The first in its series of 360 Data Products, the latest AI innovations power enterprise business initiatives with trusted, real-time, 360-degree views of customers – enabling personalized experiences, agility, and business responsiveness

Reltio®, a leading data unification and management company, today introduced its Reltio Customer 360 Data Product, the first in its series of 360 Data Products. This is a next-generation cloud solution that provides a comprehensive view of customer data – in milliseconds. For users, the new solution provides a significant leap toward future-proofing their enterprises against the evolving data challenges of the digital age.

With the Reltio Customer 360 Data Product, users will now have a complete view of the behavioral data, interactions, derived insights, and segments needed to enhance the customer experience and power business outcomes. Without a trusted, accurate, and comprehensive view of customers across the enterprise, companies lose revenue opportunities and face reputational risks. This is especially problematic for operational use cases that serve multiple teams and organizational functions where different technologies are needed to support various groups, adding to the complexity of enterprise architecture. The result is fragmented data that is not trustworthy nor comprehensive, adversely impacting customer retention, conversion rates, and profitability. The Reltio Customer 360 Data Product uniquely addresses the pain points data teams experience in securing a unified customer view by streamlining how organizations unify, enrich, and mobilize customer information across the enterprise.

When compared with traditional customer data platforms, Reltio Customer 360 Data Product provides a variety of important AI-fueled advancements:

• Enterprise-wide View: Provides a comprehensive view across multiple first-party and third-party sources for domains, including customer, product, supplier, location, among others.
• Groundbreaking Approach to Entity Resolution: Reltio’s Flexible Entity Resolution Networks (FERN) for rule-free matching takes automation in data unification to the next level. Using LLM-powered pre-trained ML models, this approach to entity resolution enables rule-free matching with high match accuracy across industries and with minimal effort. FERN automatically suggests matches out-of-the-box with higher accuracy. The pre-trained models incorporate zero-shot learning, eliminating model training, boosting data team productivity, and shortening implementation time by eliminating the hundreds of person-hours previously required to define, configure, and iterate match rules.
• Real-Time Operations: Mobilizes continuously curated customer profiles in milliseconds and at scale across downstream systems with prebuilt connectors and integrations.
• Streamlined Data Interoperability: Helps accelerate enterprise-wide business initiatives and facilitates collaboration with business stakeholders through secure, reusable, high-quality data assets.

“Our Reltio Customer 360 Data Product is a significant leap forward in data management. By enabling access to trusted data at the speed of business, we are empowering businesses to leverage their data as a strategic asset in unprecedented ways,” said Manish Sood, CEO and Founder of Reltio. “Our AI-powered platform is designed to be the backbone of data-driven strategies, enabling organizations to enhance customer experiences, improve operational efficiencies, manage risk, and drive growth. Reltio Customer 360 speeds up time to value so businesses gain agility and increased responsiveness in today's fast-paced markets.”

The Reltio Customer 360 Data Product sets new industry standards for data reliability, reusability, operational efficiency, and business agility by enabling data product owners to drive consumption of unified customer data across the enterprise. It enables enterprises to speed data enablement with interoperability and rapid reusability across multiple departments and functions, significantly reducing the IT burden of frequently repackaging data for different departmental needs.

Other key benefits and features include:

• Conversational Data Exploration: With Reltio Intelligent Assistant (RIA), using gen AI and natural language technology, it is easier than ever for users to search digital content. This new feature helps speed up time to value by amplifying productivity by placing the answers to complex technical questions at the users’ fingertips.
• Segmentation and Activation: You can identify and create customer segments in Reltio. With Reltio Integration Hub you can activate your segments with pre-built connectors to any consuming application you choose.
• Flexibility, Scalability, Security: Supports individual and organization customer types with flexible data modeling, rapid scalability, security, and data sovereignty.

“We are breaking new ground for companies who rely on data as their lifeblood. Our new and innovative solution delivers rich, high-quality, and real-time 360-degree views of customer data with security, scalability, and interoperability so data leaders can move away from data project silos and treat their data assets as products for faster transformation and innovation,” said Venki Subramanian, Senior Vice President of Product Management of Reltio. “In using our LLM-powered automation and continuously curated 360-degree views, data leaders can stay on top of business needs while increasing efficiency and accelerating business outcomes.”

