Industry leaders will elevate omnichannel shopping experiences and help grow retailer profits

Manhattan Associates, the global leader in supply chain commerce, and leading global commerce company, Shopify, announced a new alliance today to help retailers build world-class unified omnichannel shopping experiences. Shopify’s commerce platform will be combined with Manhattan’s leading omnichannel order management solution to help enterprises create exceptional customer experiences at every step of the sales journey.

“Manhattan’s focus on fast, easy, reliable and transparent shopping enables our enterprise retail customers to lower sales friction and elevate purchase confidence, which is why we’re proud to align ourselves with Shopify in our mutual endeavor to improve the digital commerce experience,” said Brian Kinsella, senior vice president of Product Management for Manhattan. “We’re excited about the elevated experience for consumers, and the increased revenue and margin potential for our merchants owing to the combined offering.”

The combined solution will also include Manhattan’s post-purchase customer service tools, including digital self-service solutions that provide the visibility, flexibility and convenience required by today’s consumers.

Nautica, a SPARC Group brand, will be the first joint customer. “By offering our customers the combination of Shopify’s fast and reliable commerce platform with Manhattan’s powerful order promising and post purchase offerings, we are providing them unparalleled visibility and the industry’s premier end-to-end online shopping experience,” said Mike Dupuis, chief digital officer for SPARC Group. “For SPARC, we believe the combined solution will result in improved sales, reduced shipping costs, fewer returns, and improved margins and profits overall.”

Shopify currently powers millions of businesses worldwide and 10% of U.S. ecommerce. Through this new integration with Manhattan Active^® Omni, consumers will have access to more accurate product location and delivery information. Additionally, brands powered by Shopify will gain global visibility of inventory across their entire network, including items in transit, stores, warehouses, suppliers, and other facilities.

“We’re thrilled about teaming up with Manhattan as it's a major leap forward in transforming supply chain operations for enterprise commerce,” said Bobby Morrison, chief revenue officer at Shopify. “This is a game-changer in today's fiercely competitive landscape, and we're excited to provide commerce solutions that will ultimately enhance unified shopping experiences for consumers.”

New direct-to-DSP integration will empower marketers to more effectively target and optimize audiences across CTV and linear TV

tvScientific, the performance advertising platform for connected TV (CTV), and Blockgraph, a privacy-focused data collaboration platform, announced today a partnership to facilitate programmatic targeting, measurement, attribution, and optimization across linear and connected TV (CTV). The new collaboration enables tvScientific’s extensive customer base of leading direct-to-consumer (D2C) brands to maximize the value of their robust first party data assets with an emphasis on privacy.

The new partnership will allow marketers and media companies using tvScientific’s performance advertising platform to activate first party programmatic audience campaigns using Blockgraph’s industry-leading identity platform. Data owners will be able to safely and seamlessly deploy their aggregated and de-identified first party data. By incorporating retail data into tvScientific’s CTV targeting and measurement platform, D2C brands can target television advertisements to specific households according to their search, purchase and retail history to drive better campaign performance.

“This new partnership brings together our privacy-enhanced, deterministic household identity solution with tvScientific’s sophisticated demand-side platform,” said Jason Manningham, CEO of Blockgraph. “This collaboration will be particularly valuable to tvScientific’s customers, as they will now be able to apply their first party data assets more effectively and increase the overall ROI for their advertising campaigns.”

Compared to their competitors, D2C brands maintain particularly rich catalogs of first party customer data. D2C brands can apply this data to premium video assets — both linear and CTV — to improve campaign targeting, measurement and optimization. The new partnership between Blockgraph and tvScientific will support inventory both bought and sold programmatically.

“Combining programmatic advertising with premium video is a complex challenge, and it’s becoming more complex with the expanding landscape of services and providers,” said David Koye, co-founder and CPO at tvScientific. “Our new partnership with Blockgraph gives our customers the tools they need to confidently and consistently optimize performance even as campaigns become more complicated. Blockgraph’s privacy-focused identity solution gives our customers the security they need to identify and target new audiences and measure their success.”

