ArcSpan's AMS Audience Insights Data Suite provides actionable audience and campaign data analytics to help publishers measure and achieve optimal programmatic sales results.

ArcSpan Technologies, the innovative publisher audience data monetization company, announced today the release of AMS "Identifier Audit" dashboards. Available within ArcSpan's AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won and rendered ad impressions. As different programmatic audience identifiers are increasingly deployed by publishers, SSPs, DSPs, clean rooms, and marketers to facilitate scalable audience targeting, the AMS Identifier Audit helps publishers recognize, sort, and optimize the most effective audience targeting solutions.

The AMS Identifier Audit dashboard fills a vital need for publishers to examine programmatic impression data highlighting the relationship between User IDs, identity provider solutions and Prebid auction CPMs. ArcSpan's easy-to-deploy ArcTag extracts and interprets the identifiers that are present in each bid request where the impression is won and rendered. The AMS Identifier Audit dashboard offers publishers numerous ways to filter and analyze their audience and campaign data by specific domains, browsers, and ID types, including whether they are deployed directly by the publisher or via their SSP.

ArcSpan's Identifier Audit dashboard illuminates how IDs impact programmatic sales results:

• Identification: Which IDs are associated with each ad impression?
• Prevalence: How, where and when is a particular ID included in a transaction?
• CPM Value and Attribution: How is the use of a particular ID correlated with incremental $CPMs and sales impact?
• Demand Alignment: How does each ID correspond to demand from each SSP bidder?

"Today, publishers are deploying dozens of probabilistic identifiers and a handful of deterministic ones trying to boost CPMs while buyers figure out how they want to use these identifiers. With saturated bid requests, there is little accountability or transparency around who is providing value." said Scott Messer, Principal & Founder, Messer Media. "From my experience and speaking with others already using ArcSpan's Identifier Audit, this is an exciting, valuable innovation that helps publishers evaluate the best use and impact of identifiers across their revenue operations."

The Identifier Audit data and AMS Audience Insights suite advances ArcSpan's dedication to helping publishers overcome increasingly ineffective and overpriced technology platforms that are not fully aligned to support publishers' revenue opportunities. The AMS Audience Analytics suite may be licensed separately or bundled with ArcSpan's complete AMS Audience Data Monetization platform.

"We've built AMS Audience Insights based on the input from a variety of publishers and our deep experience processing and structuring first-party log-level audience data, transaction data and monetization data.  Publishers clearly need smarter audience data and campaign insights to succeed in today's evolving, complicated digital advertising industry," said ArcSpan SVP, Solutions Engineering, Pete Rooney. "AMS Audience Insights and the Identifier Audit helps publishers up-level their revenue operations with actionable insights. We are excited to release AMS Identifier Audit to the market and support publishers at such an important moment."

SaaS leader to apply 30+ years of experience to accelerate growth and value creation in legal tech

Relativity, a global legal technology company, today announced the appointment of Kirk Larsen as Chief Financial Officer (CFO), effective April 16. Larsen brings more than three decades of financial leadership experience and an exceptional track record in scaling SaaS companies and building long-term value creation through strategic financial planning, capital allocation, and mergers and acquisitions.

Before joining Relativity, Larsen was President and CFO at Black Knight, Inc., a software, data and analytics company that serves the housing finance continuum. During his decade-long tenure, he played a pivotal role in leading the organization through significant milestones, including its initial public offering, 11 acquisitions and its nearly $12 billion sale to Intercontinental Exchange, Inc. He has also held finance leadership positions at ServiceLink and Fidelity National Information Services. Additionally, Larsen is a member of the Board of Directors of NCR Voyix Corporation.

"Kirk has cultivated a unique skillset to propel technology companies to unprecedented levels of success," said Phil Saunders, CEO of Relativity. "With his impressive achievements as a financial leader, Kirk is well suited to support Relativity in driving our continued growth forward amid this era of transformational AI and data that is redefining the legal technology industry. Kirk will undoubtedly bring great value to Relativity, and we're thrilled to welcome him to the team."

As CFO, Larsen will be responsible for spearheading the financial management and strategic planning for Relativity, overseeing the organization's finance and accounting functions. Additionally, Larsen is dedicated to using his position and experience to mentor and develop the next generation of finance leaders at the company.

"I see remarkable opportunity for Relativity to continue its tremendous success based on its leadership position in the market, focus on continuous innovation, and groundbreaking AI solutions that are solving today's most complex legal data challenges," said Larsen. "I'm humbled and excited to join a company that is driven by a strong user community, talented employees and deep core values. I look forward to leveraging my extensive experience in scaling SaaS companies to help Relativity in maximizing its growth."