Pre-seed company and repeat AI founders target B2B SaaS companies with AI-native data analytics platform and empower anyone in the organization to answer complex ad-hoc data questions with no code

Supersimple, the AI-native data analytics platform that enables anyone to explore data and accurately answer complex questions in minutes, today announced $2.2 million in pre-seed funding. The round is led by Tera Ventures with participation from Specialist VC, Tiny VC and a variety of angel investors that include the former CTO of Twilio and the founders of Sixfold and Grünfin. 

With today's Business Intelligence (BI) and data analytics tools being a combination of static dashboards and uninspired ChatGPT-esque chat interfaces, Supersimple is betting big on a future where enterprise software in the age of AI doesn't look like chatbots and people are empowered with highly specific data insights, rather than a few high-level charts.

"What I love about Supersimple is that it lives up to its name. We're trying to help our employees and customers make better decisions, not configure charts and queries," said Tuomo Laine, CEO at Twice Commerce, a Supersimple customer. "Supersimple stands out by making it obvious how it came by the insights it's sharing and making the user experience of double clicking on that as easy as ABC."

The funding will be used to accelerate customer growth and advance the state of the art in explainable AI. The Supersimple team includes software developers, data scientists and product designers with proven track records building deeply adopted technologies and successful startups. Co-founder and CTO Priit Haamer co-founded Sixfold where co-founder and CEO Marko Klopets also worked. The AI-based company merged with Transporeon and later sold for $2 billion. Most of Supersimple's machine learning engineering team hails from Sixfold.

Supersimple's AI-native data analytics platform combines a semantic data modeling layer and state-of-the-art explainable AI to give users reliable, consistent data to power their day-to-day work. Supersimple was designed specifically for teams at B2B SaaS companies to answer their own ad-hoc data questions, letting even non-technical team members go far beyond pre-built dashboards to get to data insights and make better decisions.

"Most of the value in data doesn't come from staring at a dashboard. Instead, it comes from deep, specific questions – testing hypotheses, exploring and iterating. Supersimple was built around this insight to help teams always have the right information to make great decisions," said Marko Klopets, co-founder and CEO at Supersimple. "Making structured data from data warehouses accessible and usable is the first step towards Supersimple becoming the operating system of the fastest growing companies."

Even though modern data stacks are better than ever before, organizations are still only scratching the surface of being able to get the right information to the right people. Thanks to recent advances in data warehouses and machine learning (including but not limited to large language models), it's now possible to build entirely new user experiences to detect and explain valuable data insights, and to let users explore any follow-up questions. Supersimple believes that purpose-built, complete platforms are required to offer the level of versatility and trust that's required among enterprises and for mission-critical workflows. The company is also putting an emphasis on user experience and design in a space that has traditionally made that a footnote.

The Supersimple data analytics platform gives everyone the ability to answer ad-hoc, complex data questions through its no-code and natural language interfaces without having to know or learn technologies like SQL or Python, or think in terms of database concepts. When asking questions in plain English, Supersimple's AI explains every step it takes, eliminating hidden hallucinations, to make sure users can always trust its results. All this frees up the data team from fielding high volumes of data requests, allowing them to instead focus on company-wide strategic data initiatives and empowering the rest of their organization.

"Over the last few years, data warehouses have become ubiquitous and data stacks are better than ever. Yet companies are still struggling to actually make use of their data," said Eamonn Carey, partner at Tera Ventures. "When I heard Marko explain his vision and I saw the platform in action, it became crystal clear that this is what the future would look like."

The acquisition establishes Searchspring as the global leader in product discovery, optimizing conversion rates across merchant sites in addition to over 1,500 third-party sites, including Google Shopping, Facebook, and Amazon

Searchspring, the global leader in ecommerce site search, product merchandising, and ecommerce personalization, announced today it has acquired Intelligent Reach, a UK-headquartered, full-service data feed management software provider trusted by brands such as HP, Asics, Avon Cosmetics, Black and Decker, Seraphine, and Burberry. 

Searchspring is a leading global ecommerce search and personalization platform that has been providing merchants with powerful, unique, proven product discovery and shopping experiences since 2007. Purpose-built for ecommerce, merchants use the Searchspring platform to facilitate better product discovery through semantic site search capabilities and flexible product merchandising, which includes business rules as well as AI-driven campaigns. The Searchspring personalization suite further helps to get the right product to the right shopper at the right time.

