Gauss Cookie Deprecation Impact Tool is the first solution to enable companies to measure in real time – with percentage data – what impact cookie deletion will have on their conversion rates 

Making Science, a technology company specialising in innovation and digital acceleration, has today announced the launch of Gauss Cookie Deprecation Impact Tool, the first and only solution on the market designed to measure in real time what impact the loss of third-party cookies will have on companies' conversion rate to sales.

This innovative tool comes at a key moment for the industry, following the announcement of Google's elimination of third-party cookies, scheduled for the second half of 2024. The Gauss Cookie Deprecation Impact Tool will provide Making Science customers with accurate percentage data to confirm how this loss of information will affect their business. In other words, for the first time, companies will have access to an unprecedented assessment that provides real data on the percentage of users who visit websites and applications without cookies, corroborating the effect on their marketing strategies.

The tool has already yielded very significant data for a selection of Making Science clients, measuring that the absence of third-party cookies will lead to a 30% drop in their conversion rates.

Real-time data thanks to technological innovation

This new platform is essential for companies that want to be prepared for the cookieless transformation of the digital ecosystem. Thanks to technological innovation and high capabilities in data analysis, Making Science will enable organisations to effectively identify how to redesign their marketing strategies, and optimise their performance in the face of this changing landscape.

With this launch, Making Science reaffirms its pioneering position in the development of innovative technological solutions. José Antonio Martínez Aguilar, CEO and Founder of Making Science, comments: "Staying ahead in a constantly changing digital environment is not an easy task, for that, it is essential to bet on innovation every day. Undoubtedly, the key is to have the ability to anticipate and come up with solutions such as Gauss Cookie Deprecation Impact Tool. This solution not only responds to the challenge of the loss of third-party cookies, but also offers companies the opportunity to anticipate and make strategic decisions to face a new landscape based on first-party data".

Gauss, the origin of the cutting edge

This new tool from Making Science is part of Gauss, a suite of technology solutions based on First Party Data and Artificial Intelligence for decision-making in key marketing and sales processes.

Momos 2.0 equips multi-location brands with the tools they need to deepen customer relationships and make data-driven decisions across their entire network - all in one platform.

Co-creation between Liiingo and ClimateChain Results in a Powerful Alliance for a Transparent World 

Viiision, the outcome of the recent partnership efforts between Liiingo and ClimateChain, has introduced a cutting-edge technology suite designed to transform transparency in the digital era. The combination of these companies and their patents creates a technological super giant. Founders Amanda Martinez, Andrea Sorensen, and Joni Kindwall-Moore are leading the charge to create a more transparent world through the marriage of secure blockchain technology, tracking, and information sharing.

The official announcement of Viiision's groundbreaking technology took place on Wednesday, January 10th, 2024, at CES 2024, marking a pivotal moment in the evolution of transparency and accountability.

Key Messages:

Powerful Tech: Viiision is the result of a strategic blending of Liiingo and ClimateChain, bringing together the expertise of two industry leaders committed to transparency.
Advanced Blockchain Technology: Viiision's blockchain technology is more than 4000% faster than other existing blockchains, setting a new standard for efficiency and reliability in the digital landscape.
Unrivaled Consumer Transparency: Viiision's innovative technology provides consumers with unparalleled transparency, empowering them with real-time access to information about the products and services they engage with.
Provenance for Companies: Companies utilizing Viiision's blockchain can showcase provenance and demonstrate their commitment to safety, environmental sustainability, and inclusivity. The platform enables companies to validate and communicate the measures they are taking to create a safer and more ethical business environment.

Viision will start with 2 vertices, food and agriculture and will begin expanding to new vertices quickly to match consumer interest.

Amanda Martinez, Co-founder of Viiision, stated, "We believe that transparency is the cornerstone of trust in today's interconnected world. Viiision is not just a technology; it's a commitment to creating a more accountable and responsible global ecosystem."

