cloud technology 7 Dec 2023
Cloudflare, Inc., the leading connectivity cloud company, today announced that it has been named a 2023 Fortune Future 50 company and ranked sixth among the fifty best companies. Fortune and the BCG Henderson Institute examined more than 1,700 publicly traded companies worldwide and ranked the top 50 based on an assessment of their long-term growth prospects, taking into account indicators and signals related to their future potential. Cloudflare's inclusion on Fortune's Future 50 list comes amid the company's remarkable financial, customer and technology momentum. In the first three quarters of 2023, Cloudflare managed to grow its already large customer base by 34% year-over-year. The company also helped uncover the online threat that led to the largest cyberattack in the history of the Internet .
“At Cloudflare, we believe we have both the privilege and responsibility to promote a safer, more reliable, and more connected Internet. Companies of all sizes and industries turn to Cloudflare to protect and connect everything online. “We help them make their people, applications and networks faster and more secure everywhere, while reducing complexity and costs,” said Matthew Prince, co-founder and CEO of Cloudflare. “Our inclusion on Fortune's Future 50 list is further evidence of how the industry has recognized our proven pace of innovation and commitment to delivering mission-critical solutions for our customers and the Internet as a whole.”
The Fortune Future 50 Index complements traditional performance metrics by assessing the long-term growth prospects of the world's largest publicly traded companies. The ranking of companies was determined by basing 30% of a winning company's score on market potential, that is, expected future growth determined by the valuation of stocks in financial markets. The remaining 70% is based on the company's ability to meet that potential. The latter part of the assessment includes 19 factors selected for their ability to predict growth over the next five years, divided into four categories: Strategy, Technology and Investments, People and Structure.
Today, about 20% of the Internet runs on Cloudflare's network. Added to this are Internet properties such as mobile apps and APIs, corporate networks and AI infrastructure. Cloudflare has millions of customers, more than 182,000 of whom are paying customers, including approximately 30% of Fortune 1000 companies, small and medium-sized businesses, nonprofits, government organizations and the leading AI companies.
In addition to being named a Fortune Future 50, Cloudflare has received industry and editorial recognition for its business, culture, leadership and innovation, including:
security 7 Dec 2023
Data Theorem, Inc., a leading provider of modern application security, today introduced the industry’s first API Attack Path Visualization capabilities for the protection of APIs and the software supply chain. This latest enhancement of its award-winning API Secure solution empowers organizations with a first-ever comprehensive understanding of the attack chain, traversing all layers of an application, and extending protection to crucial underlying cloud assets including containers, storage, databases, and serverless functions.
Launched today at Apidays Paris, Data Theorem will unveil and demonstrate these industry-first API and software supply chain protection capabilities in its Booth No. 5 this week.
As cyberthreats continue to evolve in sophistication, especially in the era of generative AI, understanding the complete attack path has become paramount for organizations to fortify their digital defenses. As a result of today’s launch, Data Theorem’s API Secure, renowned for its robust API discovery, security testing, and protection capabilities, now introduces API Attack Path Visualization to provide organizations with an unparalleled depth of insight into potential vulnerabilities and their potential impact. These new full-stack visualization capabilities start with API exploits and expand to the broader perspective of how vulnerabilities impact mobile, web, serverless, and a variety of cloud-native applications.
According to Gartner®, “75% of organizations that run cloud-native applications in production still use web application firewalls (WAFs) or web application and API protection (WAAP) tools to protect their applications during runtime. Attackers have shifted their attention to applications, making it evident that security leaders need to focus on application protection. Security and risk management leaders must innovate their approaches to application runtime protection and avoid stacking multiple functionally similar, overlapping products.” 1
Key features of API Secure’s new Attack Path Visualization capabilities include:
“Data Theorem is committed to staying at the forefront of API security innovations, and our latest addition of the industry’s first API Attack Path Visualization for API Secure exemplifies this dedication,” said Doug Dooley, COO at Data Theorem. “By providing our customers with a holistic full-stack view of the attack surface, including underlying cloud assets, we empower them to proactively safeguard their cloud-centric applications against evolving threats like never before.”
