Contentful announces the general availability of its second product, Contentful Studio, providing designers, marketers, and content editors with powerful tools to assemble intelligent experiences at scale

Contentful, a leading composable content platform for digital-first businesses, today announced the general availability of Contentful Studio, its newest product. Contentful Studio empowers digital teams, including marketers and designers, to visually assemble, and manage digital experiences without relying on developers for every step. 

Empowering Seamless Content with AI-Infused Workflows

Traditionally, crafting and assembling content has presented manual challenges for digital teams, impeding efficiency and stifling creativity. Contentful's AI-ready approach simplifies how experiences are designed and assembled with intelligent content generation and automated tasks such as content generation and content variants, thereby liberating teams from manual tasks and unlocking their creative potential — without waiting for a developer to do it for them.

"In today's data-driven world, creating experiences requires a combination of content, design, and data to create meaningful connections with customers," said Mairead O’Donovan, Chief Product Officer of Contentful. "It demands a strategic blend of human creativity and productivity that can be accelerated with AI to personalize experiences that resonate and drive brand loyalty. Contentful Studio equips our customers, partners, and new digital teams to create market or brand-differentiated experiences. By unleashing the power of composable content, digital teams can achieve new levels of engagement and impact for their brands to ultimately drive unprecedented growth."

The new capabilities of Contentful Studio address scenarios including:

• Scale to build once and use everywhere: Accelerates time-to-impact, reducing digital team efforts from months to minutes. Contentful Studio offers scalability through patterns and design tokens.
• Creative Autonomy in one platform: Empowers marketers and designers with an intuitive drag-and-drop canvas to edit, visualize, and assemble experiences while ensuring brand consistency.
• AI-ready to effortlessly automate content: Contentful's design structure, enterprise-level governance, and roles and permissions ensure brand consistency and integrity while providing users with the ability to design, edit, and publish translated experiences across channels and markets.

Direct-to-consumer customizable eyewear brand, Pair Eyewear, uses Contentful Studio to showcase the perfect pair of glasses for each visitor. Contentful Studio’s visual interface enables their team to quickly create fresh and engaging content that reflects their brand's spirit of constant change.

"Without Contentful Studio, the learning curve for our Marketing team is pretty high. That means more work for engineering, taking up valuable time with simple things like adding buttons or changing colors. A visual representation of content will make a huge difference and take down that barrier for Marketing. Being able to empower our team to do that on their own is huge,” said Mike Kuerschner, Engineering Manager, Pair Eyewear.

Intelligent, Easy Collaboration for Marketers and Designers

Contentful serves as the bridge between human intuition and machine learning intelligence, fostering seamless collaboration among digital teams. With Contentful Studio, non-technical team members can effortlessly assemble and deploy content across various platforms, from mobile and social media to digital signage and websites.

Supporting genuine and inspiring customer engagement in 10 new regions 

Tulip, the global leader in customer engagement solutions including Clienteling, Associate-Customer Communications and Appointment Management, is excited to announce the expansion of its platform with the addition of 10 new language capabilities.

As of March 19, 2024 Tulip has added support for 10 additional languages, including Swedish, Danish, Norwegian, Polish, Romanian, Hungarian, Dutch, Finnish, Latvian, and Lithuanian. Added language support will be available for all new and existing Tulip customers across all solutions and services. Tulip's platform now supports 25 languages, enabling global deployment for international brands.

"By expanding our language offerings, we are not only breaking down communication barriers but also fostering more meaningful connections between retailers and their customers," said Ian Rawlins, CEO of Tulip. "Our platform is designed to meet the unique needs of today's global retail landscape, and with these new languages, we are ensuring that more brands can deliver exceptional service worldwide."

The expansion into new languages aims to deliver immediate value for Tulip's clients, making the platform accessible in countries where these languages are predominantly spoken. Retailers can now effortlessly connect with a wider audience, providing a tailored shopping experience and extending their market reach.

Tulip's commitment to innovation and excellence in retail continually sets new standards for creating authentic and dynamic customer relationships. The new languages demonstrate Tulip's responsive approach to its diverse clientele and dedication to being at the forefront of retail technology.

Now accredited for impression and click metrics across desktop, mobile web, and mobile in-app environments 

Criteo, the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered impression and click advertising metrics across desktop, mobile web, and mobile in-app environments for Onsite Sponsored Products and Onsite Display Ads on its enterprise retail media platforms, Commerce Max and Commerce Yield. As part of this accreditation, Criteo was evaluated against MRC's guidelines for detecting and filtering General Invalid Traffic (GIVT), which provides enhanced assurance that marketers can trust the commerce outcomes driven on the Criteo platform.

