Leading App-Linking Platform Enables Marketers & Creators Worldwide to Boost App Engagement, Conversions, and Affiliate Commissions

Influencers, affiliates, brands, and agencies flocked to URLgenius in 2023 due to their patent-protected (Patent No. US 9742661B2), privacy-focused, no-SDK approach that simplifies the link-building process, removes the friction for the end user, and provides detailed attribution insights to fuel growth.

"We started URLgenius because we understood the friction for end users. A consumer clicks on a link from a social post only to be dropped into a broken conversion experience," said Brian Klais, CEO & founder of URLgenius. "We knew if we reduced the complexity for marketers and creators of managing hundreds or thousands of links while providing a reliable and privacy-safe infrastructure, the market would respond positively."

Driven by the expanding global creator economy, expected to be $480B by 2027, the increased time spent on mobile devices, and URLgenius' ability to provide quick and reliable performance increases, 2023 marked a significant milestone for the company. Last year URLgenius increased its active client roster by more than 440% YoY. 

"The URLgenius platform was fundamental to our growth and success in Q4," said John Baudino, of Being Caroline. "Beyond the straightforward onboarding process and great reporting, URLgenius links create seamless consumer experiences allowing us to focus on engagement and conversion. The URLgenius platform is central to our strategy for understanding and increasing measurable results from social media."

In response to the strong demand among affiliate marketers, agencies, and retailers, the company is exhibiting at Affiliate Summit West (ASW) at booth 538 in Las Vegas on January 15-17, 2024. ASW is the largest affiliate marketing event in the world, bringing together over 6,500 affiliates, advertisers, retailers, and technology suppliers.

Methodology: $1.3B in Q4 '23 Supported Commerce Revenue is based on URLgenius' proprietary traffic data and self-reported conversion data from the Q4 2023 client survey.

Kaltura, the Video Experience Cloud, today announced the appointment of John Doherty as Chief Financial Officer, effective March 1, 2024, succeeding Yaron Garmazi in the role. Mr. Doherty will join Kaltura on February 1, 2024, and Mr. Garmazi will continue to support him and the Company throughout the second quarter of 2024 as well to provide a smooth transition.

Mr. Doherty brings more than three decades of financial and operational experience. Most recently he served as Chief Financial Officer and Chief Operating Officer at Magic Leap, Inc, a private augmented reality device company that has raised more than $4 billion from leading investors such as Fidelity, JP Morgan, Google, AT&T, Qualcomm, Alibaba, NTT Docomo, Temasek, and the Public Investment Fund of Saudi Arabia. Prior to joining Magic Leap in 2020, Mr. Doherty served as Chief Financial Officer at InterXion Holding N.V., a $6+ billion publicly traded data center services provider, from 2018 to 2020, until its acquisition by Digital Reality for $8.4 billion. Prior to that Mr. Doherty held a variety of senior financial and operational roles at Verizon Communications Inc., including Senior Vice President of Corporate Development and President and Chief Investment Officer at Verizon Ventures from 2013 to 2018, SVP Investor Relations from 2010 to 2013, and multiple divisional CFO roles prior to that.

“I would like to thank Yaron for his partnership and significant contribution over the past seven years, including transitioning Kaltura to a public company,” said Ron Yekutiel, Co-founder, Chairman and Chief Executive Officer at Kaltura. “Yaron is a leader and friend to all of us at Kaltura, and we are grateful for his ongoing support and wish him well as he continues his successful career.”

Mr. Yekutiel continued, “John is a talented executive with a very impressive track record of financial and corporate development leadership at large publicly traded enterprises. I am delighted to welcome him to our team. John’s skillset and background are ideally fitted to support our plans to return to profitable growth and to explore strategic opportunities that advance our commercial goals.”

“I am privileged to join Ron and the Kaltura team at this exciting time,” said Mr. Doherty. “Kaltura’s position as the leading video experience cloud is a testament to the strength of its people and strategy, and I look forward to working closely with the team as we continue to reinforce our position in the market and plan for future growth.”

Box, Inc., the leading Content Cloud, today announced that its native e-signature product, Box Sign, has achieved support for compliance with FDA 21 CFR Part 11 regulations for electronic signatures. Available as part of the Box GxP Validation offering in the Box Enterprise Plus plan, the newly released Part 11 e-signature workflow capabilities in Box Sign offer functionality and controls which, if properly configured and used, enable users to create e-signatures compliant with the requirements of Part 11.

"With the ability to support 21 CFR Part 11 compliance, life sciences customers at Box can make strides forward in their digital transformation journey," said Manu Vohra, Managing Director of Life Sciences at Box. “Box GxP Validation now enable customers globally to support paperless trials, regulatory approvals and inspection readiness programs with full confidence in the electronically signed and approved content.”

Box can already be configured to support 21 CFR Part 11 compliance for electronic records by enabling a combination of data management and security features. The introduction of support for 21 CFR Part 11 compliance for electronic signatures with Box Sign enables customers to take a comprehensive approach to the specific needs of the life sciences organizations sector. This covers key R&D processes in clinical, regulatory and safety requiring regulated approvals, as well as helps digitize manufacturing programs with electronic approvals on safety inspections, training records and incident reports.

“Ensuring 21 CFR Part 11 compliance is a critical requirement for the life sciences industry. As the industry strives to drive intelligent automation across the value chain, it is essential to build 21 CFR Part 11 compliant signature-based workflows to integrate compliance within the process,” says Dr. Nimita Limaye, Research VP, Life Science R&D Strategy and Technology, IDC.

