Session AI, the pioneer of in-session marketing, today announced general availability of new features for increasing margins with real-time incentives. These features collectively allow Session AI customers to design, deploy, and measure their real-time incentives with greater precision and speed, both accelerating the time to value and increasing the overall value realized from in-session marketing.

"Retailers are under margin pressure more than ever," said Scott Ollivier, Senior Vice President of Product at Session AI. "With this announcement, we're delivering advances in machine learning, analytics, and user experience so innovative retailers can maintain margins and increase growth."

Session AI uniquely delivers incentives to site visitors based on their purchase intent. This capability enables customers to save promotional dollars and increase conversion rates by directing incentives where they are most valuable. For example, retailers can suppress offers for visitors who are already going to buy and focus discounts only on those who need them. Purchase intent for each visitor is calculated using behavioral AI, without any collection or use of personal data.

The features available today include the following:

• Incentives Insights Dashboard. This console shows overall incentives and revenue driven by Session AI, including real-time calculations of conversion rates, discount rates, and the overall yield for in-session marketing. These insights are shown for the business overall and for each AI-generated predictive segment: likely-to-buy, on-the-fence, and unlikely-to-buy. This console provides crucial communication on the before-and-after impact of in-session marketing so retailers can easily determine where to focus incentives dollars for maximum return on investment.
• Session Path Visualizations. This new set of charts shows how visitors move through the retailer's site from the point of landing on site through delivery of incentives, with a focus on predictive segments. The visualizations make it easy for business users to understand the trends occurring in use of incentives, and provide a convenient way to communicate how visitors experience real-time incentives.
• Continuous Learning and Prediction. As the AI assigns each visitor to segments based on their purchase intent, opportunities exist to adjust the thresholds for each segment in order to further increase yield and conversion. Previously these threshold adjustments were manual. With continuous learning and prediction, retailers can opt to have the AI adjust thresholds over time to target yield and conversion goals, without manual user reassignment. This new technology reduces the effort required to maintain segments and increases the financial impact of the Session AI platform.
• Day-One Model. Session AI now offers a model trained with billions of prior sessions at launch. As the model trains on the retailer's data, the model automatically learns from the retailer's unique visitors. This automatic modeling reduces the time to value by allowing for yield-positive incentives on day one, without a need for model training. Business users can see the yield and impact from the Incentives Insights Dashboard.

"Our customers rely on Session AI to get the maximum impact from every incentive dollar. Today's announcement includes more ways that we are helping our customers take each dollar further," remarked Session AI CEO and co-founder Debjani Deb. "With in-session marketing, brands are realizing a material impact that leaders are already sharing on earnings calls. Session AI customers reduce their overall reliance on sitewide promos, and now they can improve their margin performance faster than ever."

New AI-powered tool enables marketers to accelerate personalized campaign experiences in the right moment; in turn, improving business value and outcomes

GeneratorAI adds to the suite of AI tools from Folloze that enable marketers to scale ABM strategies through personalized ABX, one-to-one or one-to-many campaigns

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the release of Folloze GeneratorAI, the content engine that enables marketers to accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. GeneratorAI unlocks next-level productivity and performance for marketers across the entire organization by improving the speed and quality of digital campaign creation that enhances the customer’s experience wherever they are in their buying journey. The Folloze GeneratorAI preview adds to the company’s suite of AI tools available within Folloze’s easy-to-use no code buyer experience creator.

"We are witnessing a transformational change powered by AI that influences every aspect of the B2B GTM Process. After the initial excitement around generative AI, now businesses are looking to embed these capabilities in a way that drives clear business value,” said David Brutman, Chief Product Officer & Co-founder at Folloze. “We are excited to add generative AI capabilities with the release of Folloze GeneratorAI, to drive higher performance and quality in customer engagement. This together with our content recommendation capabilities and content classification provide marketers with powerful insights and the ability to create smart, agile and relevant experiences at scale."

Marketers and AI Together will Transform Results in a Challenging Market

With the addition of Folloze GeneratorAI, built on the personalized engagement capabilities within Folloze AI -- the company’s content recommendation and buyer insight engine -- GTM teams can reach their engagement goals faster. For large organizations with distributed touchpoints or with teams that need to respond quickly to opportunities, Folloze GeneratorAI improves the quality and speed of delivering personalized experiences at the right time with the right message at scale. This is incredibly important for organizations looking to scale their ABM strategies, where disparate messages may impact how and when you target the buyer. With established and streamlined ABX, one-to-one or one-to-many campaigns that are simple to develop, organizations will reap the benefits turning prospects into big deals faster.