Intelligent Reach empowers mid-market and enterprise merchants by curating their product data to optimize for distribution across more than 1,500 advertising channels, shopping sites, and marketplaces by managing product data effectively, integrating it across platforms, and syncing orders with existing systems to streamline operations. These channels include the biggest consumer-facing in the world, including Google Shopping, Amazon, eBay, Facebook, Instagram, and more. The platform reduces the time it takes a brand, retailer, or agency to access new channels to days rather than weeks. It streamlines operations, accelerates entry to new markets, manages the complexity of marketplaces and social commerce, and increases return on ad spend (ROAS).

"Integrating Intelligent Reach's robust product data optimization and smooth syndication across countless channels with Searchspring's expertise in site search, personalization, and merchandising is set to redefine how merchants and brands enhance their conversions and efficiency," said Alex Kombos, CEO of Searchspring. “With this acquisition, Searchspring is poised to be at the forefront of connected commerce, and the combined platform will soon enable us to deliver comprehensive Product Information Management (PIM) capabilities.”

As US ecommerce channel advertising spending is anticipated to surpass $55 billion by 2026 (as reported by eMarketer), this combined solution from Searchspring and Intelligent Reach allows merchants to enhance advertising effectiveness, improve conversion rates, and significantly increase gross merchandise value (GMV).

"We are excited to join forces with Searchspring and embark on this new chapter of growth and innovation," said Robin Martin, CEO of Intelligent Reach. "Our combined technology offers clients a complete on-site and off-site product discovery solution. Searchspring specializes in enhanced onsite product discovery through dramatically improved site search, merchandising, and personalization; Intelligent Reach supplies superior technology for managing and optimizing product data to external sales channels. Together we provide merchants of all sizes with a comprehensive omnichannel ecommerce solution."

The acquisition of Intelligent Reach is Searchspring's second acquisition within a year, supported by a significant strategic investment from leading growth equity firm PSG. In September 2023, the company acquired UK-based Increasingly, which provides advanced onsite bundling technology that is proven to increase basket size and conversion rates. It is now available as a fully integrated Predictive Product Bundling solution in Searchspring’s core platform.

This latest investment reinforces Searchspring’s commitment to being the leading global conversion optimization platform for ecommerce merchants, enhancing both on-site and off-site product discovery. This acquisition delivers innovative solutions to boost revenue and improve the digital shopping experience. With these developments, Searchspring is strategically positioned to transform the ecommerce sector by providing merchants with a comprehensive range of tools to elevate their online engagement and drive growth.

Doceree, the leading global healthcare marketing platform building unprecedented programmatic solutions for HCP marketing with proprietary data tools, appoints Deepak Kandaswamy as Senior Vice President, Corporate Development and Strategy. This strategic appointment underscores the company's commitment to enhancing its M&A capabilities and fueling global expansion, evident in its remarkable 3X year-on-year revenue growth. The announcement coincides with Doceree's strategic recruitment of top talent from leading Ad/MarTech organizations, showcasing its expertise, influence, and success in the global healthcare marketing industry.

From its initial operations in only two countries, Doceree has rapidly expanded its footprint to encompass over 25 countries globally, reaffirming its belief in leveraging advanced healthcare marketing technology to improve patient outcomes. With the appointment of Deepak Kandaswamy, renowned for his expertise in mergers and acquisitions, Doceree is poised to accelerate its strategic initiatives and growth in targeted regions, fueling its ongoing expansion and innovation journey.

Deepak Kandaswamy brings to Doceree extensive experience spanning over a decade in Corporate Development and Strategy, having held pivotal roles in some of the world's leading media and advertising organizations. His impressive track record includes key involvements in high-profile global mergers and acquisitions, such as Comcast's acquisition of Sky and Softbank's purchase of Sprint, and leading numerous corporate venture capital deals that have spurred progress and delivered successful exits. With an MBA from the University of Chicago Booth School of Business and a BS in Finance from Rutgers University, Deepak's expertise is set to empower Doceree's strategic initiatives, fostering further growth and advancement.

Harshit Jain MD, Founder and Global CEO of Doceree, expressed his enthusiasm about Deepak joining the team, stating, "We are pleased to announce that Deepak has joined Doceree as a key member of our leadership team. His distinguished expertise in corporate development and strategic planning, along with a commendable history of fostering growth through innovative strategies, aligns perfectly with our mission to redefine the healthcare marketing landscape. Deepak's appointment is a strategic move, underscoring our commitment to not just expanding our global footprint, but also enhancing our capabilities to deliver cutting-edge solutions in healthcare marketing. With Deepak's expert insights and leadership, we are poised to further our vision and solidify our position as healthcare marketing pioneers, globally."

