow, a renowned 125-year-old materials science company, to launch a digital transformation that has generated $300 million in value and a 20%improvement in Dow's customer satisfaction scores.

"In the experience economy, the brands that win and continue to stay at the forefront are those that listen to their customers and improve processes across every critical interaction," said Sachin Goregaoker, Chief Product Officer of Qualtrics XM for Digital Frontlines. "We are proud to help Dow realize its goal to make every customer interaction easy, enjoyable, and effective with a data-led enterprise-wide CX strategy."

Dow aims to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world, but anticipating customers' needs and preferences presented challenges given Dow had no centralized CX teams or common CX measures across the enterprise.

For B2B organizations like Dow, the "customer" is often made up of multiple stakeholders, each with different titles, areas of expertise, locations, and decision-making power, requiring the buy-in of many stakeholders over a longer period of time compared to a typical B2C sale. However, organizations can't afford to make a negative first impression. Qualtrics research found that a positive first B2B buying experience is more closely tied to a customer's likelihood to renew than any other journey touchpoint.

Adopting an enterprise-wide CX strategy

Qualtrics XM for Customer Frontlines enabled Dow to ask questions of multiple customer personas spanning the entire Dow customer journey to understand the unique needs of each Dow customer. Dow used customizable data displays to quickly analyze and publish key results internally, increasing transparency across the organization and enabling the CX team to measure how the customer experience progressed over time.

Dow compared these CX insights with operational and financial metrics like on-time delivery, product availability, and revenue growth to reveal meaningful correlations and opportunities for improvement. These insights informed targeted changes to the customer journey including the implementation of new shipment visibility and tracking capabilities, upgrades to order placement experiences, and structural changes and tools that enhanced supply, demand and inventory management that improved product availability. All of these deliberate enhancements resulted in a 20% boost in customer satisfaction scores. 

Modernizing Dow.com with Qualtrics Frontline DigitalXM

Using Qualtrics Digital CX and the Qualtrics XM Institute CX Maturity assessment, Dow identified several opportunities to improve the effectiveness of its online and digital properties by designing new or enhanced digital experiences for customers. Among those, is a groundbreaking, AI-powered digital capability that enables customers to create new products faster by using Dow's formulation visualization and predictive modeling tools.

As a result of its digital transformation initiatives, Dow saw breakthrough changes in some of the key performance measures, including a 450% increase in repeat visitors for its digital commerce platform, an increase of new leads generated via digital engagement from 5% to 65%, and a more than 200% increase in digital orders.

At the same time, customer satisfaction improved across nearly every digital touchpoint, from finding technical information on the website to placing orders. Overall, Dow's digital transformation has created $300 million in value in less than five years thanks to revenue and margin growth, as well as structural cost reductions.

"We see Qualtrics as the central enabling platform that helped us design, build, and then confidently prioritize and enhance our CX best practices over time," said Riccardo Porta, the global director for CX at Dow. "From the early days of our journey, Qualtrics solutions have allowed us to rationalize and monetize our CX disciplines to unlock new value for our customers and for Dow. We also value the support and partnership that Qualtrics and its Experience Management Institute (XMI) are providing to the AMCX Consortium, a group of B2B manufacturers aimed at benchmarking and elevating CX across B2B".

Turning CX insights into operational and business impact

Dow's collaboration with Qualtrics continues to strengthen its position as a leading materials science company while driving innovation, customer-centricity, and sustainable growth. By layering company operational metrics on top of experience data gathered using Qualtrics, Dow found that satisfaction and buying behavior are significantly influenced by product availability at the time of order placement.

This provided new insight into how to balance the benefits of higher inventory levels vs. higher cash flow. Armed with these insights, Dow invested in integrated planning and inventory optimization technologies, resulting in lower inventory levels without compromising customer experience. Dow reduced inventory volume by 7%, equivalent to over $1 billion in cash flow, all while improving customer confidence in product availability by 10% and the CX score by 8.5%.

Respected expert and ethical AI advocate joins community engagement platform to redouble AI innovation, shepherd the community economy

OpenWeb, the premium community engagement platform serving more than 3,000 publishers and 120 million monthly users, today announced the appointment of Rob Meadows as its Chief Technology Officer. An acclaimed expert in the field of artificial intelligence and an outspoken advocate for its responsible use, Meadows' appointment signals OpenWeb's intent to redouble already-successful efforts deploying ethical AI to improve online conversations and power a more equitable internet for publishers, users, and advertisers.

Meadows is the founder of the AI Foundation, a nonprofit organization that promotes the responsible development of AI. He previously served as the CEO of Originate, which creates digital solutions for startups and large enterprises by combining business strategies with custom software development, including AI technologies. He was also the founder of Lumitrend, a mobile platform provider that launched several products to protect user data on millions of mobile devices.

