The AI-powered Dynamic Flooring from Mile has proven to improve the efficiency of the Prebid auctions while increasing Prebid RPMs on average by 20%

Mile, a leading sell-side advertising technology company, is revolutionizing how publishers monetize their ad inventory with the launch of its AI-Powered Dynamic Flooring solution. Designed specifically for global publishers, this cutting-edge technology leverages machine learning to automate floor pricing within the Prebid stack, optimizing yield and ensuring better fill rates.

1. Overview of AI-Powered Dynamic Flooring:
• Technology Integration: The solution integrates seamlessly with the Prebid stack to automate floor pricing.
• Machine Learning Application: Utilizes machine learning to analyze historical buying patterns and inventory performance, applying price floors in real time.
2. Optimization and Real-Time Adjustments:
• Data Analysis: The model evaluates site-specific data such as audience, geo, ad unit, device, and browser to determine the value of an impression.
• Continuous Refinement: Once live, the module continuously refines itself, adjusting floors based on bid performance within a four-minute window.
• Performance Monitoring: Constant monitoring ensures a balance between revenue uplift and bidding activity.
3. Impact and Results:
• Revenue Increase: Early adopters have experienced a ~21% increase in Prebid RPM and a ~17% increase in Prebid CPM.
• Case Study: A leading publisher saw their Prebid revenue jump from 10% to 21% in just six weeks.
4. Comparison with Unified Pricing Rules (UPR):
• Efficiency in Bid Requests: Using Prebid to pass floor values is more efficient than UPR in Google Ad Manager (GAM).
• Alignment with Bidders: This method ensures better alignment between inventory value and bidder expectations, leading to optimized campaign targeting and improved revenue outcomes.
5. Advantages for Publishers:
• Revenue Optimization: Ensures the highest bids and better control over inventory and pricing.
• Enhanced Control: Provides publishers with greater control over their ad inventory and pricing strategies.
• Strategic Implementation: Helps publishers maximize revenue from partners connected via Prebid.

Mile's AI-Powered Dynamic Flooring technology represents a significant advancement in the digital advertising landscape, offering publishers a powerful tool to optimize their ad revenue. By leveraging machine learning to automate floor pricing in real time, publishers can ensure better fill rates and increased revenue. This innovative solution not only enhances efficiency but also provides strategic advantages in inventory management and pricing control, making it an essential tool for publishers aiming to maximize their ad revenue.

All-in-one visual content creation platform, introduces Visme Forms, a groundbreaking tool proven to drive three times more conversions from organic traffic.

Visme, a prominent visual content creation platform serving over 27+ million users worldwide, introduces a game-changing addition to its suite of tools: Visme Forms. This innovative solution redefines lead generation by offering an all-in-one form builder with a unique approach to design, featuring interactive 3D characters that captivate audiences and set brands apart.

1. The Power of Visme Forms:
• Simplified Form Creation: Visme Forms provides a no-code form builder that simplifies the process of creating engaging forms for lead generation.
• Unique Design Approach: Setting itself apart with interactive 3D characters, Visme Forms enhances user experience and boosts conversion rates by up to 40%.
• Competitive Edge: Businesses, content creators, and entrepreneurs gain a competitive edge in increasing leads with Visme Forms' interactive and stylish animation.
2. Key Features of Visme Forms:
• Customizable Templates: Users have access to a wide range of customizable templates, ensuring stunning forms that align with brand messaging.
• Responsive Design: Visme Forms are fully responsive, providing an optimal viewing experience across all devices, including mobile and tablet.
• Easy Integration: Seamlessly integrate Visme Forms with existing marketing tools and platforms for a streamlined workflow.
• Multiple Publishing Options: Publish forms with a link or QR code, or embed them on websites using automatically generated HTML code.
• Detailed Analytics: Gain valuable insights with detailed form analytics, optimizing forms for better performance and understanding audience behavior.
3. Empowering Users with Visme's Suite:
• Seamless Integration: Visme Forms seamlessly integrates with Visme's suite of visual design tools, enabling users to create captivating lead magnets and gated content.
• Brand Standardization: Access Visme's Brand Kit to maintain brand identity and integrity across various content types.