Deepak Kandaswamy shared his excitement about his new role, "I am thrilled to be a part of the exceptional team at Doceree. The company's track record of achieving remarkable organic, profitable growth is truly impressive, and I am eager to contribute by identifying and capitalizing on strategic inorganic opportunities that will further accelerate Doceree's expansion trajectory. Together, we will certainly unlock new growth avenues and solidify Doceree's position as the industry leader."

Doceree sees mergers and acquisitions as a strategic approach for achieving inorganic growth and is dedicated to utilizing this strategy to enhance its global footprint in the upcoming years. With the inclusion of Deepak in its impressive team of experts, the company is set to elevate its global operations and services to unprecedented levels.

Akooda, the world's first operations intelligence platform, today launched the newest way to get the answers every company is looking for through its AI-powered Enterprise Search platform that allows any employee to ask any question and get any answer.

Powered by a patent-pending combination of AI, statistical modeling, NLP and military-grade security, Akooda's platform provides a nuanced understanding of natural language queries. Akooda integrates with nearly all major software platforms including Salesforce, Atlassian, Google Suite, Microsoft 365, Dropbox, Slack, Hubspot, Github, Notion, Asana, Zoom, Box, Okta, and more. Its answers are enriched with advanced analysis, providing not only relevance and timeliness but also significant insights.

Examples of questions answerable by Akooda's platform include:

• Who is the best person to reach out to about <internal project>?
• What issues did we have with <feature> for <customer>?
• How many deals have we closed in Q1?
• How much time has been spent in meetings regarding <topic>?
• What are the latest happenings around <customer>?
• What does <internal lingo term> stand for?

Akooda's AI-driven solution leverages advanced natural language processing, machine learning, and statistical modeling techniques to swiftly and accurately identify relevant data within an organization's ecosystem. Akooda's engine breaks down every unit of work from the tools companies already use, and connects the dots so that everyone - across all business units and disciplines - can speak the same language. It employs a security and privacy-first mindset that is not only SOC-2 Type-2 compliant but also never stores any raw customer data.

"Our mission is clear: to empower organizations in optimizing their operations by providing a holistic understanding of what's going on across all tools, personnel, and assets. With the aid of our advanced AI models, we're revolutionizing access to information, ensuring that they can ask any question and get the exact answer that they need," said Akooda CEO and founder Yuval Gonczarowski. "Our vision? A world where every individual, irrespective of title or role, can effortlessly access the insights needed to drive progress and achieve greatness."

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced the launch of its latest Privacy Sandbox test. Building upon its commitment to privacy-forward enhancements, NextRoll embarks on this pivotal phase following years of early involvement in Google’s Privacy Sandbox initiative, including previous testing of proposed APIs last year, as well as its ongoing role as a member of the World Wide Web Consortium (W3C). These efforts are also intended to inform the United Kingdom’s Competition and Markets Authority (CMA) on the competitive state of the advertising ecosystem.

This phase encompasses rigorous testing of the Protected Audience API (PAAPI), Topics API and Attribution Reporting API (ARA) at no additional cost to advertisers. NextRoll’s efforts focus on testing PAAPI’s ability to serve remarketing and custom audiences without the use of third-party cookies. In addition, NextRoll is also testing the efficacy of alternative probabilistic and deterministic ID solutions and how they compare to Privacy Sandbox results.

“NextRoll is proud to stand at the forefront of this new technology, fueled by eagerness to test, learn and share our unfiltered findings with the community,” said Justin Rau, group product manager at NextRoll. “We extend our sincerest appreciation to Google and our supply partners for their invaluable support throughout this journey, a journey that traces back to our initial TERN proposal in 2020.”

OpenX, another early adopter of Privacy Sandbox solutions, has become one of NextRoll’s most trusted programmatic supply partners as the two continue to collaborate to test new privacy-first technologies.

“As the programmatic ecosystem prepares for third-party cookie deprecation, the role of rigorous testing is critically important in determining which solutions are most viable for buyers,” said Gil Sommar, vice president of product at OpenX. “This initial testing phase is just the beginning of our collaborative efforts with NextRoll. We are committed to pioneering innovation to ensure buyers have access to all methods of reaching their intended audiences as programmatic evolves.”