Viiision's announcement at CES 2024 is a testament to the company's dedication to driving positive change through technological innovation.

Mitek Systems, Inc. , a global leader in digital identity and fraud prevention, has been appointed to the Digital ID & Authentication Council of Canada (DIACC). DIACC is the world’s only digital trust, credentials and identity verification association with a mission to unlock the full potential of the global digital economy by placing privacy and people-centered benefits at the center of the digital identity movement.

The non-profit coalition of public and private sector leaders, established in 2012, is committed to developing a Canadian framework for digital identification and authentication that will allow participants to fully and securely participate in the global digital economy. As a member of DIACC, Mitek will join the Trust Framework and Adoption committees and other impactful forthcoming initiatives related to digital trust capabilities.

“We all will prosper when it is easy and safe for people to manage their own identities in a world where it is often unsafe to share information in an effective, easy-to-understand way,” said DIACC President Joni Brennan. “Our work has wide-ranging implications for individuals, companies and the wider economy.”

According to TransUnion’s 2023 State of Omnichannel Fraud, digital fraud attempts in Canada spiked 189% from pre-pandemic levels, confirming the importance of DIACC’s work. The Canadian Anti-Fraud Centre reported receiving fraud and cybercrime reports totaling $530 million in victim losses in 2022, nearly a 40% increase from the unprecedented $380 million in losses in 2021.

“DIACC’s mission and principles mirror Mitek’s commitment to the development of a robust, secure, scalable, inclusive and privacy-enhancing digital ecosystem,” Mitek SVP Chris Briggs said. “We are honored to contribute our experience and our technological expertise to further these goals within Canada, as well as provide an example for other countries and governing bodies to responsibly manage digital identity.”

• Klaytn Foundation and Finschia Foundation have submitted a proposal to merge the two blockchains to create Asia's Web3 technological and ecosystem powerhouse.

• If passed, the merger will see the unification of South Korea's leading blockchain with Japan's leading blockchain, to form a unified ecosystem comprising over 420 DApps and 250 million wallets integrated with Kakaotalk and LINE, two popular messaging platforms in Asia.

• The proposed new blockchain will be compatible with both EVM and CosmWasm, inheriting the strengths of both Klaytn and Finschia.

• The proposal also details the replacement of KLAY and FNSA with a new native coin that features improved tokenomics and no ecosystem reserve. Holders of KLAY and FNSA will be able to swap for the new blockchain's native coin upon issuance.

Klaytn Foundation, established to build and decentralize the ecosystem of South Korea's leading Layer 1 blockchain Klaytn, has teamed up with Finschia Foundation, the operator of the Finschia blockchain developed by LINE Tech Plus, to propose the merger of the two existing blockchains into a new mainnet. The two blockchain foundations will submit the integration proposal to their respective governance members today to open up the proposal for discussion, and voting will take place from 26 January till 2 February 2024.

The proposal aims to create a new industry leader with a technologically superior blockchain that supports both EVM and CosmWasm, as well as one of the largest ecosystems of DApps and users in Asia. The two foundations will also merge into one organization, combining their technology, services, and business networks which include Kakao, LINE, and many other strategic partners.

The creation of Asia's largest Web3 ecosystem

The proposed merging of Klaytn and Finschia, the de-facto Web3 leaders in South Korea and Japan respectively, will create Asia's largest Web3 ecosystem with a massive user base of over 250 million¹ digital wallets interacting with more than 420 DApps. The new mainnet will inherit Klaytn's integration with Kakaotalk and Finschia's integration with LINE—both leading messaging platforms used across Asia—bringing a user-friendly, integrated Web3 experience straight into the phones of hundreds of millions of users.

Post-merge, the unified foundation will continue to pursue ecosystem expansion in the RWA tokenization, GameFi and DeFi verticals through collaborations with Japanese, South Korean, and Southeast Asian partners, while continuing to develop messenger-based Web3 services and the digital commerce platform. With access to every Kakaotalk and LINE user, the new public blockchain will also act as a springboard for Asia's IT and entertainment enterprises. Last but not least, the merger will also create the largest Web3 business network in Asia.