“As we continue to look for ways to streamline marketing and sales operations, and create more precision at scale, generative AI has become a focus for our organization. The Folloze vision for AI to improve efficiency and effectiveness in delivering personalized experiences at scale is exciting for us. It automates and further improves the efficiency of our team processes and helps us engage opportunities faster,” said Benjamin Smokovich, Global Director of Innovation and Tech at SAP. “Our partners at Folloze continue to find ways to integrate new technologies, in practical and immediately applicable ways that help us get more out of our technology investments and improve team performance.”

GeneratorAI leverages Folloze Experience templates to simplify how marketers build targeted campaign experiences with increased accuracy for buyers at any stage of their journey. It improves productivity by providing a layer of generative AI to support on-demand, rapid board building for any scenario. Within the Folloze Buyer Experience Platform, GeneratorAI uses simple prompts, based on an organization’s broader business, marketing or product messaging to provide AI-generated content that aligns with their outcomes and goals.

Striim, an industry leader in real-time data integration and streaming, is excited to announce its integration with Microsoft Fabric, a new data analytics platform. Striim will provide its innovative low-latency, open-format data integration and streaming service into Microsoft Fabric, helping organizations harness data for real-time analytics and AI-driven insights. 

Striim’s integration with Microsoft Fabric offers a seamless and unified data integration solution, that enables businesses to extract actionable insights from disparate, siloed data sources, mission-critical enterprise applications, and databases. Striim's unique data streaming capabilities bring fresh, real-time data directly into Microsoft Fabric, facilitating powerful analytics, AI, and decision-making.

"We're excited about this integration with Microsoft Fabric, empowering both Striim and Microsoft while delivering unrivaled benefits to our customers," said Phillip Cockrell, senior vice president of business development, at Striim. "This collaboration enhances our real-time data integration capabilities, amplifies the power of Microsoft Fabric's analytics, and provides our customers with a seamless solution for faster, more informed decision-making. It's a win-win for all, promising a future of streamlined data processes and data-driven success."

In a scenario like that of a large retail business with locations and operations in many cities, the need for real-time insights across stores, purchases, and inventory is paramount. Typically, various teams such as data engineers, SQL developers, data scientists, and business analysts work independently, leading to redundant efforts and data silos. With a unified system, these fragmented efforts become increasingly more manageable, making it easier to understand sales trends or inventory needs, ultimately resulting in faster time to insight. 

Striim's new integration with Microsoft Fabric fulfills this essential role by providing real-time, low-latency, and highly scalable data streaming in an open delta parquet format in Microsoft Fabric to ensure workload interoperability across Microsoft Power BI, Spark jobs, Azure Machine Learning/AI, and Microsoft CoPilot applications. It serves as a single, comprehensive tool for all data teams within an organization, accommodating next-generation analytics and AI use cases. Striim’s new integration with Microsoft Fabric benefits customers, providing a simple unified product that optimizes costs while ensuring high-quality data that enterprises can trust. 

“We welcome Striim as a key partner integrating with Microsoft Fabric,” said Mahesh Prakriya, Director of Azure Data, Microsoft. “Striim Cloud provides our customers with the ability to harness real-time data streams from leading CRM applications and vital databases, unlocking a wealth of actionable business insights and empowering them to make instant, informed decisions that drive success.”

Pecan AI, Inmar, and Calendly top index that ranks 100 B2B companies on the effectiveness of their in-person event strategy and budget allocation

Vendelux, the first AI-powered event intelligence platform, today announced the debut of its inaugural Event ROI Index, a ranking of 100 top enterprise brands based on the ROI derived from their in-person event strategy and budget. For the Event ROI Index, Vendelux leveraged its proprietary 65M+ data points from over 160,000 events to quantify the business value of leading enterprise brands’ events strategies; to identify the variables that most impact event ROI; and to determine areas for optimization with regards to in-person event attendance, sponsorship, and speaking engagements for businesses to derive the best outcomes.

“In a complex world of enterprise buyers, where digital and in-person touchpoints all matter to closing a deal, events are truly the foundation of those relationships and of the communities these brands rely on for growth,” said Alex Reynolds, CEO and co-founder, Vendelux. “Each event a brand invests in - whether sending one sales person or having a sponsorship with a massive booth - serves as the glue that binds together various channels’ efficacy to contribute to a lead becoming a customer. We have worked tirelessly to collect, clean, qualify, and analyze the industry’s first dataset looking across hundreds of thousands of events and millions of data points to truly understand the ROI from companies’ strategies as everyone from event marketers, to sales leaders, to CFOs and CMOs seek this visibility as they plan their budgets.”

