In a strategic move aimed at fortifying brand positioning and driving global growth, Doceree, the leading global platform for HCP programmatic marketing, has successfully enlisted the expertise of two industry luminaries: the former Chief Marketing Officer (CMO) of DeepIntent and former Managing Director (MD) of the renowned IPG Group agency. This expansion seamlessly integrates with Doceree's sustained surge in workforce growth, showcasing an impressive 100% YoY increase in global headcount within 3.5 years since its inception.

Kamya Elawadhi, formerly the Senior Vice President (North America & EU) and Corporate Strategy - Customer Success at Doceree, has been elevated to the role of Chief Client Officer. Known for her substantial contributions in scaling Doceree's global operations being a founding team member, Elawadhi in her new capacity, will lead the charge in elevating and differentiating the way Doceree partners with clients. Her appointment underscores her instrumental role in fortifying Doceree's market position, marking a strategic move for sustained growth and enhanced client engagement.

In another significant move, Marcella Milliet Sciorra assumed the role of Chief Marketing Officer. Boasting a remarkable record of accomplishment in building and leading high-performing teams, Sciorra previously played a pivotal role in scaling DeepIntent's marketing organization and overseeing the merger of Time Warner Cable, Charter Communications, and BrightHouse ad sales marketing operations. In her role at Doceree, Sciorra will build and scale global marketing operations to fuel the company's fast growth.

Adding momentum to Doceree's growth trajectory is George Musi, who has recently taken up the role of Executive Vice President and General Manager-Doceree Enterprise. With a distinguished career marked by leadership roles in renowned global healthcare agencies like IPG, Musi is entrusted with overseeing operations related to Doceree Enterprise a groundbreaking HCP-focused global marketing platform designed to provide media agencies with high-impact, scalable programmatic capabilities, specifically tailored for healthcare and life sciences brands. Leveraging his diverse background in the healthcare sector and extensive expertise encompassing data, analytics, AI (Artificial Intelligence), media, creative and digital, Musi is set to play a pivotal role in fortifying Doceree's value chain for Enterprise offerings.

"We are excited to welcome such accomplished professionals to our leadership team. Their diverse backgrounds and proven track records in the advertising industry will play a pivotal role in shaping the future of healthcare marketing at Doceree. As we embark on a remarkable growth journey, the addition of these industry leaders to our team is a strategic move to drive our vision forward and continue our trajectory of success," said Harshit Jain, MD, Founder & Global CEO, Doceree.

With an additional offering of 50+ net new jobs globally on Doceree's platform, the company is actively seeking to further bolster its talent pool. This strategic hiring initiative reflects Doceree's dedication to amplifying its capabilities, with the goal of enhancing healthcare outcomes through rigorous talent acquisition and development.

New Executives to Lead DeepIntent's Sales and Marketing Teams as It Accelerates Growth and Expands Offerings and Partnerships in 2024 and Beyond

Healthcare advertising technology leader DeepIntent announced today the appointment of Lisa Kopp Johnson as its Chief Revenue Officer and Adam Kapel as its Chief Marketing Officer.

Kopp Johnson joins DeepIntent, bringing more than a decade of media and advertising sales leadership experience. Most recently, she served as the SVP of Global Agency Development & Brand Partnerships at Integral Ad Science, where she oversaw brand partnerships and led the company's agency relations initiatives. Before joining IAS, she was the General Manager of Business Development at The Trade Desk and held sales leadership roles with high-growth companies such as Amobee and Undertone.

"I'm delighted to step into the role of leading the sales organization at a pivotal moment in the company's growth," said Kopp Johnson. "I'm eager to collaborate with this incredibly talented team to drive meaningful revenue growth and cultivate lasting industry relationships."

Kapel joins DeepIntent with 25 years of marketing and sales executive leadership experience. Throughout this time, he ran marketing and sales teams for organizations such as Atlas/aQuantive, Microsoft Advertising, and Ericsson Emodo, in addition to leadership positions and consulting engagements with several ad tech startups. Previously, he led sales and marketing as the Chief Growth Officer for Flexe, a logistics technology company, where he delivered over 7X revenue growth in three years.

"I am excited to be part of the DeepIntent team and join in the mission to transform healthcare advertising," said Kapel. "I look forward to elevating DeepIntent's already impressive brand and growing our presence in the industry."

"I am thrilled to have these two proven and experienced executives join DeepIntent. It is our mission to meaningfully improve health outcomes via advertising and technology," DeepIntent founder and CEO Chris Paquette said. "Adam's proven success creating engaging, memorable stories that resonate across channels and audiences, combined with Lisa's ability to connect with our clients and mobilize a team to tell our story, positions us well to achieve that mission and scale our business."

Television viewing levels in December surpassed November levels by nearly 2%, making December 2023's second-highest month for TV viewing behind January, according to the latest report of The Gauge™, Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs via television.