Should the proposal pass both Klaytn and Finschia's governance voting processes, the two foundations will immediately begin work on the chain merge, as well as the following business initiatives:

• Infrastructure development to enhance accessibility for institutional investors
• Strengthening of the DeFi infrastructure and launch of a native stablecoin
• Discovery and onboarding of AI-based DApps
• Enhancing the onboarding infrastructure for Web2 companies to bring their digital items, memberships, ticketing platforms and more on-chain
• Onboarding of top-tier Japanese gaming companies and Web3 projects featuring global IP
• Cultivating of communities of holders, developers, and partners in each Asian country

Improved tokenomics focused on sustainable value creation

With the chain merge, KLAY and FNSA, the native coins of the two blockchains, will be replaced by a new native coin which will be issued based on the combined total amount of KLAY and FNSA. Holders of KLAY and FNSA will be able to swap for the new native coin upon issuance.

Drawing on the combined experience of both foundations, the proposed tokenomics for this new native coin will focus heavily on delivering sustainable value creation. This will be achieved via a lower base inflation rate and a 3-layer burning model designed to drive the coin towards deflation as network activity increases.

Additionally, 24% of the new coins issued—equivalent to the bulk of non-circulating KLAY—will be immediately burned to implement Zero Reserve Tokenomics, providing holders with greater certainty. Instead of operating off of reserves, the new foundation will operate transparently via an ecosystem fund and an infrastructure fund that are continuously replenished via block rewards.

Enhanced governance, decentralization, and interoperability

Klaytn's and Finschia's governance members will also be merged, creating Asia's largest decentralized Web3 governance structure comprising 45 leading global enterprises with the capacity to expand up to 100 governance members. Permissionless validation is also planned for the new blockchain, allowing anyone to participate as a network validator, enhancing openness and security.

Additionally, with support for both EVM and CosmWasm, the merged blockchain will be accessible to both Ethereum and Cosmos builders, leveraging the technological advantages of each while enabling greater interoperability between the two ecosystems.

"We are excited to be taking the first step toward unlocking the enormous synergy of merging the public blockchains started by Kakao and LINE, which are both leading IT companies in Asia," said Klaytn Foundation and Finschia Foundation. "We will give our best to make this merge an opportunity to innovate and lead the Asian blockchain industry in both technology and adoption."

To address questions regarding this proposal, representatives from the two foundations will be speaking at the upcoming Klaytn Community Town Hall scheduled on Friday, 19 January 2024. More information on this Town Hall will be shared on the official community and social platforms of Klaytn and Finschia Foundation.

Benzinga, a leading financial media and data provider, has announced the launch of its unique dataset, Benzinga's "Bulls Say / Bears Say", on the Initial Data Offering (IDO) platform. This dataset offers users quick access to summarized analyst reports with both bullish and bearish perspectives on stocks.

The Benzinga's "Bulls Say / Bears Say" dataset is designed to streamline the decision-making process for investors and financial professionals. Thomas Cotter, Benzinga's Head of Data Products, expressed his enthusiasm for the collaboration with IDO: "We're excited to extend our partnership with Initial Data Offering, empowering users to gain deeper insights into analyst ratings through succinct summaries of their comprehensive analyst reports. Benzinga is making it easier for its users to grasp the critical viewpoints influencing stock movements."

About Benzinga's Dataset

Benzinga's dataset stands out in its ability to distill bull/bear thesis debates into accessible summaries. This not only saves time but also ensures that users have a balanced view of potential stock investments, encompassing both positive and negative insights. The dataset documentation can be found here.

Initial Data Offering: A Platform to Launch and Discover Datasets

Hosted on the Initial Data Offering platform, Benzinga's dataset joins a curated list of high-quality, unique datasets. IDO is committed to building a robust community of data buyers, sellers, and enthusiasts, focusing on bringing the most interesting and impactful datasets to businesses, researchers, and organizations worldwide. As the https://initialdataoffering.com/ platform continues to grow, buyers will be able to see a forward-looking calendar of upcoming Initial Data Offerings.