Visme Forms emerges as a groundbreaking tool in lead generation, offering a revolutionary approach to form design with interactive 3D characters. By seamlessly integrating with Visme's suite of visual design tools, users can create compelling lead magnets and gated content while maintaining brand consistency. With its customizable templates, responsive design, and detailed analytics, Visme Forms empowers businesses to elevate their visual communication and boost conversion rates effortlessly.

PayPal Holdings, Inc. has announced significant leadership appointments aimed at driving the creation of a new advertising platform and strengthening the company's consumer value proposition. Mark Grether will join as SVP, General Manager of PayPal Ads, and John Anderson as SVP, General Manager of the Consumer Group. Both will report to Diego Scotti, EVP, General Manager of the Consumer Group and Global Marketing & Communications.

1. Advertising Platform Leadership:
• Mark Grether’s Appointment:
• Grether will join PayPal on May 28 to spearhead the development of PayPal’s new advertising business.
• His role involves building an advertising platform that leverages PayPal’s extensive consumer and merchant relationships.
• Vision for the Advertising Platform:
• The platform aims to enhance merchants’ sales effectiveness and enable consumers to discover products they love.
• It will feature a dynamic, personalized approach using customer insights to improve advertising spend performance.
• Grether’s Background:
• Previously led Uber Advertising to a $1 billion business.
• Held leadership roles at Amazon’s advertising business and Sizmek, and co-founded WPP’s Xaxis.
2. Consumer Business Leadership:
• John Anderson’s Appointment:
• Anderson will oversee PayPal’s consumer business, including global product strategy for PayPal and Venmo.
• Anderson’s Background:
• Former Head of Product and Payments at Plaid, driving significant growth.
• Held multiple roles at Meta, including Head of Product for Oculus and Head of Facebook Japan.
• Founded GroupCard, a social greeting and payments platform acquired by InComm.
• Vision for Consumer Business:
• Anderson aims to develop personalized consumer experiences that enhance the relevance of PayPal’s brands and fuel innovation.
3. Statements from Leadership:
• Diego Scotti on Grether’s Role:
• Emphasized the connection between commerce and advertising.
• Expressed confidence that Grether’s leadership will make PayPal’s advertising platform a crucial marketing channel for merchants.
• Diego Scotti on Anderson’s Role:
• Highlighted Anderson’s experience in creating groundbreaking consumer experiences.
• Believes Anderson will drive the innovation pipeline and strengthen consumer and merchant engagement with PayPal.

The appointment of Mark Grether and John Anderson signifies PayPal’s commitment to expanding its capabilities in advertising and consumer engagement. Grether’s extensive experience in advertising will help build a robust platform for merchants, while Anderson’s background in technology and payments will drive innovation and relevance for PayPal’s consumer products. These strategic leadership changes position PayPal to deliver enhanced value to both merchants and consumers, reinforcing its market leadership.

Enhancements such as streamlined data accessibility for business-critical use cases to Data Studio will empower marketers to view, edit, and manage data elements

Optimove, the pioneering Customer-Led Marketing Platform, has announced significant upgrades to its Data Studio functionality, set to debut at the Snowflake Data Cloud Summit 2024 in San Francisco. These enhancements promise to revolutionize how marketers interact with and leverage data across the platform.

1. Calculated Data Elements Creation:

   • Marketers can now effortlessly create calculated data elements without any coding requirements.
   • These elements are instrumental for audience segmentation and personalized cross-channel campaigns.

2. Self-Service Data Ingestion and Mapping:

   • Optimove introduces self-service capabilities for data ingestion and mapping.
   • Businesses can seamlessly integrate new data sources to accommodate evolving needs and use cases.

3. Snowflake Data Sharing Integration:

   • Optimove now integrates Snowflake Data Sharing for streamlined accessibility to critical data.
   • This feature enhances collaboration and facilitates data-driven decision-making beyond the Optimove platform.

Erik Holt, VP of Channels at Optimove, underscores the significance of these enhancements, emphasizing the seamless integration between Optimove's Customer-Led Marketing Platform and Snowflake. This partnership empowers marketers with unparalleled data access and activation capabilities, facilitating the creation of personalized, AI-driven marketing strategies that resonate with customers across channels.

Irdeto Experience enhances operators’ capabilities with comprehensive super aggregation, insightful data and analytics, improved user experiences, and expanded monetization opportunities.

