Self-Serve Programmatic Platform Now Enables YouTube & YouTube TV, Mobile App Installs, and Gaming campaigns in One Easy Dashboard with No Minimum Fees

AdLib, a leading advertising software company that provides agencies and brands with the most easy-to-use DSP solutions and services, today announced that the company has expanded its capabilities and is now supporting YouTube and YouTube TV, Mobile App Install, and online campaigns across its platform suite.

AdLib's comprehensive solution has streamlined setting up and launching ad campaigns through an integrated, easy-to-use UI and a suite of APIs designed for cross-channel media buying. The company's unique offering has zero contracts, zero minimums, and no new platforms for companies to learn and manage, streamlining campaign requirements, labor costs, and setup time.

"Our interface is designed to be intuitive and user-friendly, allowing advertisers to navigate seamlessly through different channels and access a wide range of advertising opportunities," said AdLib founder and CEO Mike Hauptman. "We provide a centralized dashboard where users can plan, create, monitor, and optimize their ad campaigns across multiple channels, such as online display, and video, connected television, streaming radio, and more. We like to say it's a DSP made easy."

"Our integration of reporting from each Demand-Side Platform (DSP) partner into our analytics suite offers a significant advantage to our users," said Dan Bougourd, CTO and co-founder at AdLib. "This integration enables the aggregation and normalization of data from various DSP partners within AdLib's unified dashboard. Consequently, advertisers and marketers gain a comprehensive and holistic view of campaign performance, as metrics and results from different DSPs are presented in a standardized format for easy comparison and analysis."

The new capabilities are already supported by an expanded and growing roster of global DSP partners to which AdLib clients have access including the recently launched beta version of AdLib Meta DSP platform with enhanced reporting, campaign pacing, dynamic budget allocation, and user-friendly dark mode. Companies can now immediately test and allocate budgets toward the best-performing DSP or media source.

Virtual and in-person learning series helps users start working with and customizing AI-powered applications

KNIME, the software company focused on making working with data intuitive, is excited to announce the launch of its "AI Learnathon" series. The series includes hands-on hybrid events designed to empower any individual – regardless of their technical background – to build their own AI-powered data applications using KNIME’s AI extension and maximize the value of their data.

KNIME’s AI Learnathon series will enable virtual and in-person users to familiarize themselves with and unlock the full capabilities and value of KNIME Analytics Platform 5.1, which launched in July 2023. Participants will learn how to leverage the nodes within KNIME’s AI extension as a framework to build custom large language model (LLM) chatbots on a custom knowledge base. In addition to custom chat bots, participants will also learn:

• An introduction to KNIME Analytics Platform 5.1: A comprehensive guide for beginners to navigate and utilize the platform effectively.
• How to create a vector store from a corpus of documents and attached metadata.
• Prompt engineering skills, gaining an understanding how to best tailor a custom chat model to answer specific queries using KNIME’s OpenAI integration.
• How to add a user interface to control the KNIME workflow and build an accessible chatbot data application.
• Steps to deploy the data app, making it available to authenticated users via a web browser.
• An overview of KNIME’s other AI integrations including GPT4All, Hugging Face, Chroma, FAISS, and more.

The first three events will be both streamed and held live in three cities across Europe, with additional events to follow in the US.

• November 23rd in Hamburg, Germany
• November 30th in Nottingham, England
• December 14th in Berlin, Germany
• Additional AI Learnathons are planned for the U.S. in Q1 2024

“While AI cannot take over our jobs, it can make our work easier and faster,” says Rosaria Silipo, KNIME’s head of Evangelism. “The KNIME AI extension allows both experienced users and those new to genAI to learn to access and customize pre-existing AI models in record time.”

1Kosmos BlockID enables organizations to extend web identity proofing sessions to mobile devices for app-less document verification

1Kosmos, the company that unifies identity proofing and passwordless authentication, today announced the 1Kosmos BlockID platform now enables organizations to seamlessly extend web-based identity proofing sessions to a user's mobile device for scanning government issued documents.

This new capability does not require a mobile application, and creates a frictionless web user journey by eliminating the need for a separate application to capture identity documents and meet identity assurance level (IAL) requirements. Unique to 1Kosmos is the use of a privacy by design architecture where personal information is accessible only upon user consent.