In launching this latest test within Google’s Privacy Sandbox, NextRoll reaffirms its position as a pioneer in privacy-forward marketing and advertising solutions. Through this testing, NextRoll aims to empower marketers with powerful tools for targeted advertising while prioritizing user privacy.

AppLovin invests $50 million into Flip’s $144 million Series C funding round

AppLovin Corporation, a leading marketing platform, and Flip, a fast growing social commerce platform, today announced Flip will soon be relaunching its marketing platform for brands utilizing AppLovin’s AXON technology. Additionally, Flip announced it is raising $144 million in a Series C funding round, including a $50 million investment by AppLovin. 

AppLovin’s AXON technology was launched in early 2023, and helped its advertisers achieve substantially more scale at higher performance across AppLovin’s network. With this partnership, AppLovin is making its AXON technology available to others. Flip brands will leverage the AI advertising engine via AXON Connect, and will be able to reach more customers in measurable ways, with higher returns on the Flip platform. In addition, the partnership will enable Flip to extend its audience network to AppLovin’s 1.4 billion daily active users (DAUs) on behalf of all the brands on Flip.

“We have seen the significant impact AXON makes on campaign performance as brands see stronger return on investment. With AXON powering Flip’s ads, the Flip consumer will find more products to purchase. Likewise, brands on Flip will be positioned to drive significantly more sales,” said Adam Foroughi, Co-founder and CEO of AppLovin. “Noor, an incredibly talented founder, has led Flip through the hard part of finding a product market fit. Now that market fit has been clearly established, we believe this partnership will catalyze an exciting phase of growth for Flip and their brands.”

Flip’s funding round was led by Streamlined Ventures with participation from previous investors Mubadala Capital and WestCap, and AppLovin as a new investor, bringing the company’s pre-money valuation to $1.05 billion.

“With the recent launch of our MagicOS ads manager, and now the upcoming launch of our advertising powered by AXON, we are confident we can help tens of thousands of brands find the right customer profitably,” said Noor Agha, CEO of Flip. “We are thrilled to have continued support from our investors and to add AppLovin to the mix.”

Partnership brings together data and technology to power actionable insights for marketers, their agencies, and their media partners

TransUnion today announced a partnership with MRI-Simmons, a leading provider of insights on the American consumer. As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem.

MRI-Simmons data can now be layered on to the TransUnion identity spine, enhancing MRI-Simmons' 60,000 consumer variables for data enrichment and activation. Additionally, MRI-Simmons’ audiences are now available in TransUnion’s TruAudience® Data Marketplace, enabling advertisers and publishers to reach precisely defined audiences in 80 million streaming households.

Powered by a probabilistic and address-based sampling methodology, MRI-Simmons’ single-source consumer dataset provides a nationally representative and culturally diverse view of Americans that is an essential asset for brands and their agencies.

"Our partnership with TransUnion simplifies how clients and partners can drive successful outcomes using consumer data," said Josh Pisano, SVP of Business Development and Product Strategy at MRI-Simmons. "By leveraging TransUnion’s graph, we can increase data interoperability without sacrificing the quality of our consumer signals."

“We work closely with both TransUnion and MRI-Simmons, so we are excited to see two powerful consumer insights providers come together to promote addressability at scale,” added Brian Lin, SVP, Product Management Ad Sales at TelevisaUnivision. “This partnership will help fuel simpler data activation for publishers and our advertisers which is exactly what we need in today’s complex advertising ecosystem.”  

TruAudience marketing solutions combine the expansive consumer data, advanced identity resolution, audience building, and targeting capabilities of TransUnion and Neustar into a comprehensive and interoperable suite of marketing solutions.  Additionally, the product suite offers closed-loop marketing measurement and attribution, and credit-informed marketing solutions. TruAudience powers these solutions for leading brands, agencies, publishers, data owners, and technology providers. 

“With the concurrent forces of media fragmentation, data deprecation, and privacy changes coming to a head, our customers are seeking sustainable solutions for the future of audience-based marketing,” said Julie Clark, SVP of Media & Entertainment at TransUnion. “Our partnership with MRI-Simmons will power simpler, more interoperable, more readily available data insights and audiences that the ecosystem needs today.”