Irdeto, renowned for its prowess in digital video platform experiences and security, introduces Irdeto Experience at CommunicAsia 2024. This groundbreaking suite revolutionizes how pay-TV, telecom, and streaming operators enhance and secure their video services amidst the era of super aggregation.

1. The Rise of Asia-Pacific Media Market:

   • Explores the rapid expansion of the Asia-Pacific media and entertainment market, driven by factors like improved connectivity and rising connected TV penetration.
   • Highlights the significant growth in online video revenues, projected to reach US $78.5 billion by 2028.

2. Key Benefits of Irdeto Experience:

   • Streamlined Operations: Simplifies video streaming back-ends, reduces fragmentation, and optimizes vendor interactions.
   • Enriched Offerings: Supports super aggregation, unified search, personalized recommendations, and global/local app integration.
   • Enhanced Monetization: Maximizes revenue through comprehensive advertising solutions and versatile business model capabilities.
   • Accelerated Deployment: Facilitates quicker deployment through pre-integrated solutions with Android TV and RDK managed platforms.

3. Navigating Industry Challenges:

   • Discusses the competitive landscape marked by direct-to-consumer streamers and smart TV manufacturers, emphasizing the importance of revenue generation and service diversification.
   • Highlights technology investments aimed at improving user experiences and exploring new monetization avenues.

4. The Innovative Approach of Irdeto Experience:

   • Andrew Bunten, COO of Video Entertainment at Irdeto, emphasizes the platform's innovative features, enhancing viewer engagement through state-of-the-art UI/UX and robust content security.

5. Comprehensive Offerings in Irdeto Video Entertainment Platform:

   • Explores additional solutions within the Irdeto Video Entertainment platform, including Irdeto Armor for content protection and Irdeto Anti-Piracy for combating evolving threats.

Irdeto Experience emerges as a transformative force in the digital video landscape, empowering service providers with a cohesive framework for content delivery, viewer engagement, and comprehensive security. As operators navigate industry challenges, Irdeto stands at the forefront, driving innovation and growth in the evolving media ecosystem.

• OML Entertainment's Hypothesis is targeting the Asia–Pacific Region, Middle East, Africa, and USA by 2025.

• Hypothesis will open borders for brands and agencies, facilitating a region-agnostic global platform

Only Much Louder's cutting-edge influencer marketing technology, Hypothesis, extends its reach beyond India to revolutionize global influencer marketing. With a comprehensive kit for creator evaluation and self-serve capabilities, Hypothesis empowers brands worldwide to initiate impactful influencer campaigns independently.

1. Global Expansion of Hypothesis:

   • Hypothesis extends its reach to the Asia-Pacific, Middle Eastern, African, and US markets, bridging geographical gaps in influencer marketing.
   • Himani Agrawal, Senior Vice President of Hypothesis-OML, highlights the platform's 100+ data points for creator evaluation and its user-friendly self-serve mode.

2. Streamlining Data-Driven Influencer Marketing:

   • Recognizing a disconnect in creator technology and services, Hypothesis offers a single platform for discovery, outreach, and analytics, transcending geographical limitations.
   • The platform accelerates the growth of the creator economy, fostering opportunities for both creators and brands globally.

3. Strategic Goals and Milestones:

   • Gunjan Arya, CEO of OML Entertainment, outlines strategic milestones, targeting a 5–10% market penetration rate and a 15–20% acquisition rate in the first year.
   • Over 35% of revenue is expected to stem from global expansion efforts, reflecting OML's ambitious growth trajectory.

4. Target Markets and Industry Insights:

   • OML strategizes expansion into high-growth regions like Australia, Asia-Pacific, Middle East, and Africa, driven by the influencer marketing industry's 33.4% CAGR.
   • Regions like the USA and MENA emerge as key players, fueled by technological advancements and a demand for data analytics.

5. OML's Established Network and Expertise:

   • Leveraging OML's successful presence in Southeast Asia, Middle East, Africa, and Eastern Europe, Hypothesis is poised for a seamless rollout.
   • OML's established network and in-house expertise provide a strong foundation for global expansion, ensuring the platform's success in new markets.

Hypothesis by OML sets a new standard in influencer marketing, expanding its reach globally to empower brands with data-driven insights and streamlined campaign management. As the platform infiltrates new markets, it catalyzes the evolution of the global creator economy, driving growth and innovation in influencer marketing strategies worldwide.