Larsen succeeds Sailesh Munagala who joined Relativity as CFO in 2021. Munagala will stay on in an advisory role through the end of July working closely with Larsen to ensure a seamless transition.

"Sailesh has played an instrumental role in elevating Relativity to the company it is today and has been a wonderful partner to work with," said Saunders. "He supported Relativity in navigating not only its strategic growth investment from Silver Lake in 2021, but three key acquisitions in just three years. We thank Sailesh for his exceptional leadership and impactful contributions to Relativity's growth."

Acquisition allows Virtusa to expand its presence in Europe to meet growing demand for business transformation, modernization and cost optimization initiatives

Virtusa Corporation , a global provider of digital strategy, digital engineering and information technology (IT) services and solutions, today announced the acquisition of ITMAGINATION., a leading technology consultancy headquartered in Warsaw, Poland. This strategic move reflects Virtusa's commitment to enhancing its digital transformation offerings and expanding its nearshore delivery capabilities.

Founded in 2008, ITMAGINATION has established itself as a trusted partner for organizations seeking innovative solutions to complex business challenges. With a focus on digital transformation, cloud computing, data analytics and artificial intelligence, ITMAGINATION has earned a reputation for providing tailored technology solutions that drive business growth and efficiency for clients in Europe and North America.

The acquisition of ITMAGINATION significantly strengthens Virtusa's capabilities to offer advanced nearshore delivery in Poland, leveraging the country's deep tech talent pool and strong engineering culture and competency, which is reflected in its rankings high in skill indices. By combining Virtusa's deep expertise and global delivery model with ITMAGINATION's technical excellence and strong local presence in Europe , the combined entity is poised to deliver added value to customers looking to accelerate their digital transformation.

“We are delighted to welcome ITMAGINATION to the Virtusa family. Their deep technical expertise and strong track record in delivering transformative digital solutions perfectly aligns with Virtusa's vision of enabling businesses to thrive in the digital age. Together, we will be better positioned to meet the evolving needs of our customers and drive innovation at scale,” said Santosh Thomas , Managing Director of Virtusa.

Dawid Łaziński, co-founder of ITMAGINATION, added: “Joining forces with Virtusa represents an exciting opportunity for ITMAGINATION to amplify our impact, reach and advance our mission of accelerating innovation. Together, we will leverage our combined strengths and areas of expertise to deliver even greater value to our clients, helping them navigate the complexities of digital transformation and achieve their business goals. »

The alignment between Virtusa and ITMAGINATION is evident in the companies' missions — Virtusa's engineering-driven approach and ITMAGINATION's mission to accelerate innovation. Powered by some of Europe 's best technology talent , this partnership will help our clients leverage the best technology in the most efficient way possible to streamline their operations, solve their toughest business challenges and achieve bold transformation.

Financial details of the transaction are not being disclosed.

Digital entrepreneur and former financial data executive Huang, joins Fortune to expand and innovate Fortune Analytics, a new unit based on its authoritative global lists and rankings 

Fortune Media announced today the appointment of Georgene Huang as General Manager, Fortune Analytics. In this newly created position, she will develop and execute go-to market strategies for a range of Fortune's iconic lists and rankings. She will be based in New York and report to Anastasia Nyrkovskaya, Fortune's Chief Strategy Officer.

An entrepreneurial executive with a track record of building and scaling innovative businesses and products, Huang co-founded and was CEO of Fairygodboss, a digital HR tech platform serving corporate employers and professional women. Her experience in technology and SaaS businesses has included serving as the Head of Institutional Products, the enterprise product division, at Dow Jones, and Managing Director at Bloomberg Ventures. Georgene began her career as a financial research analyst on Wall Street.

In her new role, she will oversee innovation and expansion of Fortune's lists and rankings, including the Fortune 500 and Fortune Global 500, among others, and working with colleagues across the globe to develop the organization's industry-leading business lists and data insights.

"I'm thrilled to lead this amazing franchise and build upon the trusted, and globally recognized, Fortune lists that have been published for 70 years," said Huang. "Our unique data sets provide the ability to derive powerful, game-changing insights."

"As an accomplished strategist and product innovator, Georgene is the perfect leader to help build out and enhance Fortune's historical and new lists in the U.S., while collaborating with colleagues in Europe and Asia, to strengthen our data-driven product offerings," said Nyrkovskaya.

• The funding follows a record year for Pigment in which the company tripled its revenue, doubled its customer base globally, and on-boarded multiple major enterprise brands such as Unilever, Datadog, and Merck.

• ICONIQ Growth who spearheaded Pigment's Series C last year also led the Series D round, with participation from Sandberg Bernthal Venture Partners, IVP, Meritech, Greenoaks and Felix Capital.