December was a robust month for TV usage. Five days recorded over 100 billion TV viewing minutes, including the second-highest daily total in 2023 occurring on December 31 (behind Super Bowl Sunday on February 12) with over 105 billion minutes. While all but the broadcast category showed monthly increases in usage, the "other* category" was the only to gain in share in December (+1.8 pts.), partly driven by increased video game console usage among younger demographics.

Following four consecutive months of growth (August through November), broadcast viewing decreased 4.3% from November, which brought the category to a 23.5% share of TV usage (-1.5 pts.). Decreased usage was led by viewers 25-34 who watched 13% less broadcast programming versus November. Sports remained the most-watched broadcast genre, accounting for 28.5% of broadcast viewing, with NFL games accounting for 12 of the top 13 broadcast telecasts during the month. ABC's New Year's Rockin' Eve took the 13th spot.

Cable viewing climbed another 1.3% this month, but due to the larger increase of overall TV usage, cable gave up 0.1 share point to finish at 28.2% of total TV usage. Cable sports viewing was up 8.4% versus November, led by both NCAA bowl games and NFL programming. The top telecast went to ESPN's NFL matchup between the Detroit Lions and the Dallas Cowboys on December 30, which totaled over 11 million viewers. Feature film viewing nearly tripled that of sports, however, accounting for 21.4% of cable usage compared with 8.1% for sports.

Streaming usage increased 1.2% in December, but like cable, it was not enough to maintain its share and the category fell to 35.9% of overall TV usage (-0.2 pt.). The streaming increase was led by 18-24 year-old viewers, whose usage was up 2.7%. Additional streaming platform and content highlights in December include:

• Netflix viewership climbed nearly 6% to account for 7.7% of TV usage (+0.3 pt.).
• Tubi exhibited a 6.6% bump in viewing to maintain 1.4% of TV usage.
• YouTube's share of TV fell to 8.5% (-0.4 pt.) following a 3.4% drop in usage, but it maintained the top spot among streaming platforms.
• Netflix's usage increase was partially driven by this month's top two streaming titles: Young Sheldon (also hosted on Max) was the #1 most-streamed title with 6.7 billion viewing minutes, and Leave the World Behind claimed #2 with 4.5 billion minutes.

Linear (live TV) streaming via MVPD (multichannel video programming distributors) and vMVPD (virtual multichannel video programming distributors) apps represented 6% of total television usage in December. Linear streaming is included in the appropriate broadcast or cable category, and is not included in the streaming category.

Today, Eventbrite announced the introduction of two new features, Instant Payouts and Tap to Pay, aimed at providing event organizers with enhanced financial flexibility and operational efficiency. These features are currently rolling out to eligible organizers in the US and are expected to be fully available nationwide in the next few weeks, with global availability slated by the end of the year.

"These new tools are a game-changer for event organizers. Beyond simplifying payments, they open up a world of financial flexibility, putting organizers in the driver's seat and streamlining event management. Plus, as digital wallets and credit cards continue to gain popularity, Tap to Pay transforms the event experience, letting attendees breeze through ticket and event purchases with a simple tap on their phone." – Ted Dworkin, Chief Product Officer at Eventbrite.

Instant Payouts: Empowering Organizers with Financial Control

Putting on an event is pricey–from venues to vendors, expenses accumulate well in advance of the event date. A recent Eventbrite survey revealed that 72% of event organizers cover these costs upfront, leading to cash flow challenges.

Eventbrite is taking the lead in solving this crucial issue as one of the first in the industry to offer Instant Payouts. This dashboard feature, seamlessly integrated with Stripe, enables organizers to withdraw funds from ticket sales before the event, with deposits arriving within minutes, for a small fee. Instant Payouts provides organizers with unparalleled control over their finances, empowering them to plan even better events with earlier access to sales proceeds.

Key Benefits for Event Organizers:

• More Control: Event organizers have more control over their finances with the ability to decide when and how much to withdraw, enhancing upfront cost management.
• Faster Cash Access: Organizers can cover expenses prior to an event with more ease by no longer having to wait on deposits, with the ability to have their event funds deposited to their bank account in minutes.
• Ultimate Flexibility: Organizers can select to get instant access to their funds for a simple 3% convenience fee or wait for their scheduled payout dates at no extra cost.

Tap to Pay: A Game-Changer in Contactless Payments

In response to the dynamic shifts in event payments, Eventbrite is launching Tap to Pay, seamlessly integrated with the Eventbrite Organizer app. This innovative feature, included for all users at no cost, allows event organizers to effortlessly accept cashless payments, both at the door and beyond, without any additional costs. Enabling contactless payments directly on their mobile devices not only eliminates the need for dedicated payments hardware, but also opens the door to substantial revenue growth.