"There are few voices in the field of artificial intelligence more respected than Rob Meadows, and we're thrilled that he will be bringing that expertise and dedication to ethical AI to OpenWeb as our CTO," said Nadav Shoval, OpenWeb Founder & CEO. "OpenWeb is committed to delivering cutting-edge, AI-powered solutions to unlock the power of community: from users and content publishers to brands, and advertisers. Rob's leadership will be instrumental in driving innovation to ensure a safer, healthier web."

OpenWeb's AI-powered tools improve the quality of online conversations by effectively moderating user-generated content. By employing AI and machine learning technologies, OpenWeb strives to create a healthier, more inclusive and trustworthy experience. OpenWeb's AI tools have proven essential in the management of online communities, enabling publishers and brands to host communities at scale.

"The convergence of community engagement and AI is a frontier filled with potential, and OpenWeb is uniquely positioned to lead in this space," said Meadows. "My experience promoting responsible AI development aligns perfectly with OpenWeb's mission to create safer online experiences. I'm excited to work with OpenWeb to innovate and build AI-powered tools that uphold the highest standards of ethics and trust as we work towards a healthier future for the open internet."

DV shares key industry attention trends across global regions and industry verticals, with Media & Sports, Health & Pharma, and Education verticals garnering the highest attention benchmarks.

DoubleVerify, a leading software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report highlights attention levels across global regions and industry verticals using DV’s Attention Index, which offers rich insights into how effectively ads capture viewer attention and engagement. Of note, the top three performing verticals in attention were Media & Sports, Health & Pharma, and Education, while the bottom three performers included Travel, Financial Services, and Telecom.

The global attention benchmarks were produced by the DV Attention Lab™ – a multidisciplinary team consisting of data scientists, product experts and marketing analysts focused on providing advertisers with sophisticated, attention-based insights and recommendations on campaign performance.

"Our latest findings from the DV Attention Lab™ highlight the dynamic landscape of attention across various industries and regions,” said Daniel Slotwiner, Senior Vice President of Attention, DoubleVerify. “These insights are critical in helping brands better contextualize their ad campaign performance, and implement stronger optimization strategies.”

DV’s Attention Index is based on 50+ data points that are calculated in real time, and is based on tens of billions of impressions measured per month – benchmarked against an average score of 100 over a 28-day rolling window. An index of 125, for example, indicates the performance of that index is 25% better than the benchmark score.

The report highlights the difference in average performance across industries, driven by varied media strategies and tactics. Q3 data revealed that Media & Sports, Health & Pharma, and Education are the top 3 performing industries, with average attention levels of 117, 113, and 108 respectively. These top performers tend to utilize engaging and timely content. For example, Media & Sports ad campaigns often contain exciting visuals, live-action content, and updates about ongoing or upcoming events, leading to higher engagement.

It is important for advertisers to be able to compare their campaign attention levels within their own competitive set to better contextualize their performance. For example, a Telecom campaign with an attention index of 85 would still be outperforming the Telecom industry average by 13%, despite being lower than the DV-wide average.

Attention trends also vary significantly by region, influenced by diverse inventory buying strategies. In APAC, for instance, media investments predominantly target in-app inventory, leveraging the region's historically strong video performance. This focus results in above-average attention for ads on mobile apps. Conversely, in LATAM, ad performance is generally lower. Over half of the region’s display ad creatives were small format and purchased programmatically. Without optimization, this can result in lower attention metrics.

“These findings demonstrate that it is not just one factor driving attention – it is the combination of device, environment, message, creative and more, that influence whether consumers pay attention to ads,” said Slotwiner. “That is why measuring and refining campaigns based on all of these factors can help make a real difference in performance.”

The DV Attention Lab™ launched in October of 2022 and supports DV Authentic Attention^Ⓡ, a performance solution that analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device – in real-time. For exposure, DV Authentic Attention^Ⓡ evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, DV Authentic Attention^Ⓡ analyzes key user-initiated events that occur while the ad creative is displayed, including user touches, screen orientation, video playback, and audio control interactions.

Designation recognizes the critical role of data integrity in fueling advanced analytics, machine learning, and artificial intelligence with trustworthy outcomes

Precisely, a global leader in data integrity, today announced that it has achieved Amazon Web Services (AWS) Data and Analytics Competency status. The designation recognizes Precisely for its expertise in enabling customers to build trust in their data stored and processed in various AWS services. It closely follows the news of the Precisely Data Integrity Suite achieving Amazon Redshift Service Ready certification, announced at AWS re:Invent 2023 last month – underscoring a strengthening relationship between the two companies.