To enable fast and easy identity proofing from the web, without downloading a mobile application, 1Kosmos BlockID connects a browser to a session accessing the camera on a user's mobile device for document verification. It also validates the authenticity of government identity documents with issuing authorities and triangulates personal data from driver’s licenses, passports, national IDs, and more. In addition, 1Kosmos BlockID challenges the user to take a live selfie to ensure they are a real person and matches their selfie with the images scanned from the documents.

“Traditional identity verification journeys performed on the web require users to install a mobile app for scanning government issued documents,” said Huzefa Olia, Co-Founder and COO for 1Kosmos. “For organizations that prefer an app-less experience, 1Kosmos BlockID eliminates the need for a dedicated app, while providing the flexibility to embed and customize document-based identity proofing across different platforms and end user journeys to suit their identity assurance and security requirements.”

Cross Platform Identity Proofing

Like the 1Kosmos mobile app, the new app-less web based identity verification capabilities enable users to capture high quality images of government issued documents through mobile devices. 1Kosmos BlockID provides the following capabilities and benefits for implementing identity verification journeys across platforms:

• Creates separate “verification sessions” for identity proofing with any type of document including driver’s license, passport, National ID and more
• Provides a standalone web client that can extract identity data and validate the authenticity of the document template
• Offers an interface to define risk thresholds for decisioning on liveness, selfie match, etc.
• Supports integration with third party providers to validate authenticity of documents and data
• Enables administrators to review the result from the extraction of documents and data along with a recommendation from 1Kosmos on the status of verification (i.e., Pass or Fail)
• Enables organizations to build custom user verification journeys via the 1Kosmos control plane
• Provides pre-deployment testing via proofing URLs
• Includes built-in support for internationalization
• Meets W3C Web Content Accessibility Guidelines

This partnership heralds a new era in media campaign strategy and data-driven media optimization.

DrivenIQ, a trailblazer in first party audience data and advertising technologies, is excited to announce its collaboration with Ermes (Ermes.AI), a leader in data-driven media optimization. This partnership heralds a new era in media campaign strategy, powered by DrivenIQ's innovative AudienceID™ platform.

Ermes, based in Paris, France, excels at simplifying media campaign processes with its expertise in data, AI, and technology. The company manages over 55 million activatable profiles, employing 380 targeting criteria to fine-tune media strategies.

At the heart of this partnership is DrivenIQ's AudienceID™, a revolutionary platform built on a robust, first party consumer-based Identity Graph. AudienceID™ offers a comprehensive view of over 14 billion customer records, spanning 235 million U.S. households. This platform provides rich data, including name, address, demographic and psychographic information, financial indicators, email addresses, phone numbers, and mobile ad IDs. With this detailed information, brands can engage more effectively and precisely with their target audiences.

"Our partnership with Ermes is more than just a collaboration; it's a leap into the future of data-driven marketing," said Albert Thompson, Founder and CEO of DrivenIQ. "AudienceID™ is a game-changer, offering unparalleled insights into consumer behavior. With our technology, Ermes will not only enhance its existing services but also redefine the way media campaigns are conceptualized and executed. This is about creating what the marketing ecosystem is missing - a simplified data interface where businesses and brands can access millions of privacy-compliant, consumer intent-based first party audiences at scale. We are redefining the way campaigns are curated - ones that resonate deeply and are driven by the most comprehensive and precise data in the industry."

This collaboration underscores DrivenIQ's dedication to innovation in the post-cookie era and Ermes' commitment to leveraging cutting-edge technology for media campaign optimization.

Today's announcement comes on the heels of recent DrivenIQ innovations, including the introduction of Cookieless Contextual™ Audience Segmentation with IAB Taxonomy and Google Analytics, providing marketers with privacy-complaint, cookieless ways to build custom audience cohorts that are integrated with IAB taxonomies for scale and interoperability.

What's more, the company recently announced major upgrades to its Audience Management Platform, VisitIQ™, with the launch of revolutionary B2B2C Data, providing businesses with invaluable insights into both professional and consumer segments. This empowers them to navigate the multi-faceted lives of today's online customers, to build the most personalized marketing campaigns possible.

Michael Pruitt, President of Capstone Technologies Group Inc, investors in DrivenIQ, weighed in on the company's recent partnership with Ermes.