According to Gartner, “Modern application protection tools must support these organizational changes and perform one or ideally more of the following functionalities – Discovery: identifying and classifying assets; Posture management: identifying security misconfigurations and proposing fixes; Detection and response: identifying and reporting (or blocking) anomalous or suspicious behavior.” 1
Data Theorem’s API Secure delivers discovery, posture management, and detection and response as a base-offering, with enhanced protection and an industry’s first API Attack Path Visualization with this latest release. This groundbreaking enhancement helping protect modern applications reaffirms Data Theorem’s position as a leader in API security, continuously innovating and providing organizations with the tools they need to navigate the complex landscape of modern cybersecurity threats.
Data Theorem’s broad AppSec portfolio protects organizations from data breaches with application security testing and protection for modern web frameworks, API-driven microservices and cloud resources. Its solutions are powered by its award-winning Analyzer Engine which leverages a new type of dynamic and runtime analysis that is fully integrated into the CI/CD process, and enables organizations to conduct continuous, automated security inspection and remediation. Data Theorem is one of the first vendors to provide a full-stack application security analyzer that connects attack surfaces of applications starting at the client layers found in mobile and web, the network layers found in APIs, and the infrastructure layers found in cloud services.
cybersecurity 7 Dec 2023
Panther Labs, the leading cybersecurity innovator for detection and response at scale, today announced the launch of its new Security Data Lake Search and Splunk Integration capabilities. These offerings mark a critical leap forward in managing security risks in today’s cloud-first landscape.
As organizations race to implement machine learning capabilities, they’re increasingly reliant on decentralized, cloud-based data stores and workflows to power the development of new software, such as AI tools. These workflows magnify security challenges, with organizations continuing to report severe security incidents due to cloud misconfigurations, especially in public cloud environments.
The enhancements Panther is launching today will redefine security detection, analysis, and response for the cloud-first, AI-powered future. By combining the economic efficiency of modern security data lakes with the familiarity of traditional SIEM interfaces, Panther will enable security teams to more easily identify and respond to threats, hardening their security posture for decentralized, high-scale cloud workflows.
Panther’s Security Data Lake Search is the industry’s first search experience designed to capitalize on the efficiency and performance of modern data lakes. With traditional solutions, high-volume log sources are too costly and unwieldy to ingest and search at scale, forcing organizations to choose between cost and performance. With Panther’s Security Data Lake Search, security teams can harness the full potential of mission-critical cloud logs in their detection and investigation workflows, with deployment options that reduce total cost of ownership (TCO) and maximize ROI. These enhancements offer unparalleled search performance across vast data lakes, without relying on SQL, enabling fast, efficient investigations.
Panther’s Splunk Integration combines Panther’s industry-leading, cloud-native detection capabilities with Splunk’s extensive analytics platform, giving organizations enhanced visibility of critical cloud workflows. By using Panther’s real-time detections on streaming cloud logs and configuring Splunk as an alert destination, security teams are empowered to implement rapid, cloud-scale detection and response workflows.
Together, Panther’s Security Data Lake Search and Splunk Integration unlock the full potential of high-volume, high-value cloud log streaming data. With cloud-native search capabilities and high-performance detections built on existing Splunk infrastructure, security teams can now ingest all of their logs and operate with the agility necessary to drive better security outcomes.
"We built Panther out of necessity to derive signal from noisy cloud logs and overcome the challenges traditional SIEMs face in cloud-native environments. Today we are releasing the first security analyst-grade search experience to the security data lake, fully unlocking its cost, performance, and governance benefits for security teams," said Jack Naglieri, CEO and founder of Panther Labs. “We know, however, that many organizations have significant investments with traditional SIEMs like Splunk. That’s why we’re also introducing an alerting integration with Splunk to give more mature teams the best of both worlds - high-scale augmentation of their existing workflows and rules without added friction.”