Achieving AWS Data and Analytics Competency differentiates Precisely as an AWS Partner Network (APN) member by providing specialized software designed to help enterprises adopt, develop, and deploy complex projects on AWS. To receive the designation, APN members must possess deep AWS expertise and deliver solutions seamlessly on AWS.

The Precisely Data Integrity Suite provides organizations worldwide with the tools necessary to deliver accuracy, consistency, and location-based context to data stored on AWS. By leveraging the Suite's combination of data integrity services, customers can access valuable data from modern and legacy systems in near real-time, proactively detect issues, deliver the highest-quality data, uncover previously hidden relationships, and enrich data with added context.

"Businesses are facing increasing pressure to deliver advanced analytics, leverage AI programs, and keep up with customer demand for up-to-the-minute insights," said Eric Yau, Chief Operating Officer at Precisely. "Ultimately, organizations realize that these strategic goals can only be achieved through a robust data integrity strategy - allowing access to trusted data as close to real-time as possible."

AWS enables scalable, flexible, cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise.

Industry veterans Kathy Klingler and Jim Norton join as CMO and CRO, David Beck elevated to newly created COO role in Executive Team build-out

Brightcove, the world’s most trusted streaming technology company, today announced two additions and a newly formed role to its executive leadership team. Kathy Klingler has been appointed Chief Marketing Officer (CMO), and Jim Norton as Chief Revenue Officer (CRO), effective January 8, 2024. Additionally, Brightcove’s current Chief Strategy and Corporate Development Officer, David Beck, is taking on an expanded role as Chief Operating Officer (COO).

“With the addition of Kathy and Jim and the evolution of David’s role, our world-class executive leadership team is poised to continue to deliver for our global customer base and drive innovation across our business,” said Brightcove CEO Marc DeBevoise. “Each of them brings an invaluable skill set from across the media, enterprise, and SaaS industries that will play a key role in our continued growth and further establish Brightcove as the world's most trusted streaming technology company.”

As CMO, Klingler will be responsible for developing and executing a global marketing strategy that leverages data, insights, creativity, and connectivity to drive growth, boost brand awareness, increase customer acquisition, and expand customer loyalty. She brings a record of global success to Brightcove, having previously held senior marketing leadership roles at large enterprise organizations in varying sectors, including Blue Cross Blue Shield of MA, Santander Bank, KPMG, Fidelity Investments, John Hancock, Kaplan Higher Education, and cybersecurity software company Rapid7. She will report directly to Brightcove CEO Marc DeBevoise.

“I am thrilled to join Brightcove to continue its unparalleled leadership in the streaming technology space,” said Klingler. “Throughout my career, I’ve prioritized crafting compelling strategies that connect with people and drive tangible results. I look forward to advancing that work with my new colleagues as we chart our company’s promising future.”

As the CRO, Norton will be responsible for Brightcove’s revenue organization, including managing global sales and customer success and driving and executing the company’s go-to-market strategy. Norton brings over 20 years of sales leadership experience in media, advertising, SaaS, and marketing technology at leading companies such as Condé Nast, AOL/Verizon, Google, Tribune Broadcasting, and Flowcode. He will report directly to DeBevoise.

“Throughout my career, I’ve had the opportunity to work across various verticals and sectors on a global scale. Brightcove represents the perfect intersection of all that I have been working towards, and I can't think of a better fit,” said Norton. “I’m enthusiastic about joining this exceptional leadership team and leveraging our heritage as the world’s most trusted streaming company as we grow global sales and revenue generation.”

David Beck has served as Chief Strategy and Corporate Development Officer and interim CMO. In addition to his current role, he has assumed new and expanded responsibilities as COO. As the Chief Operating Officer, Beck’s responsibilities include corporate development and strategy, technology and channel partnerships, data engineering, strategy and analytics, revenue and marketing operations, and ad monetization. He will be focused on advancing the execution of Brightcove’s strategy, driving operational excellence, fostering greater cross-functional collaboration throughout the organization, and leading growth and operational transformation initiatives.

NIQ, a pioneering force in consumer and market intelligence, is proud to announce the appointment of Kris Ewing as the Global President of Consumer Panel Services (CPS) to accelerate growth, foster innovation, and deliver client-centric solutions. This leadership appointment underscores NIQ's unwavering commitment to expanding consumer-sourced measurement across diverse channels and categories, reinforcing its pivotal role in fortifying the consumer-packaged goods (CPG) industry. As NIQ marks its centennial milestone, this appointment signifies a dedication to propelling the Consumer Panel business into a new era where robust, data-driven insights are imperative for the success of the CPG industry.