Lull, a leading mattress brand, is one of the first director-to-consumer brands to work with Blockgraph and tvScientific and to take advantage of this new partnership. "Using tvScientific’s platform to leverage our first party data has allowed us to unlock an additional channel to retarget our existing leads and customers,” said Sharone Almog, VP Marketing and eCommerce at Lull. “Data drives all of our decisions at Lull, so being able to target unique audiences who we know are interested in our brand has helped us boost campaign performance."

AI-powered analysis at scale shields both publishers and advertisers from harmful and illegitimate ads

MediaGo, the deep learning-based intelligent advertising platform, announced it has expanded its collaboration with The Media Trust (TMT), a global leader in digital trust and safety for online advertising. This partnership will create a safer and cleaner advertising ecosystem by enhancing the quality of advertisements to protect publishers from harmful ads, prevent advertisers from competing with illegitimate inventory bids, and deliver safe consumer experiences.

TMT's powerful, AI-enhanced digital advertising analysis engine allows MediaGo to advance the interests of its media partners by verifying the quality and legitimacy of advertiser landing pages, fostering favorable advertising experiences. By leveraging TMT's global scanning technology to scrutinize campaign landing pages, MediaGo can effectively identify a range of consumer-harming activity including malicious software, pop-ups, fraudulent content, high-risk browser redirecting, viruses, and other threats.

This in-depth analysis of campaign landing pages also ensures a safe and clean advertising experience, protecting audiences from the growing threat of harmful ad content and illegal data tracking. As a result, MediaGo's media partners achieve cost savings from the time and resources they would have otherwise devoted to handling malware attacks.

"We've invested heavily in improving the advertising landscape and consumer experiences and are pleased to deepen our partnership with TMT as an additional layer of security beyond our internal intelligent review system," said Brian Mun, Director of Global Partnerships, Baidu Global Business Unit. "As the advertising industry rapidly evolves, consistently delivering high-quality ad content will create better advertising experiences for consumers and digital companies alike. MediaGo will continue to enhance its review processes to offer optimal ad content for both media partners and audiences."

In addition, the partnership will also enable legitimate advertisers to successfully bid for high-quality ad placements, all while ensuring that advertisers maintain their commitment to delivering premium ad content.

"When consumer well-being is at the heart of your business, everyone wins—including vulnerable demographics like seniors and even the broader advertising industry," said Chris Olson, CEO of The Media Trust. "We are delighted to have a partner like MediaGo that places a high emphasis on the quality and safety of advertising content."

Fineshare Unveils FineVoice 1.5: Create Voiceovers with Your Favorite Voices in the Way You Like

The usage of audio is in-depth in different areas. However, making voiceovers takes lots of time and is highly skilled. Creators who tried dub can't always get satisfying results and creators with speech difficulty cannot dub. Moreover, hiring voice actors is expensive. As an intelligent software company, Fineshare brings a major update to FineVoice after a deep dive inside AI voice area. Now, FineVoice is on its way to becoming a versatile AI voice studio.

AI-powered FineVoice 1.5 provides creators who pursue quality with features like voice changing, dubbing, voice cloning, transcription, etc. Creators can skip tedious processes and generate desired voices without leaving home. FineVoice also lowers skill thresholds while allowing you to control details. You can start audio creation with your favorite voice and preferred way, anywhere, anytime.

"You know, high-quality voices are always 'spoken' by professionals, but AI is changing the situation and making voice creation more accessible," co-founder of Fineshare, Jared says. "What we are doing is to bring this change to everyone in a faster, better, and more affordable way, so people are free to create voiceovers."

Top features of FineVoice Text-To-Speech include:

1. Natural and Lifelike Voices: AI enables FineVoice to create personalized and natural-sounding voices. No barriers, even amateurs can get professional-level voices.
   
   
2. 1000+ Voice Models: Original models for commercial usage, celebrities, characters, and an enormous model community. Any requirement for personalized voices will be satisfied.
   