A customer at Zapier, the renowned automation platform, praised Panther's new capabilities: "With Panther's new Search and Splunk integration, we've transformed our approach to security data. We can now tap into a breadth of log data with finesse and agility, enhancing our threat detection without disrupting our existing workflows."
Panther has demonstrated significant value for a wide range of enterprise customers, with an average reduction in TCO by over 50%. As security risks from cloud-based workflows continue to escalate, Panther's platform is crucial for organizations aiming to bolster their compliance and reduce risk exposure efficiently.
artificial intelligence 7 Dec 2023
Lenovo and Microsoft are working together to help organizations operate more securely across their devices, users, apps, data, networks, and cloud services through a subscription-based Cyber Resiliency as a Service (CRaaS) offering. The offering enables Lenovo to build next generation security solutions and services directly on Microsoft technology including Microsoft Azure, Microsoft Defender, and Microsoft Sentinel to simplify security deployments and enhance security posture to help prevent, detect, and recover from potentially disruptive cyber events.
CRaaS addresses growing security challenges for businesses of all sizes. Lenovo’s global annual survey of CIOs found that data privacy/security (68%) and cybersecurity/ransomware (68%) are the top two challenges businesses find most difficult to address.1 With hundreds of different security tools to choose from, businesses are challenged to deploy disparate solutions into a cohesive security architecture. CRaaS will simplify the enterprise security ecosystem by offering a comprehensive solution that brings the full power of the Microsoft security stack and is fully managed by Lenovo. Offering security features through an as-a-Service consumption model will offload labor and time-intensive tasks to free up customers and reduce overhead costs.
“Lenovo’s customers want broad protection and visibility across their organizations, a zero-trust approach, and automated security and compliance, all while streamlining their vendor relationships and effectively managing technology costs. Cyber Resiliency as a Service is our comprehensive solution to help organizations effectively contend with sophisticated and frequent cyberattacks while also tackling other cybersecurity challenges like regulatory compliance and budget constraints,” said Marc Wheelhouse, Chief Security Officer, Lenovo Solutions and Services Group.
CRaaS will be enriched by Lenovo’s participation in the Microsoft Security Copilot Partner Private Preview. Security Copilot is the first AI-powered security product that enables security professionals to respond to threats quickly, process signals at machine speed, and assess risk exposure in minutes. It combines an advanced large language model (LLM) with a security-specific model that is informed by Microsoft’s unique global threat intelligence and more than 65 trillion daily signals. To learn more, read Microsoft’s announcement.
“Security is one of the most pressing issues of our time and is key to driving business transformation and growth,” said Ann Johnson, Corporate Vice President, Microsoft Security Business Development. “Together with Lenovo, we will empower organizations to be more resilient, secure, and productive with end-to-end, AI-powered security solutions and services.”
CRaaS is the latest offering in Lenovo’s commitment to help protect customers and their sensitive data, complementing its Security by Design practice which safeguards devices throughout the product development lifecycle, and Lenovo ThinkShield, which delivers advanced security features across Lenovo’s portfolio of hardware, software, and services.
CRaaS aligns with the CIS top 18 critical controls for cyber defense and provides:
marketing 7 Dec 2023
Channel99, a new generation of B2B performance marketing technology, today launched its new view-through technology purpose-built for B2B digital programs, made possible by a universal and cookie-free impression pixel. Customers can place unique pixels within their digital campaigns — including those run by Microsoft, Google, Demandbase, HubSpot, Outreach, Marketo and SalesLoft — to gain transparency into targeting efficiency, waste, reach, engagement and impact on pipeline and new deals. Customers who trial the platform can upload custom B2B audiences, create multiple pixels and compare results for up to one million free impressions.