"We're excited to witness the collaboration between DrivenIQ and Ermes, marking a significant milestone in the evolution of data-driven media campaigns," said Pruitt. "As investors, we're proud to support initiatives that not only push the boundaries of technology but also pave the way for more personalized, impactful marketing strategies. This is a testament to our commitment to innovation and excellence in the digital marketing sphere."

DrivenIQ is a leading audience intelligence technology firm. In 2021, Capstone Technologies Group, a company that acquires, operates, and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company's growth.

HPE expands portfolio of purpose-built, AI-native offerings to enable enterprises to accelerate AI model training, tuning and inferencing

Hewlett Packard Enterprise announced an expanded strategic collaboration with NVIDIA to build an enterprise computing solution for generative AI (GenAI). The co-engineered, pre-configured AI tuning and inferencing solution enables enterprises of any size to quickly customize foundation models using private data and deploy production applications anywhere, from edge to cloud. The offering removes the complexity of developing and deploying GenAI infrastructure with a full-stack AI tuning and inferencing solution from HPE and NVIDIA.

As enterprises develop and deploy GenAI models for use cases such as conversational search, business process automation and content creation, they require a software and infrastructure stack that can be deployed quickly and from wherever the business needs it. The new enterprise computing solution for generative AI is part of an expanded collaboration between HPE and NVIDIA that delivers full-stack, out-of-the-box AI solutions. These solutions integrate HPE Machine Learning Development Environment Software, HPE Ezmeral Software, HPE ProLiant Compute and HPE Cray Supercomputers with the NVIDIA AI Enterprise software suite, including the NVIDIA NeMo framework.

“Together, HPE and NVIDIA are in a unique position to deliver a comprehensive AI-native solution that will dramatically ease the journey to develop and deploy AI models with a portfolio of pre-configured solutions,” said Antonio Neri, president and CEO, at HPE. “The strategic collaboration between HPE and NVIDIA will dramatically reduce barriers for customers looking to transform their businesses with AI.”

"The generative AI era is ramping at full speed, with enterprises racing to reimagine their businesses,” said Jensen Huang, founder and CEO, NVIDIA. “Our expanded collaboration with HPE will help enterprises drive unprecedented productivity through AI applications that connect with business data to power accurate assistants, informed chatbots and semantic search.”

Drive AI velocity with a purpose-built AI tuning and inferencing solution

The enterprise computing solution for generative AI is a new AI tuning and inferencing data center solution that provides the ideal entry point for enterprises of all sizes with a ready-out-of-the-box offering to quickly start their AI journey.

With the new enterprise computing solution for generative AI, enterprises can use pretrained foundation models with their private data to create production applications such as AI chatbots. In addition, retrieval-augmented generation (RAG) workstreams further improve the data quality and accuracy of the application.

• Purpose-built and optimized for AI: A rack-scale architecture featuring market-leading HPE ProLiant Compute DL380a pre-configured with NVIDIA L40S GPUs, NVIDIA BlueField-3 DPUs and the NVIDIA Spectrum-X Ethernet Networking Platform for hyperscale AI. The solution was sized to fine-tune a 70 billion-parameter Llama 2 model and includes 16 HPE ProLiant DL380a servers and 64 L40S GPUs.
• HPE AI software: HPE Machine Learning Development Environment Software with new generative AI studio capabilities to rapidly prototype and test models, and HPE Ezmeral Software with new GPU-aware capabilities to simplify deployment and accelerate data preparation for AI workloads across the hybrid cloud
• NVIDIA AI software: NVIDIA AI Enterprise to accelerate production AI development and deployment with security, stability, manageability and support. It offers the NVIDIA NeMo framework, guardrailing toolkits, data curation tools and pretrained models to streamline enterprise GenAI.

HPE Services to advance an enterprise's journey to AI

HPE Services now provides a broad portfolio of consulting services, workforce training and deployment solutions. The new AI services take customers through every step of the journey: from GenAI and LLM discovery to implementation, where customers develop the optimum operational models and hybrid cloud data strategies needed to build, deploy and scale solutions into transformative outcomes. These comprehensive services are supported by new Global Centers of Excellence for AI and Data now open in Spain, United States, Bulgaria, India and Tunisia.

HPE accelerates AI training with new turnkey solution powered by NVIDIA

At SC23, HPE announced a turnkey supercomputing solution powered by NVIDIA for large enterprises, research institutions and government organizations to address the first phase of the AI lifecycle: developing and training foundational models. The enterprise computing solution for generative AI is a smaller form-factor AI solution for enterprise customers that are focused on tuning and inferencing.