   
3. 40+ Languages: Covering mainstream languages and accents, creators can expand global business with perfect-fit voices.
   
   
4. Simple and Convenient: Choose voice, paste text, and get results. Save time and effort.

The evolved FineVoice TTS feature helps creators reach new areas of voice creation, and any AI voice tool you need can be found here.

• AI Voice Changer: Turn the original voice into anything you want. Real people or fictional characters, get any style you want.
  
  
• Transcription: Automatically identify language and correct punctuation, faster and more accurately than manual script. Multiple formats available.
  
  
• AI Voice Cloning: AI preserves accents and nuances of human speech, and even mimics real human emotions. Clone once, use forever.
  
  
• Voice Recorder: Simultaneously record multiple sources and adjust details. Get high-quality audio without specialized equipment.
  
  
• Audio Extractor: No extra software needed. One-stop extracting audio from videos and starting creation.

Karp will ensure client success as marketers, agencies, and publishers rapidly adopt DISQO’s brand experience platform

DISQO, the leading brand experience platform, announces the promotion of David Karp to Chief Customer Officer. Karp is a key leader in DISQO’s mission to build the most trusted experience platform that fuels brand growth. More than 800 clients use DISQO’s platform to test, measure, and optimize for every customer, touchpoint, and outcome. DISQO’s platform reaches more than 2M opted-in consumers who share their brand experiences.

Karp joined DISQO as VP of Customer Success in September 2021 and has since played a pivotal role in shaping the company's customer-first ethos. He’s architected and scaled DISQO’s Customer Success organization. With a track record strategizing customer success initiatives at DISQO and prior posts, he’s well-positioned to continue helping DISQO’s clients grow their brands and revenues with a customer experience knowledge advantage.

"Nothing is more important to us than our clients’ success fueling their growth with DISQO, and David has proven that he is the person to ensure they achieve their goals,” said Armen Adjemian, CEO and co-founder, DISQO. “Since joining us, his innovative approach and commitment to customer engagement has significantly contributed to DISQO's growth and reputation."

Karp will actively collaborate with DISQO's 800+ customers including brands, agencies, media platforms, and market research firms. Among DISQO's clients are Inspire Brands (incl. Dunkin’ Donuts), Nestlé Purina, iHeart Media, Condé Nast, Warner Bros. Discovery, Hulu, Spotify, Experian, Digitas, Havas Media Network, Omnicom Media Group, and J.D. Power.

Reflecting on his new role, Karp said, "I'm honored to extend a 'customer-first' mindset across DISQO. For me, it’s always been about the values I share with DISQO’s founders. We believe that the relationships between brands and their customers can be more virtuous - and valuable. So, we’ve built a brand experience platform that is a win-win for consumers and our clients, propelling brand growth and customer satisfaction at the same time.”

Successful completion of third-party audit further demonstrates Sigma360's firm commitment and continued investment in security

Sigma360, the leading AI-driven risk screening and monitoring platform, is proud to announce it successfully earned SOC2 Type II certification in accordance with the American Institute of Certified Public Accountants (AICPA) standards for Systems and Organization Controls (SOC). This important milestone is another proof point of Sigma360's dedication to customer data privacy and security and further positions the firm to serve enterprises of any size.

The SOC 2 Type II certification provides detailed information and independent assurance about the controls specific to security, availability, and processing integrity of the systems used to handle user data as well the confidentiality and privacy of the information.

"Achieving SOC 2 Type II requires a whole-of-company effort and absolute prioritization around security," said Stuart Jones, Jr., CEO of Sigma360. "Our customers trust us with some of their most sensitive and confidential data and rely upon the security of our platform to perform highly regulated, mission critical tasks every day. Our investment in security will only grow from here, though this certification proves that our systems and procedures already meet industry standards in protecting our customers and their data."