• With the majority of the company's revenue now coming from North America, the capital will be used to expand Pigment's in-market support and accelerate product development

Pigment today announced a $145 million Series D funding round, led by ICONIQ Growth, who also spearheaded Pigment's Series C investment close to a year ago. Sandberg Bernthal Venture Partners as well as several other existing investors including IVP, Meritech, Greenoaks and Felix Capital have also participated in the round, demonstrating continued confidence in Pigment's long-term growth trajectory.

Pigment is a business planning platform that helps organizations plan ahead and make better strategic decisions.

Impressive growth and momentum - particularly in North America and the enterprise - attracted funding

The funding follows a successful year for Pigment as the company tripled its annual recurring revenue, and doubled its customer base globally. The number of enterprise customers using Pigment also tripled. Global brands including Unilever, Merck, Keolis, Datadog, KAYAK and 6sense have all chosen Pigment for its unique combination of usability and scalability needed to make accurate yet timely decisions. Pigment has expanded its partner network, collaborating with leading consulting firms such as Deloitte, Slalom and BearingPoint.

In the past year, Pigment has strengthened its North American presence - the company's largest market - following the opening of offices in New York and Toronto, along with several strategic hires. Notably, Jay Peir who joined as Global Head of Strategy from Tableau where he was EVP of Corporate Development and Strategy, and Sean Brophy as Global Head of Sales from Alteryx, where he led US Enterprise Sales. In France, Edouard Beaucourt is also joining from Snowflake as Pigment's Head of EMEA.

"Our north star has always been to combine an exceptional product and customer experience, so that organizations can build the right plans and execute on them quickly. This funding puts us in an even stronger position to continue fulfilling this commitment," said Eléonore Crespo, co-CEO, Pigment. "We're incredibly proud of the trust and confidence our investors place in the entire Pigment team, and we look forward to working alongside them as we enter the next phase of our journey."

Continued emphasis on product innovation means we've expanded into new use cases and enhanced Pigment with AI-capabilities

Central to Pigment's growth has been its ongoing emphasis on product innovation. On top of an already easy-to-use solution, notable product developments include generative AI capabilities to improve accessibility for all users and further adoption beyond the finance function. Today, more than 90% of Pigment customers use the platform across multiple departments, including finance, sales, HR, and supply chain.

We'll continue to grow responsibly and build a world class product that business teams love to use

Pigment will use the funds to continue driving innovation to fuel adoption of its planning platform. "Everything we do from a product perspective is designed to simplify decision making and increase agility at scale," said Romain Niccoli, co-CEO, Pigment. "This spans all elements of product development, from an AI-powered user experience, to innovating on Pigment's core infrastructure, to deliver the scalable and reliable solutions that enterprises expect."

Pigment also plans to accelerate its investments in generative AI to further support decision making and agility. Per Niccoli, "so far our generative AI investments have focussed on helping users get insights faster and build reports more efficiently. Over time, our vision is that we will go from gradual improvements in efficiency to AI acting as a true co-pilot in the decision-making process."

"Since leading Pigment's Series C less than a year ago, the company has successfully expanded into the enterprise market and across multiple functions and use cases much faster than we expected. This is testament to the extraordinary team and product Eléonore and Romain are building," said Seth Pierrepont, General Partner, ICONIQ Growth.

"We are exceptionally confident that Pigment is successfully addressing a clear and very large need in the market," said Matt Jacobson, General Partner, ICONIQ Growth. "This confidence in the market, product and team drove our enthusiasm to continue to support the company's continued success."

FOX Corporation today announced the launch of its expanded audience network and ad tech platform, AdRise.

Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for FOX. AdRise will now power OneFOX, FOX's cross portfolio inventory product which includes FOX Sports, FOX Entertainment, FOX News Media and Tubi.

"AdRise has a reputation as a first mover in CTV advertising and has pioneered and underpinned the growth of our Tubi streaming business from the very beginning. We're now extending the team and technology platform to power our audience network and video inventory across all of FOX, unlocking unique value for our agency and advertising partners," said Paul Cheesbrough, CEO of Tubi Media Group.

Advertising clients can now leverage the AdRise platform to unify inventory and audiences across linear, streaming and digital through a seamless, efficient, highly targeted media buying experience. It also provides inventory access and unified planning against streaming and linear video content across TV OS, web, gaming and mobile device platforms. The platform includes partnerships unlocking data integrations through AWS Clean Rooms and Snowflake, direct Demand Side Platform (DSP) integrations, Server to Server (S2S) ad serving and an ad experimentation framework.

"Our approach with AdRise breaks down the walls between media ecosystems, merging the scale of linear and the targeting of streaming into one centralized system," said Jeff Collins, President of Advertising Sales, Marketing and Brand Partnerships for Fox Corporation. "We've increased our focus and investment in ad tech to develop the tools brands need for today's evolving environment. In doing so, we're ensuring that transacting with the FOX Portfolio – no matter the mix of platforms – is easy, frictionless and, most importantly, effective."