Key Advantages for Event Organizers:

• Cashless Convenience: Tap to Pay caters to the preferences of the majority of consumers for cashless transactions, using cards or mobile wallets.
• Efficient Setup: By eliminating the need for clunky card readers, on-site payments just got a lot faster and cheaper. Contactless payments can be accepted at the door securely through Tap to Pay, accessible directly on the Eventbrite Organizer app.
• Integrated Insights: Transaction data seamlessly syncs with the Organizer app, providing a comprehensive view of event sales and attendee interactions.

With the addition of Instant Payouts and Tap to Pay to its toolkit for event organizers, 2024 is shaping up to be all about getting event organizers paid faster and more efficiently. Eventbrite is doubling down on its commitment to providing organizers with essential tools to effectively manage their events and drive exponential growth. These features represent a leap forward, offering tangible benefits from flexible fund withdrawals with Instant Payouts to the cashless convenience and revenue potential of Tap to Pay.

New study from LG Ad Solutions uncovers most CTV users desire a more robust shoppable TV experience

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The Shoppable TV Report: 2024 and Beyond,” which found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.

“Most CTV users envision and desire a TV experience that enables them to easily purchase the products advertised to them,” said Tony Marlow, CMO at LG Ad Solutions. “The future of television is shaping up to be an immersive canvas of personalized, interactive experiences. We are entering an era where TV is not just a device for passive viewing, but also a dynamic platform for engagement, interaction, and shopping.”

The study, released today, surveyed more than 1,200 US consumers to determine their perceptions of shoppable TV advertisements and subsequent purchasing behavior.

Among CTV users, 81% are influenced by TV ads in their shopping decisions and 63% often discover new brands and products through TV ads. Beyond influence and product discovery, 47% have made a purchase after seeing a TV ad in the past three months. Of those consumers, most (56%) completed a purchase using their mobile phone, followed by laptop/desktop (45%), in-store (31%), tablets (31%) and on CTV (29%).

The survey also reveals:

• Consumers like QR codes: 7 in 10 viewers like TV ad creatives that include a QR code, with 62% open to scanning a QR code on a TV ad in the next 12 months and 38% likely to make a purchase after scanning a QR code on a TV ad. Additionally, 49% say they will scan a QR code on a TV ad to take advantage of a discount.
• But QR codes must be made more effective with personalization: The primary reason consumers don’t scan QR codes on TV ads is a lack of interest in the product or brand (70%). Additionally, respondents note that the ad did not appear for long enough (21%), their phone/tablet was out of reach (13%), they don't know how to scan a QR code (10%) and there was no discount code (8%) as reasons why they didn’t scan.
• Shoppable TV reaches consumers throughout the purchase funnel: By category, Clothing/Apparel and Electronics showed the highest engagement/attention potential with Shoppable TV ads, while Grocery/CPG, Restaurants, and TV/Film represent the largest opportunities for purchase intention using QR codes in creative.

Marlow continued: “The study’s finding that relevance is consumers’ overwhelming impetus behind scanning or purchasing after seeing a TV ad, highlights advertisers’ need for accurate audience targeting. Marketers need to take advantage of niche audience datasets, such as consumer purchase and ACR segments, available in our LoopIQ solution, to create personalized and interactive shoppable ad experiences within CTV environments that will drive better engagement and outcomes for both advertisers and consumers.”

Leading App-Linking Platform Enables Marketers & Creators Worldwide to Boost App Engagement, Conversions, and Affiliate Commissions

Influencers, affiliates, brands, and agencies flocked to URLgenius in 2023 due to their patent-protected (Patent No. US 9742661B2), privacy-focused, no-SDK approach that simplifies the link-building process, removes the friction for the end user, and provides detailed attribution insights to fuel growth.

"We started URLgenius because we understood the friction for end users. A consumer clicks on a link from a social post only to be dropped into a broken conversion experience," said Brian Klais, CEO & founder of URLgenius. "We knew if we reduced the complexity for marketers and creators of managing hundreds or thousands of links while providing a reliable and privacy-safe infrastructure, the market would respond positively."

Driven by the expanding global creator economy, expected to be $480B by 2027, the increased time spent on mobile devices, and URLgenius' ability to provide quick and reliable performance increases, 2023 marked a significant milestone for the company. Last year URLgenius increased its active client roster by more than 440% YoY. 

"The URLgenius platform was fundamental to our growth and success in Q4," said John Baudino, of Being Caroline. "Beyond the straightforward onboarding process and great reporting, URLgenius links create seamless consumer experiences allowing us to focus on engagement and conversion. The URLgenius platform is central to our strategy for understanding and increasing measurable results from social media."

In response to the strong demand among affiliate marketers, agencies, and retailers, the company is exhibiting at Affiliate Summit West (ASW) at booth 538 in Las Vegas on January 15-17, 2024. ASW is the largest affiliate marketing event in the world, bringing together over 6,500 affiliates, advertisers, retailers, and technology suppliers.

Methodology: $1.3B in Q4 '23 Supported Commerce Revenue is based on URLgenius' proprietary traffic data and self-reported conversion data from the Q4 2023 client survey.