Key takeaways for B2B brands from the Event ROI Index include:

• Strategic Importance: ROI doesn’t always scale with spend and meaningful ROI can be derived from the right small or even regional events strategy that hypertargets prospects. Just because everyone else invests in a conference doesn’t make it the right event for your business outcomes. The more unique a strategy, the more effective it can be.
• Precision and Insight: Precision around individual event investments and measuring granular ROI is possible today. Anecdotal or experiential reasoning for keeping an event on your annual plan is no longer sufficient. Numbers matter to everyone inside of an organization now more than ever, and with greater precision will come greater respect and, with it, potential budget.
• Room for Improvement: Top brands in the study maxed out at a score of 7.2 out of a possible 10; to derive greater ROI from events, enterprise brands should focus on gaining a better understanding of where their strategies fail to ensure they stand out from the crowd.

Vendelux created the Event ROI Index as countless enterprise brands used the platform to derive a better understanding of where competitors were investing their event budgets. The clear desire for granular insights into event strategies, attendees and attendee profiles, cost transparency, and alignment with a company’s own CRM data prompted the analyses that make up the Event ROI Index results and ensure event marketers, CFOs, and CMOs know that event ROI is quantifiable and meaningful as they head through budgeting season.

Scores were awarded on a scale of 0-10. Pecan AI earned the highest honors on the index with a score of 7.2, followed by the next top five brands: Inmar (6.7), Calendly (6.6), Signifyd (5.9), InMobi (5.6), and Riskified (5.3).

"Year in and year out, the relationships built at events and conferences drive meaningful business outcomes for us at Signifyd. Before Vendelux, we relied on manual tracking of meetings, anecdotal feedback from event attendees, and - frankly - our best guesses as to where we needed to be based on competitive intel we could derive from conference websites to inform our event strategy," said Mark O'Sullivan, Senior Event Marketing Manager, Signifyd. "With Vendelux, the guesswork around maximizing our event marketing budget, measuring ROI, and remaining ahead of our competition is gone. There is no wasted effort at low value events - every event we invest in and send team members to pays off. That assurance, leveraging AI, delivers more meaningful business outcomes for Signifyd."

The 100 enterprise brands included in the Index were selected based on an analysis of the events they invested in or attended and factors of their presence at those events including: volume of a brand’s potential customers attending, volume of competitors attending, on-stage speaking opportunities, ticket costs, sponsorship costs, attendee seniority, attendee industry, number of employees attending, event budget, and more. Vendelux’s machine learning models were utilized to analyze personas / predictive attendees and normalize those across factors like company size. View the complete list of brands included in the study at https://vendelux.com/event-roi-index/.

“Today it’s clear that no B2B brand’s event strategy is 100 percent perfect, yet these strategies are built by teams that have been drastically underserved by technology that’s purpose-built to bring transparency and quantification to their efforts,” said Stefan Deeran, COO and co-founder, Vendelux. “Every customer data platform seeks to solve for multi-touch attribution, yet underpinning every closed deal are foundational relationships that get it over the finish line. As founders growing our own business by attending events ourselves, we understand the powerful connection between in-person interactions arranged by event marketing teams, and the sales organizations that close those deals. To facilitate brands improving their event strategies with a data-driven approach, and therefore optimize budgets and improve time to close, is our mission at Vendelux.”

For the Event ROI Index, Vendelux studied brands’ event investments from January 1, 2023 through September 30, 2023 and scored 100 enterprise brands, as selected by Vendelux, on the value they derive from their event strategies. Vendelux is a data-driven solution that provides event marketers with the ability to analyze the impact of events, trade shows, and conferences worldwide. Leveraging the power of artificial intelligence (AI) and predictive modeling, Vendelux combines first-party data from its network of conference organizers and partners with real-time data monitoring, enrichment from more than 185,000 unique sources, and historical insights to forecast upcoming event attendee personas. With never-before-unlocked visibility into the potential revenue at every event based on pipeline, ABM target lists, and ideal customer profiles (ICP), event marketers can now easily take strategic action to build the best event strategy aligned to business objectives.