Support for Part 11 e-signatures in Box Sign allows organizations to configure compliant signature-based workflows natively within the Box Content Cloud without the need for expensive standalone modules and signer authentication add-ons from e-signature vendors. Admins can empower their teams to automate the entire e-signature workflow, including enacting signer authentication, requiring a signing reason, and enabling immutable audit logs, by simply selecting which users or user groups require support for Part 11 compliance.

Key benefits of Part 11 support in Box Sign, include:

• Unlimited Part 11 e-signatures: With unlimited e-signatures at no additional cost natively in the Box Content Cloud, customers can leverage Box Sign for all their research, development, and manufacturing processes, without worrying about incremental costs.
• Automated Part 11 Workflow: The 21 CFR Part 11 workflow in Box Sign automates the entire process for both senders and signers, ensuring a seamless and simple e-signature experience, specifically tailored to meet 21 CFR Part 11 compliance requirements without the need to manually configure signer authentication, signing reasons, and more.
• Simplified Compliance: Box Sign Part 11 streamlines compliance by providing a user-friendly interface for senders, signers, and admins. Because content is stored centrally within Box, users can avoid duplicate and outdated versions across multiple systems, making compliance effortless.
• Cost-Efficient Solution: By eliminating the dependence on expensive third-party signer authentication transactions or standalone deployment modules, Box Sign Part 11 offers a cost-efficient solution for organizations seeking compliance with 21 CFR Part 11 regulations.
• Precise Admin Controls: Admins have granular control over 21 CFR Part 11 workflow settings within Box Sign. This enables admins to selectively grant access to specific users or groups, ensuring that the compliance process is tailored to the unique needs and structure of the organization.

"Enabling Part 11 compliance for Box Sign has been our top priority to support our regulated life sciences customers’ FDA-regulated processes," said Tom Cowles, Chief Compliance Officer at Box. "Box Sign Part 11 gives teams complete control, visibility and assurance for e-signature processes requiring signer authentication, documented consent flows, tamper-evident auditing and more.”

Partnership enables advertisers with first-party data to onboard and activate via ID5, while also allowing for ID-less lookalike targeting

TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, today announced a partnership that further expands advertisers' capability to effectively target using their own first-party data in combination with TripleLift Audience's publisher first-party data across the open web.

Through ID5's solution, TripleLift is now able to onboard advertiser data and target across its publisher footprint. This allows brands and agencies to leverage their own first-party data to not only target, but also create lookalike models off of that data. This means that those brands and agencies can scale their data across all environments without the use of cookies or IDs.

"Advertisers have long relied on retargeting to find prospects and drive performance," said Airey Baringer, VP of Product Management at TripleLift. "With third-party cookie deprecation on Google's Chrome browser starting this month, a new approach is needed. Through our new TripleLift Audiences expansion capability with ID5, we are offering a solution for retargeting use cases that take advantage of ID5 identifiers when they're available, and extending into lookalike audiences when ID5 identifiers aren't available."

The data onboarding, ID matching, and lookalike capabilities realized from this partnership will be available later this quarter and help improve advertiser data scalability across all environments. As a leader in identity solutions, ID5 enables advertisers to find their target audiences at scale through TripleLift Audiences across TripleLift publishers. While facilitating extensive reach, ID5's data protection technology, built to comply with the GDPR, one of the world's strictest regulations, ensures that people's privacy preferences are respected.

"ID5 is committed to providing publishers and advertisers with scalable addressability technology that makes advertising effective and relevant for consumers," said Mathieu Roche, CEO and Co-Founder, ID5. "We are excited to collaborate with a like-minded partner like TripleLift and join forces to offer clients new ways to leverage their first-party data to reach their target audiences across the entire open web".

TripleLift Audiences, which launched in 2023, delivers scalable, audience-targeted advertising in all browsers, for all web ad formats, and as a complement to ID solutions with more than 1,300 off-the-shelf segments and additional customizable options. The company is committed to growing this offering, and in December, they announced a partnership with LiveRamp to combine first-party publisher and advertiser data to create lookalikes and expand audiences across environments. TripleLift also conducted its first large-scale test of TripleLift Audiences in September of last year, showing an average of 33% improved CPCs for advertisers and 25% more efficient CPMs for publishers. With this new partnership with ID5, marketers who use TripleLift Audiences can now seamlessly onboard and activate their data via ID5's platform, offering ease of use and expanded capabilities.

This marks Tiugo Technologies' fourth acquisition, advancing its efforts to deliver a suite of content creation and collaboration tools that help empower software developers to accelerate innovation

A groundbreaking new startup is reimagining the digital workspace by redefining the how, the why and the when of product development, collaboration and inspiration.

Introducing Lonch, the social marketplace that revolves around royalties earned by those who share connections and skills and trade insight.

Creators have ideas. Contributors have experience. Neither has everything they need to survive as an entrepreneur, never mind achieve success.

Lonch is the platform that fills in the gaps and connects the dots by bringing creators and contributors together in a virtual office while abandoning the 9-to-5 work model. Lonch allows entrepreneurs to work when they want and where they want, on what they want.

A revolutionary crowd-founding platform that eliminates any need for upfront capital, fixed work schedules or experienced teams, Lonch generates the freedom upon which successful products and careers are built.

“You define success,” said Lonch CEO and Founder Christopher Gulliver. “Let our team at Lonch take care of the rest.”

Driving the Lonch revolution is the “autonomy economy,” a game-changing approach that empowers independence among creators and collaborators. The autonomy economy allows entrepreneurs to plot a course of discovery and success in working, recruiting, creating and earning.

Lonch in 2023 achieved a major milestone with the launch of its app.