marketing artificial intelligence
PR Newswire
Published on : Sep 7, 2026
The rapid deployment of autonomous AI agents is creating a new technology challenge for enterprises: how to give software systems permission to act without allowing those same systems to introduce uncontrolled security and governance risks. Against this backdrop, NeuralTrust has opened a dedicated London office as it expands its AI-agent security business across the UK.
The Barcelona-headquartered company said its new office at 167 Great Portland Street will serve as a hub for UK customers, partners and recruitment. Its customer base in the region includes organizations across financial services, technology and other enterprise sectors, according to the company.
The expansion reflects a broader transition in enterprise AI from experimentation toward production deployment. Unlike conventional generative AI tools that primarily respond to user prompts, autonomous agents can take actions, interact with external tools and access business data.
That introduces a different security surface. An improperly configured or compromised agent could potentially expose sensitive information, perform unauthorized actions or be manipulated through techniques such as prompt injection.
The governance challenge is becoming an important consideration as organizations move toward more autonomous AI workflows. NeuralTrust cites a Gartner prediction that 40% of enterprises could demote or decommission autonomous AI agents by 2027 because of governance gaps. The figure is a company-cited forecast rather than an independently verified statistic in this announcement.
For marketing organizations, the issue is increasingly relevant as agentic systems begin to influence customer-facing workflows, content operations, analytics and campaign execution. The greater the permissions granted to an AI agent, the more important controls around identity, access, monitoring and behavior become.
NeuralTrust is positioning its platform as a security layer for organizations deploying agents across enterprise environments. Its portfolio includes TrustGate, an AI gateway designed to enforce policies and control access between applications, agents, tools and models; TrustGuard, which monitors agent behavior at runtime; and TrustTest, a red-teaming product intended to identify vulnerabilities before deployment.
The three-product approach reflects an emerging model in AI security that spans prevention, runtime monitoring and pre-deployment testing.
For companies using agentic AI in marketing, the implications extend beyond traditional cybersecurity. Marketing agents may eventually receive access to customer data, content management systems, CRM platforms, advertising tools and other operational systems. Security controls therefore become part of the infrastructure required to scale agentic marketing safely.
The London expansion also highlights the growing importance of regional support as enterprise AI adoption becomes more operational. NeuralTrust said the office will support customers and partners while creating UK roles across sales, customer success and engineering.
The company raised a $20 million seed round in June 2026, which it said will fund engineering, platform integration and international expansion. The London office is part of that expansion strategy.
The broader market opportunity will depend on whether enterprises can establish sufficient visibility and governance without slowing down AI deployment. For marketing leaders, that balance is becoming increasingly important: autonomous systems can potentially automate more workflows, but greater autonomy also increases the consequences of weak permissions, poor data controls and inadequate monitoring.
Get in touch with our MarTech Experts.
Looking to publish a press release, guest article, interview or podcast? Connect with us.
GET FEATURED