Rounding Out Recent Hiring of Management Team

Brand Engagement Network (“BEN”), an emerging provider of personalized customer engagement AI, today announced the appointment of Rick Howard as Chief Information and Data Officer (“CIDO”). Mr. Howard’s appointment rounds out the recent hiring of our management team, including Michael Zacharski as Chief Executive Officer (“CEO”), Paul Chang as Global President and Bill Williams as Chief Financial Officer (“CFO”), to provide fulsome service and expertise to our customers.

Mr. Howard brings a longstanding track record of successfully helping businesses in the healthcare space develop and implement their technology strategy – launching many key initiatives related to data analytics, data security, intelligent automation, and cost control to support executive clinical, operational, and financial decisions. Collectively, BEN’s management team brings over 25 years of experience in technology and financial market leadership. Mr. Zacharski has held multiple long-tenured C-Suite roles, and has founded and operated multiple start-up businesses across the advertising, media, entertainment, and music industries. Mr. Chang’s background similarly includes deep experience with startups, as well as nearly two decades at IBM in a variety of global management roles. Mr. Williams was most recently Chief Financial and Sustainability Officer at American Tire Distributors, and has held similar titles at a variety of companies, providing leadership across finance, operations, legal, technology, analytics and ESG.

Rick Howard, CIDO of BEN, said:

“There’s a clear market opportunity and value point for BEN’s technology in the healthcare segment and we’re already starting to see some nice traction there. I’m excited to join the team and bring my knowledge of the healthcare space and tap into my deep technical and strategic leadership to help continue to push the innovation envelope for the company moving forward.”

Michael Zacharski, CEO of BEN, said:

“Rick joins our team at a critical moment in our growth and we’re looking forward to tapping his industry and technical expertise to continue to build out our vision. BEN’s Al consumer interfaces bring a deeper level of comprehension, empathy, and understanding to human-machine interactions and pave a new way forward for businesses to leverage AI. I look forward to working with our leadership team, partners, and stakeholders to continue driving innovation and growth in our sector.”

New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies

EDO, the TV outcomes company, and Experian, the world’s leading global information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers. The collaboration will enhance EDO’s IdentitySpine™ solution, which offers identity matching and resolution capabilities, with attributes such as age, gender, and household income in a privacy-centric way.

EDO’s IdentitySpine™ improves interoperability with data partners and enables deeper consumer behavioral insights for advertisers and leading CTV players. This latest data enhancement with Experian drives significant match rate and match accuracy improvements with clients’ first-party data. As a result, EDO’s clients — brands, agencies, networks, and Hollywood studios — can optimize ad performance through a better understanding of which media and creative investments drive strong engagement with relevant audiences.

"EDO continues to invest in critical data collaborations that will unlock new levels of measurement and insight for our clients to effectively engage CTV audiences,” said Joshua Lee, CTO and Head of Product, EDO. “Our collaboration with Experian is the latest step in empowering brands, agencies, and media owners to effectively engage audiences through their CTV campaigns.”

"By integrating demographic attributes from Experian with EDO's Connected TV insights, we aim to provide a more comprehensive approach to measurement for TV advertisers. This integration offers EDO clients richer consumer insights, enabling more precision in their approach to their advertising strategies," said Ali Mack, Head of Television and Agency Partnerships, Experian. "Our collaboration with EDO underscores our mutual goal to refine and enhance how data serves television advertisers."

The announcement follows EDO’s data partnership announcements with Nielsen and Similarweb as part of its goal to drive immediate, actionable insights for Convergent TV advertisers. Working with all major networks and CTV players, EDO has also announced new or expanded partnerships with Disney, Netflix, Hallmark, and BET in the last year.

Appointment is in strategic alignment with Momentus' increased focus on enhancing customer success and maximizing customer lifetime value.

Momentus Technologies, the global leader in venue and event management technology, announced today the appointment of Jenn Keirnan in the newly created role of Chief Customer Officer. Keirnan most recently served as Executive Vice President, Professional Services and Support. In her new expanded role, Keirnan will ensure customers gain maximum value from their Momentus SaaS solutions. She will lead the development and implementation of customer-centric strategies, focusing on enhancing the customer's venue and event management journey, leveraging best practice insights and fostering long-term relationships.

During her time at Momentus, Keirnan has made a measurable impact in creating a customer-centric culture by implementing key strategies to improve every touchpoint in the customer journey. In her short tenure she has successfully leveraged customer data and analytics to derive actionable insights, leading to higher loyalty, retention rates, and ultimately, increased customer lifetime value. Most importantly, she has played a pivotal role in shaping the company's strategies and operations to meet and exceed customer expectations.