Sigma360's SOC 2 Type II certification comes alongside the appointment of a Chief Information Security Officer (CISO) and the launch of its next generation, cloud-based screening and monitoring platform with industry-leading capabilities across watchlists, political exposure and adverse media. Utilizing a combination of data science, global content and domain expertise, the Sigma360 platform delivers a novel approach that helps firms drive efficiency, meet growing regulatory requirements around know-your-customer and easily configure and consolidate risk management capabilities to drive firmwide value.

EasyVista welcomes the vetted tech marketer to its executive leadership team.

EasyVista, a global leading provider of ITSM, IT Remote Support and IT Monitoring solutions, announces the arrival of Enrico Celotto as Chief Marketing Officer—an instrumental hire led by CEO, Patrice Barbedette. In his new position, Celotto will lead the global marketing team (with team members located in the USA, France and Southern Europe), and will be responsible for building robust digital marketing processes for the end-to-end service management platform to continue surpassing its revenue goals.

With more than 18 years of experience in digital and traditional marketing across different industries, Celotto’s focus has mainly been on cloud technologies, customer communications management (CCM), customer experience management (CXM), artificial intelligence, and e-learning. He previously worked at Irideos\Retelit S.p.A (formerly KPNQwest), Cloud Academy, expert.ai, and most recently as CMO for Doxee for the last five years. Celotto explains, “I’m excited to join the EasyVista team as we continue to cement our positioning as a leader in the ITSM, IT Monitoring and Remote Support markets, empowering more people through robust, flexible, and affordable IT management solutions.” Celotto’s extensive background in digital marketing and software and cloud services makes him a great fit to lead the marketing team into their newest phase of development: growth. The foundation of who EasyVista is and the key pillars of the company have been laid. It's time for them to expand EasyVista’s reach and to empower even more users.

Celotto joins EasyVista’s global executive leadership team alongside Patrice Barbedette (CEO), Pauline Caillard (CFO), Cristina Zenati Costanzo (CPO), Evan Carlson (COO), Michaël Cohen (CTO), Emmanuel Bagaglia (CCO), and Jim Cumella (CRO NAM). Patrice Barbedette adds, “I am delighted to have Enrico join EasyVista and lead our marketing department. He will help steer and scale our marketing strategy while capitalizing on our next phase of growth. I’m confident in his ability to build up our marketing efforts to help us reach our 2026 goal of €100 MM ARR.”

Quantiphi, a leading AI-first digital engineering company and Lambda, the GPU cloud and AI infrastructure company founded by deep learning engineers, have partnered to provide tailored AI solutions to enterprise customers and digital AI natives across multiple industries.

The synergy between Quantiphi's AI capabilities and Lambda's high-speed computing infrastructure lies at the heart of this collaboration. The partnership equips enterprises with the essential tools and resources to accelerate cross-industry AI-driven innovation in spaces like banking, financial services and insurance (BFSI), retail, E-Commerce, healthcare and life sciences (HCLS), the public sector, telecommunications, media and entertainment and gaming.

The demand for training Large Language Models (LLMs) has skyrocketed as AI interest continues to surge. Quantiphi, known for developing cutting-edge generative AI solutions, and Lambda are addressing this growing need. Lambda's GPU cluster, purpose-built for deep learning, provides the ideal platform for customers to train and deploy AI workloads efficiently.

"One of the distinguishing features of this collaboration is Quantiphi's creation of unique SKUs, designed to streamline and optimize the AI product development lifecycle," Quantiphi Global Practice Lead - NVIDIA AI Siddharth Kotwal said. "These SKUs provide customers with a hassle-free and cost-effective way to train their LLM models on Lambda's cloud infrastructure– which can be up to three times more cost-effective for customers."

"At Lambda, we're thrilled to partner with Quantiphi to deliver cutting-edge ML/AI solutions to enterprises across industries," Lambda's VP of Sales Robert Brooks IV said. "This collaboration bridges the gap between Quantiphi's AI prowess and Lambda's high-performance GPU cloud, unlocking new possibilities for AI-driven innovation. With the demand for Large Language Models soaring, our enterprise-grade  GPU cloud offers a powerful platform to efficiently train and deploy AI workloads. Together, we're shaping the future of AI."