Vulnerabilities include significant shortcomings in the scanning of email attachments for malicious documents, potentially putting millions of users worldwide at risk 

SquareX, a browser-security startup led by serial cybersecurity entrepreneur Vivek Ramachandran, today unveiled the results of its recent study, revealing a concerning reality about major email providers' inadequacies in safeguarding users against malicious document-based threats.

The study, conducted by SquareX's research and development team, involved analysing 100 malicious document samples, which were segmented into four distinct categories:

1. Original malicious document samples from MalwareBazaar
2. Slightly altered malicious document samples from MalwareBazaar, such as changes in metadata and file formats
3. Malicious document samples modified using attack tools that have existed for many years
4. Basic Macro-enabled documents that execute programs on user devices.

These samples were sent via a third-party email provider, ProtonMail, to several major email providers, including industry giants such as Gmail, Outlook, Yahoo, AOL, and Apple iCloud Mail. The study revealed that while email providers like Gmail and Outlook demonstrated basic detection capabilities in identifying unmodified malicious document samples, they faltered in detecting modified malicious documents manipulated with readily accessible attack tools – exposing a glaring cybersecurity loophole that poses a potential threat to millions of users around the world.

Given the prevailing reliance on email services as secure communication channels, these findings raise important questions about the effectiveness of relying on existing email security measures and the false sense of security they may instill in millions of users and enterprises worldwide. While cyber threats are becoming increasingly sophisticated, email providers appear ill-prepared to detect and intercept these emerging threats, consequently leaving users to potential exploitation.

"The inadvertent discovery of this significant lapse in email security during our product enhancement process was startling," shared Vivek Ramachandran, the founder and CEO of SquareX. "Our intention in making these findings public is to ignite a dialogue on the urgent need for reinforced security measures and encourage email providers to either elevate their security protocols or transparently acknowledge their current limitations," added Vivek.

To bridge this security gap, SquareX has introduced an advanced in-browser malicious document scanning feature as a part of its browser extension, currently in beta. This move not only speaks of the company's commitment to making the web a safer place but also invites other companies to join forces in securing the web activities of users and enterprises from cyber-attacks.

Vinivia, the cutting-edge live streaming app, is set to make its highly anticipated debut in the U.S market today through the launch of its app and Vinivia Creator Community, with the first and exclusive 600 participating creators who will have access to advanced technology that allows them full ownership of their content and the highest revenue share in the market.

"We are beyond thrilled to bring this innovative, interactive and top-of-the-line app to the market. At Vinivia, we believe in empowering creators and fostering meaningful connections between content creators and their audience. With Vinivia, creators have the tools and support they need to thrive and become the next star of tomorrow. We're incredibly proud of the end result, and we know Vinivia will drive the creator economy forward significantly,"  said Co-Founder and CEO, Stefan Graf.

"Our app is designed for creators, by creators, offering transparency over monetization models and providing creators with up to 80% of total revenue generated from their content, which they fully own, allowing them to monetize their passions," added Co-Founder and CFO, Marcello Genovese.

Vinivia is poised to revolutionize the live streaming landscape with its innovative features and pro-creator ethos.The Vinivia Creator Community is a program for creators to have a direct partnership with the brand to maximize revenue potential, monetize content, and unlock more revenue through unique monetization tools. Vinivia's advanced app features AI-powered content suggestions for an improved user experience, flexible creator revenue share, and under two second latency, with AR advertising technology that seamlessly integrates products into creators streaming content.

To celebrate the launch, Vinivia is hosting the inaugural Vinivia Awards, a live streaming extravaganza event in Los Angeles at Optimist Studios, this evening. The event will recognize top creators in categories such as Live Streamer of The Year, Most Creative Live Streamer, and Best Newcomer Live Streamer, with a $10,000 grand prize awarded to each winner. The awards ceremony will be live streamed on the Vinivia app for all consumers to follow along in real-time.

Content creators are encouraged to become early adopters and join as Vinivia creators, gaining access to a supportive community and innovative tools to showcase their talent. To join Vinivia's Creator Community, sign up here: creators.vinivia.com

Vinivia was founded in 2020 by Stefan Graf and Marcello Genovese. Vinivia's visionary founders bring a wealth of expertise and success from their previous tech ventures where they pioneered interactive broadcasting and live streaming solutions that caught the eye of industry giants Meta and YouTube. Now with Vinivia, Graf and Genovese are once again at the forefront of innovation, setting their sights on an ambitious goal – revolutionizing the way users connect, share, and engage through live streaming.