"We commend Criteo for earning MRC accreditation, an important milestone that speaks to Criteo's commitment to transparency and industry leadership," said George W. Ivie, Executive Director and CEO of the MRC. "Retailers, brands and agencies can now have the confidence this MRC-accredited measurement solution provides in helping them navigate the booming retail media space."

This recognition by the MRC validates that Criteo's impression and click metrics are valid and reliable – providing advertisers with added transparency. Accreditation by the MRC also included a review of Criteo's GIVT detection for both Onsite Sponsored Products and Onsite Display Ads, which enables advertisers and agencies to flag certain invalid sources.

For years, Criteo has been building a commerce media strategy for advertisers to connect with consumers throughout their shopping journey. Retail Media is one of the fastest-growing sectors in advertising and is expected to represent over $150 billion in global ad spend by 2026, according to GroupM. 

"This accreditation is a significant step forward in the maturation of retail media, and Criteo couldn't be prouder of this accomplishment," said Brian Gleason, Chief Revenue Officer at Criteo. "An industry-grade seal of approval reinforces our ability to deliver the highest quality, most accurate measurement for our clients to advance their retail media strategies."

To earn MRC accreditation, an independent CPA firm engaged by the MRC completed a comprehensive audit of Criteo's systems and processes, which was then reviewed by an audit committee comprised of MRC member representatives, to ensure Criteo's platform meets the MRC rigorous standards. The MRC's recognition is a significant achievement that underscores Criteo's reliable and advanced measurement capabilities.

• Misra will lead a global R&D team including product and engineering at Sprinklr

• As a former Founder, CTO, and most recently Vice President of Experience Cloud Engineering at Adobe, Misra brings proven leadership in technology, AI, and the customer experience industry to Sprinklr

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Amitabh Misra as Chief Technology Officer (CTO), effective April 1, 2024. Misra will lead all R&D teams across the globe including product and engineering at Sprinklr. He joins the Executive Leadership Team to share his passion for innovative technology to help the company grow and scale. He will report directly to Sprinklr Founder and CEO Ragy Thomas. 

Misra brings over 25 years of experience in building large-scale platforms for companies of various sizes, most recently, serving as Vice President of Engineering at Adobe. There he led a global R&D organization for Adobe’s Experience Cloud Platform including engineers, product leaders, and AI/ML researchers across India, Europe, and the US. Before joining Adobe, Misra was the Founder and CEO of GOFro.com and CTO, chief architect, and head of engineering at Snapdeal.com. He holds an MBA degree from the University of California at Berkeley and a BTech degree from IIT Kanpur.

“For more than fourteen years, Sprinklr has been advancing our AI-powered Unified-CXM platform vision — a vision we believe can revolutionize front office operations for some of the world’s most influential brands,” said Sprinklr Founder and CEO, Ragy Thomas. “Sprinklr’s CTO is crucial for our customers, partners, employees, and overall business success. Amitabh has the qualities to lead us in this next phase. He is an exceptional leader with invaluable industry expertise, extensive experience in scaling businesses, and a deep understanding of AI technology. His insight into our industry, customers’ needs, and the evolving landscape of enterprise solutions is unmatched. I am thrilled to welcome him to the team and look forward to our partnership in driving growth for Sprinklr.”

“As a technology enthusiast, I am passionate about building large-scale technology platforms, powered by the latest in AI research, that are uniquely capable of delivering exceptional value for customers,” said Misra. “It is a very exciting time to join Sprinklr to contribute to advancing the Unified-CXM platform vision and leverage Sprinklr’s cutting-edge AI to support brands who are exceptional at delighting their customers. I am eager to join this amazing team of technology experts, build innovative solutions for our customers, help scale the company, and accelerate new opportunities in the industry.”

Misra’s appointment comes at a time when the company’s clients are on the digital edge of an exciting future for Unified-CXM. His vision and expertise will help shape the next evolution of Sprinklr and customer experience.

Company aims to gain market share by expanding headcount in sales and engineering

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a significant reinvestment of profits to bolster its engineering and sales teams. This strategic move aims to propel the company’s growth trajectory by enhancing technological innovation, strengthening client relationships, and expanding market reach.

PubMatic recently reported record revenue of $267 million in 2023, continuing the company’s long track record of strong profitability, high margins, zero debt, and significant free cash flow. This differentiated financial profile sets the foundation for continued investment in the business to accelerate revenue growth and drive increased customer and shareholder value.