The view-through and verification technology connects the activity happening with a customer's digital ads, whitepapers, email and other digital assets off its website with the engagement of the same accounts on its website, allowing for a 360-degree view of an account before, during and after a deal closes. The platform and technology enabling connections to the website, CRM systems and spreadsheets — where custom audiences and spend data often reside — was introduced in September of this year. It includes an 'Account Identity Network,' which Channel99 built by integrating the 'best-of' data sources from across the industry for identifying accounts and bots.
"The level of transparency Channel99 can provide is long overdue," said Uzair Dada, CEO of Iron Horse. "Customers and their agencies will no longer have to rely on the inconsistent, and often biased, results from each vendor. It's about time that B2B has a true third-party source to measure and compare the financial impact of their digital investments."
Channel99 also offers functionality that makes it easy to compare vendors and channels on a variety of important KPIs, ranging from the percentage of impressions that reach the intended audience (targeting efficiency) to the resulting economics in terms of effective CPM and the actual impact on pipeline and revenue.
"The most common question I hear is why hasn't this been done before," said Chris Golec, founder & CEO of Channel99 and founder of Demandbase. "The answer is that it has been done in B2C. However, the underlying technology needed to satisfy B2B's needs is quite different, and there has not been a third party that can execute this need until today.
The value proposition of B2C verification services is typically the identification of human versus non-human impressions, viewability and brand safety. While those are important, B2B's priority is more about the efficiency of reaching a finite set of target accounts and the resulting impact on the sales pipeline and new deals."
Future plans include the expansion of the view-through technology to leading publishers, video platforms, CTV and social media. Where available, Channel99 will directly integrate with media platforms to simplify comparisons and directly load spend data. The company also has plans to broaden its industry benchmark data and roll out a generative AI solution for making more informed marketing investment decisions.
customer experience management 7 Dec 2023
Macorva, a leading innovator in performance management and feedback solutions, announces the launch of its cutting-edge Radiant AI® Customer Feedback Reports. Highly requested by their customer base, this newly released feature is set to revolutionize the way companies utilize customer feedback, ensuring that valuable insights never go unnoticed.
In the current dynamic business climate, companies can easily be overwhelmed by customer feedback data. Despite collecting vast amounts of information, this goldmine of insights remains largely untapped, with the data sitting idle and unused. This presents businesses with a key challenge as research shows up to 75% of customers cite fast response times as the most important attribute of the customer experience. Macorva's AI Customer Feedback Reports offer a solution, automatically converting the abundance of feedback into actionable insights.
Macorva is set to change how organizations engage with customers using its Radiant AI Customer Feedback Reports. These reports use advanced generative AI to:
Macorva's Radiant AI technology analyzes feedback from Macorva CX surveys and data imported from clients' own feedback systems and delivers customized summaries to the right people at the right time. For example, store managers can receive daily reports, customer service agents and their supervisors are sent weekly scorecards, and company leadership receives comprehensive monthly briefings.
"Businesses struggle to make sense of the feedback they receive because it requires the right people to consistently log in and sift through dashboards and customer comments," said Dr. Nathan Childress, the Founder and CEO of Macorva. "Our AI Customer Feedback Reports eliminate this hassle by summarizing the data, highlighting key customer quotes, and sending them directly to team members. It's about getting the right information to the right people without them having to look for it."
These reports are not only automated, they are intelligent. They prioritize the most critical feedback and provide actionable steps, empowering employees at all levels to make informed decisions and take immediate action. Managers start their day with a clear understanding of customer sentiment, customer service teams can continuously refine individual agents' performance to prevent customer churn, and leadership can maintain a pulse on real-world feedback in just a few minutes.
Macorva's AI doesn't just report; it learns and adapts, ensuring that each report is more insightful than the last. This continuous improvement cycle means businesses can stay ahead of customer expectations and deliver exceptional experiences consistently.