New AI-native architecture and hybrid cloud solutions to accelerate AI model development and deployment

At HPE Discover Barcelona 2023, HPE announced its new open, full-stack AI-native architecture and the next series of AI-native and hybrid cloud offerings for machine learning development, data analytics, AI-optimized file storage, AI tuning and inferencing and professional services.

Availability

The enterprise computing solution for generative AI will be orderable in Q1CY24.

With over 10 Fortune 500 customers, Akool empowers iconic brands including Amazon, Coca Cola, and General Mills to deliver one-of-a kind immersive experiences - just in time for the holidays

Akool, the breakthrough Generative AI platform for personalized visual marketing and advertising, launched today setting an industry standard for AI-driven personalization in marketing and advertising. Designed for forward-thinking global brands and innovative marketing creators, Akool fosters brand loyalty, captivates audiences, and significantly increases return on investment (ROI) through immersive brand experiences.

In a world saturated with advertising messages, consumers are often bombarded with generic and uninspiring content. By immersing potential customers in the brand's story, marketers can engage and inspire them, instead of making the experience dull and uninteresting. According to a recent Capgemini Research Institute report, 58% of consumers said immersive experiences could be impactful and valuable during product selection and purchase. Nearly half of consumers believe immersive experiences will also impact product awareness and consideration and product usage and support.

Another 2023 study by McKinsey found that companies that excel at personalization generate 40% more revenue from those activities than average players – across all industries.

With Akool, marketers and advertisers can create brand and ad campaigns that allow customers to test drive a new car in their neighborhood, hang out with their favorite celebrity, try on holiday makeup or clothing or interact with personalized digital avatars. These are just a few examples of how brands can create immersive marketing campaigns and brand experiences to delight and engage customers.

"Akool's generative AI has breathed new life into our clients' branding efforts. Akool's technology was 1000X better than anything else we tested in the market," said Adam Baskin, Director of Innovation at Toolofna.

As the market undergoes a transformation, Akool is poised to lead with its groundbreaking Generative AI platform, specifically tailored for personalized visual marketing and advertising. Unlike many open-source generative AI tools that are still in their infancy and may disappoint brands with inconsistent quality, Akool sets a new standard for precision technology.

"In the fast-paced beauty industry, it's crucial for brands to stand out. With Akool's Generative AI platform we are using it to develop our holiday hair campaign and the technology has really blown us away! We are looking to Akool to deeply connect with our consumers, taking them on a personalized journey to showcase the transformative power of VOLOOM," said Patty Lund, founder and CEO of VOLOOM. "What Akool has to offer is redefining the boundaries of advertising for us and will heighten engagement and response from our community of users and influencers alike. To see Akool in action is nothing short of spectacular. It really brings the wow factor to consumers. As a brand, we're always on the lookout for innovative ways to resonate with our audience, and Akool has truly set the bar high for immersive experience marketing."

The company was recently selected as a recipient of the AI Grant, an accelerator fund for fast-forward and innovative AI startups created by serial entrepreneur and investors Nat Friedman and Daniel Gross. With a strong commitment to quality, engagement, brand loyalty, and safety/privacy - Akool is poised to reshape the way brands connect with their audiences. Akool CEO Jiajun Lu was also named one of the Top 50 Artificial Intelligence CEO's of 2023 and Akool was named one of the 20 Innovative Companies to Watch in 2023.

"We were impressed by the technology's face-swapping capabilities and exceptional video quality after testing it for our ad campaign. Using Akool's Generative AI technology, we've created a groundbreaking experience where people can co-star with Shah Rukh Khan in personalized ads for ITC's Sunfeast Dark Fantasy #MyFantasyAdWithSRK. Akool's API integration has helped us deliver over 500,000 unique and engaging experiences for the brand," said Amardeep Singh, CEO, Interactive Avenues.

Key Features and Benefits of the Akool platform:

• Studio-Quality Tools: Brands spend more time and resources to create personalized content that breaks through. Akool's easy to use platform maximizes resources by enabling every brand or creator to easily auto-generate text, image, or video content instantly with an array of studio quality tools including Image Generator, Face Swap, Background Change, Realistic Avatar, Talking Photo, Video Translation, helping you to localize your videos into any language and more.
  