Mentimeter, the renowned engagement platform, unveils its groundbreaking "AI Menti Builder," harnessing the power of generative AI to accelerate the creation of interactive presentations, known as "Mentis." This innovative feature revolutionizes traditional meetings and classes, fostering active participation and enhancing productivity.

1. Effortless Presentation Creation with AI:

   • The AI Menti Builder allows users to swiftly generate draft interactive presentations by simply providing prompts.
   • Users can transform ideas, agendas, and outlines into live polls, quizzes, and conversation starters within seconds, enhancing efficiency and productivity.

2. Tailored Presentations with Generative AI:

   • Leveraging generative AI, Mentimeter customizes designed drafts based on users' specific needs and objectives.
   • The AI analyzes intent and crafts purpose-built presentations following Mentimeter's best practices for facilitating meetings and classes.

3. Transforming Passive Audiences into Engaged Contributors:

   • Mentimeter is renowned for empowering Fortune 500 companies and leading universities to transform traditional presentations into engaging experiences.
   • Through interactive polls, comments, and reactions, Mentimeter fosters active participation, turning passive audiences into engaged contributors.

4. Enhancing User Efficiency and Impactful Content Delivery:

   • Niklas Ingvar, co-founder at Mentimeter, emphasizes the AI Menti Builder's time-saving benefits, allowing users to focus on delivering impactful content and engaging their audience effectively.
   • The feature assists users in entering and leading meetings and classes more effectively, driving productivity and engagement.

5. Free Feature for All Mentimeter Users:

   • The AI Menti Builder is offered as a free feature to all Mentimeter users, reflecting the platform's commitment to empowering users as facilitators, teachers, and leaders.
   • By incorporating facilitation best practice knowledge and Open AI's technology, Mentimeter ensures users have access to cutting-edge tools for enhancing their presentations.

With the introduction of the AI Menti Builder, Mentimeter sets a new standard in presentation creation, leveraging generative AI to streamline the process and enhance engagement. As users harness this innovative feature, they unlock new possibilities for fostering active participation and delivering impactful content, driving success in meetings and classes worldwide.

Leading provider of non-dilutive financing for consumer subscription apps commits to expanding growth partnerships with top-tier brands

Braavo Capital Inc., a trailblazer in financing solutions for consumer subscription apps, announces the successful closure of a $5 million Series B funding round. This significant milestone marks Braavo's commitment to empowering app businesses while fueling its expansion and innovation efforts.

1. Leadership in Financing Solutions:

   • Braavo has established itself as the global leader in financing solutions for app founders, facilitating over $1 billion in financing since its inception in 2015.
   • The company's profitability in core financing operations underscores its dedication to supporting the subscription app economy without unnecessary equity raises.

2. Launch of Braavo Growth Ventures:

   • The Series B funding will drive the launch of Braavo Growth Ventures, an initiative focused on fostering innovation in the consumer subscription market.
   • Led by CEO & Co-Founder Mark Loranger, Growth Ventures aims to drive subscriber growth through strategic partnerships and web monetization.

3. Focus on Web2App Transition:

   • Growth Ventures will focus on assisting app businesses in transitioning to web2app, leveraging Braavo's expertise and relationships in the market.
   • The initiative recognizes the significant opportunity presented by web monetization and aims to alleviate the challenges associated with this transition.

4. Partnership with Upper90:

   • Braavo's Series B round includes participation from existing insiders and Series A lead investor Headline, along with a new $30 million debt fund from Upper90.
   • Upper90, impressed by Braavo's disciplined approach to underwriting and customer acquisition, is excited to continue partnering with Braavo on its growth journey.

5. Broader Investment Strategy:

   • Beyond web2app, Growth Ventures envisions a broader investment strategy, aiming to forge deeper partnerships with successful portfolio companies over time.
   • Braavo remains committed to driving innovation and empowering app businesses through strategic initiatives and continued expansion efforts.

With the infusion of Series B funding and the launch of Growth Ventures, Braavo reaffirms its position as a pioneer in financing solutions for app businesses. As it continues to expand and innovate, Braavo remains dedicated to supporting the growth and success of the consumer subscription economy.