With a commitment to delivering cutting-edge solutions and superior customer experience, PubMatic recognizes the pivotal role that the company’s employees play in achieving innovation and success in the dynamic digital advertising landscape. The company plans to onboard over 150 incremental employees over the course of 2024, a 16% increase year-over-year, bringing the total company headcount to approximately 1,100 by the end of the year.

The reinvestment plan includes a substantial increase in hiring across engineering and sales divisions, with a focus on the highest impact areas of the business, including:

• Activate and Supply Path Optimization: expanding buyer-focused sales and customer success teams by 50% in 2024 to increase penetration with agency holding companies, independent agencies and brands;
• Connect and Post-Cookie Solutions: growing the team building addressability solutions such as Connect, Identity Hub, and Privacy Sandbox solutions, to ensure clients’ businesses are safeguarded against ongoing signal loss;
• Emerging Revenue Streams: hiring additional sales and customer success team members focused on solutions such as our enterprise grade OpenWrap software and our commerce media solution, Convert; and
• Performance Advertising: increasing the number of product managers and machine learning engineers focused on building and scaling ROI and outcomes-based advertising solutions that rival the walled gardens.

“Sustained innovation has been core to our DNA since our inception,” explained Rajeev Goel, co-founder and CEO of PubMatic. “Last year we released two of our biggest products in our history, with Activate and Convert. With this strategic reinvestment of our robust profits into sales and engineering, I look forward to capitalizing on the opportunities in front of us and continuing to innovate to build technology that helps our customers thrive in the dynamic world of digital advertising.”

The impact of the expanded engineering organization will be further amplified by the company’s ongoing efficiency investments. The company anticipates a 15-20% increase in engineering productivity in 2024 driven by the use of generative AI at multiple points in the software development and release process.

Additionally, the bolstered sales force will strengthen PubMatic’s market presence by forging new partnerships, nurturing existing relationships, and driving revenue growth through strategic initiatives. The investment reaffirms PubMatic’s commitment to providing unparalleled support to its customers around the world and will include headcount growth across all global regions.

As the digital advertising landscape continues to evolve, PubMatic remains at the forefront of innovation, delivering comprehensive solutions that empower publishers, advertisers, data owners, and commerce media companies to control their digital media strategies and maximize their revenue potential.

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced the appointment of Laura Zwahlen as its Chief Revenue Officer.

As Chief Revenue Officer, Laura will spearhead revenue strategies for both the AdRoll and RollWorks business units, bringing with her a wealth of experience garnered from leadership roles at CoderPad, Pantheon Platform and LiveRamp. With over two decades of experience developing and executing winning sales strategies, Laura is poised to drive growth and excellence within NextRoll’s revenue teams.

“Laura’s proven track record as a top-producing sales leader aligns seamlessly with NextRoll’s ongoing SaaS transformation efforts,” said Roli Saxena, chief executive officer of NextRoll. “Her extensive expertise in the marketing technology industry, coupled with her knack for identifying market opportunities to drive revenue growth and maximize profitability, will be instrumental in propelling our company forward and enhancing our software platforms to drive performance.”

Laura Zwahlen’s appointment also underscores NextRoll’s commitment to diversity and inclusion. With Laura joining the executive team, NextRoll proudly boasts a leadership team that is now 67% women.

“I am honored to join NextRoll, a company that not only values diversity and inclusion but actively supports women in leadership roles,” said Laura Zwahlen, chief revenue officer of NextRoll. “I am proud to contribute to NextRoll’s mission and look forward to working together to drive success and empower ambitious marketers worldwide.”

Domo releases App Studio to all customers, allowing actionable insights and personalized user experiences, and powering business automation with Workflows

Today Domo announced at Domopalooza: the AI + Data Conference that App Studio, Domo’s low-code app builder, is now generally available. The company also announced that it has bolstered its low-code automation engine Workflows, streamlining and extending automation with third-party actions. 

“App Studio has been one of our most engaging and one of the most highly subscribed beta offerings and unlocking new functionalities in the tool today will give customers entirely new ways to make data-driven decisions that maximize business impact,” said Ben Schein, SVP of product at Domo. “The GA release of App Studio and updates to Workflows make it easier than ever for our customers to enhance their data solutions and enable anyone in a business to build intelligent, innovative and automated business apps with ease.”