Seal Storage Technology, a leading provider of blockchain-powered cloud storage, is now able to enter Business Associate Agreements (BAAs) to handle protected health information (PHI) with its completion of HIPAA certification. Seal's compliance with HIPAA regulations is further enhanced by meeting the stringent standards set by the HITECH Act, solidifying Seal's role in safeguarding healthcare data. This development is not just about the audit itself, but more importantly, it represents an expanded capability to provide secure and compliant data management solutions in the healthcare sector. This underscores Seal's commitment to maintaining the highest standards of data security and integrity in healthcare, giving healthcare providers and patients the confidence that their valuable data is stored with the utmost vigilance.

In the dynamic digital landscape, data security and compliance have never been more critical, particularly in the healthcare sector. Healthcare organizations that deal with patient data, medical records, insurance claims, and treatment plans are referred to as Covered Entities under HIPAA regulations. They require the highest levels of protection and privacy. Blockchain ensures the verifiability, traceability, and complete immutability of data records, an essential tool to protect healthcare data by providing decentralization and cryptographic algorithms. Decentralization ensures there is no single point of failure for healthcare data and data integrity is guaranteed because blockchain is tamper-proof. Through Seal's HIPAA-certified healthcare data storage solution, Seal is dedicated to providing assurance to clients in the healthcare industry.

"A HIPAA Business Associate is a company that provides critical additional services to Covered Entities as defined by HIPAA," explains Bruce McKnight, Seal's Director of Technical Operations who leads compliance efforts. "Seal is now certified and perfectly positioned to be the go-to business associate for storage of healthcare records."

"Seal redefines data security in healthcare with our HIPAA-compliant blockchain-based data storage. Achieving  HIPAA compliance reflects our dedication to setting the highest bar for data security and integrity in healthcare," said Scott Doughman, Seal Chief Business Officer. 

This announcement is already resonating in the industry as Seal recently signed new Healthcare clients such as Boxfin Inc., along with its Common Care division. This represents a major advancement in the field of healthcare data management, signaling a new era in custodial record keeping by leveraging blockchain-powered data storage.

In the face of escalating cybersecurity threats in healthcare, Seal's HIPAA-compliant blockchain-based data storage offers a robust solution, setting a new benchmark for data protection in the industry. With an unwavering commitment to excellence, Seal ensures that its data storage not only meets but exceeds industry standards, providing a secure and resilient environment for healthcare data.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced today the appointment of Angela Barnett as Head of Corporate Communications.

Barnett is an accomplished corporate communications leader with extensive expertise in advertising technology. Before joining LG Ad Solutions, she spearheaded communications efforts for prominent organizations such as GumGum and IAS, where she established best-in-class communications programs, focusing on enhancing brand awareness and reputation across key audiences and regions.

In this role, Barnett will be at the forefront of shaping and executing comprehensive communication strategies. She will be responsible for fostering positive relationships with media, investors, employees, and other stakeholders and play a key role in enhancing the brand's reputation and navigating the complexities of the ad tech landscape.

"In an industry as complex and fast-paced as ad tech, having a communication leader who understands how to build an efficient and agile communications organization is crucial, and Angela has demonstrated that time and again," stated Tony Marlow, CMO at LG Ad Solutions. "With our cutting-edge innovations and advanced technology, we anticipate substantial growth over the next few years, and Angela will play a pivotal role in ensuring widespread awareness across the market."

“CTV isn’t a status quo environment; it's primed for innovation in elevating the relationship between a brand and a consumer. As a communicator, I’m eager to contribute to the global growth of LG Ad Solutions, expanding market share, and fostering brand adoption among key stakeholders," said Barnett.

Based in the New York office, Barnett will report directly to Tony Marlow.