DAS Technology has received five 2026 Dealers’ Choice Awards from Auto Dealer Today, including three Diamond Awards, highlighting continued adoption of its digital marketing, customer data and AI-powered engagement technologies across automotive dealerships.

Its automotive retail brand, Digital Air Strike, received recognition in five categories: New Vehicle Leads, Reputation Management, Data Mining, Digital Marketing and Direct Marketing Sales. The company earned Diamond, or first-place, honors for New Vehicle Leads, Reputation Management and Data Mining, while receiving Platinum recognition for Digital Marketing and Gold for Direct Marketing Sales.

The latest awards bring DAS Technology's total Dealers’ Choice Awards tally to 53 across seven categories since 2013, according to the company.

The recognition comes as dealerships increasingly rely on digital platforms to manage consumer inquiries, online reputation, customer data and marketing campaigns. AI is also becoming a larger component of automotive retail workflows, particularly in search visibility, lead management and customer engagement.

Market Landscape

Automotive dealerships operate across multiple digital touchpoints, from inventory discovery and lead generation to reviews, email, text messaging and advertising. Managing these interactions effectively requires coordination between customer data and marketing technologies.

DAS Technology says its Digital Air Strike platform addresses several of these functions through solutions covering consumer engagement, advertising, inventory merchandising, reputation management and direct marketing.

The company's award-winning technologies include Smart Quote AI, Power AI Search and its Customer Data & Experience Platform (CDXP). Power AI Search focuses on AI-driven reputation and search visibility, reflecting a broader shift in automotive marketing as consumers increasingly use AI-powered search and recommendation experiences to research businesses.

Strategic Outlook

The Dealers’ Choice Awards are based on evaluations from dealers and dealership personnel who currently or recently worked with the providers. Participants assess providers based on product and service quality, customer support, value and whether they would recommend the company to another dealer.

That customer-based methodology provides a different signal from awards determined solely by industry panels. For automotive technology vendors, dealer adoption and satisfaction are increasingly important as dealerships evaluate platforms that can affect lead conversion, reputation and marketing efficiency.

DAS Technology's five-category recognition also illustrates the convergence of automotive marketing functions. Lead management, data mining, reputation management and digital marketing are increasingly interconnected rather than isolated activities.

The company said Power AI Search has received additional industry recognition in 2026, including Best New Product for Dealers at NADA, Best in Category for Automotive AI Solutions in the Globee Awards for Artificial Intelligence, and a Gold Stevie Award for Technology Breakthrough of the Year in the Advertising, Marketing & Public Relations Technology category.

The broader trend suggests that automotive marketers will continue looking for technologies capable of connecting customer data, AI, search visibility and engagement within dealership workflows.

Top Insights

• DAS Technology received five 2026 Dealers’ Choice Awards.
• Digital Air Strike earned three Diamond Awards for New Vehicle Leads, Reputation Management and Data Mining.
• The company also received Platinum for Digital Marketing and Gold for Direct Marketing Sales.
• DAS Technology says its total Dealers’ Choice Awards count has reached 53 since 2013.
• Power AI Search is positioned around AI-driven reputation and search visibility.
• The awards highlight the increasing overlap between automotive marketing, customer data and AI.

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