With over 20 new features and capabilities available today, customers will now be able to utilize App Studio beyond traditional dashboards to create new personalized experiences that drive business results. Several key features announced on stage today include:

• Expanded/New Theme Engine: Now, each user has more control over the look and feel of both the interface elements and the data visualizations in their app to create branded and personalized solutions. Every element, component and visualization is meticulously aligned with diverse themes, ensuring users achieve consistency across all app pages effortlessly. No design expertise required— intuitive tools enable users to create stunning, branded solutions that captivate and resonate with their audience
• Tailored Navigation: With just a few clicks, app creators can craft a bespoke navigational experience. By seamlessly integrating content from multiple dashboards, utilizing both no-code and pro-code components, consumers can effortlessly navigate between various sections, facilitating the exploration of critical business insights at every turn
• Native Mobile Experience: Domo is at the forefront of crafting unparalleled mobile experiences, and App Studio sets a new standard for native mobile apps. With App Studio, customers have a seamless native experience right from the start, eliminating the need for any coding. The native navigation is tailored for any platforms, icons and customizable theme colors, all effortlessly integrated for an immersive user journey.
• Domo Everywhere - Embed: With App Studio's advanced custom navigation, theme engine and versatile app components, users can seamlessly craft personalized SaaS experiences for their clients. With Domo Everywhere, users can effortlessly embed apps into company portals or external websites for their vendors and clients in just a few clicks, extending reach and delivering unparalleled value.

“Every month I send my clients an email on the latest and greatest in data and my last email was a simple title - Domo App Studio is coming and it’s awesome,” said John Le, owner of Dashboard Dudes. “App Studio is really such a huge game changer and time saver if you need to adjust a lot of cards all at once. For every client I’ve shown, they’ve absolutely been blown away. In fact, I made a course on it just because of all the demand.”

Domo Workflows is a low-code automation tool that enables users to quickly build streamlined, data-driven processes that scale. Whether users call external systems or use Domo services, users can build and automate an entire end-to-end process in a Workflow. The new Workflow features announced today at Domopalooza include:

• Third-party Integrations: Available through Code Engine, Domo’s native runtime environment that can execute JavaScript or Python code, users can create their own functions, reusable blocks of code or use Domo’s pre-built services
• Design Canvas: Now users can tailor their Workflows with different shapes to represent a variety of activities, making it easy to streamline and understand tasks
• Queues and Manual Tasks: Manual and AI functionalities, such as human in the loop logic, enables users to automate functions in Forms, Task Manager and Queues. Users can access and view Queues (actions that organize manual tasks into different buckets of work and control who can access them) from mobile device and complete tasks. The App is now available for download directly through iOS or Android devices

“In our view, Domo is a modern, cloud-native and mobile-first data, analytics and BI, and AI platform that delivers much more than just reports and dashboards,” said Doug Henschen, VP & Principal Analyst, Constellation Research. “The end-to-end nature of the platform, its all-features-included pricing approach, and the recent addition of App Studio and Workflows to Domo’s embedding options put an emphasis solving business problems and driving action with data, analytics and AI.”

AU10TIX, a global technology leader in identity verification and management, today announced the expansion of its Digital ID solution, which enables businesses to rapidly, accurately and securely verify IDs of all types, including physical, digital, eID, verifiable credentials, and more. 

AU10TIX's fully automated Digital ID solution serves as a verification hub for business owners, enabling faster and more accurate identity verification. It enhances completion rates, improves the customer experience, and drives revenue growth. The solution ensures thorough verification of all digital IDs by validating the cryptographic signature and cross-checks the personal identifiable information (PII) displayed on the user's ID against government databases from countries like Brazil and India. The system further eliminates the risk of false authentications through added services such as face and data comparison.

"Our Digital ID solution empowers businesses to embrace the global shift to digital identity with confidence," said Dan Yerushalmi, CEO of AU10TIX. "It combines unparalleled accuracy and global reach with robust security measures to streamline onboarding and minimize fraud risk, all while addressing the diverse array of global ID formats."

Key features of AU10TIX's Digital ID suite include:

• Global Coverage: Ability to validate digital signatures, ensuring accessibility and reliability worldwide.
• Digital ID Verification Hub: Enables the user to manage all verification processes in one platform, creating customizable workflows and rules for streamlined operations.
• Automated Verification Processes: Streamlines the onboarding process with advanced automation, reducing manual efforts and improving efficiency.
• Data Discrepancy Analysis: Enables users to analyze data discrepancies to identify potentially fraudulent activities and enhance security measures.
• Continuous Regulatory Compliance Assurance: Helps businesses stay ahead of evolving regulations.
• Scalable Infrastructure: Accommodates businesses of all sizes and industries, from startups to enterprises.