Macorva's AI Customer Feedback Reports mark the end of manual data analysis. Built on a modern platform designed for AI from the outset, these reports fit seamlessly into Macorva's suite of generative AI features that enable businesses to transform their customer experiences. Now, the insights come to you, neatly packaged and ready to drive your business forward.
advertising 7 Dec 2023
VideoAmp today announced the release of its proprietary commingled Identity (ID) solution which integrates best-in-class identity assets from multiple providers into one graph, providing advertisers and content owners with greater assurance they are reaching the demo and advanced audiences they are targeting across platforms. As a privacy-safe solution to a cookie-less future, VideoAmp leverages clean room technology to safely ingest high-quality identifiers like hashed emails, signed-in users, IP addresses and device IDs in a way that never exposes a consumer’s personal identifiers to VideoAmp, its partners or clients. VideoAmp’s ID graph is supportive of advanced targets leveraging first-party data, providing clients with a comprehensive solution to reach and engage with their most valuable audiences across platforms. This identity solution, along with the use of VideoAmp’s big data solutions, underpin their advanced currency solution.
Core benefits of the VideoAmp’s commingled ID solution include:
"The capability to directly match our census-level Omni ID with VideoAmp’s new commingled identity solution, will deliver better scale and more accurate plans for our clients by improving match rates with our partners on advanced audiences. OMG’s clients will now be able to dive deeper, beyond demographics, with some of the most premium content producers in the world, enabling them to deliver more relevant ads to the right consumers," Megan Pagliuca, Omnicom Media Group North America’s Chief Activation Officer.
The graph serves as an enduring, single source of truth that intelligently maps a consumer throughout their entire journey. By cross-referencing commonalities in identifiers, geographic and demographic metadata, and time, the commingled ID Graph significantly optimizes precision as well as scale. This enables advertisers and publishers to more accurately identify, recognize, and connect with consumers, anywhere, at any time, across any channel, device or touchpoint. The solution commingles identity assets from providers including Experian, Verisk, and LiveIntent, among others, into a complete view of an audience.
“Every use case for advertising measurement and currency today hinges on identity as the lynchpin for quality, accuracy, and effectiveness. With the advancements and speed of innovation in this space, we wanted to implement an identity solution that not only keeps up, but sets a new standard for targeting and precision," said VideoAmp’s Chief Technology Officer, Tony Fagan. "The better we get at identity, the better we get at everything. We didn’t find a solution that accounted for the gaps and discrepancies we were seeing, so we created one. The launch of our commingled identity solution means more impressions delivered to advertisers’ intended audiences, so they can deliver better ROI."
VideoAmp's measurement philosophy is to commingle data assets to enable greater accuracy, efficiency and precision than any individual data source could. VideoAmp was one of the first to commingle big data, pioneering and perfecting the methodology to combine Set-Top-Box and Smart TV and creating one of the largest and most robust datasets in the marketplace. VideoAmp has seen incredible momentum in its adoption as a media currency across advertisers and publishers due to the accuracy of its measurement solutions, which is now underpinned by the industry’s leading identity solution.
digital transformation 7 Dec 2023
EKOM AI, the leader in digital storefront content automation, today unveils its much-anticipated third-generation release, featuring the innovative TruNexus Intelligence™. EKOM 3.0 is the most accurate solution in digital storefront content generation, scoring, and alignment.
TruNexus Intelligence™ is a multi-model integration feature that accurately scores and approves optimized digital storefront content. TruNexus Intelligence™ offers unmatched control and oversight of content accuracy, voice, and structure, effectively removing many barriers to AI adoption in structured product content creation at scale.
In an analysis of over 140,000 active product description pages, EKOM's TruNexus Intelligence correctly identified non-conforming content and optimized the cohort at a rate of 99.83% accuracy across categories including syntax, structure, brand voice, and product specification.
"EKOM 3.0 represents not just an advancement, but a paradigm shift in automated digital storefront content creation," says Jon Ricketts, CEO of EKOM. "We continue to invest in amplifying trust in AI-driven automation and today represents a monumental step toward that goal. TruNexus Intelligence™, combined with our existing predictive performance algorithms, demonstrates unprecedented precision and brand congruence, transforming traditional manual content oversight into a fully automated, exception-based process."
Page 907 of 1482