  
• Unparalleled Engagement: Akool's AI-powered technology enables brands to create personalized, immersive experiences that invite customers into the brand's narrative. This approach fosters a deeper connection, leading to increased engagement.
  
  
• Brand Loyalty: By offering consumers the opportunity to interact with a brand in a meaningful way, Akool helps build strong brand loyalty. Customers become more invested in the brand's story, ultimately driving repeat business.
  
  
• Optimized ROI: Akool's commitment to quality and precision technology ensures that marketing and advertising campaigns meet or exceed commercial standards, leading to a substantial improvement in ROI. Businesses can expect to see a measurable impact on their bottom line.
  
  
• Safe and Secure: Akool is SOC 2 Compliant, certified through independent audits, ensuring trustworthy data handling. Strict adherence to GDPR underscores our commitment to the utmost protection and responsible management of personal data.

Akool was founded in 2022 and has already generated over 60 million assets for its thriving community of more than 8,000 paying customers, including notable Fortune 500 companies.

Comscore, a global, trusted partner for planning, transacting, and evaluating media today released the first results of its new search market collection and reporting of generative AI queries.

Bringing a step change to the core search market, Comscore has delivered enhancements to its syndicated qSearch measurement to introduce the collection of AI search since May 2023 when the first platforms began to be widely used by consumers.

"The introduction of Generative AI search has been a turning point in the development of consumer discovery online and is accelerating enterprise intelligence. Comscore is now measuring AI led search, demonstrating the growth and opportunity we expect to see in this market," said Steve Bagdasarian, Comscore Chief Commercial Officer.

Comscore data released today shows search activity up 5% MoM (October 2023) including generative AI searches in the Core Search universe.

Google remains the leading source for Core Search with more than 60% of the market share. Microsoft was the biggest mover, increasing its total share by 0.7 points (MoM), driven in part by its Bing Chat generative AI search.

Total Share of the Core Search Universe 

Source: Comscore qSearch Explicit September 2023 through October 2023, US

Comscore is continuing to explore how AI and other emerging technologies support its mission of providing the most complete view of audiences across platforms and devices, including Proximic, its programmatic targeting division, which leverages AI to power its Predictive Audience offering.

Digital Watermarking Pioneer Commits to Building a Digital Ecosystem of Trust, –

Protecting Content Creators and Consumers with Google Chrome Extension

Digimarc Corporation , the leader in product digitization and pioneer in digital watermarking, today announced it has launched the industry’s first open-source Google Chrome web browser extension to validate digital asset manifests based on the Coalition for Content Provenance and Authenticity (C2PA) standard. The new Chrome extension allows content consumers to check images for C2PA manifests – adding a Content Credential pin (“CR”) to the image if a manifest is present.

“Digimarc’s new Chrome extension with support for Content Credentials turns the browser into an agent capable of certifying the source and provenance of digital images, empowering content consumers to make better decisions about what should or shouldn’t be trusted online,” said Dominique (Dom) Guinard, Digimarc’s VP of Innovation. “Ultimately, what is needed is an ecosystem of authenticity for all digital media. One that offers the provenance of content and the context in which it was intended to be used—the viewer can then determine the trustworthiness of the digital media.”

Today’s news follows C2PA’s recent announcement about Content Credentials, an official “icon of transparency” that provides content creators, marketers, and consumers with a signal of trustworthy digital content. Content Credentials are metadata about a digital asset’s provenance designed to restore trust and transparency at a time when artificial intelligence (AI)-generated content has made it easier to spread misinformation online.

The new Content Credentials Chrome extension builds on the open-source C2PA-JS library created by the Content Authenticity Initiative (CAI) to perform various validation steps on a digital image manifest, including checking each manifest’s digital certificates and signatures and whether the manifest file is syntactically correct. Above and beyond this first beta release of the extension, Digimarc is actively working to add more features to the extension such as the ability to use digital watermarks to recover missing manifests or detect manifests swapped by malicious actors.

“Digimarc agrees that the best way to create an ecosystem of trust is when all authentic content is identified as such, synthetic and non-synthetic. Empowering content consumers to validate images is a critical step,” said Digimarc President and CEO Riley McCormack. “Building on our almost 30 years of experience in protecting digital assets, we are committed to contributing to the success of the C2PA standard.”