Keirnan is a proven advocate and champion for customer experience. Before joining Momentus, she held leadership positions in high-growth SaaS environments at Khoros and OpenSymmetry where she demonstrated success in leading professional services and technical support divisions. Keirnan's years of expertise in optimizing processes, mitigating risks and maintaining a focus on delivering exceptional customer experience are invaluable assets in this new role.

"At Momentus, our mission is clear – to empower our customers globally to create extraordinary moments," said Alex Alexandrov, CEO of Momentus Technologies. "This appointment underscores our fierce commitment to our customers' successful journey with Momentus and is a critical step in ensuring every touchpoint with Momentus exceeds expectations. I'm confident under Jenn's continued leadership and strategic vision she will maintain our relentless focus on driving best-in-class customer experience and be instrumental in delivering our customer-centric approach."

"Momentus is built on a set of core values and a company culture that places a significant emphasis on the success of its customers," said Keirnan. "I'm thrilled to be building on that culture to enable a successful outcome for all customers at Momentus."

Global Cybersecurity Marketing Executive Brings Extensive Hypergrowth Enterprise Software Leadership Experience to Unified Defense SIEM Leader

Securonix, Inc., a leader in Unified Defense SIEM, today announced the appointment of Biju Muduli as Chief Marketing Officer. In this role, Muduli will be responsible for the development, implementation and execution of marketing initiatives that will help drive Securonix’s next phase of growth and strengthen its position as one of the fastest-growing cybersecurity companies.

“We are thrilled to welcome Biju to Securonix and our executive leadership team,” said Nayaki Nayyar, Chief Executive Officer, Securonix. “Biju is a strategic thinker with a passion for analyzing market trends, buying behaviors, and competitive landscapes. She has an outstanding record of formulating and executing successful global marketing strategies based on real metrics to achieve business goals. As we enter our next phase as a company, proven industry executives like Biju will play a key role in our continued growth, both internally and externally.”

With more than 15 years of experience in strategic marketing and global operations, Muduli has created compelling brand messaging and value propositions for hypergrowth cybersecurity and enterprise software companies. She most recently served as the Chief Marketing Officer at Onapsis, the leader in SAP and Oracle business applications cybersecurity, where she oversaw the strategy and execution of global marketing initiatives across a rapidly scaling venture-backed security company. Prior to joining Onapsis, Muduli was the Vice President of Global Demand Generation & Field Marketing at Brightcove, a provider of cloud-based solutions for publishing and distributing professional media. During her time at Brightcove, Muduli led the company’s global marketing functions, which helped drive breakout growth across all regions, including the Americas, EMEA, APAC and Japan. She has also held global leadership roles at Carbonite, a data protection and cybersecurity company that was acquired by OpenText in 2019, and Dassault Systémes, a provider of collaborative virtual environments to imagine sustainable innovations.

“I am excited to join a team of talented growth-focused executives that is committed to innovation and driving the future of cybersecurity,” said Muduli. “As the proven market leader with a history of market-defining innovations, Securonix has demonstrated the ability to understand the future of SIEM and execute its vision to serve customer needs better than anyone in the space. I look forward to working with Nayaki and the leadership team, enhancing our value proposition and helping our customers and partners stay ahead of cyber threats.”

In addition, Securonix announced the promotion of Augusto Barros to Vice President, Product Marketing, reporting directly to Muduli. In this role, Augusto will be responsible for planning, creating and implementing Securonix’s overall product marketing strategy.

Augusto has over 20 years of experience in information security and is passionate about educating the market and customers on threat detection, investigation and response best practices. During his five years at Gartner, Augusto established himself as a highly respected analyst in the cybersecurity field.

The Securonix platform is purpose-built to defend modern enterprises against advanced threats in today’s complex hybrid environments. Securonix was named a leader for the fourth consecutive time in the Gartner Magic Quadrant for Security Information and Event Management (SIEM) and again named a Customers’ Choice in the 2023 Gartner Peer Insights ‘Voice of the Customer’: Security Information and Event Management (SIEM). The company recently launched the industry’s first Unified Defense SIEM that provides organizations with 365 days of ’Hot’ searchable data and introduced an integration with ChatGPT that delivers generative AI capabilities within Securonix Investigate to greatly reduce incident response time.