Ewing's elevation to the position of Global President of Consumer Panel Services is a testament to NIQ's commitment to elevating data-driven insights to unprecedented heights. Reporting directly to Tracey Massey, Chief Operating Officer at NIQ, Ewing is tasked with steering the company's global expansion of Consumer Panel activities. With a keen focus on differentiated product offerings, cutting-edge technology, and a team of skilled shopper and consumer experts, Ewing's leadership aims to establish new industry standards.

With 76% of senior leaders from the FMCG industry stating that changing behaviours of consumers and new generations is a presenting a challenge and opportunity for future growth, the focus for NIQ is on delivering a commitment to clients that provide the future led consumer insights that enable brands to create long-term growth.

"I am incredibly excited about the opportunity to lead in this dynamic landscape,” said Kris Ewing, Global President of Consumer Panel Services at NIQ. “Our commitment to evolving and enhancing our capabilities is paramount to serve our clients better and achieve our ambitious goals. I look forward to spearheading this journey of innovation and growth, ensuring that our strategies resonate with the ever-evolving needs of our clients and the industry."

NIQ is strategically prioritizing the advancement of Consumer Panel Services across the organization, initiating a series of key actions:

• Fostering greater clarity for clients through the connection of Retail Measurement Services and Consumer Panel Services through dynamic, integrated views on NIQ Discover (launching in 2024).
• Strengthening coverage, representation, and CPS data quality across global markets with focused investments in leading samples in the UK, France, Italy, Spain, Germany, Australia, United States and Canada.
• Providing enhanced support through training, workshops, and thought leadership by industry-leading subject-matter experts to unveil new pathways to growth by leveraging best-in-class Retail Measurement and Consumer Panel insights.
• Delivering more precise and reliable trend reads, particularly in key growth channels as well as expanded omnichannel coverage, categories, and characteristics.

NIQ is driving a rapid pace of measurement advancement, underpinned by significant and strategic investments in coverage and technology. Embracing a forward-thinking approach, the company has pinpointed key critical initiatives to foster substantial growth, with CPS serving as a central pillar in this strategic pursuit. NIQ steadfastly upholds its mission of pioneering insights and innovation within the consumer and market intelligence sphere, driving us forward into a future of unparalleled advancements and transformative industry impact.

Qlik and Mozaic combine expertise to offer enhanced business value through a Data Product Catalog experience, a SaaS Solution

 Qlik^©, a leader in data integration and analytics, today announced the acquisition of Mozaic Data (Mozaic), an innovative AI-driven data management technology. This timely acquisition marks an advancement in simplifying data handling for businesses, focusing on a data product-oriented approach for better data quality and governance.

Integrating Mozaic into Qlik's portfolio brings a transformative approach to managing data as a product. "Organizations are increasingly seeking to create domain-centric data products that transcend data integration and quality. There's an elevated expectation within the industry," explained Stewart Bond, Vice President, Data Intelligence and Integration Software at IDC. "The focus of Qlik's data quality and governance offerings to embody the concept of data products highlights a maturity that resonates with today's customer needs."

Sharad Kumar, founder of Mozaic, joins Qlik as the Regional Head of Data Integration and Quality. His expertise will further enhance Qlik's innovative capabilities, aiming to develop a next-generation Data Product Catalog solution and allowing customers to extract more value from their data quickly and effectively.

Drew Clarke, General Manager, Data Business Unit at Qlik, emphasized, "The acquisition of Mozaic and Sharad's expertise is a pivotal step in reshaping the data landscape, and is a significant contribution to our ongoing work for 2024. Customers recognize the importance of treating data as a product—a strategy that aligns with the need for a SaaS-based Data Product Catalog, offering a more efficient and user-friendly experience in data lifecycle management, while also reinforcing a solid foundation for AI-driven data management."

Mozaic’s innovative Data Product Experience approach is designed following the principles of decentralized architecture. Mozaic enabled organizations to build, secure, govern, deploy, and manage domain-centric data products in the cloud. These data products can be discovered through a data product marketplace, and accessed through a broad spectrum of consumption patterns, enabling diverse business use cases.

This acquisition is set to accelerate data deployment and utilization across enterprises, especially in cloud platforms like Amazon Redshift, Databricks, Google BigQuery, Microsoft Fabric and Snowflake. The Harvard Business Review notes that treating data as a product can speed up the implementation of new use cases by 90% and reduce total cost of ownership by 30%.

Sharad Kumar commented, "Joining Qlik is a significant milestone for Mozaic Data. We share a vision to improve data consumption by maximizing value from data investments. This is an opportunity to advance the efficiency and innovation in data management driven by AI, integrating seamlessly with Qlik's upcoming projects."

With this acquisition, Qlik reinforces its commitment to providing end-to-end data solutions, seamlessly integrating Mozaic’s technology to enhance the overall data consumption experience for businesses.